Where to put hashtags on VK. Why hashtags don’t work on VK – reasons and what to do

Hashtags in VK are tags that make it easier to find content. Outwardly they look the same as in other social networks - a word or phrase after a hash sign: #hashtag . They can be used to promote content in VK search or create navigation within a group.

In this article we will tell you how hashtags work in VK, what are their features, and how to use them to promote content.

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How to add hashtags on VKontakte

The social network VKontakte supports hashtags written in both Cyrillic and Latin. To add a hashtag, put a hash sign in front of the word: #summer. After publishing the post, the hashtag will become clickable.

The hashtag can be located anywhere in the text. You can write it on a separate line at the beginning or end of the post, or you can meaningfully include it in the #context.

Spaces don't work in hashtags. If you need to make a VKontakte hashtag consisting of several words, highlight the second word using case (#YourSummer) or underscore (#Your_Summer).

You're exceeding your hashtag limit

Not everyone knows that on VKontakte there is a limit on the number of hashtags in a post, which differs from the limit on other social networks. For your post to be included in a hashtag search, it must contain no more than 10 hashtags.

This entry will be included in the search.

If you export posts from other social networks that have a larger hashtag limit (for example, on Instagram it is 30), then do not forget to edit posts or photo descriptions after export, making the list of hashtags shorter if it contains more than 10 hashtags.

This entry will not be included in the search. And by hashtags you can find other posts in it

Local hashtags

On VKontakte you can create local hashtags. When you click on them, the search is not carried out across the entire social network, but only through the feed of one community. To make such a hashtag, add the community letter domain after the dog sign: #hashtag@community-domain. Unfortunately, this method will not work with a community ID, so first set the domain to the community (you can do this in the settings). Using local hashtags, you can organize a rubricator.

Local hashtags only work in Latin.

Myth 3. Users constantly search for posts using hashtags

Have you ever done something like this? As a user, I have never followed hashtags. As a SMM specialist, I do this from time to time and I’m not embarrassed to talk about it out loud.

Other users behave in the same way. Well, what's the point in searching for something using the hashtag #dress #sunset and the like? What relevant information can be found in this dump?

The exceptions to this whirlpool of information are:

• Animal hashtags.
  Our little brothers have been looked upon, are looked upon and will continue to be looked upon. But this will not help in promoting your business.
• Hashtags flash mobs.
  Here you have a chance to get included in collections on entertainment sites, and you can get a lot of likes.
• Hashtag events.
  #Rio2016 #SmartSales and some similar movement always generates a large amount of targeted and interesting content through which like-minded people can find you (especially when it comes to various kinds of forums and master classes).

Instagram is not Twitter (wow!), users have no need to look for additional information, they scroll through the feed and look at their friends relaxing in the country. And everyone looks at the cats. But going beyond the tape usually proves problematic.

How to create hidden hashtags on VKontakte

Sometimes you need to add a hashtag to a post so that it can be easily found through search, but the tag looks out of place in the post. In such a situation, create a hidden hashtag: it will function, but it will not be visible in the post.

To write a hidden hashtag for a post on VKontakte, add it not to the main text of the post, but to the description of the attached photo or video. The tag added in this way will be indexed for the entry itself. This will not happen immediately; indexing hidden posts will take longer than hashtags added to the body of the post.

Myth 5. You need to look for the most popular hashtags on Instagram and use them

Holy heavens, what's the point? Top hashtags are growing with hundreds and thousands of new photos every minute, and only stars and millionaire bloggers can get at least some reaction from them.

Particularly infuriating are the selections from “30 popular hashtags,” copy and paste, copy and paste. In most cases, they are all in Latin, which further destroys the chances of a wonderful meeting between the target audience of your profile and your post.

As a reminder, I'm still talking about targeted likes from targeted followers. If you just need to get more interactions, spend 50 rubles and buy yourself 1000 likes. I can give you a link.

Popular hashtags on VKontakte

You can identify trends on the News page. Go to the "Search" section. You will see the “Current Topics” block on the right: it contains a list of hashtags that are currently popular. As a rule, they are associated with current events: holidays, news, film premieres. At the same time, the news feed in this section will contain publications with these tags. Click the "Interesting First" switch and the posts will be sorted by number of likes.

