How to release your VKontakte stickers? Why do we need free stickers?

Telegram channel Programmer and business. Every day there are interesting stories about how a programmer builds a business.

Stickers on VK are always popular. But the proposed pictures, which have another name - stickers, may not always be enough. If you want to create your own and you think that you have got some good drawings, then you can add them. You need to know exactly how to do this, because there is no such item on the social network VKontakte. Let's take a closer look at the question of how to make your own stickers in VK.

Requirements for stickers in VK

In order for your work to be appreciated, it must first be seen by several people. There are a number of requirements for adding stickers:

1. There must be a character that is not yet in VK.
2. You need at least five pictures of your character.
3. Join the “VKontakte Stickers” group, where they will be verified.
4. Paste and click on the “Suggest news” item.
5. Add a description of the set along with the pictures.

We’ll tell you further in what form to send stickers so that the administrator likes them. There are several points to comply with:

1. Stickers must be in PNG format and have a minimum size of 512 by 512 pixels.
2. There is no need to send your work as an archive.
3. The drawings are placed on one sheet of paper as an attached document. But, if it doesn’t work out, then it is allowed on several sheets.
4. Characters must be fictitious; characters from cartoons or games cannot be used.
5. Drawings are accepted drawn in any graphics editor.
6. After sending, you don’t need to worry that the administrator takes a long time to respond to your message. If he is interested in this proposal, he will definitely respond.
7. Sometimes pictures are sent for revision, be prepared for this.
8. It is advisable to place the stickers on a white background, so they will attract attention.

How to create stickers

Having dealt with the rules and organizational issues, the most important stage begins - creating stickers. In one article, it is hardly possible to give step-by-step instructions on how to create the best character so that it brings the creator a lot of money and some fame. In principle, there are no clear rules here. All you need is inspiration and a well-chosen concept. But we will still answer a few questions:

Which tool to use to create stickers

There are many available. Both paid programs and free software. There are also special online image generators where you can create decent work. But the best solution for professional artists and designers is still Adobe Photoshop.

The latest version is expensive, but if you carefully study its capabilities, you will have clear advantages:

• a huge number of internal drawing and image processing tools;
• many different plugins and additional extensions (paid and free) that allow you to delve into a specific area of ​​editing graphic extensions;
• large collections of hours-long video lessons on Youtube and other sources that will help you learn everything, even from scratch, if you show enough interest and patience.

Having mastered the work in Photoshop, you will create works at a professional level, and they will be head and shoulders above the quality in comparison with the works of authors who use simple online tools and small free software.

How to draw stickers for VK so that they pass verification

Before you start inventing and drawing a character, you need to think through everything to the smallest detail. It should not be copied from other resources and should not be similar to any other. The hero must be special and then he will be of interest to the administration of the VK website, which will consider your stickers. A few points that need to be met to pass the test:

1. Think about the originality of the character; in the future you need to increase the number of pictures.
2. They should not be similar to stickers from the Odnoklassniki social network; this is a competing site with VK; there must be a difference. If you make them similar to existing ones, you may be blocked.
3. No need to take other people's work as an example, create your own unique style.
4. When creating original pictures, do not come up with several characters, it’s better to have one with different meanings.
5. The sticker itself should carry a human emotion, express mood and thoughts.
6. There is no need to overload the sticker with small details, it will be so difficult to perceive them and they will be immediately rejected.
7. Before sending a picture, the user sees it in a reduced size on the page; this must be taken into account before drawing the hero.

These tips will help you make good and special drawings. Take into account the nuances and then it will definitely work out.

How to promote

Your resources

Start by introducing the new stickers to your audience. Announce the recruitment on your website or in a group.

Sticker catalogs

Publish the set on sticker sites and Telegram channels - it's free. The most popular of them are tlgrm.ru, tgram.ru and telegram.org.ru.

Stickers for the “Business in Telegram” channel in search results on the website tlgrm.ru

Personal communication

Send stickers to clients, colleagues, friends and acquaintances. Ask your employees to do the same.

Stickers

Order printing of stickers from a printing house. Give them to clients and employees. Use as handouts at specialized exhibitions and seminars. Good stickers will be placed on laptop lids, phone cases and other visible surfaces, making them advertising media.

How to make stickers on VK for free and still earn money from them?

From time to time, various competitions are held for those who come up with images. If you want to participate, draw stickers and submit them to the competition. This way you will delight users with cool stickers, create a store and earn money.

The administration at VK is giving away cash rewards of up to ten thousand conventional units. Anyone can take part - professional or beginner. The artist shows the possibilities to the maximum.

