Promotion and promotion of VKontakte 06/11/2020
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To promote a group on VK it is necessary not only to attract many subscribers, but also to increase their activity. If you have just created a community, it is important to interest the public, even if there are few followers. Is it really possible to do this? How to increase activity in a VK group? You can use different methods: paid and free. Let's look at the main ones.
Hold a draw
The most banal but effective solution. To increase engagement, giveaway participants must:
- subscribed to you;
- liked posts;
- wrote comments.
If participants simply like the post and write comments, engagement will increase. If they repost, their friends may also follow you.
The usual formats of sweepstakes such as “subscribe, like and receive a prize” are also suitable. But it’s better to do something unusual: arrange a quiz, ask riddles, do a mini-marathon.
You can raffle off some of the company’s products among the most active community members
If you are holding a competition among the most active members of the community, include a dynamic group cover. This is the one where the list of subscribers who scored the most points for today changes every day. You can do it using VKontakte applications. It will further increase engagement - people will try to get on the cover and be active several times a day.
This is what a dynamic cover looks like - subscribers will be pleased to see themselves in a kind of rating
Unusual lottery formats are more effective than standard ones because they interest users. They don’t mindlessly throw likes, but study your content and interact with it. For example, during a competition for the most active commentator, people are active under 10–20 posts at once, and not under one. And if you hold a quiz, your subscribers will remember you better than competitors with standard giveaways.
Remember that the bigger the prize, the more participants will complete tasks. And keep it.
Stimulate discussions
The old “support us with likes and comments” doesn’t work. There is even a theory that Facebook and Instagram reduce the reach of posts that contain the words “like” and “comment.”
Find another way: at the end of the post . And such that a person can answer it in detail. A discussion will ensue and engagement will increase.
Some subscribers will definitely answer a simple question at the end of the post
If you're going to increase engagement this way, follow two rules:
- ask specific rather than general questions: for example, do your subscribers like the movie, what book did they read last, what are the names of their pets;
- ask simple questions: don’t ask about logarithms or quantum physics.
Non-obvious recommendation: you should be really interested in the opinions of users. Unsubscribe questions usually get fewer responses than those asked from the heart.
Another way to stimulate discussion is to make a situational post on an informational topic that is important to your audience. For example, post an unusual holiday greeting. Or show how your company is fighting coronavirus and ask subscribers to talk about how their everyday life is going in self-isolation.
But be careful: if you express an unpopular opinion or go too far with creativity, you can get a lot of negativity in the comments. Although this also increases engagement =)
You can also teach users to communicate - create “chat rooms” under specific posts . For example, publish a post every Friday evening at 19:00 and propose a topic for discussion.
At first, users will not be very active, then they will get to know each other and communicate more often and more. Including in the comments under your posts. And in order to accustom your subscribers to a certain “regime”, publish “chat” at the same time. For example, in the SMMplanner deferred posting service, you can set the publication of similar posts a month or two in advance.
Basic methods for increasing activity
There is such a thing as the fear of being first. Many users are hesitant to write a new comment, like it, etc. You need to simulate activity to get the audience involved in the process. For these purposes, you can purchase several accounts (see how to buy a VK page). Now use them by starting discussions, writing a few comments on a new post, and liking a recent photo.
Your followers will see the activity and will likely want to participate. Exactly what we need.
Constantly monitor, control and introduce discussion into discussions. The audience can ask questions, share their preferences, and more. The more actively you participate in dialogues, the better.
Post polls and polls on trending topics. If you choose the topic wisely, you can get an explosive increase in activity (see how to re-vote in a VKontakte poll).
Run a user-generated content contest
This is not an ordinary competition, but a well-thought-out multi-move game. For example, you can hold a photography or drawing competition and give a prize to the person whose work gets the most likes.
The competition can be timed to coincide with some holiday
Make a separate album for uploading competition entries or allow them to be sent as part of the proposal. Publish a post with information about the draw, prizes and rules. And you will kill several birds with one stone:
- competition participants will log into the group several times a day to check the number of likes - they may be active under other posts in passing;
- subscribers will scroll through the feed or go to photos to vote;
- if you run an advertisement, new subscribers will come who will also vote or take part in the competition.
The first post announcing the competition and the last post summing up the results usually get the most comments. By the way, be extremely careful - under the last post you will have to work off the negativity, because at least one person will accuse someone of cheating.
Look - the post summing up the results received five times more comments than the post announcing the giveaway
How to promote your account on VKontakte?
