How to make money from a public page on VK - expert instructions on creating an ideal group + monetization methods

Good afternoon, dear readers!

Unbeknownst to us, social networks have ceased to be only a source of information about the lives of our friends or acquaintances, show business stars, and have turned into a tool for earning money.

I, Evgenia Kuznetsova, will tell you how to make money from a public page on the social network VKontakte. I am an internet marketer, a specialist in setting up advertising campaigns on social networks and an expert at PapaPomog magazine.

I have been working in this area for more than 6 years with various large projects, including the Synergy business school, the ticket operator Tutu.ru, and projects of Ayaz Shabutdinov.

Are you ready to learn how to turn a VK group into a source of stable income? Then let's begin!

How much can you earn and who is it suitable for?

Social networks, in particular VK, do not lose their popularity. As of January 2021, 564 million users , including deleted profiles, fake accounts, and bots. Be that as it may, the figure is impressive and it is growing steadily.

According to the German statistics portal Statista, in 2021 this social network in the Russian Federation ranked 2nd in popularity after YouTube. This means that VK is a “place of attraction” for the interests of millions of our fellow citizens, which means it is a good field for implementing business strategies and making money from advertising.

Who is a business in VK suitable for?

This type of income is suitable for everyone: individuals, businesses, bloggers, freelancers.

Monetization of business accounts in it can occur from two sides:

1. Promoting your company's brand.
2. Maintaining a thematic community on a topic related to the company's business.

Example

Your company sells computers. You can create several communities on VK about “near-computer” topics: about games, about components, an online store for selling computers. This will increase audience loyalty to the brand and help attract real buyers.

Earning money from public posts on social networks is suitable for anyone who wants to increase their income, create a “financial cushion” to move from earning money for hire into their own business, or simply get “money for shopping.”

Business on groups in VK is a source of income for “info-producers” who specialize in creating communities from scratch, their promotion and resale. The second way to make money is to buy groups for the subsequent sale of advertising in them. This requires good experience and understanding of market conditions.

How much can you earn from a public page on VK?

The amount of earnings depends on the topic of the group and the audience for which it is intended. For example, a public shoe store can bring in up to 60,000 rubles , and the urban community “typical Krasnodar” or “typical St. Petersburg” can bring in about 40,000 rubles .

Creating a business community

First of all, you need to create a business-oriented community using one of our instructions on this topic.

1. At the initial stage of creating a public page, you should select the “Business” option.
Read also:  Step-by-step instructions on how to make widgets in a VK group. Personal widget and posters
2. In the “Name” block you should add the name of the community, consisting of no more than three words that reflect the main essence of the group.
3. The “Subject” field is one of the main ones and must be filled out in full accordance with the type of activity of your organization.
4. The Website line can be left blank, but if your company has an official website, be sure to include its URL.

Read more: How to create a VK group

What to choose: group or public

You can make money on the VKontakte social network through groups and public pages. What is the difference between them, and which will suit you better?

Publics are more suitable for those who create a news blog or discuss news. This format differs from a group in that in it users communicate more actively with each other. Here you can offer a post for discussion and comments.

Groups can be open or closed. In closed communities, communication is conducted that is not intended for a mass audience. For example, discussing a paid training course with a limited number of participants.

Communities and groups for earning money on VK are used in tandem. In a community, you can advertise services or goods, attract the attention of a wide audience, and target subscribers are concentrated the group

The difference between a public and a group is in the content of the information provided. In the public the topics are broader, while in the groups narrower topics are covered. For example, a public page selling clothes from Europe may contain information about sizes, collections, announcements of promotions and discounts, discussions of products purchased by users, reviews of the work of European online stores.

A group dedicated to this topic contains information from catalogs of European sites, contacts for ordering or payment.

A small table comparing the characteristics of a public and a group will help you make the right choice.

Important!

Both types of communities have the ability in the settings to transfer status from one to another, that is, transfer a public page to group status and vice versa.

Management and configuration

To make changes to already saved information and quickly manage the community, its owners can go to the settings menu. It is located under the main avatar and opens by clicking on 3 dots. After clicking, a drop-down menu opens consisting of:

1. management;
2. advertising;
3. statistics;
4. functions for changing public status;
5. and some other acceptable actions.

Using each point mentioned will not cause difficulties for both experienced administrators and novice entrepreneurs. It should be noted that the management section allows you to:

• add sections and blocks;
• allow and disallow comments;
• add and remove links to third-party resources and portals;
• indicate managers;
• manage the black list;
• manage messages and connect bots for communication;
• make applications.

