Thanks to VKontakte hashtags, content is searched. Like other social networks, a hashtag is a tag that consists of a word or phrase after a hash symbol. In addition, this is one of the methods for free promotion of VKontakte. Now we will take a closer look at how hashtags work.
You can use hashtags not only in Russian, but also in Latin. But there is no point in using a foreign language if your target audience speaks Russian. For a label to work, it must be spelled correctly. If a hashtag consists of two words, then there is no space between them, but either an underscore or continuous spelling is used. For example, #promotion on VKontakte, or #promotion on VKontakte.
There are restrictions on the number of hashtags in one publication. Their number should not exceed 10 pieces. If you use more, the rest will be unclickable.
Hashtags can be used both in the text of the post itself and in its description. Which option is better is a controversial issue. Some people think it's better to place it in the body text so that the tags are immediately obvious and people can click on them. If used in the description, they will not be noticeable at all, and therefore will not be perceived as spam.
How are hashtags useful?
1. With their help, you can increase your reach, as this will bring additional views to your posts due to the fact that your content will be found in search engines.
2. If you have your own group, then using internal hashtags you can group content, which will also increase the reach of community subscribers.
3. This is a good opportunity to remind about your brand, or make it more recognizable.
4. When organizing competitions, hashtags can attract an additional number of participants.
5. Hashtags attract attention to the events and activities that you organize.
How to attach a hashtag to your community
To prevent your visitors from leaving you, link tags to your community (group), it’s done like this.
We write a post, insert a hashtag, insert a “dog”, write the name of the group.
After you have entered the hashtag and inserted the “dog”, you will see the name of your group, click on it, and the name of the group will be inserted into the hashtag.
Second option, you can copy the group name from the address bar and paste it manually after the “dog”.
Each community name is unique and your hashtag will be tied to your community.
Types of hashtags on VKontakte
1. Regular content hashtags are keywords by which your posts can be found in the news feed. Using them will allow you to promote posts on a global scale. This means that your post can be seen in the general VKontakte feed.
2. Geohashtags are geographical marks. With their help, you can assign content to a specific city or region. This is an effective method of promotion among the target audience who lives near your store, office, or establishment.
3. Local hashtags are tags that can be used within communities to separate posts into sections. Such a hashtag consists of a community id, a dog symbol, and a keyword or phrase.
What is a hashtag
A hashtag is a “#” sign placed before one or several words in a row without spaces. When the specified mark is applied, the word is highlighted and turned into a link, clicking on which moves the user to a list of posts where the same mark is used.
By understanding how a hashtag works, you can easily reach a large audience and more easily manage your community on a social network.
Most often, such tags are used for:
- grouping information on a topic;
- providing a quick search for information on a topic of interest;
- highlighting the main idea in the message.
Disadvantages of using VKontakte hashtags
Unlike other platforms, hashtags are not VKontakte’s strong point. Users often use regular keyword searches, bypassing hashtags. In addition, VKontakte users often use hashtags to send spam. Often when advertising their services, people use trending hashtags that are not related to the topic of their services in order to attract customers. This irritates people, because when searching by tags, they do not find the information they are interested in.
You shouldn’t rely too much on hashtags, as they won’t attract a large audience. This is more of an auxiliary promotion method that slightly increases coverage. Too many hashtags are visually perceived as spam by users, which is why they may immediately miss it in the feed, or even unsubscribe from your community.
How to use VKontakte hashtags for promotion
How hashtag search works
VK supports hashtags written in both Latin and Cyrillic alphabet. If a tag uses a phrase, there is no space between words (#superfacts), but you can use an underscore (#super_facts) or use case (#SuperFacts).
Pros of hashtags:
- help to get additional coverage;
- group content by headings;
- once again remind you of the brand;
- used for holding competitions and challenges;
- attract attention to events and activities.
In VK there are 2 types of hashtag searches - global and local.
Global search - hashtags help promote a post in search. For example, if you write the tag #smm in the general VK search, you can see posts with this hashtag.
Usually there are several hashtags in posts and they are all clickable - if you click on any of them, you will be taken back to the search with posts containing this hashtag.
The advantage of a global tag is that you can get an influx of additional traffic due to impressions in the feed. The entry is displayed by tag in chronological order, but the more popular the hashtag, the less time it hangs at the top of the feed.
Geotagging . If the goal of promotion is to cover 1 city or region, then write the city or region number to the main tag - #targeting38, or #smmmirkutsk. Geotags are especially relevant for offline businesses - cafes, retail outlets, and service industries.
Local search - the hashtag is used for navigation within the group. It is needed in order to combine thematic entries and facilitate searching through them. It is written like a regular hashtag with a hashtag, followed immediately by the group id with a dog @. It looks like this: #hashtag@mygroup .
Example : group id - @adamant_nad.
The post uses the hashtag #Reputation_Management@adamant_nad. If you click on it, 2 entries on the topic of reputation management will appear.
Types of hashtags:
- Keyword: #usefultips, #interestingfacts.
- brand name - #chel_hack, #fcm.
- industry or type of activity - #smm, #targeting.
- location - #Moscow, #Vologda, #Ulyanovsk region.
- tag of an advertising campaign, challenge, competition, event - #competition_rostelecom, #YLETAI.
- unique tag - #IrinaFrantsovich, #Notes of Crazy Elena.
Cons of hashtags
Hashtags are not VK’s strong point, since users are much more accustomed to using a regular word search rather than entering hashtags. Some users don't even know about their existence. You shouldn't rely too much on targeted searches based on tags, but users can follow them from other people's posts.
