What topic to create a VKontakte group on

How to choose a VK group topic - recommendations

Let's start with the recommendations. At the end we will continue to analyze important factors. But first of all, you need to decide why you need a group or public VK. You want to run it only for your pleasure and for your friends. For example, a blog about trips to cities and countries.

Or do you want to attract the maximum audience and take top positions. Will you monetize your community in the future? Or your public page is initially set up to make money on a social network. All this needs to be taken into account at the very beginning.

If your goal is to create a group with an army of thousands of subscribers, then you should not choose a narrow topic. Your target audience should be as wide as possible. Let's look at some examples:

Overheard in pregnant women
Kebab lovers
Subtle humor

You can guess what groups of people these public pages are aimed at. The first group is suitable for pregnant women. It is unlikely that she will be of interest to men, young girls or experienced mothers. Unless they have pregnant daughters. But there will be only a few of these. Moreover, we must take into account that invitations can only be sent to friends.

The second group is designed for a wider audience. Men and women, adults and children love shish kebab. But in this case there is the concept of seasonality. And besides, aren’t you afraid that one day there will be an information stupor? The topic is so narrow that constantly writing about one dish will become boring.

But the third option will bring together all kinds of categories of people. Unless depressed people will be indifferent to humor. And here there is where to roam. The content can be memes and jokes, funny incidents from life and funny competitions. Videos and funny photos.

You should not create fly-by-night communities. For example, the topic of coronavirus is currently relevant. In a month there will be a decline. And then he will disappear completely. So, we choose relevance for all years. I think you get the idea. In order to create a group, social networks have been decided. Therefore, let’s move on to the list of VKontakte topics.

Memo for choosing a VK group topic

Communities on the VK social network are growing both quantitatively and qualitatively. The latter is especially important when talking about the involvement of the target audience, and especially now, when competitive publics are springing up like mushrooms after rain. Permanently duplicating content is a great way to discourage people from being interested in a resource, and at the same time from buying your service or product. Who is interested in reading the same thing on different pages?

At the same time, the bicycle has not only been created, but also ridden, so discoveries that will turn your world upside down will not happen today. There will be conditional contours that you can paint over at your own discretion. We are aimed at those for whom the presentation is a component of the product as a whole, who are individual, and respect the desire of their audience to receive exclusivity. In a couple of minutes spent reading this material, you will learn how to save hours of time on creating unique, interesting and useful content for your VK page.

