25 VKontakte communities that will help you spend your time usefully

Photo: TASS/Zurab Javakhadze

On February 14, the whole world celebrates Valentine's Day. The Catholic saint is not very well known in Russia, so the holiday turned into Valentine's Day. Read about the most popular public pages on VKontakte, which will be visited very often on this day.

Cinema and TV series

Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the videos themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

KinoPoisk

Representative office of the largest Russian cinema portal. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

Let's take a look at home

A public website that recommends films for home viewing - films that are no longer shown in cinemas, but which are always pleasant to re-watch.

LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In the convenient navigation menu you can find information about dozens of TV series, and interesting news is published on the wall.

How to change the name of a group in VK

In the “Settings” section at the top there is a “Name” field. This is where you need to enter the new group name.

After that, click "Save".

Ready!

Music

movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

Native sound

A public site for fans of Russian music who are hungry for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known ones, but tested by very picky administrators.

History of music

In this group, multi-genre selections are accompanied by generous references for interesting facts. For example, “Day in Music History” posts are published daily, reporting on events in the world of music that happened many years ago.

Gods of SMM: the most creative and authentic public pages of Russian brands

Photo by SETTERS agency

Follow your audience, go where they spend the most time. Marketers love to repeat this mantra when meeting with clients. The client agrees to pay professionals to run a group on Facebook or VKontakte, and the fun begins. Or it doesn’t start - depending on your luck.

The popularity of the “gonzo projects” “Toilet paper from Naberezhnye Chelny” and “Pyshechnaya 1958” indicates that agencies and social network users are tired of the monotonous content that brands “stuff” them with. A significant part of corporate accounts are either filled with links to the company’s official website, or filled to capacity with wishes of good morning and good mood. Exceptions to the rules are discussed and discussed in courses for young SMM specialists.

At the same time, the demand for a non-standard approach is so high that the largest Russian social network invites the creator of the humorous public page “Car Wash St. Herzen, 94 Tyumen Behind the Voyage shopping center. Arkady Lamin ran a page for a fictional car wash so creatively that in just a month it gained over 10 thousand subscribers.

On the other hand, the reaction of business owners is typical. The experimental “Pyshechnaya 1958” attracted 65 thousand subscribers and the attention of a dozen media outlets in just over a month. However, in the legendary St. Petersburg fluffy “gonzo-Instagram”, which was launched by the Setters agency, they compared it to “racketeering”. The authors of a humorous group about toilet paper received a complaint from the Naberzhnye Chelny cardboard and paper mill and the group was blocked on VK.

There is no single recipe for successful SMM, so everyone tries their best. Sostav decided to remember and name brands that retreated from tired templates and plunged headlong into the world of SMM, storytelling and memes.

Hello Internet users!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our board of directors decided to release our product “Toilet paper from Naberezhnye Chelny” on social networks. Here, so to speak, we bring the decision to execution! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here we will talk about a product invented to make life easier and everyday convenience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Any questions for us? We are sure that you have definitely encountered our product in different life situations. And at such moments, questions about how the newlyweds have children cannot help but arise. A post shared by Toilet paper from Nab. Chelny (@bumagachelny) on Aug 7, 2021 at 8:18am PDT

1. The most unexpected SMM

Bashkir soda

It would seem that sodium bicarbonate can tell the world something interesting. How to clean a burnt pan and make baked goods crumbly? Yes, but it doesn't stop there. A cardboard box with a recognizable design travels around the world, inspiring artists and sharing secrets along the way. Judging by the enthusiastic comments from users, no one expected such creativity from a boring brand.