With Popsters, you can find out which hashtags have the greatest impact on the reach of publications, as well as find out the statistics of VK groups of any accounts.

Reasons for banning an Instagram account

Have you recently used a bot or app to optimize your follower count? Have you recently used hashtags that might be on the blacklist? For example, hashtags with obscene words.

Have you recently launched mass likes and comments and acted like a bot? Have you used the same set of hashtags for many of your photos?

All this leads to a ban!

By the way, most of the apps in the App store that were designed to track unfollowers and statistics for your profile have simply stopped working. Coincidence? Don't think.

How to choose a hashtag

Be as specific as possible about the content of your post. Think about what keywords would be useful for the user to find him. The more precisely you define the topic, the better: for example, write not just #clothes, but #evening_dresses. Read your tag case-insensitively to avoid any other meaning.

Limit yourself to 1-2 tags per post. You may have seen the use of a large number of hashtags on Instagram: this is normal for this platform, but on VKontakte users consume content differently, and a large number of tags will confuse users.

Similar articles continuing the topic:

Today we want to tell you how you can search by hashtag on the VKontakte social network. You will learn what hashtags are on VKontakte, why they are needed and why they were invented.

The social network VKontakte already has more than 10 million active users who publish millions of information posts, articles and photos per day.

Finding information of interest can sometimes be very problematic, which is why hashtags were invented.

What to do if hashtags don’t work in VK

To determine the cause of non-working VKontakte tags, you should clarify several points:

• You can only use hashtags that are relevant to the post.
• It is better to select fewer tags, but of higher quality.
• Divide hashtags into groups to determine which ones are in demand.

Re-read the tags, because this often happens: #Susanalbumparty and #hobbitch. Otherwise, you may become a victim of trolls.

To make tags work, you need to approach this matter responsibly. If you do everything right and use innovative approaches, you will be able to gather a sufficient number of target audiences.

Every problem has a solution, the main thing is to put in a little effort to find a solution. Using hashtags is not necessary, but in most cases it helps to gather a larger target audience.

Do not use tags unless absolutely necessary. Rely not only on the product or service, but also go beyond the topic, thinking through the interests of community users.

How to make hashtags on Instagram step by step - we created this instruction specifically for those who are taking their first steps on this social network and are still just learning the basics of blogging. It’s okay if you still can’t create a hashtag on Instagram - learning how to do this is actually very simple, and the result of your efforts will be likes and new subscribers - you will immediately feel the difference!

How to search VKontakte by hashtag

Contents of the article (navigation)

Initially, hashtags, as a simplified way of finding the right person to communicate with, were used on Instagram and Twitter, social networks where the basis of communication was video and photos. The search system surprisingly took root very quickly. This is a convenient and easy-to-use option for finding the person you need to communicate with, who you choose yourself. VK users have often recently been asked the question when surveying group members about how to search on VKontakte by hashtag.

A special feature of the search engines used on Instagram and Twitter is the ability to link them to short text messages. This makes it possible to quickly find the information you need. A hashtag is almost the only way to find the right person or information using a video or photograph.

Why do you need a hashtag on VK and how to search with it.

In VK, most likely, when developing functionality, project managers initially assumed the need to use such a search engine. The prediction (or assumption) came true and, although users have only just begun to understand the search engine, the fact that it is functioning properly makes many happy.

The hashtag is primarily good because it can be used to quickly find that network user who also uses photographs and videos as an information message. Using VKontakte search using hashtags facilitates the work of search engines, which require relatively expanded data about the social network user as the basis for primary information.

So, first of all, what is a #hashtag?

A hashtag, hashtag (tag) or hashtag (English hashtag from hash - hash symbol + tag - tag) is a word or phrase preceded by the # . Users can group together a group of posts by topic or type using hashtags—words or phrases starting with #. For example: #art, #technology, #funny, #jokes, etc.

Short messages on microblogs of social networks such as Twitter, Tout, identi.ca, Google+, Facebook, Instagram and VKontakte and Ok.ru can be tagged with hashtags, including one or more combined words.

