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Today, only the lazy do not use social networks for promotion and promotion. Characterized by a very loyal and sensitive audience, they act as an excellent platform for launching advertising and marketing campaigns, selling goods and services. The only caveat is that to organize even the most attractive and intriguing promotion, you will need a starting set of followers. Otherwise, you will have to forget about your cherished activities. Therefore, in this article we tell you how to independently develop and promote a VKontakte group, collect and increase the number of VK subscribers.
- Automatic promotion services
Keywords in the title
Even when creating a group, think carefully about the name: about the pros and cons of different options. For example, I believe that both your brand and keywords should be in the title. For example, Blog of Abdullin Ruslan | how to build muscles.
A brand is useful because over time people will begin to recognize you. And keywords are useful especially at first, when no one knows about you yet. And keywords immediately make it clear what your public page is about.
And that is not all. People often search for groups through keyword searches. If the name of your community contains such words, then people will find you.
It is important that the frequency of requests for different phrases differs. There are topics that are more popular, and there are narrower, more specialized ones. You can roughly estimate the frequency using the Yandex service wordstat.yandex.ru (only it shows the frequency of queries in Yandex search, in the non-social network Vkontakte).
Don't neglect this free traffic source.
More about promotion
More videos on our channel - learn internet marketing with SEMANTICA
Promotion on social networks is a rather complex and time-consuming procedure that requires taking into account a lot of factors. However, despite all the accompanying problems and nuances, it is precisely this that allows your business to reach a new level, significantly increasing profits and increasing turnover. At the beginning of running public pages and communities, you usually worry about each follower, but gradually the situation begins to change. A thousand subscriptions arrive, followed by a second, and somewhere around the fifth there comes a turning point when you can finally see growth.
Since then, the work of an administrator has changed dramatically. If previously all his efforts were spent on attracting new users, now he must learn to quickly respond to incoming messages and requests, monitor the flow of spam, and keep abreast of all current trends and tendencies.
However, in order to achieve the natural development of the public, serious work is required, which does not tolerate even the smallest miscalculations and inaccuracies. If you choose the right promotion tactics, you will very soon notice results and be able to realize your goals and plans.
Choosing a group name
Are you familiar with the saying: “Whatever you name a boat, that’s how it will float”? The same principle applies to VK communities. The number of search queries and organic coverage depend on the chosen name. The easiest way to ensure traffic is to add some popular keyword phrase.
What are the advantages of such a solution:
- eliminates the need to come up with a creative and original name;
- does not require verification of registration of similar trademarks.
For example, the option “Italian pizza and pasta in St. Petersburg” will not only inform users about the products being promoted, but will also bring additional views, clicks and visits.
Of course, inserting keys into the title is not a mandatory option. If you wish, you can easily experiment and come up with something cool and memorable that fits into the general concept of the business. However, this is a more complex and painstaking alternative.
Keywords in the title: should they be present and how to find them
If you are not ready to immediately offer a bright and unique name, feel free to turn to the keys. First, it will buy you time to design a more interesting and engaging sign. Secondly, it will allow you to get an additional flow of new people. The only question is where to look for these same “keywords”? The best option is the Yandex.WordStat service. Representing a huge database, it allows you to select frequently requested phrases.
Some useful tips for use:
- Try to describe the community using different verbal categories - this will help determine which requests are dominant.
- Avoid overspam, don’t use too many words with the same root in a row - such techniques always hurt your eyes and create a negative impression.
In addition, it is important not to forget that the name is the business card of the public. The future fate of the brainchild depends on how responsibly you approach its choice.
Subtleties of content
Having found a suitable name, do not rush to relax, because everything is just beginning. A bright cover can attract the attention of the audience, however, only high-quality content will make them linger. Hence the next rule of individual promotion - take a responsible approach to compiling posts, work on content plans, strictly adhere to the publication schedule.
How to promote a group on VK yourself and gain subscribers using content:
- Consider the main topic. So, for example, if your blog is dedicated to various culinary subtleties, you should not post entries about the personal lives of stars, share accounting reports and other materials that do not fit into a given concept.
- Don't disappear from your feed for too long. Experienced SMM specialists recommend making at least six posts a day. Otherwise, you risk losing a significant number of views and visits.
