What is a repost and why is it needed + how to do it on various social networks

What is repost

Reposting is one of the main functions in social networks, which allows you to add pictures, informational articles, videos, posts and other similar content to your page, to your personal group, or send them to a friend in a message. In this case, a link to the source is retained, and such an entry cannot be edited unless you are its author.

Repost (from the English post - “announce, report”, re - “once again, again”) is literally translated as the repeated publication of a message within one site.

Let's get straight to the examples. The first is a repost on my own VKontakte page. I saved a series of funny pictures so that my friends could see them and, if necessary, I would not lose this record.

The second is a repost on Elon Musk’s Twitter. On his page, he reposted a tweet from the company SpaceX, of which he is the founder, regarding the next space mission.

On the Internet you will find different repost wordings that are relevant for various social networks. For example, retweet (Twitter), repost, share, tell friends.

“News from the Internet in Odnoklassniki”

Under each message in OK, a picture of a bubble with an arrow means permission for commenting and copying. Image with thumbs up and " Like

". Odnoklassniki Rules do not allow you to put it in status and write a comment.

Reposting is done using a curved arrow. In the link menu - either share, add your own text, send a message, or notify those in your group. If you copy someone else's post and accompany it with a comment, or post it in a status, then under the copied title or photo there will be a link to your last name, first name and patronymic. Comments or explanations are required.

Why are reposts needed and who does them?

Reposts are made by ordinary users of social networks when they want to share some information. These could be jokes, memes, philosophical quotes, unusual photographs, videos, interesting articles.

It could also be some kind of warning information, for example, a repost about heavy fog or a traffic cop raid:

Reposts are used to promote commercial groups and communities, as well as individual accounts.

Using reposts you can raise money for charitable purposes:

Reposts also help to search for people, animals and lost/found things:

Why does the owner of a social network community need a repost?

If you are the owner of a social network community, then you can repost interesting posts to your group for friendly or advertising purposes. Basically, of course, the second one. For example, you have a group with 10,000 subscribers, and you sell advertising space on its wall. A person with a group of 1000 people can buy this service, and you will repost on your wall and earn money.

Thus, you can still earn money from reposts !

A similar service is provided by the Freelance community with 60,000 subscribers:

Example of the cost of an advertising repost:

Also, reposting is important for the owners of a social network community when it is done by subscribers, from a promotion point of view. If posts are willingly shared by people, this increases audience reach, which is important for promoting the group.

Subscribers can independently repost if they liked the content, or they can be motivated. For example:

Or organize a repost contest, which we will talk about in more detail below.

What is the difference between a post and a repost?

As you noticed, the word repost consists of two words. Don’t be confused: a post is a specific post on a wall, in a group, and not a posting from another source . You can create a post yourself, but you retain the authorship. We have a separate article on this topic: What is a post, posting, posting on the Internet and how to make money from it

A repost is a verbatim quotation of this entry with a link to the source.

Here is a post posted by the MovieBlog group on VKontakte:

And this is a repost that I made on my page:

Forward publication to Direct

How to repost a post to another user:

1. Open the post you want to send to another user.
2. At the bottom, click the arrow icon.
3. A list of users will open - check the logins of the users to whom you want to send the image. Only a list of your subscriptions will open below. If you want to repost to someone you don't follow, use the search here.
4. Confirm the action with the “ Submit ” button.

The selected publication will be displayed in Direct in a dialogue with the selected user.

How to repost a post

Let's look at how to repost a post using VKontakte as an example. In this section, I will talk about the basic actions associated with reposting, which are the same for all social networks.

I will talk about how to repost on other sites in the next paragraph and mention the features, if any.

To repost, you must click on the appropriate button under the post. This can be an arrow with a rounded end (VKontakte, Facebook, Odnoklassniki), circular arrows (Twitter). For example:

What does the repost button look like on VKontakte?

What does the repost button look like on Twitter?

The numbers next to the button show how many people reposted.

Let's try to repost. If you click on the button, the following menu window will appear:

Let's figure out what it all means.

Repost on your wall

The first option is to repost it on the wall of your page. In this case, all your friends and other people will see the recording if the appropriate privacy settings are set.

If you wish, you can leave your thoughts and opinions in the “Your comment” window.

After clicking on “Share post”, the social network will notify you that the action has been completed, and the repost will appear on the page wall:

Please note: if you repost, the post will automatically be “liked”. You can remove it, but the post on your wall will remain.

VK.com

On VKontakte you can repost posts from:

• Publics;
• Group;
• Pages of other users.

The content of this entry can be absolutely any information, from text and pictures to graffiti and links to other sites.