That is, with the help of the settings section, page owners are able to quickly manage it, giving the public an optimal appearance and customizing it to meet current business needs.

How to make money from a group on VK - step-by-step instructions

In order for a group on the VKontakte social network to generate income for you, you need a strategy. That is, choosing a promising direction, correct design, drawing up a portrait of the target audience, working with them and some other practical steps.

Let's go into detail at each step.

Step 1. Determine the direction

For the commercial direction (online stores), a group is preferable to a public one. Before creating a group, you must clearly understand what product you will advertise and who will be interested in it.

How to choose a promising direction?

To immediately occupy a profitable niche, you need to research the interests of the market and trends in the work of social networks. Choose topics where there is strong audience interest.

The second important factor is the relevance of the topic and the cost of subscribers. The more relevant the topic, the lower the subscriber price will be.

Conventionally, the topics of the groups can be divided into trending and fundamental. Trending – what is at the peak of popularity at the moment. Fundamental topics: health, earnings, relationships.

Choose a topic based on several parameters:

1. Interest for you.
2. User demand.
3. Presence of competitors (confirms the audience’s interest in the topic).

You can find out what topics are currently trending using the Allsocial service. Pay attention to reach ( 1 ), growth ( 2 ) and number of subscribers ( 3 ).

When choosing a niche, consider the size of your starting capital. Another factor influencing the choice of direction is your skills and contacts.

If you choose something that you are good at, and this area is relevant and in demand, you will receive not only money, but also the pleasure of earning it.

Ikigai is a Japanese philosophy based on combining what you are good at, what you love, what people need and what you are paid to do. In other words, this is a hobby that has become your job and brings you a good income.

Step 2. Determine the target audience (TA)

The most important parameters for determining your target audience:

• geography of residence;
• age of the audience;
• interests;
• typical behavior, characteristics.

Using these criteria, you should create 4-5 portraits of the target audience - categories of users who will be interested in your product or service.

Especially for you, I have prepared a table for creating an avatar and painted 3 portraits of the target audience (buyers of information courses) to make it easier for you to understand this topic.

In addition to the basic characteristics of the audience, determine its “pains,” “wants,” and “possible objections.” These factors will help you create content that is sure to get you hooked.

Example

If you sell Internet marketing courses and target office staff, advertise your product on the fact that the training will allow you to work remotely, have a flexible schedule, combine work and travel, and eliminate the need to sit in a dusty, stuffy office from bell to bell.

An example of working out the “pains”, “wants” and “objections” of the audience of an online shoe store

“Pain” – does not fit, it is difficult to choose the size due to the rise or fullness.

Closing the “pain” - we offer a wide range of shoes of all sizes and any fullness, the possibility of trying on, returning a pair.

“Wishlist” – inexpensive, high-quality, beautiful shoes. “I want cool shoes at a low price,” “I want people to pay attention to me,” “I want to improve my status.”

Satisfying your “wants” - our shoes will highlight your advantages, you will be “on top”, catch the admiring glances of others, and emphasize your taste.

“Objections” are a bad quality.

Closing the “objections” – we sell shoes of famous brands made of genuine leather. Shoes are made using modern technologies and have special impregnations or a membrane layer to protect them from cold, snow or rain.

Step 3: Monetization Strategy

When you have chosen your direction and compiled several portraits of your target audience, you can think about ways to monetize the group.

1. For a commercial public page of a company, you can talk about services.
2. For the entertainment community, monetization can be done through advertising in the community. Use two types of advertising for this: using exchanges and placing native advertising.

Native advertising in the feed looks like a regular information post, but at the same time successfully sells the product. A post-review of a product can be used as native advertising, in which the user, for example, describes his impressions of the purchased shoes.

It is important that the advertising message contains as much personal experience as possible. For example, about how long you couldn’t find the sneakers or shoes you needed, where you looked for them, the reasons why you couldn’t find them (little selection in stores, high instep, narrow feet, preferences for shoe brand or design).

The choice of monetization strategy depends on your level of knowledge of the algorithms of the VKontakte social network and what financial goals you want to achieve.

Later in the article we will look in detail at what ways there are to make money from groups and public pages.

Step 4. Create a group

When creating a group, take into account the specific design of it (you are opening a public, community or event). You can use keywords in the group name to make it easier for users to find you both in a search on VK and in search engines: Yandex and Google.

These keywords can also be used to create posts.

To select search queries, use Yandex.Wordstat. Pay attention to the number of times your query is shown per month. The higher this number, the larger the audience you can attract to your community.

