68 types of content for social networks for business tasks: infographics + examples


about the author

Maria Rogacheva

research editor for Likeni and SEOnews

The guide will be useful primarily to those who run selling public pages on social networks.

We will talk about how to write posts about a product so that you really want to buy it, and we will show how brands do it. We’ll also give you a lot of tips on how to make content in the community interesting in order to stand out from the crowd and interest your audience.

Article through menu:

Text component of the post

1.Rules for writing texts for social networks

2.How to create a content plan

  • Filling out the content plan
  • Choosing topics for posts
  • Correct posting frequency
  • Best time to post

3.Types of posts with examples

Visual component of the post

1.Pictures

  • Image Size
  • Color solution
  • Correct image search
  • Text on the picture
  • Helper services for creating images

2.Video content

  • Types of video content
  • Helper services for video creation

Selling content

His goal is only sales. Ideally, it makes up 10–15% of the total mass of posts. We take into account what any content sells, so posts with promotions and products should not form the main part of it.

Post with a list of goods and services - presentation

This includes: posts with functions and prices, videos with descriptions and selection of new products, reviews and ways to use the product in practice.

Post with discount

For example, set a countdown: “4 hours left until the end of the discount.” Launch an audience target with the same call to enhance the effect.

Discounts, discounts, discounts

Post with promotion

The same as a discount, but here you offer your own conditions and benefits for the client - “buy and receive a gift.” There are many options. The scale of the promotion depends on your capabilities.

Here we also use a target with teasers: “there are so many days/hours left until the end of the promotion.”

A promotional post works many times better if you prepare accompanying content in advance: identifying needs and eliminating objections. More on this below.

Tea party advertising

Post with motivation to order

It seems like an ordinary selling post, but not quite. Let's divide it into two types:

Emotional

Do you think that customers think through their purchase down to the smallest detail? No matter how it is. Often we buy something after reading a strong story with an emotional appeal.

Rational

Here you clearly explain why it is worth buying right now. Show benefits using numbers and specific facts.

What type of motivation should you choose? It all depends on the audience. Those who want to lose weight quickly perceive emotions better, and marketers love specifics. However, there are exceptions everywhere.

There are few likes on the post, but it was not made for them

My observations

There are cases when selling content makes up more than 50% of all posts, but requests are received regularly. The product is sold without likes, cats and movement in the comments.

It all depends on the benefits of the offer, the product itself and the characteristics of the target audience. It is important to take this into account when developing your content plan.

137 universal ideas for a corporate blog: a lifetime content plan

Example of a content plan for social networks

Drawing up a content plan for the month is one of the most important tasks for an SMM manager. The overall effectiveness of the work depends on what publications he will make in the community. How will the audience receive the posts? If topics seem irrelevant, there will be no feedback, and the engagement rate will drop. And all this will not have the best effect on sales, you can be sure.

To immediately make the lives of our readers easier, I am sharing an example of a content plan for the community. Now you know how it is compiled. But we need to fill it with something else...

Content that identifies the needs of the target audience

Goal: to study needs and create demand, learn about objections and fears of the audience.

If the demand is not formed (people do not understand the problem or the value of the product), you will need more posts to identify needs.

There are 3 main formats at work here:

Polls

This is the best option when a cold audience rarely appears in the comments. You need to get her talking and involve her.

If new subscribers are still getting used to the community, post surveys every day or every two days. Let them affect the quality of the product directly or indirectly.

Don't use anonymous surveys because they are often scammed and you don't see the participants.

How to do surveys for engagement:

Don't make the user only answer yes or no. Make him think and engage in the survey. To do this, use unusual answer options, or ask an interesting topic.

What not to do:

Do you love jeans? 1) Yes, 2) No.

Click “yes” and move on. This will not work.

How to:

Which jeans go best with this green bag? We include photos of products in the survey (we make a presentation).

And this is how you can do it:

What movie character wore jeans like these? 1) Terminator, 2) Marlboro Man, 3) Dominic Toretto.