- Don't ignore your target audience. In particular, you should pay attention to the gender and age of those people who are subscribed to your community.
Well, and, of course, the published content must be unique. Otherwise, he will not be able to reach the top.
Decor
There are no strict rules regarding what a group should look like. The main thing is to develop a sense of observation, to monitor current trends and tendencies. If you are new to the SMM world and are not well versed in the existing subtleties and nuances, start monitoring the most popular and promoted communities. In fact, their design is a kind of template that you can rely on in your own activities.
To be fair, it is worth noting that professionals should work on the visual component. Fortunately, today you can easily find suitable freelance designers on specialized exchanges and platforms. As for prices, you will have to pay at least five thousand rubles for a stylish designer design.
What design elements should you not skimp on:
- covers;
- menu items/options;
- hats.
It is also recommended that photos and videos published in the feed be kept in the same style.
Invite friends and tell friends
Here I combined two free methods at once. They are similar and very simple. You are required to do very simple actions, a little even routine if you have a lot of friends.
What you need to do:
- Login to your group
- In the menu on the right, click on the “invite friends” link
- A window will appear to invite friends. At the bottom, click on “invite friends from the full list”
- We invite you to our group. As a result, each of your friends will receive a notification asking them to join.
If I'm not mistaken, you are allowed to invite up to 50 friends per day this way. You will have to stretch out the pleasure over several days or weeks.
And there is one more action left. In your community menu, click the “tell your friends” link. And send yourself a message like this on your wall:
You can get creative and come up with a better call to action.
How and how to attract subscribers to a VK group without a block
How to gain subscribers to the VK community without programs and bots? How to attract and hold the attention of followers? It's simple - your group should be interesting and full. Cool content, its extraordinary presentation and success are already in your pocket. But here it is important not to make a mistake with the theme of your group, because “whatever you call a ship, that’s how it will sail.” Here are some tips for choosing a topic wisely:
- popularity - the higher the better. You can find out which topics are trending by entering the “Groups” section and writing a keyword in the search;
- related areas - convenient when the group’s topic covers many areas at once. This makes it easier to select content, because you will have plenty of ideas for creating it. Example - Cosmetology and Hairdressing: advice for professionals and beginners;
- a narrow topic is also a very effective choice. Working in a narrow direction excludes much competition. For example, for the query beauty, VK returns 329,392 communities, and for LPG massage - only 1,646;
- binding to the region - first you will need to work on the content and audience, but then there will be no end to those who want to publish their posts with you. Examples: Dating in Reutov, Sports Blagoveshchensk;
- series, films and TV shows - fans of some creations spend a lot of time discussing new series or favorite characters. Take advantage of this and create a similar platform. As examples you can take such groups as the TV series “Soldiers” or Titanic - the best film.
But along with desirable topics, there are also those for the use of which your group will immediately be banned. These include:
- propaganda of violence;
- call to suicide;
- psychotropic substances;
- spam.
5 Ways to clear a group and community of dogs on VKontakte
It's no secret that the presence of dogs negatively affects the statistics and overall popularity of the group. Therefore, the goal should be only real live subscribers to the VK group without bots and dogs. There are two types of methods to get rid of dogs - manual and automated. Manual cleaning proceeds as follows:
- go to your group in the “Subscribers” tab and open the participants menu;
- scroll down to find blocked users;
- We remove each one found from the group.
This method is quite slow and ineffective. More suitable for small groups with a small number of people. For large sites, automated methods will be much more convenient, where a program is responsible for cleaning from dogs. The most popular of them:
- Olike – log in via VKontakte, go to “My Profiles” and click “connect”. Next, allow access to the group and paste the suggested code into the window. Then click “Order for VKontakte” and “Remove dogs from groups”;
- Vkbot - log in and find the “Community” tab. Next, put a link to your group in the box and click apply. Now all you have to do is find the line “Delete swamped users” and click on it;
- Vk.barkov.net - register via VK, allow access to manage your groups, select the one you need, check the box next to the characteristic you need and click “start search”. The program is paid - 24 hours of work will cost 249 rubles;
- Antidogs - enter the link to your group online and see what percentage of dogs you have. If the level is critical, you will be asked to get rid of them. Cleaning costs 299 rubles. For this money you get endless access to the program and always a “clean” list of participants;
- Vkserv - log in, get a token, copy the entire address bar in the window that opens, paste it into the input field below and save. Now select the necessary cleaning criteria and provide a link with the token you received earlier. Next, your group will be scanned and all dogs will be deleted.