Follow the instructions to repost on VKontakte:

• You can repost posts from your news feed, the pages of friends and other users. Also, you can choose any community. If, while viewing a publication, you want to add it to your wall, click on the button with the image of a loudspeaker. It is located under each entry;
• When you move the cursor to the key, you will see a pop-up window with a list of people who have shared. To expand the full list, click on “Shared...”, to simply do it, click on the loudspeaker;

Fig.2 – record selection

• In the window that opens, select the type. You can add a post to your wall - to do this, click “Friends and subscribers” . To send content to your own group, click on the “Community Subscribers” . To repost into a dialogue or personal correspondence, click on “Send by message” ;

Fig. 3 – audience selection

• In the “Your comment” , you can write your opinion about the post or add a photo, audio file, or document to it.

Fig. 4 - adding your comment and file when quoting an entry

Now go to your page. A repost with all files and your comments will be displayed on the wall. Additional information may not be added. As you can see, the post contains an active link to the public page from which we reposted the post.

Fig. 5 – result of the action

In the same way, you can repost from the pages of other VK users. Your profile will only contain a link to the original source, that is, to the author of the original post.

Please note that after a post appears on your page, the post will appear in the news feed of all your friends. The name of the author of the post or group is also indicated. All posts you share are automatically added to the “My Bookmarks” tab.

How to repost on other social networks

In this section, you will learn how to repost on other social networks. They do not differ in their main functions - almost everywhere you can repost a post to your page, message or group. But we will definitely consider the differences if there are any.

Instagram

On Instagram, unfortunately, you cannot share an interesting photo or post on your page. There is no official feature, but it can be done using third-party applications.

All the user can do is forward the post to Direct to his friends or post a link to it on another social network (in messages or on a page).

To do this, click on the three dots in the upper right corner above the entry:

Select “Share with...”:

We decide what to do with the recording. You can send it to friends in messages on VKontakte, WhatsApp, Direct to a page on VKontakte, as well as by mail, in other applications, and so on.

We will post a post on the VKontakte page. To do this, click on the corresponding button, which will move us to the editor, where you can leave a comment, attach a media file, set privacy and postpone the recording:

After sending, the repost will appear on the page:

In the same way, you can share a post if you click on the paper airplane arrow under the post, but in this case you can send it either to yourself in your story or via direct message:

Let's look at how else you can repost on Instagram.

How to repost someone else's post to your account

If such a need arises, this can be done using third-party programs. For example, Repost for Instagram. To do this, you will need to download the application from the official store (Google Play or App Store), and then upload the desired entry into it.

It sounds confusing, but in reality everything is simpler. I found detailed video instructions on how to repost someone else's post to your account. The girl tells how to do this for Android and Apple devices.

How to repost on Instagram in stories

Find an interesting entry and click on the arrow below it:

Next, select the “Add post to your story” option.

Attention: this option will not be available if the group is closed!

Setting up the story:

That's all! Now your subscribers can watch it, while maintaining a link to the account from which the repost was made:

Tips and nuances

In many social networks, reposting is a built-in option that meets expectations from the product. On Instagram, this opportunity appeared only relatively recently, and is not available in all publications. Therefore, before you repost, especially using third-party methods not provided by the developer, you should take one more additional step - ask permission to repost.

Any unauthorized action that violates the intellectual property of other users may result in a ban for violating the rules of use of the social network. Of course, in most cases, reposts go unnoticed by the administration, but it is better to respect the rights of other Instagram users.

To ask permission to repost, you can write a direct message to Direct, leave a comment under the post of interest, or write to one of the contacts listed in your profile.

Don't forget to also credit the original author by tagging them in the post or indicating true authorship in the description.

What is maximum repost

Often in a post, authors call for “maximum repost.”

This term is mentioned when the author:

• Wants to spread information extremely quickly;
• I want this post to be seen by as many people as possible.

Maximum reposting is usually needed for posts that deal with the search for missing people, urgent fundraising for an operation, and any important events (accident, power outage, water, gas, etc.). More often than not, people realize the importance of this information and help spread it.

How to make money from reposts

You can earn money by reposting on social networks! I already mentioned one of the methods at the beginning of the article - this. That is, if you are the owner of a group with an audience of 5,000 people or more, you can repost from other less popular communities, contributing to their promotion, for money.

But ordinary users can also make money from reposts. Community owners, trying to promote themselves, order paid surveys on special sites. All that remains for the user is to perform an action in one click and receive money.

Similar work can be found on axle boxes. We won’t go into details [read the separate article What are axle boxes, as well as how and how much you can earn from them], I’ll just show a couple of examples of paid tasks from the SeoFast website:

Another way is with the help of special services that promote social networks. It's simple: people order services (for example, 100 reposts), and the performers, whose role you play, do this work.

• Read more: How to make money on likes, reposts, subscriptions on social networks - review of the 7 best sites

Example of tasks from the ForumOK website [detailed review]:

You should not expect that such income will become the main one. This is a cheap job based on simple actions, which is suitable for those who are completely bored.

What can you repost on Instagram?