Chocolate poll from Ritter Sport for the New Year

Open questions

Ask open-ended questions when the audience is warm enough and ready to communicate. Examples:

  1. “This Friday we will hold a webinar on finding clients. Will you come?
  2. “In what cases do you use our application?”
  3. “How about we do a giveaway for 3 free hockey tickets? Who is in favor, write in the comments"

Ask a question, let your audience choose the best option based on their own needs

Contests with the condition “answer a question about the product”

This tool not only identifies needs, but also generates reviews, and also includes “self-conviction” of the client about the coolness of the product. Like this? I'll explain now.

I held a competition in the Ossetian pies delivery group. We raffled off 6 large pies (1.2 kg) for 3 prizes. Condition: “tell us why you love Ossetian pies from our bakery.”

As a result, we received several dozen poems and declarations of love for pies from clients. Considering that I did not use advertising, the result was quite decent. People convinced themselves that they loved pies, and we received positive feedback.

As a result, we received several dozen poems and declarations of love for pies from clients.

Launch promotions and sell products, but first identify needs using the methods described above.

How to write a post on VK

Informational and advertising posts in VK are two types in content. The advertisement describes the benefits of the goods and. If the goal is direct advertising, provide contacts and a link to purchase.

Informational articles on VK are a squeezing of benefits. Users of the social network do not like to read too much: remove the water, give the essence in a couple of paragraphs. Tops and tips are popular.

By looking at the title, a person decides whether to read further. Ideal headline:

  • specific. A VK post about cleaning tips will not get any views. And the title “TOP 5 secrets - cleaning the kitchen in 10 minutes” will attract attention;
  • short. Stop at 6-10 words. Long titles are difficult to read;
  • bright. Users are bombarded with a huge amount of information. Your job is to stand out.

Interesting posts for VK are short and succinct. Do not “swing” at the beginning by giving abstract reasoning on the topic. The initial 1-3 sentences will help to “hook” the reader, then get to the point.

At the end there are calls for subscription and repost: “like and subscribe, I will tell you everything about the world of finance and investment.” If you provide useful information, offer to save it. Motivate for feedback - ask for comments.

The title should reflect the topic of the post and attract attention

Content that removes objections

Goal: to warm the audience, eliminate doubts, remove objections and fears.

Most often we hesitate before buying something. What if there is something cheaper somewhere? And if the product is defective, who will return the money? What if the product is harmful to health? There are many fears and objections. You need to close them.

We conduct courses on SMM. We tell you everything that we ourselves have learned over 11 years in marketing. More details

Reviews

Before purchasing, we often read reviews, including fake ones. But you need to get real ones.

Real reviews are not a text with a smiling face and the signature “Denis is the director of 2gis”, but a real review with a link to the client.

How do reviews work? Either there are a lot of them and they prove the relevance of the product in quantity, or these are reviews from authorities and opinion leaders. For example:

  1. "See 100,500 reviews of Fender guitars in our store."
  2. “The guitarists of the group Alice talk about our guitars.”
  3. "We gave the guitar to Ozzy Osbourne and this is what he said..."

How to Inspire Customers to Give Reviews: 6 White Techniques

Stories from authoritative sources

Have you or your company been mentioned in the news, fashion magazine or at a conference? It's time to turn this into a post. Such content not only removes objections, but also builds a reputation.

Are you giving interviews for a project in your niche? Be sure to share it with your subscribers

Answers on questions

Create posts with answers to targeted questions. Explain why it is so expensive or cheap, talk about features and guarantees. Collect a list of typical audience objections and formulate questions based on it. For example:

  1. “Answers to questions about the upcoming seminar.”
  2. “You often ask about the safety of CrossFit, we answer...”
  3. “How are BabyBoom ​​vitamins absorbed in a child’s body? Doctor's answer."

Reviews

Articles or videos with product reviews - functions, methods of application, features. All this also removes objections.

It is not necessary to take a professional camera to review products, an ordinary phone is enough, the main thing is to make clear sound

List of problem solving methods

If the service solves a bunch of problems, use articles in the format: “top 5 reasons to order...” or “top 5 solutions using...”. Examples:

  1. “How to clear a blockage in 5 minutes using our product.”
  2. “Find out 7 ways to get compensation from insurance.”
  3. “5 reasons to open a Samurai noodle shop in your city.”