The review team describes in detail what they expect from participants and what the main prize will be. As an example, samples are given so that the author's drawings are not similar from other social networks.

How to create your own VK stickers on PC

Stickers for VKontakte moderation are accepted only in digital format. Simply put, must be done in a computer program.

Programs

To create you can use:

1. Photoshop.
2. Paint tool sai.
3. Krita.
4. CorelDraw.
5. Illustrator from Adobe.

The last 2 programs create and edit vector graphics. Photoshop is a raster graphics program. There are a lot of graphics programs. There are also online services alternative to these programs, for example Photoshop Editor Online.

What are stickers

The era of ordinary emoticons is a thing of the past, along with ICQ and similar messengers. Now a simple smiling yellow face is not enough to convey the full spectrum of user emotions. This is why sticker packs are very popular and are constantly updated.

Stickers are small thematic pictures on a transparent background, with a characteristic white border and shadow. Due to their special design, they are very reminiscent of ordinary stickers, hence the self-explanatory name.

The picture itself can be designed in any style; it can convey emotions or simply be interesting or beautiful. It’s not uncommon to find stickers that consist only of text. They contain catchphrases or the most frequently used expressions. By using such “stickers” you save a lot of time when writing a message or replying to your interlocutor.

When creating a sticker pack, it is worth considering that this is precisely the field of activity where minimalism and lack of attention to small details are valued. The image should be succinct, pleasing to the eye and simple enough that the user who saw it for the first time immediately understood its message.

For those who don’t take stickers seriously, it’s high time to understand that now these are not just pretty pictures, but a real marketing tool. With the right approach, it allows you to unobtrusively promote a product or brand.

So let’s take a closer look at what stickers are needed for:

• They convey the user's emotions in a colorful and accessible way . It is not always possible to describe your emotional state or reaction to a certain event in a few words. A suitable sticker will allow you to convey to your interlocutor as accurately as possible the entire range of emotions experienced by the sender at the moment.
• Save time when typing a message. Words are unnecessary here. A cool picture – and an interesting and witty answer is ready.
• Attract the attention of users and increase the number of channel views. Cool and constantly updated sticker packs are one of the reasons to subscribe to the channel. And even if the user is only interested in beautiful pictures, over time he will begin to pay attention to other content of the channel, and perhaps become interested in the idea/product being promoted.
• They dilute the atmosphere in the work chat. Often companies create a general chat for their employees in instant messengers. Using your own thematic stickers will not only revive communication and speed up the resolution of certain issues, but also strengthens relationships in the team and corporate spirit.
• Broadcast the corporate style of the company . If you design stickers in the company’s colors or using its logo, you can promote it well in Telegram. Users will quickly recognize the company’s design and subconsciously give preference to its products.

In addition to all of the above, do not forget about the aesthetic pleasure that interesting and beautiful stickers give. Some users create them themselves, according to their taste. And photographs are often used for these purposes. But despite Telegram’s loyalty to the initiative and creative flight of users, there are a number of requirements for stickers. If they are not followed, you simply will not be able to upload stickers to the messenger.

How to remove stickers

After creating a sticker pack, it remains possible to moderate and edit it.

You can delete stickers from an existing sticker pack using the /delsticker command. The bot will prompt you to select a sticker pack and the specific sticker you want to remove.

Please note that you can only delete a published sticker pack from your collection. It is impossible to remove sets from the general catalog through a bot - this can only be done through a special request to the developers.

An example of creating a set of stickers in telegram

Above we described instructions on how to create stickers for Telegram. Now several processed objects need to be loaded into the messenger system.

1. How to do this via a computer: 1. Download the messenger from the official developer website https://tlgrm.ru/, if you have not already done so. The client is absolutely free for PC.
2. Log in to the messenger by entering your username and password.
3. Find the “Stickers Bot” bot in the search engine and click on the “/start” command. The bot will once again remind you of the requirements for the image, and if they do not match, then the object will not be loaded. Also, it is prohibited to upload objects that are protected by copyright.
4. Add the processed image to the message to the bot.
5. The bot will ask you to assign one of the existing emoticons for a sticker. And the closer the emoticon resembles the image, the better - the messenger has an algorithm that replaces emoticons with the stickers the user has.
6. If you wish, add a link to download your stickers.
7. The remaining stickers are added using the same principle. We recommend putting the most successful one in first place to attract attention.
8. Come up with an original, catchy name for the sticker pack: if you are doing this for a commercial purpose, add an enticing name so that every user will want to download the sticker pack to their collection.

How to sell your stickers online?