Hashtags provide the ability to group similar messages, so you can search for a hashtag and get a set of messages that contain it.

In the real world, hashtags are used in advertising, political events, or art performances as a reference to an emerging trend on the Internet or in an attempt to create such a trend.

VKontakte hashtags, why they are needed

Hashtags as links to a group of posts united by one word (#hashtag), as you can see, are not indexed by either Yandex or Google, however, they are indexed like ordinary words. That is, if you put the hashtag #PromotionInstagram UrgentCheapQuality in your post, then such a hashtag will “work”. Yes, it will attract search engine robots, which will show it in search results when requested. However, an important condition here is that the hashtag must be Unique. Unique. New. Memorable. Then it will make sense.

Myth 1. By placing photos in the top hashtags, you get new subscribers

A very common misconception among many “promoters and bloggers” on Instagram. Over the past month, about 20-30 photographs have been published in all regional tops of my small but proud country called Belarus. Not all photos were included in some tops, while in others every post was included. And guess what? This had no effect.

There are no more likes, the coverage between posts “in the top of tops” and without them does not differ. Yes, most likely a dozen likes come from there, but there’s really no point in worrying about it, getting quick likes and the like.

Let me explain my position a little. When promoting a business tied to a specific region or a regional blogger, I am always in pursuit of only target subscribers who live in this area. Therefore, if residents of neighboring countries start subscribing to my accounts, then this is of course a good thing, but such happiness is not needed for free.

Therefore, hashtags in our work are used only with a geographical reference. They are somewhat less popular than some #selfies, but can theoretically provide a target audience. But they don't give it.

I’ll make a reservation, if you run an account about cats, then you simply must use all existing formats of cat hashtags, because cats can and are searched for. But if you are an online store that posts a photo with a cat, even if you sleep on cat hashtags, your target audience will not come to you from there.

Social network malfunction

If you have tried everything, but the post on VK stubbornly does not appear using the hashtag, why not wait? Try checking a little later, say two hours later? Perhaps there was a failure on the VKontakte platform itself, and right now the technicians are eliminating its consequences. This happens rarely, but, as they say, aptly.

Also, make sure that the site is not currently carrying out maintenance or system checking. As a last resort, write to the help desk, we provided the link above.

Let's talk about VKontakte hashtags?

May 14, 2014

Hello colleagues.

Judging by the survey I conducted, the social network VKontakte still continues to interest the majority of my subscribers, as well as those people who are not subscribers. This means that I will continue to publish articles related to the promotion of communities.

Let's talk to you today about VKontakte hashtags - miniature signs that offer us good opportunities.

First, it’s worth clarifying what hashtags are (English hashtag from hash - the hash symbol + tag - label). This is a small # icon that we can put in social network posts before key phrases or words that describe the content of these posts.

For example, your public page has a virtual section in which a new e-book appears every other day. At the same time, you have subscribers who cannot log into the community every day, but they are only interested in this public for the opportunity to download excellent free books.

On the one hand, you don’t have to worry about such people - let them scour all the posts of the community and look for materials that are useful to them (at the same time they will look at other things).

On the other hand, why not show respect to people by saving their time and highlighting all relevant posts in the virtual section with some relevant hashtag, such as #Only_USEFUL_BOOKS*?

*The link works, go to our public After-school group (for freelancers), subscribe and receive a new trendy book on business every other day. My collection of excellent materials will be enough for about a year (as long as you have time to read :)).

Yes, it's that simple. Now a person who wants to view all the posts with books attached to them will click on the hashtag, and he will immediately see the entire list of such posts posted on the social network. Believe me, you save a lot of time.

How to write hashtags correctly?

In order for the site to accept the hashtag you wrote, you need to follow several rules:

• The key phrase must contain no spaces, as well as some symbols such as +, =, /, *, ~, !, % and some others (in particular, parentheses);
• The key phrase must either be written together without a space, or the words in it must be separated by an underscore “_”;
• Hashtags can be written in different languages, including transliteration.