Step by step guide

If you are selling a complex product, then the client has an objection: “What if I can’t figure it out?” Write an article with a detailed user manual or make a video on how to use the product. Examples:

  1. “We turn on and configure the robot vacuum cleaner.”
  2. “What and when to feed a Martian cat: 10 ways.”
  3. “How to manage our application: step-by-step instructions.”

Debunking myths

Debunk rumors and speculation about the product with the help of special articles. Examples:

  1. “10 myths about the dangers of sports nutrition.”
  2. “Protein is evil: how this misconception appeared.”
  3. “Why do doctors criticize dietary supplements?”

Debunk myths - close objections

Questions from subscribers

This type of content removes objections and negativity. For example, you are promoting an online service, but your competitors say that the mobile version is slow. This raises objections among potential clients. What to do?

Instead of attacks on competitors, we post in the group a question from a subscriber: “Is it true that the mobile version of the service has not been finalized?” We respond and remove the objection.

How to deal with negativity online: to help all brands, companies and people who have been bullied on the Internet

Video that removes customer doubts

Make videos with answers to questions, interviews with product creators, test drives and reviews. This format also works well in a regular product presentation.

Case

The secret weapon of any specialist or business is a step-by-step story about work and results. Starring: you, the client, the product, the given, the task, it was/was, the client’s enthusiastic review.

Cases are excellent at removing objections. This is universal content.

To write cases, you do not need the talent of a writer; it is important to know the structure and information on the project.

How to write a case study without putting anyone to sleep: algorithm and ways to improve the driest story

By the way, pay attention to the cases of website promotion from TexTerra.

Advertising to attract subscribers to the group

This section of the article will be especially relevant for those who have just begun to develop their VKontakte group and want to attract a high-quality target audience to it. How to interest users to subscribe to your blog? There are many interesting ways:

What is the group about?

The easiest way to attract subscribers to your page is to simply tell what it is about. If you choose the right group for advertising, which will include your target audience, and provide your post with attractive pictures, then this method will most likely give you a good increase in subscribers.

Do you want a good and healthy body? Join the “Love Yourself” group. Do you want to make a cool renovation in your apartment? Then you should subscribe to the “Interior and Decor” page

By the way, such advertising works even without text. All the necessary information can be conveyed to users using one single picture. The main thing, I repeat once again, is to place an ad in a group where there is a live and active target audience.

Very simple advertising, but no less effective

Do you like [something]? Then subscribe

But this technique is generally a ready-made template. Just insert your phrase (what does your target audience like?) and select a suitable picture. It would seem that everything is very simple, but sometimes it is simplicity that brings the best results. In addition, such advertising will give you very good and high-quality subscribers, because... You're honest about what your page is about and invite only those users who are truly interested in your content to subscribe.

Such advertising will give you very high-quality subscribers

Don't subscribe if...

In essence, this is the same template as in the previous paragraph, only it sounds a little more interesting.:) Instead of encouraging users to subscribe to our public page, we tell them the exact opposite: “Don’t subscribe if you don’t have the qualities we need.” Sounds a bit rude, doesn't it? But in reality, this method can give even better results than if you simply listed your benefits. Why? Let's look at it with an example. Let’s say an advertisement for a public page says: “The public is not for stupid people. Don't come in if you're not sure." What does the user think when he sees this phrase? "I'm smart. There will be no stupid posts in this blog. So, it will be interesting for me there.” The trick is that few people consider themselves stupid. Therefore, this advertisement most likely brought the creator a lot of subscriptions. You can analyze all the other examples in the same way, but I think you can do it yourself.

Public sites make their own demands on subscribers and, thus, attract even more

[Something happened] and you still haven’t signed up...

Another good template that you can use to advertise your public page. The first part usually contains a phrase with the pronoun “I” (for example, “I learned how to make landing pages in one day,” “I know the cheapest ways to travel,” or “I can start a fire in winter with one match”), but this is not at all necessary. If you look at the example on the right, you'll notice that it uses a reference to the fact that a new game is coming out soon, and their community is dedicated to it.