Write to people from groups on your topic
Now here's a rather complicated method. It's my opinion ?
You should find other communities related to your topic. Use the search function in the VK community section.
And then you need to somehow bring these people into your community. Here are a few options at a glance:
- Write to people in personal communities and suggest your group (some will complain and you may be blocked)
- Participate in comments, discussions and casually advertise your public page (moderators or admins may block you)
As I wrote above, this method is not easy. You need to show imagination, creativity and find a lot of free time. I don't really like this kind of work. Moreover, the return from such actions is unlikely to be decent.
I know that there are even paid programs that monitor the public pages you specify. As soon as a new person joins the tracked community, you automatically send them a message with your offer. In this case, you need to use specially created accounts, as they block.
Inviting subscribers
The next way to attract living people is an invitation to join a group. You can send letters in your own hand to each potentially interested user, for example from a community with a related topic. You can invite subscribers from your friends directly from the group interface completely free of charge.
To do this, you need to find the “Invite Friends” button in the right menu and select the people to whom you want to send letters. You can specify specific users or set a selection filter for mass mailing. VKontakte sets a limit - you are allowed to invite only up to 40 people to the community at a time, up to 50 in total per day.
You can write invitation letters to users who are not your friends. But after a small number of complaints about spam, the profile will definitely be blocked. So this option will require you to have a lot of temporary accounts that you don’t mind losing.
The same applies to spam in comments to other people's posts on VKontakte. Too aggressive advertising of your public will undoubtedly lead to profile blocking. Comments are likely to be deleted, so using this promotion option is pointless.
It is more effective to motivate existing subscribers to invite other people to your group. To do this, you can use different ways, for example, organizing a competition or drawing a valuable prize. The goal is for as many people as possible to know about your group. This option is not prohibited by the rules of the social network and gives good results.
Mutual PR
This option is suitable if you have already gained your first subscribers. Now find similar communities with approximately the same number of participants as yours.
Pay attention to whether there is movement in the group: if there are likes, comments. If people are active, that's very good.
Write to the admin and suggest mutual PR. The point is very simple. You share his post in your group, and he shares your post in his. As a result, some members of his group will follow you, and some of yours will follow him.
As a result, everything is positive. It is important to find communities that are close to your level of development.
Some tips for running a group on VK
Above I have listed the main ways to increase the number of subscribers in communities. However, you can make sure that users themselves find your group on the social network and join it. To do this, you should follow these recommendations for maintaining a public page:
- Choose the right name for your group. It is important that the title reflects the main topic and, if possible, contains keywords (those that users often type into the search bar). Also fill out all fields regarding the public description. The most detailed information about your community should be reflected there.
- Get started with the design. There are a lot of both paid and free materials on designing VKontakte communities, thanks to which you can create an attractive and interesting cover. You also need to choose the right image for your avatar, using only high-quality pictures (preferably photos taken by you, so as not to violate copyright).
- Think over and create a content plan. The number of views of posts and other indicators of activity can be increased if you publish interesting and useful content every day at different times. It would be advisable to hire an SMM specialist who will help you correctly draw up a plan and give recommendations on how to promote the group.
- Use the “Article Editor” option to design your publications competently and visually attractive. This will make your content easy to view on different devices.
- Share stories with your subscribers. This is a very convenient VKontakte function, thanks to which you can publish important announcements or provide users with other information that will be available to them within 24 hours from the moment of publication.
- Analyze your competitors' communities. It is important to identify your strengths or weaknesses in a timely manner in order to only improve your public in the future.
- Encourage users to leave comments. To do this, you need to post interesting and discussed posts, touch on topics for discussion, etc. All this should be within the general theme of your community.
- Use hashtags in your posts so that interested users can find your group and subscribe to it. The optimal number of hashtags in one post is from 5 to 10.
- Regularly attract subscribers. Use not one, but several options that I described in this article. Take time every day to increase your participation.
By following all the above tips for recruiting subscribers, you can quickly develop your community on VK and achieve the desired activity indicators. In the future, the promoted group will become an excellent source of additional or even main income. I wish you success in all your endeavors!