So,

Be polite and considerate. Greetings, farewells, wishes for a productive day, even a reminder to put on a hat or grab an umbrella are commonplace and common, but sincerity and care are often in short supply.
Make a playlist. Some people won’t take a step without music, be it on the way to work or on the treadmill. You've probably come across calls for help, like, guys, share your tracks. Why not satisfy this need?
Release the statistics. You don't have to be specific to your topic - give an example of the number of times a person smiles on average per day, how many muscles are used, and how many calories are burned in the process.
Share the news. Little-known facts or detailed information about something, current events are not the point. The main thing is truthful, succinct, concise. Remember the joke “if you get lost in the forest, start talking out loud about politics...”? The relevance of the topic for the target audience is determined by feedback.
Create a selection. Are you an opinion leader in your field or do you pretend to be one? Offer your subscribers the top 3,5,10,... most (adjective) (noun). For example, a list of the most popular destinations for foreign tourism from September to November, etc.
Where would we be without a quote? VK “sins” by being overcrowded with words taken out of context and erroneously attributing their authorship to authoritative persons. Set the right example. You are not required to instill a love of reading, but you can attach a link to the book.
Repost. Third-party resources can easily turn into partner resources if this partnership is established. Apply for mutual advertising: post a post from the wall of another group, and vice versa. It is logical that the scale of the partner platform should be no less than yours.
Hold a competition. The simpler the participation conditions and tasks, the more people will want to participate. An unannounced prize, even if it has the prefix super-, is motivation for only a few, so be specific. The rules for conducting drawings in VK are a topic for a separate post.
Charge the survey. Many people like to talk about themselves. Ask their opinion. The information received will help your business directly (if the question concerns it specifically) or indirectly (understand demand - know what to offer).
Give me some advice. “Yourself with a mustache” does not work here, because the people in your group are already interested in expert experience. The section maintains intrigue - at the end you can always add something like “and you will learn the details at the master class, here is the link.”
Truth or myth? Whatever topic this question touches on, it provokes a response. To maintain interest, you can post the correct answers with brief background information several publications later.
Show your clients the “kitchen”. This place is top. It’s not for nothing that on the blogs of large companies you can often find collections about how employees relax together and separately, why they chose a particular profession, etc.
Post reviews. A satisfied customer is the best advertisement. Don’t overdo it, because you’re not asking visitors to leave their comments/suggestions for beauty’s sake. Constructive criticism leads to development.
Play the game. The options are limited only by your imagination. You can even play “cow”. Draw the word X on camera and let your followers guess. Post a part of the painting and ask them to name it.
Film the production process. Whether you are assembling furniture or sculpting ceramic items, making flower arrangements or grooming animals, visualize it step by step. You can endlessly look at 3 things: fire, water and how others work.
Compare your experience with the experience of more eminent colleagues, large companies, developed countries. This will show your desire for development, because any self-respecting specialist is aware of current trends.
Answer a subscriber's question. The advantage of the section is that you can choose the most sensitive questions, prove your expertise, and demonstrate the involvement of public participants.
Enter the “Before and After” section. It can be used as advertising. For example, you are a sports instructor/stylist/designer/seamstress and show how the client’s body and appearance/interior/clothing has changed after your intervention.
Motivate. The example you set with your activities can be both a motivator and a demotivator. The support you can provide with a banal post is no less important. Especially on Monday.
Just kidding. Memes, cats, fails and everything that makes a person smile, by definition, attracts attention. Always.

Conclusion
The VK toolkit is extensive, the given content options are not the limit. A mix of audio, video, and photographic materials will help you capture 99% of your audience. All that remains is to find a balance between informational, entertaining, and advertising posts. Experiment, and neither you nor your clients will be bored.

If you are developing your brand not only on VKontakte, Timur Tazhetdinov’s online training will also be useful for you. Over the course of 3 days you will practice new foreign promotion tips on social networks, and at the end of the intensive you will be able to monetize the knowledge gained. Register now.

What else you need to know about the VKontakte group

Own skills and wishes

Also remember what you are good at. Maybe you're an accountant or lawyer. Then why not consult people? You should also focus on your tastes. When choosing a topic, start with the question - What do I like? And make a list. Think about what content you will publish. And then start choosing a name.

Group invitations and restrictions

What else do I want to tell you about? Remember that you won’t be able to invite many friends to the VKontakte group at once. Gone are the days when there were no restrictions. At the moment, you are allowed to invite up to 40 people per day. But it is noticed that these “days” expire after 8 hours.

And yet, I advise you to carefully recruit participants to the newly created public. To prevent the system from suspecting automatic requests, send them to friends at intervals. For example, 10 people were invited. In a few minutes, another 15. But in a mature group you can get 40 at once. Just not too quickly.

Group or public?

It is also worth considering when creating a community that by setting it up as a public page, you will not be able to invite friends. But it will appear in search engines. Not always. And personally I don't like this idea. And you can invite friends to the VKontakte group. But this structure can be changed only once every 30 days. Therefore, you should start with the group.

Title and design

In addition, in order to attract maximum attention, you need to somehow stand out from similar publics. So come up with a catchy name. Look in the group search so it doesn't happen again. Let the cover and design be original. You can use the instructions for creating a color scheme in the free Adobe Color service. And the content has its own style.

This begs another piece of advice. If suddenly your choice turns out to be unsuccessful, and there are already a lot of subscribers, you should not radically change the theme of the group. The VC rules talk about punishment for such metamorphoses. But if your members don’t complain, then you’re unlikely to face a ban. Especially if the group has not yet been monetized. But you need to know about this.