Subscribe to our community, become as cool as me

By the way, this technique can bring you even better results if you use it together with an automatically played GIF. As the Fithakersha community does, for example.

“Fithakersha” makes very high-quality advertising for VK

Subscribed - found out

Typically, such advertising consists of two parts: the first contains the phrase “subscribed - found out,” and the second lists the most interesting facts that the user will learn after subscribing to you. When you prepare such a post, make sure that users will not have difficulty reading the text and understanding what is shown in the pictures below.

Subscribed to the community, learned a lot of interesting things

Appeal to the target audience

Do you want to attract the attention of your target audience? There is one very effective way that will help you do this. Start your message with an appeal. For example, if you are advertising a community about fishing, start your text with the phrase: “Attention all fishermen!” To advertise a travel page, you can use the phrase: “Traveler? Then come visit us." This tactic is very simple, but gives really great results. At the same time, it can be used not only to advertise your group, but also to sell goods/services (see example on the left).

Reach your target audience and they will definitely not miss your post

Recommendation on behalf of the administrator

Personal recommendations from people we already trust has always been and will be one of the most effective methods of advertising. That is why SMM specialists actively use it in their advertisements. In the screenshot below you can see two examples of such posts, but I think they could be made even more effective if the recommendation was more detailed and personal. For example, you could write something like this: “I’ve been reading this group for six months now. Absolutely delighted! There are so many cool ideas in no other community that I subscribe to. From a recent one, I really liked the life hack about how you can make a projector with your own hands . In general, I recommend it! Great group!".

The admin is a respected person. You need to listen to his recommendations

Questions in pictures

This type of advertising is good because users immediately understand what content is published in the group and decide whether they should subscribe or not. As in the previous paragraphs, it is desirable that the questions arouse great curiosity, and the advertising post itself is placed in those groups where your target audience is.

Advertising designed for curious subscribers

99 out of 100 people will miss this

I don’t know how effective such advertising is now, but when I first saw a picture with such an inscription, I immediately read the text of the post. This is a very simple trick from psychology: when they tell you that most people won’t do something (with a negative connotation) - they won’t pay attention to something, they won’t be able to solve a problem, they won’t understand the trick, etc. – you immediately think: “Well, I’m not like everyone else!” and do what marketers expect of you.

There are only one person like me in 100 people, and in general I am very smart and love serious content!

Let's burn the topic

The expression “scorching a topic” means sharing something really useful and unique, some kind of life hack that few people know about and that few people use. Therefore, when a user sees this phrase in a post, he immediately understands that there will be something interesting, useful and exclusive in it, and begins to read this post. You can also use this expression in your advertisement, although in this case you will really need to share some rare information with the audience, otherwise your post is unlikely to have an effect.

The Kontakt audience is very fond of the expression “I’m burning the topic”, because... knows that valuable information will follow

Intrigue

Sometimes, with the help of a single phrase, you can create such strong curiosity that the user simply cannot resist clicking on the link. If you can come up with such a phrase and complement it with a suitable image, you are likely to get a lot of clicks. Well, if the phrase is not interesting enough or incomprehensible, you will waste your advertising money. Therefore, it is very important to keep the line here.

Intriguing, isn't it?

Chat on your phone

Some time ago, posts with chats from mobile phones were very popular on VKontakte (maybe they are still popular now, but they practically never appear in my news feed): funny dialogues between parents and children, boyfriend and girlfriend, etc. d. And marketers immediately borrowed this technique. They disguise their advertising message as a picture of a chat, and users read it because... They think this is just another joke or funny dialogue. Nowadays such advertising does not attract my attention at all, but they are still used. Perhaps it works. In any case, each technique I described should be tried specifically in your own practice, because Different tactics will work for different pages and groups.

Fictional dialogue between friends and a link to the group

Click on the smiley

Another popular VKontakte advertising format is as follows: the user is asked to click on an emoticon and subscribe to a group or go to an interesting post. To be honest, I still can’t say with certainty what the point of this ad is. The only guess I have is that users are tired of regular links, and emoji links grab their attention and get more clicks. But I have not used this method in my practice, so, unfortunately, I cannot judge its effectiveness.

Maybe clicking on emoticons is more interesting?