Guest Posts
What is a guest post? This is when you have prepared unique interesting material and post it on the page of another thematic public. This post contains a link to your blog.
The number of clicks on your public link directly depends on the interest and demand of your post. So try and show your target audience that you can solve their problems.
If you have really cool material, then your guest post will even be published for free. Everything is positive. If you have nothing special to share, then the option of posting a post for money is possible.
How to become a subscriber and what is it?
Absolutely any user can become a VK subscriber, and this does not require fulfilling complex conditions. You can become a subscriber in three cases:
- When one user sent another a friend request, and it was rejected or ignored.
- When the first user removes the second from his friends list, the second will become a subscriber of the first, provided that it was he who sent the request to be added as a friend.
- When the page owner has configured privacy settings in such a way that all friend requests are instantly transformed into subscriptions.
This is what the page looks like where the ability to add friends is disabled. What does it mean to become a subscriber? This means that a person who subscribes to a certain page receives limited access and functionality to interact with the page of the person he subscribed to. Often, users become subscribers in order to follow publications on the page and wall of their idol. Subscribers have the opportunity to interact with publications: like, repost, leave feedback, etc.
Advertising in groups
As a continuation of the paid methods, you can buy advertising in thematic groups. Advertising for your public page can be placed in different places:
- on the wall,
- in the message pinned above on the wall,
- In the link block,
- and other places.
I have never used this type of advertising, so I don’t know all the nuances and placements.
When I just started actively recruiting subscribers to my public page, one advertiser immediately wrote to me and offered his services. I refused:
- Firstly, the public was off topic,
- secondly, the prices were high,
- thirdly, I didn’t plan this at all.
But keep in mind, you will also be offered advertising services. But it’s better to find groups of your competitors that are suitable for advertising.
Who are followers on social networks?
The term “subscribers” is used today in two meanings, but in a general sense – people who follow you and your news on social networks.
In a narrower sense, subscribers on social networks are those who have subscribed to updates on personal accounts on Facebook, VKontakte or Odnoklassniki, but are not included in the number of friends.
For example, on VKontakte it looks like this. When someone asks to be your friend, you can accept the request from this person, or you can keep him as a subscriber.
The difference is that a subscribed person will only be able to see what you have approved for public viewing. Subscribers will not see what you indicate as “Friends Only”
You can find out whose news you are watching by going to the person’s page.
It's a friend
And this person did not want to add you as a friend or removed you from them, so you are his subscriber
Who benefits from keeping people as subscribers? For example, famous personalities. If a photographer maintains a page on VKontakte, he can add only his closest acquaintances as friends, leaving the rest as subscribers. This way he will be able to share personal information with a narrow audience and broadcast important work news to all subscribers.
The number of your subscribers can be seen on the main page on VKontakte.
By clicking on the quantity, you will see them all
Wherever else you see rankings for friends and subscribers, the meaning will be the same: subscribers see only publicly available information.
In a broad sense, social network subscribers are those who have subscribed to updates on public pages, groups, accounts and pages. By the way, on Instagram there is no such definition as “friends” - only subscribers.
You see them on the main page of your profile.
However, nothing human is alien to the creators of Instagram, and the display of Stories can be limited to a narrow circle of people called “Close Friends.”
You can edit the list of close friends by clicking the three horizontal bars in the upper right corner of the screen while on your Instagram page
Competitions and giveaways
I am sure you have encountered this phenomenon in contact. When you subscribe, like, or share, you participate in a drawing and have a chance to win a valuable prize. Sometimes it's money, sometimes it's free services, sometimes it's a real valuable prize that you can touch with your hands.
And you can launch a similar competition.
My advice. To give people real motivation to participate, prepare a good, valuable prize. If you have a fitness or rocking group, you can raffle off some useful equipment, or if it’s about self-development, then a best-selling book. And also such thematic prizes will cut off unnecessary people who are not interested.
In general, think about how you would interest your target audience.
Targeted advertising
There is a “Community Advertising” link in your group menu. After clicking on it, you will be taken to the mode of creating an advertising post, under which there will be a button to join the community.
Write why your group is valuable, make a call to action to get people to join. Add a picture or video. Change the button text if necessary.