How to make a delayed post on VK

You can make scheduled posts on VK through the application or in the desktop version. There is nothing complicated - here's what you need to do:

While creating text, you will see a clock icon;
The default value is “Now”;
Click on it to select the exact date and time.

The number of timer entries is strictly limited! How many deferred posts can be made on VKontakte - read below:

For one date – a maximum of 25 deferred articles;
You can make no more than 50 deferred entries daily;
In total, no more than 150 posts can be stored in “Pending” at a time.

This is not the only content setting - let's talk about other features of the service!

conclusions

You've probably already noticed that there are quite a lot of groups on VKontakte with an audience of millions. It is among these leaders that communities created in earlier times flourish. When the developers have not yet established strict rules and restrictions. The authors of such giants skim off the cream.

Of course, it is possible to quickly grow a group if you have a large amount of money. Get creative, pay for advertising and get subscribers. Or create bots and cheat. But I don’t recommend such dishonest methods. They will identify the accounts and “hello, ban.”

Therefore, if you are optimistic, have a desire and have cool thoughts about content, everything is in your hands! And to make the community unique, I recommend using a cool technique - creating an advertising character as a mascot for your personal brand.

PS: And here is my VK group Sofa Warrior. I don't want to use her as an example. I host for the entertainment of my subscribers and my own, when I have time. Because my main forces are aimed at the “Web Island” Blog.

What do people usually pay money for on VKontakte?

Advertising posts. Advertisers are willing to pay money if you place a post in your community with their product or service. One such post costs about 500 rubles. The more subscribers you have, the higher you can set the price for an advertising post.
Affiliate program. You must place special links in your community that are provided by the advertiser. Subscribers follow a link to the advertiser’s website. Again you need to have many users in your group.
Online Store. Create an online store and make a profit from it. This is a great way to earn money. This method allows you to make a good profit. You can sell whatever you want. This could be jewelry, gadgets, shoes, etc.

If you are thinking about what group to create on VK to make money, then you should decide on the goal. Do you want to find like-minded people, friends with similar interests, or make money from your group. You must have a clear goal of what kind of community you need. Perhaps you need to create a group to promote your brand or yourself. Only you determine the motive of the group. Before creating a community, decide on the type. You can create a group and a public page on VKontakte.

Today you can join various communities. There is no best topic. Each subscriber is interested in a different topic. Before creating a group, you must decide on a topic.

Multicolor theme

The appearance of a VKontakte page largely determines its traffic. Therefore, its multicolor design will definitely attract the attention of other users, which is especially important for blogger and business accounts.

At the same time, such an editing function is not provided by the VK service . For this, there are additional plugins that are installed in the browser, so you can select and activate the desired theme.

Community type

First, you need to decide what exactly you want to create: a public page (public) or a group? It’s just that most people call all types of communities groups. But this is not so. Let's consider:

Public page (Public) - Usually done to post some news for its subscribers and, as a rule, such pages are created in honor of some person, in honor of some organization.

Group - this type of community is more designed for communication between users. Here you can already share your messages on a specific topic.

Of course, these are all conventions, because now all these types are created for any theme. So just decide if you want to make discussions or just post something and make your subscribers happy.

Themes for groups

Having decided on the main nuances of creating a community, all that remains is to decide on what topic to create a group on VK. If you do not focus on specific, narrow specializations, focusing on global ideas that can bring success, then it turns out that users will definitely be interested in the following public pages:

of an entertaining nature, whose purpose is to lift the mood and distribute cheerful, positive content (the word “positive” and its derivatives are regularly found in the titles);
telling about popular films, books, musicians and simply famous personalities;
dedicated to sports and a healthy lifestyle;
business projects aimed at introducing the public to modern methods of earning money;
teaching various skills and abilities (from makeup to programming and foreign languages);
cooking;
self-development, search for inner harmony of personality and psychology.

When choosing a topic, you should think about your own knowledge in advance and ask yourself whether you will be able to maintain the quality of posts at a high level in the future. The narrower the chosen topic, the more difficult it will be to find quality content and fill the community. But such publics have the most active subscribers, since every person who decides to subscribe to a topic he likes knows why he did it.