Just a repost

If you have very interesting and high-quality content, you can not waste time coming up with advertising, but simply repost your post. Users who like your publication will go to your public page and subscribe to it if they want. However, do not expect that this method will bring you a large number of new subscribers - if you do not encourage users to perform the action you need, many of them will not even think about doing it.

A simple repost also brings subscribers. Especially if the news is interesting

An honest story about your public

Contact users see a lot of advertising in their feeds and are already accustomed to the fact that SMM marketers are trying to lure them into their public pages by hook or by crook. Therefore, if you want to stand out from all these creatives, just tell the audience what your public page is about and how it will be useful to them. Just do it on your own behalf and with as much detail and personal detail as possible to build trust with your audience. PS Unfortunately, I couldn’t find a second example for this point, but I think one will be quite enough to understand the meaning of how this is done.

No wonder they say: “Honesty is the best policy”

Engaging Content

Goal: engage and retain the audience, stimulate subscriber activity, increase the number of views of posts.

Competition with the mechanics of “make content for a prize”

This is similar to my pie competition, but here the flight of imagination is somewhat wider. You can organize a photo competition, a children's drawing competition, voting for the best story, a battle of poets.

Various competitions engage the audience and keep people coming back to the community to find out the result.

Send a video in the comments - get a prize

Gift for the most active subscriber

Encourage your audience and they will become more active. This works especially cool when the prize arrives unexpectedly, without warning. Let's imagine the situation:

“Today Olesya is taking pizza as a gift for being active” - and everyone is like: “What, was that possible?”

Comment Contest

Interesting format. We post a competition on the wall with the condition: “whose comment lasts 10 minutes wins the prize.” Comments pour in like a cornucopia, the post gains coverage and ranks better in the feed.

My movie theater sticker contest has 631 comments.

Association game

Here you can also give gifts to the most active ones. Rules: choose a word that is associated with the comment of the previous user.

Game on personal page. , coverage 8400 is not bad, right?

Many users return to the recording after a while to play again.

Entertaining Engagement

Entertainment engages. What does this include:

  • humorous articles, poems and stories;
  • comics, memes, pictures, photos;
  • entertaining video;
  • riddles and puzzles;
  • flash mobs and quests.

Also, such content falls into the “viral” category, we’ll talk about it below.

Some statistics

I also recommend using arithmetic and logical problems related to your topic. And hashtag challenges.

Results of the #huntingcontent flash mob from Target Hunter

It’s difficult to do such launches, but they gather enormous coverage. People complete tasks with a hashtag, then use it to search for the work of other participants, evaluate and share opinions.

200 thousand views, 11 thousand likes – a very impressive result.

Discussions

Discussion of questions on the topic also engages subscribers well. These could be news feeds, professional discussions, open questions about the subscribers themselves, like: “what do you think about this?” This also includes various chat rooms, night chats or the “share a photo” format.

Photo studio promotion ideas

Participants collect likes on their photos and enjoy the communication.

Successful post

One of the few requirements for posting is literacy and the ability to clearly and logically express your opinion. Otherwise, the reader will lose the meaning and will not want to return to your publications.

Live, uncluttered information will help you achieve a high ranking among your competitors. After all, if you are going to make money from posting, then they will definitely come.

Thematic relevance to communities is worth considering. So, motorists are unlikely to have a desire to find out what they are advised to talk about with indoor plants.

The post should be concise and interesting. This is a guarantee that it will be read, watched to the end, appreciated and commented on.

In order for your post to be seen by a large number of people, you need to think carefully about what time of day is best to post it. At three o'clock in the morning, those users who suffer from insomnia post more often.

Agree, with a standard daily routine, the likelihood of you reading such a message is very small.

Many services provide a function with which you can set the time when a post appears.

On forums for mothers with small children, the best time will be in the evening, when the child is fed and put to bed, and the mother can relax, read and even discuss issues that are relevant to her.

Viral content

Goal: to infect the audience with an epidemic of reposts, increase reach and brand awareness.

Perhaps nothing spreads information about a product better than a mountain of reposts and likes. And in general, the virus is fun.