Look familiar?
This is Neuschwanstein Castle near Munich in Germany. Soda really loves medieval castles, which is why she decided to go here. For now he’s afraid to go inside: what if there are ghosts there? #soda #soda #soda around the world A post shared by Baking soda (@etosoda) on Jul 19, 2021 at 3:19am PDT

This is the drawing that soda found on the Internet!
It seems to have worked out great. And soda realized that she absolutely loved it when they painted her. Therefore, if you have such works, be sure to send them in private messages! Soda is waiting) Author of this drawing: @huhli13 #soda #soda #yoursoda #Repost @huhli13 • • • • • Today's #morning sketch is dedicated to sodium bicarbonate #draweveryday #draw #morningsketch365 #Bashkir soda company #sketch #sketch #watercolor #drawingeveryday #drawing #morningsketch365 #morningsketchе A post shared by Baking soda (@etosoda) on Aug 16, 2021 at 9:33am PDT

2. The most authentic SMM

Retail chain "Magnit", hypermarket "Family"

Meet the Krasnodar hypermarket "Magnit" on Simirenko. Usually, marketers' flirting with young audiences looks unnatural, since their idea of the ideal target audience in a vacuum is noticeably different from reality. In this case, the communication balances on the edge of banter, but it looks very organic.

It is not for nothing that Magnit CEO Olga Naumova stated that the retailer needs to turn its face to the consumer and take into account the characteristics of millennials living in a digital environment. A company's new marketing and digital consultant has a lot to learn from his peers.

If there is heaven in the world, it is the sausage department of the Family.
? The atmosphere and aroma are conducive. Ride in the cart right away to take away more. ? A post shared by FAMILY MAGNET❤️ (@magnitkrd) on Aug 27, 2018 at 9:13am PDT

Luxurious, sunflower?
Take it, how much can you take? #cautioushype A post shared by FAMILY MAGNET❤️ (@magnitkrd) on Jul 26, 2018 at 11:08am PDT

3. The most adapted SMM

Pornhub site

It would seem that managing the community of a porn site is as easy as shelling pears: put a hotter photo, and the audience will catch up. However, global Pornhub rejects such a straightforward approach, and the brand’s global SMM is built on situational marketing. It is based on fresh memes, jokes on the topic of the day and dialogues with Roskomnadzor.

Last year, Pornhub began looking for an SMM specialist in Russia - and found one, a candidate with perfect Russian and English. The brand’s page on the VKontakte social network is ideal. Here is both creativity from the global office and a play on local realities such as pension reform and Zaryadye Park.

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4. The most aesthetic SMM

Ahmad Tea Russia

The communities of the Russian representative office of Ahmad Tea will delight the eye of any esthete. The brand dedicated its pages on Facebook, Instagram and VKontakte to art in all its forms.

In any unclear situation, drink tea??
#ahmadtea A post shared by Ahmad Tea (@ahmadtearussia) on Apr 12, 2021 at 10:23pm PDT

Plans for the next trip - find a bright wall?
#walltraveled #ahmadteadoes A post shared by Ahmad Tea (@ahmadtearussia) on Sep 4, 2021 at 2:32am PDT

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5. The most original SMM

Group, brand "Bay of Plenty"

Before reaching store shelves, seafood lives an interesting and rich life. It was shrimp, lobsters and other living creatures that became the heroes of the Bay of Plenty Instagram. The brand creates original content for social networks, interspersed with culinary life hacks. It looks decent for a brand that positions itself as a people's brand at an affordable price.

On the eve of autumn, a post... Like, if you are a little bit of a lobster.
#Bay of Plenty A post shared by Bay of Plenty (@welcometobukhta) on Aug 29, 2018 at 5:34am PDT

#Bay of Plenty
A post shared by Bay of Plenty (@welcometobukhta) on Aug 31, 2018 at 4:04am PDT

Male seahorses are invincible in the age-old dispute.
#Bay of Plenty A post shared by Bay of Plenty (@welcometobukhta) on Aug 2, 2018 at 4:19am PDT

6. The most avant-garde SMM

MegaFon Instagram account

In the summer of 2021, MegaFon decided to experiment and relaunch corporate Instagram. SETTERS agency was commissioned to develop a new communication, whose hype project “Pyshechnaya” was liked by the team of the cellular operator and the team of the BlackLight agency. Thus “Project 12” was born.

The team was inspired by the art surrealism of Tony Futura, the film “The Neon Demon” by Nicolas Refn, vaporwave style, and the works of blogger Elena Sheidlina. “Project 12” ended in June with the month of the avant-garde; since then, MegaFon’s Instagram account has not been updated.