Good day, ladies and gentlemen, today we will look at, so to speak, review how to increase activity in a VKontakte group, but this is not only for VK groups, but also for accounts. What is the feature of the SocPower.ru service? The trick is to increase the popularity of accounts, if you were wondering how to increase activity in the VKontakte group, then this service is what you need, since this service will visit many accounts, and thereby attract attention to your page. So, how to promote a VKontakte group, read, learn and earn money with me.
Use interactive content
Interactive is the one with which people interact: they don’t just read and move on, but leave comments or click on buttons. On social networks, the easiest way is to launch some kind of mini-game. For example, talk about a situation and ask your followers to describe their reaction to it using the first and third most commonly used emoji.
Look how many comments similar posts with a call to talk about something with emoticons get
You can also write the beginning of a sentence and ask them to complete it using automatic input on your smartphone. Create the first sentence of a fairy tale and invite everyone to finish it together in the comments. Ask subscribers to write their name one letter at a time so that no one interrupts. There are many ideas: you can use existing ones or come up with something of your own.
The idea of fairy tales is used by many - both brands and bloggers
The results of polls or continuations of phrases with automatic input are funny, and users do not have to work hard to write a comment. That's why many people write them and like the post.
Post useful content
Useful content will not only help increase engagement, but also create a good reputation for the brand. How it works? Easily. You are making a useful post: a recipe with many ingredients, a complex diagram, or something else that cannot be remembered or fully learned in a couple of minutes. And subscribers repost to save information.
IKEA published a large selection of materials about work: the post was shared more often than commented on
Users can also write comments if there is a question or some understatement in the post. But I didn't tell you anything =)
Conditions for access to VKontakte traffic statistics
As noted above, the only condition that a user’s page must meet is the presence of more than one hundred subscribers. It is important to note that people who are friends do not belong to this category: if there are more than a hundred friends, and only 90 subscribers, the user will not be able to go to the statistics section, since he simply will not find the corresponding button in his profile. Subscribers are people who have previously sent a friend request (but the request was not approved, or approved, but the person was removed from the friends list), or who have subscribed to updates.
If a user wants to see his traffic statistics on VK, but cannot due to an insufficient number of subscribers, he can easily correct the situation. The easiest way is to use third-party services to increase subscribers on social networks. However, there are risks here. For example, in most cases, it is not real people who come to the VK page, but bots, which will soon be deleted by the administration of the social network. This cheating method can also lead to blocking of the user’s page. The second method requires a lot of effort: you need to attract subscribers by publishing interesting content and promoting your page.
Conduct surveys
Participating in surveys shows social network algorithms that your content is interesting to users. Don't neglect them: you can discuss anything with your audience. For example, ask to tell your attitude towards one of the news channels, choose your favorite artist or plans for the evening.
And with just one survey you can kill two birds with one stone. And increase engagement, and find out the audience’s opinion about the new product in order to receive feedback. Or about lifestyle in order to more accurately paint a portrait of the target audience.
Sberbank asked subscribers for their opinion on the new advertisement: it increased activity and unobtrusively worked with the focus group
In addition, surveys help to attract the attention of a wide audience. When a person votes, his friends see information about this. Someone may go to the group and also follow you.
You can come up with a lot more - hold small weekly giveaways, create entire quests looking for the answer in several posts, play board games online in the comments, and so on. And then work with an active audience: offer them discounts, indicate the most active ones in the header, or something else.
The Pepper.Ninja parser will help you find an active VKontakte audience and work with it.
In it, in a couple of minutes, you can collect the ids of everyone who reacted to a post, and, for example, run advertisements for these users. Hurry up, register with SMMplanner and try what is described in the article!
Audience Analysis Tools
The statistics section is presented in three tabs: coverage, attendance and activity. In the first tab, the user can find out how popular his page is. In particular, it shows the number of people who saw publications in the news feed or went to the wall itself. They can be sorted by age, geographic location and gender.
The second tab - traffic - displays unique page visitors, views and transitions within the profile for a certain period of time (day or month). Sorting also allows you to select categories: gender, age, geographic location.
The last tab is activity. It displays statistics on how many people have liked, clicked the “Share” button and left comments under posts.
This tool includes everything you need to analyze your profile audience and will come in handy:
- For those who are active on a social network and maintain a blog with constant publication of content.
- Those who use their own page not only as a means of communication with friends, but also for commercial purposes (in the case of selling advertising, you can send statistics to advertisers as proof of high page traffic).
- Ordinary users who want to know what part of the audience regularly views VKontakte posts.
The minimum threshold for the number of subscribers to be able to view statistics is one hundred people. It is believed that only popular users can view traffic data. To use this tool, you need to open your profile and click on the icon located under the photo or in the audio and video sections (at the very bottom).