In this step I will not give instructions on how to create a group. I'm sure you can handle this task yourself. But if any difficulties arise, write questions in the comments and I will answer.

Step 5. Form a group

The design of a group is directly related to the activity of its audience.

In recent years, there has been a decline in activity in those groups where design is not given due attention.

Spare no effort, time and money to design your group. If you do not know how to design groups yourself, contact specialists who will comprehensively work on its design. You can find such specialists on freelance exchanges.

Step-by-step instructions for creating a group in VK:

1. Choose a beautiful avatar for the group that matches its theme. On the avatar you can place the name of the group, contacts, a logo if you have already come up with one, a link to your page on VK or to an online store. The picture size is 200x200 or 200x500.

2. Add a cover. It should match the color of the avatar. The picture on the cover can be static or dynamic (change). To create a cover, use the Canva .

3. Customize the group header by specifying the name, group description, cover image and page address.

4. Make some pinned posts. This could be important information, group rules, information about products and services.

5. Add photos to the group. This is especially important for an online store, since the photo is a presentation of the products you sell.

6. Supplement your content with videos, audio files (music).

7. If your public is news or informational, add discussions to it. This section allows you to find out the interests of your audience and receive feedback from them.

8. Use widgets - “action buttons”, for example “subscribe”, “share”, “donate”.

9. If you sell products or services, be sure to add them by enabling the appropriate item in the group settings. Accompany each product with a description and colorful, high-quality photos.

For your even greater convenience, I am giving you a link to the “Ideal Meeting” group, where you will find useful information on community design: avatar sizes, ideal picture sizes for a community wall, samples of advertising posts and much more.

Step 6. Making a content plan

Content plan is a table in which you indicate the frequency of publications, time, type of content, short description, type of post (selling, entertaining or informational). Such a plan is drawn up for a week or a month.

For your convenience, I have prepared a content plan for downloading.

A content plan will help you regularly “keep life” in your group and publish interesting information. This approach adapts your group to the algorithms of the VKontakte social network.

Also, having a content plan will help you determine the optimal “place” where you can insert an advertiser’s post in your publication schedule.

When ordering advertising, the advertiser will definitely ask you for information about the time and quantity of advertising that you can place in order to organically increase the audience’s interest in the product or service.

A content plan is your insurance in case you have absolutely no inspiration to work on a group or don’t have time to come up with an interesting post. Having opened your content plan, you will act according to the template, describe the idea that you previously included in the plan.

Step 7. Develop strategies to attract subscribers and publish content

You can attract subscribers using paid and free methods.

1. Free attraction requires your time, effort, and work with subscribers, but it helps to create a high-quality and active target audience and attract the interest of potential buyers.

You can attract your audience for free:

1. Useful content in other public pages. You can agree with the community administrator to post your useful post with a link to your group.
2. Mutually beneficial cooperation with other groups. You post in other communities in exchange for posting information about other groups in yours.
3. Inviting (sending out invitations to join a group). You can use a limited number of invites per day (up to 40). The work of VK algorithms is becoming more complicated and the number of invites per day is decreasing. Follow the limits so as not to get banned for breaking the rules. Inviting concerns not only groups, but also invitations to events.
4. Using keywords in the group name. As I already said, select popular keywords when choosing a group name using Yandex.Wordstat. This way, readers will find you from search engines and add you to the group if they find it interesting.

Inviting and spamming from bots (cheating users to create a larger audience) are illegal methods of attracting users, for which you can be banned. Creating a “crowd effect” using bots or those who join a group for a nominal fee has many negative aspects, since the number of subscribers does not correspond to the activity in the group’s feed. This will cause mistrust among the target audience.

For spam mailing, the services Gamayun ( GMUN ), WhatsHelp , Senler .

2. A conditionally free way to attract an audience is competitions . Their essence is that for a certain user action (reposting a publication, subscribing, tagging a friend in the comments) a gift is awarded. Typically, multi-conditions are practiced, that is, performing several actions (repost + subscribe + tag a friend).

If a user tags a friend in a group, that friend (friend) receives a notification about this and may want to participate in the competition or join the group that is holding it.

The competition also has a “side effect” - attracting “freeloaders”, that is, those who registered solely for the sake of the prize and are not interested in your product or service. As well as mass unfollowing of such users after the competition.

Be sure to read the rules of competitions so as not to receive a BAN.

3. If you have a small start-up capital (from 5,000 rubles), it is rational to use it for paid methods of attracting users.