Hit parade article, selection, collection article

Such materials receive a lot of reposts due to their structure. The target audience sees a selection of things that are important to them in one place, for example: “10 best kebab recipes.” The result is high-value content – ​​all in one. It is reposted so as not to be lost or read later.

It is desirable that the films are really good :-)

Repost competition

There is no need to explain here, I think. Just a competition with a “prize for repost” mechanic.

Something like this

Article – list of solutions with practical application

Something like a selection, but somewhat more practical. Tips that a person is using right now to solve the problem. Examples:

  1. “How to find tours to Europe with up to 50% discount.”
  2. “Do you train your vocals? Every vocalist should know these exercises.”
  3. “How to pump up your abs: 5 techniques from a trainer.”

Author's content

When an author is popular, his content is shared among community members. In this case, the authority of the source charges the posts with a “virus”. Or he just wrote something masterpiece.

A series of realizations from designer Noname

The benefits of a single post

Everything is quite simple. There are many sites and forums willing to pay for your posts. Here are a few of the most popular:

  1. ForumOk
  2. QCommentru
  3. Advego

Such sites are open for communication on various topics, and any individual will find excellent interlocutors.

You write, you get paid. We are not talking about millions of profits here, but still.

I'm sure each of you has posted and commented a lot online for free. So why not benefit financially from this?

For publications to be profitable, naturally, you need a large number of them. And quality, of course.

By the way, a competition with cash prizes “Lucky Commentator” recently started. So comment on articles on the blog and become one of the winners.

The profession of a poster is becoming increasingly in demand, and there are a number of reasons for this.

To become a poster, no investment is required; this work can be done at any time and in any place convenient for you.

Even if the smart idea you want to share caught you while you were sleeping, I think everyone has a mobile phone at hand, through which you can post this idea.

Anyone can become a poster, regardless of age, place of residence, nation, lifestyle and religious views.

Here you can even talk about moving up the career ladder from a novice amateur poster to a professional blogger whose exciting thoughts just creep out for everyone to see.

Reputational content

Goal: building the reputation of the product and brand, combating negativity.

Bad reviews, evil competitors, bad reviews from evil competitors - all of these affect the reputation of a business. To gain trust, you need to create specific content.

Here we include the positive reviews and cases mentioned earlier. What else?

Company news and market news

Although such posts look a little boring, they show that the company follows trends and is aware of all the new products in the niche.

Social proof of influencer involvement

Are you speaking at a conference with cool speakers? Post a photo with them, don't be shy. This builds a great reputation. Tell us how the event went, tag the speakers in the text of the post and thank them for their performance.

Did you participate? Show me

Case: how I taught copywriters to use social proof in texts (and what it led to)

Expert Content

Goal: formation of expert status.

And here I ask for your attention. Forming the status of an expert provides many advantages for business and specialists in the network.

More than 10 types of content, you are the expert

We’ll immediately include here answers to questions, reviews, manuals, guides, help for subscribers, cases - all of this was discussed above. Such content is made on behalf of an expert. That is, a video review, but with the presence of a specialist. An expert answers questions from subscribers from his personal page.

Online interview

Text and video interviews, podcasts with your participation form expertise. Even if the questions are not specific to your business.

Online interviews are most often interesting to the audience, regardless of the topic

Article – list of prohibitions

The expert talks about what not to do in the profession. Examples:

  1. “3 main taboos for an Internet marketer”,
  2. “7 main mistakes in texts for landing pages”,
  3. “5 Reasons Why 90% of Startups Fail.”

Example of expert content on the topic

Infographics and mind maps

These are useful materials from an expert, which he gives to his subscribers. These things systematize knowledge and solve problems.

Marketing Analysis Mind Map

Research and Experiments

Such content is rarely used, but in vain. Who experiments in their niche? You're right. These are the experts.

Personal research builds expert status, regardless of the outcome. Plus they identify new tools and possible errors.

Experiments highlight your expertise

Monetary benefit

Schoolchildren, mothers on maternity leave, pensioners, and those who simply could not find a suitable job dream of earning money without leaving home.

There are many ways to make money online on the World Wide Web, but most of them require certain skills, and this, unfortunately, is not limited to the simple ability to use the Internet.