This is a paid service. There must be money in your advertising account balance. If you don’t know, your advertising account is located at vk.com/ads
This option is suitable for those who already have a sales funnel set up. In this case, the money will be returned, or at least part of it. If you don’t sell anything, then it’s better not to even try, you’ll just waste your money.
Cheat on VKontakte
Let's start with a fairly popular, although prohibited, method of getting subscribers - buying them. In practice, the owner of a public page can recruit at least several thousand new members, but this will not bring him any real benefit. Effective sales require real, living people.
In addition, cheating using dubious bots and programs is punishable. A group with fake bot subscribers will most likely soon be blocked for violating the terms of the social network. Moreover, you will have to pay for such a dubious method of promotion. Not very much, of course, but in the end the money will be thrown away.
Why can VK administrators ban a public page? The fact is that hacked accounts and those created by bots are used to join the community. It is quite logical that they will not bring any real benefit to business. As well as offers, real people who join groups for a small reward. After a short time, they will either unsubscribe or remain nominally members, without purchasing anything or participating in discussions. We do not recommend using this option for recruiting group subscribers due to high risk and zero effectiveness.
How to safely engage your audience
For these purposes, we can recommend fastpromo.pro - for a small amount you can use it to gain subscribers, likes, comments and much more. It is this activity that will be able to develop the loyalty of your potential target audience and attract customers.
The service offers a nice bonus - 30 rubles to your account upon registration. Thanks to this, you can test the necessary functionality for free.
External sources
If you have your own website, YouTube channel, Instagram, telegram channel or other platforms on the Internet, then use them.
My blog has detailed instructions on how to create a website from scratch. Use it if you don't have a website. If you don’t know how to create your own channel on YouTube, then I also recommend filling this gap.
Ask your subscribers and readers from these sites to join the VK group. If you have established contact, many will join.
And also simply place a link to your VK group in the description of these sites. And from VK, put back links to the sites.
How to recruit subscribers to a VK group for free - Schemes from scratch
Any specialist who is professionally involved in development in VK will say that the success of your group depends on how many participants there are in it. In the case when there is a budget for its progress, everything is clear and understandable. But what to do if you are limited in finances? In this case, we have collected free and most effective methods of attracting followers.
Inviting (sending out invitations)
Inviting is one of the best ways to keep your community active. You can send invitations to the group to existing friends, or make new friends by inviting them to your group. You can also send invitations from one group to another, this way you will exchange interested audiences. The main advantages of inviting are:
- the opportunity to work with the target audience, because mainly people who are interested in the topic respond to invitations;
- the ability to sort target audiences by targeting, age and gender;
- joining a group of real people, increasing the activity of subscribers.
There are also disadvantages. The main ones are:
- Inviting has daily limits: up to 40 invitations to a group and up to 50 requests to add friends;
- If you send out invitations too actively, you may be banned. The same fate awaits if you do not use a proxy. In the event of a ban, all subscribers who joined by invitation are excluded from the group membership.
Mutual PR
And here is another free and suitable way to add subscribers to a VKontakte group and active people as well. Let's look at mutual PR using a specific example. Let's assume that there are 2 groups with similar topics - the first is engaged in tailoring clothes to order, and the second sells materials and accessories necessary in the sewing process. The administrators of these groups can enter into a mutual PR agreement and publish a post about the partner’s services at a given time. At the same time, everyone composes the text and advertisement for themselves.
Free services
There are a lot of resources that provide free promotion services on VKontakte. Here are the ones that have proven themselves better than others:
- Likeinsta - complete user tasks, earn points and spend them on acquiring subscribers to your group;
- Getlike - here, you pay real money for completing tasks. To earn 100 rubles, you will need no more than an hour;
- Free-subscribers-vkontakte.rf - offer users are distributed here for free, you just need to provide a link to the group. Cheating starts in 15 minutes. after registration;
- Untop - to get your free users, you need to register on the service and leave a link to VK. There are also paid services;
- Olike is a legal and free service for attracting VK subscribers. They have been operating successfully since 2011, so you can trust them.