These include:

• targeted advertising through your personal account;
• advertising on advertising exchanges in VK (on market platforms).

Targeted advertising, when configured correctly, brings guaranteed results. For its settings, geolocation and audience activity are important. Advertising through the exchange in groups does not always bring the expected result, since users in them have different interests and it can be difficult to find your target audience in them.

Mini video instructions for targeting in VK:

Targeting through your account helps you choose only the audience you need. To choose a high-quality strategy, a good specialist will help. The second way to ensure good results from targeted advertising is to take specialized courses.

Having understood all the nuances of the TR operation, you will be able to configure it correctly and get the maximum effect .

In order for all these methods of earning to bring the desired income, it is necessary to precisely set up the target in order to interact with the target audience. The TargetHunter parser will help with this. When registering for the service, use the promotional code papapomog and receive 2 days of free access + 1 month as a gift when purchasing 1 month or more of use.

How to use the market platform?

Essentially, the market platform is a filter with which you select thematic groups to place your advertising.

Detailed step-by-step video instructions will help you quickly understand the operation of the VK exchange:

Before posting an advertising post, be sure to read the content of the group in which you intend to post your post. The format of your post should be the one to which the audience of this public page is accustomed.

The post gains maximum popularity (activity) within an hour from the moment of publication. Adjust the publication time to the activity of your audience, that is, to the time when most of your subscribers will see it.

Peak hours are considered to be in the morning from 6 to 8 am and in the evening from 19 to 21-22 hours.

To select a strategy for attracting users, we use different services that help analyze groups of competitors and public spaces in which we want to advertise.

Such services include Publer.pro, Popsters.ru. With their help, you can not only evaluate the statistics of competitors, but also your group, and determine the activity of the audience. Another service for audience analysis is TargetHunter (promo code papapomog) .

You can attract subscribers to the group and mailing list. Subscribers attracted to the newsletter are 30-50% more expensive , but this is a more valuable target audience. In the feed, your message can be seen by 10% of users , and if a person is subscribed to your mailing list, he can receive information about your post in private messages. The open rate of messages in instant messengers is 80-90% , so in the first hour from the start of the mailing you will reach most of your audience .

Regularity of publishing posts - one post per day at the stage of creating a community and growing an audience. Publish original content every day that is interesting and useful to users. An increase in the number of posts is associated with an increase in the audience. The larger it is, the more publications you should have per day.

On VKontakte you can use special services for automatic posting. They are convenient to use if you have public pages on several social networks. Such services are SMMPlanner, NovaPress Publisher.

Step 8. Get your first money and scale up

The experience of the previous steps will allow you to identify working strategies that effectively attract users and increase conversion with minimal budget expenditure. Use official methods so that your public will not be banned for illegal methods.

Don’t forget to conduct analytics of your group once a month, reduce expenses and income, and track the payback of all your actions. This way you will identify the most successful strategies and adjust them if necessary.

What should you pay attention to?

Having understood the procedure described above and understood how to create a selling VKontakte group, you need to take a closer look at some important nuances and recommendations to attract the attention of subscribers and participants. Owners of online stores in VK should take into account that:

1. information about services and sales must remain relevant and be updated regularly;
2. the description of the products must correspond to their content;
3. fresh news should be added to the community regularly;
4. It is more effective to post a smaller amount of news, but constantly, than to post a large number of posts simultaneously, but rarely (a reasonable piece of advice would be to create a kind of unspoken schedule for creating posts);
5. previously created rules must be followed;
6. Concise, but relevant and informative entries are most attractive.

If you adhere to the above conditions, the development of the public will be quite rapid. But it's important to remember that working with the community requires creativity to help you get the attention of others. But at the same time, you need to show honesty so that customers always know that the store can be trusted.

What ways to make money on public pages exist?

You can make money from groups on a social network in different ways. If you have already attracted a certain audience to your public page and regularly publish posts that are interesting to people, it’s time to think about choosing a way to earn money.

Let's look at the most popular ways to increase income through a group on VK.

Method 1. Advertising in a group

If you have already created a group, attracted an audience, drawn up a content plan and have free “windows” in it, you can look for clients who would be interested in paid advertising during free hours in your content plan.

For an advertiser to be interested in your group, it must meet certain criteria:

1. Beautiful design.
2. Presence of a live active audience.
3. Regular publication of posts.
4. Informative, interesting content.

Please note that before advertising with you, the advertiser will check your group using statistics services and track the organic reach of each post.

Discuss the terms of placement with the client: time of posting the post in the TOP, in the feed, pinning the post in the group header.