Let's start with the fact that you can actually repost on Instagram, because... in a social network, this functionality is not particularly developed, unlike the same VK. Therefore, in order to share other people’s content on your profile, you need to resort to some tricks and tricks.

Official (allowed) repost methods:

• You can repost someone else's story with a direct message;
• A story in which they mentioned me in their story;
• Post to your story;
• Direct message to a friend.

Unofficial (unsupported) methods:

• Someone else's story into your own story;
• Post to your feed;
• Photo from a post in my story.

All these permitted and not supported methods of reposting will be discussed in this material. Let's start from the most popular to the least.

Repost competitions on social networks

As we have already discussed, you can also earn money by reposting. But the wonders of this button don’t end there – it also acts as a person’s right to participate in a repost competition. You can often come across the following posts on social networks:

Just by reposting the page, you will become a full participant in the drawing and will be able to win something tasty and healthy.

Why are such competitions held? To promote groups. The more reposts, the higher the coverage of the community and the more people will know about it. They offer a variety of prizes: movie tickets, food, certificates or cash rewards.

How to make a drawing in VK for reposts

At its core, a drawing on VK for a repost is the same post as news, pictures, videos that a group can be filled with daily. Therefore, if you want to make your own draw, you should take care of the following things:

• Explain the conditions of the draw in an accessible and clear manner;
• Create a high-quality post . Remember that people will share it, and in order for their friends to want to visit your group, you need to design it beautifully;
• Create an image for the competition. This can be done easily using a graphic editor (just choose a beautiful background and write “Attention, competition!”). The picture can also be downloaded from the Internet;

• Real prize. This could be a small monetary reward if the group is small, or free food if the community’s theme is food delivery. It all depends on the topic of the group. If you “exaggerate” too much with the prize and create a fake competition, then the audience will quickly understand that they want to deceive them, and you will lose subscribers. A striking example is a car giveaway from the IGM gaming community. Although this contributed to a huge number of reposts, it caused a lot of negativity from the public.
• Honestly summarize the results of the competition (repost generators will help you with this);
• Provide evidence that the prize reached the recipient (you can ask the person to take a photo or shoot a video).

Nobody forbids you to see how other people do similar competitions (for example, VKontakte).

Tips for creating and running a competition:

• To make people aware of the competition, you can place it in the “Free sweepstakes directories” . These are groups on social networks that post information about various competitions (for example, Free VKontakte Competitions);
• Don't force people to join a group . This may cause suspicion for the system (blocking should be expected), in addition, after the competition, people will probably cancel their subscription;
• Follow the competition. Make sure that the winner did not cheat and followed all the rules. Check that there are no suspicious individuals among the people who reposted (bots, empty pages). Such omissions can cost you the trust of your audience.

Now let’s learn more about what a repost generator is and how to use it to determine the winner.

Repost generator

The repost generator is a special service that, based on randomness, determines the winner of the repost competition. Let’s say there are 100 people in total – after providing a link to the post, the service randomly gives out one or more winners. Examples of such services:

• randstuff.ru;
• Vkrand.pro;
• Konkursvk.ru.

Thus, if the organizer uses such a service, then the possibility of a “set-up” is practically eliminated. Practically - because such generators can be “tweaked”. Fortunately, the above services eliminate this possibility.

An example of determining the winner using the Randstuff repost generator is given in the video below:

We receive a link to the repost and a code for importing to the site

There is one more option, which, in my opinion, is the most convenient. It is perfect for webmasters who want to conduct surveys, votes, or share news with their readers on their website.

To get started, click “Share” under the news whose address you want to receive.

A window will appear in which, at the top, you need to select the “Export” tab.

A new window will open, which will contain: a direct link to the post, a special code for inserting into the site and a preview to make sure that everything fits in size.

By the way, there is an alternative method of adding surveys to your website. You can read more in this article - “How to create a VKontakte poll and place it on your personal page, in a group, or import it to your website.”

Answers to frequently asked questions

I can’t repost VKontakte to my page – what should I do?

There are two reasons for this:

• Reposting cannot be done from closed and private groups (however, in a private message it is still possible). This is one of the rules of confidentiality;
• The publication was not made on behalf of the group, but by an individual participant. On VKontakte you can only repost posts that are published by the community.

What does it mean to share on VKontakte?

Sharing is the same as reposting, that is, publishing some news or message on your wall.

How many reposts can you make per day?

Depends on the social network:

• VKontakte – 150 reposts per day per 1 page. We recommend maintaining a certain interval of 1-2 minutes, otherwise the social network will think that you are a bot and will ban you;
• On Twitter – 2400 retweets per day, time intervals must also be observed;
• In Odnoklassniki - 16 posts per day, then a filter is turned on, due to which subsequent reposts are not shown in the friends’ feed;
• information could be found Facebook
• YouTube, Tik Tok, Like - no restrictions.

It is unlikely that you will do so many reposts only if you do not earn money this way. But remember that with increased activity, your page may be temporarily frozen.