Types of hashtags on VKontakte

Well, I don’t know how correct it is to talk about “types” of “lattice,” but now you’ll understand what I mean. Hashtags are:

1. Working throughout VK;
2. Working exclusively in the community.

How to make a VKontakte hashtag common to the social network?

The answer to this question is elementary. Come up with a keyword or phrase that you can use to describe your post, and this keyword should be “generalized.” For example, in our case we will use the hashtag #Books or even #Useful_books (#Usefulbooks).

What is good about using a generic hashtag? Using this tag, your community within VKontakte will be found even by those comrades who have never heard of it. That is, we can assume that the use of hashtags affects the promotion of public pages and groups on the social network.

There is also an inverse relationship: the more popular the group or public, the higher the post with a popular hashtag will be in the VKontakte search.

How to make a VKontakte hashtag within a community?

There are two options:

1) Come up with a unique hashtag that is not used on the social network.

For example, #Only_USEFUL_BOOKS is used exclusively within my community. It’s unlikely that anyone would think of using such an unpopular tag for their posts. Therefore, by clicking on a hashtag, users will only see posts from the After-school Group (for freelancers).

Hmm, however, if such a hashtag does occur to someone, then it will work not only in the community, but throughout the entire social network.

2) After the hashtag, write the abbreviated name of the community via @:

Example: #Books@prosto_zarabotok,

Where prosto_zarabotok is the name of the group from the page address https://vk.com/prosto_zarabotok.

If instead of a “beautiful” name you still have something like club1111111 written, then use this identifier after @.

Why doesn't the VKontakte hashtag work?

I had to deal with a situation where a hashtag designed to be searched across the entire network did not work. Of course, I immediately scoured the Internet in search of a solution to the problem, but I really couldn’t find anything. I had to contact the Support Service.

VK employees suggested this option: they clear the community I supervise of bots and blocked users - and the hashtag will be valid again. Naturally, I agreed.

Is it worth adding that the “grid” has become operational?

Quickly search for “dead” community members and subscribers

Yes, they helped me get rid of all unnecessary subscribers in one fell swoop - removing bots on your own is a difficult task. Do you know how to even understand whether you need to clean up a community?

There is a special application: https://vk.com/app2732533, which allows you to find out how many “dead souls” you have in your group or public (and even among your friends). It’s a pity, of course, that the program doesn’t allow you to clear the page of “sad dogs” in one fell swoop, but it’s very easy to track the statistics of banned participants (the statistics will only be available if you are a community admin).

How many hashtags can you put in one post?

In principle, you can install as many “lattices” as you want. However, according to statistics, it is better to put no more than 2-3 tags in one post. Otherwise, instead of beautiful hashtags, you will have a mess of barely legible keywords.

How relevant are hashtags?

In addition to Vkontakte, hashtags are present on Twitter (where they came from), Google+, Facebook, Instagram, YouTube and other popular social networks.

How relevant are “grids”? This is an interesting question... The problem is that not all “our” people use hashtags. In vain, of course, but that’s how it is.

For myself, I decided that it is necessary to put tags in each post - you can write down key phrases very quickly, and knowledgeable people will benefit from them a lot

What do you think about this? Write in the comments to my article, let’s discuss the relevance of VKontakte hashtags and other issues related to them.

Comments:

• Comment on the site

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How to make a hashtag

When creating a hashtag, you need to take a group of words and highlight the main topic they belong to. Rules:

1. If whole phrases are needed, they are entered without spaces. You can use both the Cyrillic and Latin alphabet.
2. Any language is suitable for writing, but it is better when it is basic or accessible to the audience reading the author.
3. You can improve the perception of an entire phrase by writing each individual word with a capital letter.
4. Underscores can be used instead of spaces.
5. The correct spelling of a hashtag looks like this: a # tag is attached to the word.
6. How to use hashtags: It is important to use keyword selection - finding out in advance what people are looking for on the search network.

On Instagram

The world-famous social network aimed at distributing pictures, photographs, and videos is used by many. Instagram hashtags play an important role. Here the notations quickly sort numerous photos into groups and work as a separate filter. If you are interested in how to make hashtags on Instagram, then it is worth remembering the main rule - how accurate the word/phrase is, the more interested the visitors who searched for it will be. Examples:

• Before posting a photo of necessary purchases, you just need to insert the phrase #to-do list.
• By clicking on a similar hashtag in your post or that of your friends, you can see other people’s to-do lists.