External sources
VKontakte should not be the only place where your group exists. You can also gain an audience outside of this social platform. The most used options for making subscribers in a VK group without tasks and registration are the following:
- Post comments with links to the group on third-party resources. For example, under YouTube videos. Always choose the most popular topical videos with few reviews. In this case, the likelihood of transferring to your group will be many times higher;
- Leave comments with a link to the group on other people's popular blogs and forums. The more interesting the content of the message, the better;
- If you have your own website, be sure to leave links to your social networks in it. And also, at the end of articles on the portal and in the VK group, put the same hashtags. By clicking on them, the user will find the necessary VKontakte posts;
- If the topic of your group allows, create various memes. This seemingly frivolous method may well become viral and bring you new subscribers.
Programs
Using programs is an excellent option to increase subscribers of a VKontakte group from scratch for those who do not have time for tasks, invitations and other active PR campaigns. All you need is to launch the program and press two/three buttons to start cheating. But we don’t recommend using completely free options. They are all open to VK admins and it is easy to get banned for using them. We found something better and safer for you - paid programs with endless free versions:
- Top is the idea of earning points. You download the bot, launch it and it earns them for you. After this, you spend points on promotion;
- BroBot - the software does not generate subscribers, but attracts them through inviting. You need to add accounts to the program, and the bot will do the rest;
- VK10000Friends - this program has the most intuitive interface and settings, and there is no registration. You just need to download the program and start cheating;
- VKDuty is another automatic program based on the standard “download, launch” principle.
Group optimization
All you need to do to get traffic and a place in search results is to properly optimize your VK group using the following points:
- Collect a portrait of your target audience and write a publication plan;
- Compose a semantic core by choosing 2-3 key phrases;
- Enter 1-2 main queries and a couple of key phrases, respectively, into the name and status of the group;
- Design the URL so that the main query is also there;
- When creating discussions in a group, optimize the titles for the selected phrases, and also include keywords in the titles of albums and videos;
- Publish at least 3-4 unique posts per week.
In words it seems complicated, but in practice everything is much simpler. Give it a try.
Advertising in Yandex Direct and Google Adwords
Advertising in Yandex Direct and Google Adwords is not free, but its proven effectiveness is definitely worth paying for. To set up Yandex Direct:
- Go to the Yandex website and click “run advertising”;
- Log in to your account and select “Text and graphic ads”;
- Come up with a name for your campaign and then select the items you need in all the clarifications that Yandex Direct offers;
- Create an ad with key phrases, set the maximum cost per click and send it for moderation.
To set up Google Adwords:
- Go to the Google website, log into your account;
- Create a new advertising account by selecting expert mode;
- Select the desired goal, campaign type and other points you need in all the clarifications that Google Adwords offers;
- Set up your ad and pay in a convenient way.
Having set up advertising using one of these methods, you will no longer have questions about how to attract subscribers to the VKontakte group from Russia, Ukraine and Belarus.
Competitions and giveaways
This method is not fast, but quite effective. To run a competition with prizes, follow the instructions:
- Come up with simple conditions and time frames for the competition. Choose good prizes;
- Publish a post with this information in your group;
- Find groups on VK with similar topics and advertise a post with a competition there. This is necessary so that more people know about it;
- On the appointed day, sum up the results of the drawing by choosing a winner using the application “Randomizer”, “Contests”, “RandomPromo”, or any other;
- Give the prize to the winner.
Conduct such giveaways no more than once a month, otherwise your group may well get banned.
Guest Posts
A guest post is a text that you wrote, but you gave it to a larger VK account for free posting. This can be either a specific user, or a group or community. When publishing such a post, the author's name must be indicated at least twice. Thus, you immediately get the target audience into your group. If the parish is small and has no more than 100 people, change the site. To help – Yandex and Google, as well as blog popularity ratings. If you want to be placed in the most famous, be prepared that the post may not be accepted. And the point here is not how many subscribers you personally have. The main focus will be on the message of your text, its content and spelling. Everything should be as cool and correct as possible, so work on the quality of what you write from the very beginning.
Buying a group
If you get 1,000 subscribers in a VK group, 10,000 and a million and two million is your dream, but you absolutely don’t want to waste time recruiting an existing one – there is a way out. Just buy an already promoted group! Here are the most popular platforms where you can do this:
- Trade-groups;
- funpay;
- Salegroups;
- Dream-groups;
- Market-vk;
- Retriv.biz;
- Promotion of groups on VKontakte.rf.