If the most pressing question for you is not how to draw a sticker, but how to sell it, then pay attention to the following online platforms. For example, the Russian online sticker store Parazitakusok allows artists to post their stickers and receive a percentage of their sales. There are strict rules for the design of pictures, but their number for placement in the store is not limited. You can try your hand at the English-language site Redbubble. There is a large section dedicated to this topic. The Russian community No Kids Stickers often organizes themed competitions for the best sticker.

You can try offering your pictures to the VKontakte administration. They should correspond to emotions or popular memes, be bright and easy to understand. If they are approved, you will be offered cooperation. VKontakte also sometimes hosts sticker competitions in which anyone can participate.

What else can a robot do?

The program can not only create, but also edit. Using the table, we will collect several proven codes for those who like to experiment:

If you want to find out which miniatures are the most popular or how much more popular a certain set is than another, open a dialogue with the robot in Telegram: /start. We'll have to do a little interrogation:

Instructions on how to create your own sticker pack in Telegram

We draw our own stickers

If you're thinking about creating your own pack of stickers, you probably already have an idea of ​​what to add. And even if you have only thought of one sticker, you can start with it - Telegram even accepts mini sticker packs that contain only one image. The maximum sticker pack size is 120 elements.

Just draw the stickers in any program you can - like Photoshop or even Paint. The main thing is that the requirements are met:

• format - PNG or .webp;
• size - 512x512 pixels;
• weight - up to 512 KB.

If you want to make a rectangular sticker, the longest side should be 512 pixels. Theoretically, you can upload larger stickers, but then the messenger itself will “cut” them. If you want everything to be visible, fit the sticker into a 512x512 pixel square.

If you try to upload a larger sticker, it will be cut off and it will look something like this

There are a few more important rules. Follow these if you want your stickers to look attractive:

• use large images - stickers of a couple of pixels will be almost invisible, and no one will look closely at them, and it will be almost impossible to find the one you need in the total mass of stickers;
• make a transparent background - the bot recommends them for adding stickers;
• make a shadow or a contrasting stroke - this is also a requirement of the bot.

Otherwise, you have complete creative freedom. Make any stickers: with text, emoticons, animals, some objects, and so on.

You can search the Internet for some images and modify them into a sticker pack or draw everything from scratch. The only thing you definitely shouldn’t do is use copyrighted images. The copyright holder can report a violation to Telegram support, and then your sticker pack will simply be deleted.

Important! Save each sticker separately. You will also have to download them separately; you won’t be able to transfer them in an archive or folder.

Uploading stickers to Telegram

The second (and final) step to creating a sticker pack in Telegram is uploading it to the messenger. A separate @Stickers bot has been created for it: follow the link or find it in the search. Write any word to him or immediately enter the /newpack command - it is needed to create a new sticker pack.

If you write any word to the bot, it will send a list of all available commands

After the command to create a new sticker pack in Telegram, the bot will ask you to come up with a name for it. You can use letters from both the Latin and Russian alphabet. The title will be shown to users on the sticker pack page and in the stickers tab if they add it.

When you have chosen a name, the bot will offer to download the first sticker and will send you the requirements for it. Follow them, otherwise he simply will not accept the image. Also, send it not as a photo, but as a file.

Here is the bot's requirement

To attach an image as a file, do not check this box.

After downloading the first sticker, the bot will ask you to choose an emotion. It is needed for quick access to it. When the user enters an emoticon, Telegram will prompt him to use your sticker. Theoretically, you can add as many emoji as you like to one sticker, but the bot itself advises using a maximum of 1–2 emoticons.

After adding an emoji, you can add another sticker. To do this, you don’t need to use additional commands - just upload the image again as a file, then give it the relevant emotion.

When you have downloaded everything you wanted in this way, you will need to complete the creation of the sticker pack in Telegram: publish it. To do this, send the /publish command to the bot. He will offer:

• Set an icon for the set of stickers - it should be on a transparent background and fit into a 100x100 pixel square. The formats are the same: PNG or WEBP.
• Set the address of the sticker pack - it will be in its link: you can only use Latin letters, numbers and underscores. A minimum of four characters is required.

You can skip creating an icon, but you can’t create an address. When you enter it, the sticker set will be published. You can view it using a unique link (it will be sent by a bot) and immediately install it for yourself.

Click here to install the sticker pack and start using your stickers

In the future, the sticker pack in Telegram can be edited. To do this, use the commands that the bot spoke about. Or send him any message and he will remind you again.

When people start using your pack, you will be able to view statistics on it. This function is also available in the bot.