It seems the world has gone crazy.
Everyone got hyped. In pursuit of attention, people do crazy things, and companies, trying to exploit the wave, repeat after each other: “Hype, hype, hype.” This word is replete with advertising posters and sounds from all speakers. It has become a cult of self-admiration. But the main thing is not the noise, but what stands behind it. While some come up with names for tariff plans, trying to please the trend, others are developing new technologies. And a weekend on Mars no longer seems like a pipe dream, right? ??? #MegaFon #startsyourself A post shared by MegaFon (@megafon) on Sep 29, 2021 at 3:39am PDT

Sometimes you want to give up everything and hide in a vacuum where no one can get you.
Friends and rivals, ambitions and defeats, achievements and losses - your life requires attention, but... We will not interfere with your weightlessness, we will simply always be there. #MegaFon #beginsyou??? A post shared by MegaFon (@megafon) on Sep 27, 2021 at 1:20am PDT

Concluding an amazing month about the avant-garde, we would like to talk about one of the two students of Kazemir Malevich.
Being an artist, graphic artist, and master of exhibition design, Nikolai Suetin conceptualized his non-objective compositions as the basis for a universal transformation of the forms surrounding humans. He fully accepted the Suprematist theory of his teacher, subsequently managing to transform it. Learn, adopt experience, but try to create something completely new. We thank the talented Ilya Rovny @rovniy, who took truly amazing photos for us. Go ahead. In the meantime, art begins with you??? #megafon #project12 A post shared by Megafon (@megafon) on Jun 15, 2021 at 3:10am PDT

Wassily Kandinsky is a Russian painter, graphic artist and theorist of fine arts, one of the founders of abstract art.
His ideas changed the world, as they influenced a variety of areas: architecture, design, music. All his life, Kandinsky strove for the main goal - the synthesis of all arts or the art of the future. ⠀ The artist said: “There can be no perfect form without perfect content: spirit determines matter, and not vice versa.” ⠀ Until now, only what's inside matters. ??? #megafon #project12 A post shared by Megafon (@megafon) on Apr 24, 2021 at 1:27am PDT

7. The most prudent SMM

Ilyinskaya Hospital

The medical one will open only in 2021, but the company is already actively developing communication on social networks. The brand has focused on a historical theme and publishes weekly essays related in one way or another to the history of medicine. What diseases did the great rulers die from, why the Byzantine empresses wrote extensive treatises, how biological weapons were used in the 18th century - all this can be found on the page of the Ilyinskaya Hospital.

Death of Attila.
Bleeding from varicose veins of the esophagus. A weekly essay on the illnesses of great rulers... Published by Ilyinskaya Hospital Monday, July 16, 2021

8. Most consistent SMM

Bookstore Phalanster

Anarchism, punk, drawings by Leo Tolstoy, philosophical theories and, of course, books. Perhaps, “Phalanster” managed to gather the most intelligent and lively crowd on Russian social networks. Over the years, the bookstore has remained true to itself and its ideals.

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Literature

Books & Audiobooks

This community publishes both book selections and individual works. An excellent option for those who like to listen to VKontakte audio while on the go: most of the posts on the wall are accompanied by audiobooks.

A thousand devils, what a book!

A public page telling about worthy writers and their works. In addition to collections, audio books and reference information, TCKK has another important advantage - the opportunity to communicate with like-minded people. The works are actively discussed in the comments, and the administration publishes a daily evening entry “What book do you read at night?”

The science

Space Museum

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. Not only news from the life of the institution, but also interesting facts about the history of space exploration are published on the wall.

N+1

Representation of the popular science publication N+1 “VKontakte”. Articles are published on the latest technological developments, news from the world of physics, biology, astronautics and robotics.

Arzamas

“The history of culture in video, texts and photographs” is a description that fully corresponds to the content published by the Arzamas publication. In the community you can learn a lot of new things about interesting things that are not taught in history and literature lessons, for example about vegetarianism in pre-revolutionary Russia and secret signs in Oblomov by Ivan Goncharov.

History elective

Texts in which the character and individuality of the author are felt are sometimes much more interesting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the Diletant publication, who delights subscribers with weekly articles on history.