How to distinguish live subscribers in a group from bots in VK
We already know how to recruit live subscribers to a VK group and real active users. Also, we know that the presence of such subscribers gives many opportunities to the group and its owner, which cannot be said about profiles inhabited only by bots. Distinguishing the first users from the second is quite simple. The presence of one sign is not yet an indicator, but their combination will easily help to identify a bot. So, what you should pay attention to:
- Avatar - if instead of it we see the face of a cartoon character or a popular person, then most likely it is a bot. And if instead of the main photo there is a “dog”, you can safely delete the profile from the group members - this is 100% fake;
- First and last name - the use of celebrity data, a set of incoherent letters and numbers practically guarantee that this is a bot account;
- If a user has many friends, but there are no views or comments on his posts, this is another reason to wonder if he is a bot;
- Place of residence, birthday, place of work are not indicated, there are no links to other social networks. But in reality, even real people do not always advertise personal information, so there is no exact certainty here;
- There are a lot of posts with candid photos, with casino offers, bets or something even worse.
If you are still in doubt, write the user a private message. Based on the correspondence, it will become clear whether the person is worth leaving in the group. But if there are several suspicious accounts, be prepared to spend a lot of time.
Services for boosting subscribers
The topic of recruiting subscribers is in great demand, so even special services have been created for this purpose.
On my blog I already told you how to get subscribers to a VK group using the BossLike service. You can get subscribers both paid and free.
- For free. First, complete the tasks yourself: join other people’s communities, like them - earn the internal currency of the service. Then spend it on buying subscribers.
- Paid. Immediately top up your balance with your money and create a task to subscribe to your group.
Of course, in this case the subscribers are either completely dead or uninterested. But for initial promotion, this is sometimes useful.
You need to understand that people earn money from these services by completing tasks. That's why they join the group and like it just for the sake of money. They will either leave your public in a few days or weeks or will simply be inactive ordinary people.
Also, non-living subscribers will be brought to you, who will eventually turn into “dogs”. These dogs need to be deleted, since the VK Administration does not like groups with unrealistic participants. As a result, your public may be blocked, and you will have to start all over again.
Therefore, treat cheating with caution; don’t cheat too much – it will backfire.
Free and shareware ways to recruit subscribers
If you don’t invest money, then naturally you will need to invest time. Add friends, and then invite them to your group. It is best to look for people in other public pages with similar topics. This way you will find people who are definitely interested in this topic. Leave a repost of your group on your personal page, it won’t hurt.
Comments on other popular pages and public pages will also work great. Ideally, if your comment gets a lot of likes, then it will be seen by as many people as possible. Attract attention (if you are promoting a group, write on behalf of the group).
Create a high-quality cover and avatar. Involve subscribers in communication, create chats and polls. Your audience will share cool posts on their page and attract their friends to you.
We create quality content and attract Prometheus
Who is Prometheus? Prometheus (VKontakte with authors) is a community from the administration of VKontakte itself, which daily looks for talented but unpopular people or interesting pages, communities. And if you come into Prometheus's sights, you'll get free PR.
The community page also contains important information about changes in algorithms or new administration features. Useful events and competitions for content creators (that is, for you), so I highly recommend that you familiarize yourself with Prometheus on the official page - https://vk.com/@authors-prometheus.
How to get into the sight of Prometheus
In order for Prometheus to notice you, you need to take care of the quality of your content. To do this, it is best to draw up a content plan for a week, or better yet, a month in advance. Especially if you have more than one group. In your free time, schedule scheduled publications, choose a date, time, and there will always be posts in your community. Take care of this in advance.
People may be interested in going to your page, but they need to be given something to grab onto; they need to see consistency in your publications. The best way to decide on content is to study successful and active competing communities. Do it like them or even better (or just in a different style) and then you will quickly get the desired result.
Those with unique and interesting ideas have a much greater chance of standing out. Try to find a unique idea that people will like. Look at the examples in the VKontakte with Authors community itself in their official application.
How to recruit subscribers to a group using Mutual PR
Buying a group
This is the last method I decided to consider.
You can buy a ready-made group with your subscribers. Unfortunately, I will not provide you with step-by-step instructions, since I have never bought groups on exchanges.
If you are interested, just enter the request “buy VK group” in Yandex or Google and study the offers and conditions.