A significant disadvantage of tags is that on VK they are often used for spam, and sometimes hashtags in posts do not correspond to the topic. For example, the #smm tag often brings up “vacancies” for MLM professionals, and they also have the #coronavirus tag in their posts.
Conclusion : hashtags on VK are not the same as hashtags on Instagram, where they are one of the main ways to search for content and can also provide a significant influx of organic traffic. In VK it is more of an auxiliary promotion tool, but since it exists, why not use it?
Using hashtags
Many people believe that hashtags are not needed and supposedly no one uses hashtag searches - this is not true. Read to the end and you will find out my point of view, perhaps you will agree with it. Let me give you an example, here are my hashtags in one of the articles.
Now let’s enter one of the hashtags into the search, for example, #energy, and look at the result. As you can see, the first article with this hashtag was published in 48 minutes. back, if it goes lower, then the results are approximately the same. This was a News search.
If you look at the column on the right, then you can therefore look at the hashtag people, community, audio recordings, video recordings. This means that people search using hashtags and hashtags should be used. Thanks to hashtags, people will come to your page. Even if several people come, that's good.
IMPORTANT! Nowadays you can find huge lists of popular hashtags on the Internet. Never use these hashtags in your posts if they do not correspond to the topic of your post, otherwise your page may be frozen
.According to VK rules, no more than 10 hashtags can be attached to one post. I personally recommend 5-7, and the remaining 3 as a reserve. Suddenly you want to add some hashtag. If you use more than 10 hashtags, then these hashtags are not included in hashtag searches.
#Music
Do you like good music? Then you can't do without this tag. Especially if you want to listen to something new and you are already tired of all these popular singers who are tirelessly played on radio and television. By entering the hashtag #music, you will not only see the most interesting clips and hear new music, but you will also be able to read some news from the world of music, which will appear in the search results. Well, don’t forget about the hits of all times, from the 80s to the present day. In general, we guarantee music selections for all occasions.
Hashtags on Facebook
Facebook supports hashtags created using letters, numbers, and underscores. Other characters are moved outside the label.
If you click on a hashtag or enter it into the search bar, posts with the corresponding tag will appear in your feed.
Helpful information:
- To quickly find posts with a specific tag, enter the URL facebook.com/hashtag/vashametka into your browser's address bar. For example, the URL facebook.com/hashtag/seo will allow you to see posts tagged with #SEO.
- To prevent messages from appearing spam, use no more than three tags for each post.
- Surprise: According to a 2021 BuzzSumo study, posts without hashtags get more reach on Facebook.
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Why hashtags don’t work in the VKontakte group
If hashtags in VK do not work, then you should look at a number of reasons:
- Incorrect spelling.
- Using non-unique words.
- Adding prohibited characters.
Copying and pasting may be recognized as an error. You need to register manually.
Ideally use 8 tags. It is better to divide them into groups to select relevant ones. You can get the perfect result through trial and error.
You can create an author's label protected by Admin rights by adding after the main request the domain name of the profile of which you are the owner. Such a link will lead to a search for a tag located inside the page.
How to do
There is nothing easier than making VKontakte hashtags! When creating news on your page, it is enough to put # (Shift + 3) in front of a certain word or phrase so that the word appears as a highlighted and clickable link. Later, after publishing the post, you can go through the hashtag to see all thematic publications. It is enough to indicate a hash mark next to the word in a sentence so that the news becomes known to all concerned users of the social network. And photographs in general began to be increasingly signed simply with short hashtags with words. For example, “summer”, “sea”, “cat”, “tea”, “autumn” and others. Such captions are quite enough to describe both what is shown in the photo and your emotions about it. Often the hashtag is also supplemented with an emoticon that is related to the published post. There are fewer and fewer words, and more and more symbols.
#Funny
This hashtag is, of course, the most popular. A lot of young people on social media are looking for something to laugh at. These include a wide variety of funny videos, and no less funny photographs, comics, and all kinds of pictures. Use this hashtag if you want to cheer yourself up. It is simply impossible to join all the communities that specialize in quality humor. For the reason that there are already a lot of them. However, just by entering this magic word into the search, you can have a good laugh and certainly cheer yourself up for the next few hours.
#News
Are you closely monitoring the situation in the country and the world? Well, then you should definitely know about this mega-popular tag, which will allow you to be practically the first to know about all the news. International news, events in your country and city, statistics, news from the world of entertainment, in general, there is something to read if you enter the word “news” with a special hash sign in front of it in the VK search. Each news, of course, will be decorated with a photograph from the scene of the event or simply some thematic image.
Hashtags on Instagram
On Instagram, you can create a hashtag using letters, numbers, and minus shift. Special characters cannot be used. You can add up to 30 hashtags to one photo. You can tag a post even after it has been published. If you use relevant and popular tags, the visibility of your posts on Instagram increases dramatically. Thanks to this, you can quickly increase your number of subscribers.
Helpful information:
- One way to use hashtags on Instagram is to participate in hashtag battles. For example, you could take daily photos of your breakfast, lunch, and dinner and tag them with “The World Should Know What I’m Eating.” This tactic increases the number of views your posts receive.
- Some of the most popular hashtags include tags tied to places and geographic features. For example, you can use the tags “SPB”, “London”, “PoloClub”, etc.
- Using the Websta service, you can determine the most popular tags on Instagram.
- Using the Hashtags for Instagram application, you can quickly find popular hashtags in different topics.
- At the beginning of November 2021, Instagram launched a hashtag subscription test.