The list of skills that can be applied remotely is huge.

You can work online as a teacher, copywriter, operator, webmaster, salesperson, information producer, manager, you can trade on the currency exchange and even dance. But without special knowledge, personal life experience will not help here.

By the way, if you want to gain one of the skills, I recommend studying the step-by-step training course Copywriting from scratch.

So how can those who have the desire, but no special skills, make money?

Content to build connections

Goal: useful acquaintances, search for partners and like-minded people.

Connections help in any business. When Trump's children become SMMers, they will have many clients, only thanks to the connections they have developed. Interviews are great for building connections, but there's more to it than that:

Cases and articles by colleagues

Look for good articles and cases from colleagues, publish them on your site with a link to the author. Write an opinion about the work, criticize appropriately, advise what can be added to make the materials better.

Ratings and charts

Show up in the ratings. “Best Marketing Authors of 2018”, “Top 10 . Or create your own rating, add opinion leaders there and post it in the group.

Article – personal opinion

Express your personal opinion on any issue in the niche. Here you can discuss market news, laws affecting business, creative moves by competitors and much more.

Example of personal opinion

Article about an opinion leader

Write about the opinion leader, thank him for his contribution to the development of the niche, find out his point of view on a certain issue or ask for advice.

Have something to say about an opinion leader? Tag it in the text and get feedback

Congratulations to an opinion leader on a holiday or achievement

Congratulate the influencer on his birthday or on the release of a new book. Sincere congratulations are a magical thing.

Creating a post with delayed publication

The post creation capabilities are impressive. You can create several news items in advance and specify the exact time when each of them will be published. This is very convenient if you cannot make posts every day, but it is possible to prepare them in advance.

To do this, you need to place the cursor in the “What’s new with you?” field. Then click on the “More” icon to bring up a drop-down menu. Here we select the “Timer” tab:

How to make a VK post with delayed publication

You will be able to set the exact date and time, down to the minute:

After this, all you have to do is click the “Queue” button to send the post to await the specified time:

Please note that the post is located in the “Delayed” tab, where you can publish it ahead of schedule at any time. If you don’t want to do it manually every time, then choose a suitable service for auto-posting on VK .

Content to promote your personal brand

There are more and more personal brands. It's not just b2b or b2c anymore. People want to buy from people, not from corporations, which means it’s time to think about upgrading.

Article – personal story

A personal story moves quickly, even if no one has heard of you before. People love stories, especially ones with a happy ending. Write how bad everything was, and then there was a sharp rise. Fall and rise. "The Story of Cinderella."

If there are no cases or portfolio, write a personal story.

Fascinating success story

Article “achievements for the year”

A very popular topic lately. The author writes what was achieved in a year, what discoveries occurred, how everything changed, what inspired and what disappointed. Such content shows progress not only to readers, but also to you personally, and this is doubly important. Next, you can set goals for next year.

Results of the year

Provocative article

The main thing here is not to overdo it. The provocation causes a stir in the comments. Heated debates do not subside, and you are gaining popularity. But the main thing is to provoke with caution, so as not to spoil your reputation. Examples:

  1. “Context explodes - SEO dies”
  2. “To the bull’s eye: 5 reasons why apple equipment is not worth the money,”
  3. “Why am I no longer working with Dzhigurda.”

Provoke your audience, but be careful

10 examples of provocative online advertising

Article with professional humor

Are you considered a marketing god or a landing page queen? Make a joke about it.

Do you come across a funny banner from your niche or a new wonderful Lebedev logo? Post it in your place and we’ll laugh together.

Take action

Don't put off preparing posts until the last minute. Decide on a topic, draw up a content plan, prepare the best materials and then start! Get started, but continue to regularly monitor suitable information resources and choose the most interesting, useful and tasty content for your subscribers. Experiment, combine, supplement the main topic with diluent materials, but do it competently, prudently and carefully, and let the best VKontakte posts be yours.

Good luck!

softolet - Internet services for business. A link to the material is required!

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offline for 2 months

merchant

Merchant is the first of the site's authors, practitioners and wizard of the digital world.

Comments: 164Publications: 350Registration: 01/26/2014

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