Maria Kozhevnikova - 908,000 subscribers

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Russian actress, best known for her role as the blonde Alla in the TV series Univer. In addition to her film career, Maria plays in the theater, is involved in social activities, is a deputy of the State Duma of the Russian Federation of the sixth convocation and a member of the State Duma Committee on Culture. In 2014, she took 88th place in the “100 most influential women in Russia” ranking.

Business and motivation

Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

IQ Blog - Business secrets

For those who need motivation and support with advice on the way to their goal, this public page will help. Various entries are published on the wall: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

KUKU.IO

A service for planning publications, creating a content plan and analyzing social networks. Works with VKontakte and 9 other platforms, including Facebook, Instagram, Odnoklassniki and others. Social media analytics can filter results across all team members - see how effective an individual team member or the entire team was.

KUKU.IO shows all companies, you can track subscriber growth, clicks, engagement, and analyze the content plan. To analyze publications, clicks, likes, reposts, etc. are tracked. You can compare different publications with each other and filter out the most effective ones.

Analytics graphs show engagement, audience growth, best time to post, optimal posting frequency, page coverage, content analytics by category, and much more.

You can use the service at 4 tariffs: “Individual”, “Advanced”, “Professional” and “Business”. The differences between them are the maximum number of social media accounts used (from 5 to 300), the number of users (from 1 to 25) and posts (from 500 to unlimited). The tariff also affects the available functions. To use all the analytics features, you will need at least a “Professional” tariff.

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Sports and fitness

Sports articles | Body-building

In this public, the purpose of motivating is not catchy quotes, but detailed, useful texts, recommendations from which can be applied in practice. Articles from this community will help you not only give your body the desired shape, but also do it competently, without harming your health.

Personal trainer

Another public page for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

Body fitness, fitness bikini, fitness

In this community you can find all the information you need to keep your body in shape: motivational quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

JagaJam

Service for analyzing communities in social networks. Supports VKontakte and other platforms, including Instagram and YouTube. With its help, you can not only track post statistics, but also control promotion costs and learn about your competitors.

JagaJam includes 2 tools:

JagaJam Suite;
JagaJam Analytics.

JagaJam Suite is suitable for assessing the effectiveness of content: you can learn how to make it better. The tool can be used to simultaneously work on 6 social networks (including VKontakte). Suite displays data on a single graph, so you can see the dependence of metrics on the content of publications. A neural network is used to evaluate the effectiveness of content - it determines the relevance of the publication and suggests development strategies. For analysis, you can use data for the entire existence of the community, compare different periods, export data to Excel, etc.

JagaJam Analytics offers more powerful features for analyzing communities: you can track subscriber reactions to content, identify effective posts, and evaluate audience preferences and trends.

The tool shows organic and paid reach, engagement, link clicks, etc. Analyzing the sentiment of posts will help build communication with subscribers. The system monitors suspicious activity and prevents critical situations.

There are 2 tariffs available for Suite: Demo (for 14 days) and Basic (works with 6 social networks). Suite is suitable for analyzing posts, grading and assessing the effectiveness of content types. If you are interested in analyzing comments, data on internal statistics and advertising account, and determining the best time to publish, then you will have to use JagaJam Analytics.

Cooking

PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block contains a special “Search for recipes” item.

Changing your friends list

It is also worth noting that all of the above methods are also suitable for lowering or raising friends in your “My Friends” list. However, there are always not as many requests for changing them as there are for pages, since the ordered list of friends is seen only by the user himself and is not available to others. Even though they can view your friends list, they don't see it the same way you do. All users are chaotically mixed and arranged in a completely different order. Your personal list is built based on your interests and activity. The more often you correspond with a VK user or visit his page, the higher he is on your list. By the way, this function allows you to adequately assess your interest in the pages. If they are at the very bottom of your list, it means you are not that interested in them. This is a good method for organizing pages. That is, if you want to clean up your list of interesting pages (or friends), start from the bottom, and you won’t go wrong. After all, if you are not interested in the page, perhaps it is simply “cluttering” your profile. If it is important for you that your page looks impressive and attractive, check out our article How to make an interesting page on VKontakte. Thus, interesting VKontakte pages are a very useful function, and now you also know how to use it so that it brings you only convenience and no discomfort.