The maximum number of Instagram hashtags is 30. One of the most popular Instagram hashtags is considered to be #tbt. It was invented to refer to actions performed on Thursday. Using hashtags, you can find out what's new in apps. Among the new ones, #vscocam or #vsco stands out: both designations mean that the published photo was edited using a special application for iPhone and Android.

IN VK

You can make it easier to find a topic of interest on VKontakte if you write #topic in the search bar. If you click on other people's hashtags, all posts on the specified topic will be displayed. To understand for yourself how to make hashtags on VKontakte, you need to add the formula to the message or under the photo/video: #topic (#cool). The best option would be to select the exact phrase (#coolcat). Grouping words using VK hashtags gives impetus to the rapid development of discussions, and the topic becomes more popular.

In Facebook

To figure out how to put a hashtag on Facebook, you need to select a general category for phrases of interest and put a hash symbol in front. Want to discuss or read news about Zuckerberg? You can publish a post “The founder of the social network Facebook is #Markzuckerberg.” Signs after the hash mark are unacceptable; all words are written together. Advertising promotion of a social network page is the main goal of introducing hashtags among Facebook users. Easy search guarantees quick turn-up of comments.

In Odnoklassniki

The search for topics of the same name was carried out by Odnoklassniki users using tags. Tag – a keyword that should be specified in the “Add Keywords” window. It has become much easier: you just need to type the hash sign on the keyboard with the query you are interested in: #travel. How to make a hashtag in Odnoklassniki? It's simple: achieving promotion of a social page or group is much easier if you use the most popular hashtags.

On YouTube

The main YouTube hashtags have the same principle of marketing impact. The meaning is the same as in reposts with likes: the video is given popularity, this contributes to business development. A hashtag can be easily added to the video description. If you need to find lyric videos about love, then #prolove will do. Where and how to put hashtags on YouTube? You can add a hash sign before a word in the comments under the video or in the description. It is worth using popular hashtags. They may also be present in the video title, but are not yet displayed as links.

Hashtags on photos

It is noteworthy that using hashtags you can combine not only texts, but also photos into groups. For example, Instagram is a special social network for posting photos, VKontakte and Facebook also allow you to share pictures. Therefore, if you want to group together photos of your culinary creations, travel shots, or photos of your children, you can use hashtags.

In the case of photographs, hashtags should be included in the comments to the photo. That is, you attach a photo to a regular message, and write a keyword in the text. Or several - you can put quite a lot of hashtags in one message at the same time. Don't forget to put the hash symbol (#) at the beginning - such an entry is converted into a hashtag automatically on those sites that support this system. Full list of sites and social networks that support hashtags: Diaspora, Gawker Media, FriendFeed, Google+, Instagram, Orkut, Pinterest, Sina Weibo, Tout, Tumblr, Twitter, VK, YouTube, Kickstarter, Fetchnotes, Facebook, Coub.

The convenience of hashtags also lies in the fact that they can be written in both Latin and Cyrillic alphabet. But it should be noted that there are no spaces in hashtags - the words are either written together - for this you can write each of them with a capital letter (#TravelNotes) - or instead of a space, the underscore character is used (#Travel_Notes).

If you are the owner of an electronic diary (Diary or LiveJournal), you probably know that the tag system has already been worked out there - there is no need to put a “hash” icon. There you can select pre-entered tags from the list and put them in a special line. So in your diaries, you can also tag a photo with hashtags - though not the photo itself, but the post (entry) with it.

Since the hashtag must be an active link, it makes no sense to put it on the photo itself using graphics programs.

Converting words into hashtags makes online life easier. The “#” sign is read in Russian as a hashtag, in English as hashtag. How to create a hashtag is easy to figure out. Example: a person writes an article about phones and puts #iPhone. It is easier for Internet users to find a note. Hashtags are used for advertising and brand promotion on social networks and blogs.