Read the rules for publishing advertising posts!
The cost of advertising depends on the activity of the group's subscribers.

Where to look for customers. The advertiser can find you in the market platform, in community analytics services, for example Sociate.ru, where you must register.

Advantages and disadvantages. This way you can earn from 500 rubles per publication . The amount of payment depends on the “advancement” of your group. Disadvantages: the need to constantly work to attract an audience. From publishing advertising posts, the group’s audience may “burn out,” that is, decrease.

Suitable for: Information and entertainment publics, marketing communities, startups, thematic groups.

Method 2. Selling your product/service

For selling your own goods and services, the design of the group is of great importance, as well as cards of goods and services, and reviews about them. It is very important to fill the group with good visual content (photos of products, video reviews).

The next step is setting up targeted advertising to attract traffic and sales.

Start-up capital. You will need funds to purchase the first batch of goods, group design and product presentation.

Advantages and disadvantages. With the right approach to building an audience, you will have a stable income. Cons: Not all subscribers make purchases right away. Many buyers need time to get acquainted with the product and trust you. You must constantly maintain “life” in the group, answer questions from subscribers, and work through objections.

Amount of income. Depends on the development of the group, the product you sell, and advertising with other partners. Earnings grow in proportion to your activity.

Most people buy goods directly from China and sell them for 3-5 times the purchase price. How to start a business with China, read our article from an expert with 8 years of experience!

Method 3. Reselling goods - dropshipping

To generate income, you need a well-designed group with a beautiful design, product presentation and customized targeted advertising to attract traffic. Since you are reselling the product, be sure to inform buyers about delivery times.

Suitable for: Dropshipping is suitable for beginners, since the supplier will provide you with a good presentation of the product, the name of the product is already known to buyers. Your task is to properly set up advertising for your group.

Advantages and disadvantages. Dropshipping does not require a warehouse to store goods, and this saves your costs. To resell goods, a warehouse is needed. For dropshipping, it is important to have a reliable supplier who will not let you down.

By working according to the dropshipping scheme, you reduce financial risks to a minimum!

How much can you earn? Income from dropshipping is the markup on the product that you set. It should not be too high so that you do not have problems with resale.

Method 4. Earning money through affiliate programs

This method involves advertising products from other stores, from which you receive a commission.

Affiliate programs are links to store products or the online store itself that you publish in your group.

You can use this type of income in parallel with other ways of generating income from a group or public (selling your goods, dropshipping, advertising).

Where to look for CPA networks. There are many such affiliate networks on the Internet. Decide what you will advertise and find a suitable platform. One of the most reliable and tested by me is Admitad. There are a large number of online stores with a variety of products.

How much can you earn? On active and thematic groups you can earn from 10,000 rubles to several hundred thousand rubles per month . The percentage of commission payments can reach up to 40% .

Advantages and disadvantages. The advantages are that you are not required to do anything other than place an affiliate program. That is, you do not need to worry about delivery of goods, sales, you simply “transfer” hot buyers to the store owners.

Disadvantages - the need to check the quality of the product you are advertising. If it turns out that you are offering your subscribers a low-quality product, you will lose the trust of your audience.

Method 5. Donations

Donations are a voluntary donation. In your VK group, you can connect widgets in the topic header inviting subscribers to make a voluntary contribution.

This function is usually called “Donate”, but you can also use more creative options “Tip the admin”, for example

Nobody will donate to you just like that. Donations should have a purpose that unites your audience. For example, a music group raises money to buy new equipment and asks for support from its audience.

Donations can be collected in two directions - to support the group and to minimize your expenses. An example of minimization is that your community is dedicated to product testing or product reviews. You are asking your audience to help raise funds to purchase a new product that you are reviewing.

Suitable for: This format of earning money is suitable for bloggers, people in creative professions, and communities with useful content (travel blogs).

How to connect. In your group, go to the “Management” section, then “Applications”. Select a widget, for example “Donation Widget” and fill in your fundraising information.

How much can you earn? From 500 rubles per month . Income depends on the brightness and interest of the idea and the topic of the public. up to $3,000 on one stream .

Advantages and disadvantages. You can earn money without initial capital. If you have an interesting goal, your audience may rally behind you and help you. Disadvantages: irregularity, psychological discomfort from being in the role of a “supplicant”, the need to constantly stir up the interest of the audience.

Method 6. Selling the group

This method of earning money involves creating, designing a group, attracting an audience to it and subsequent sale (after 2-3 months). It requires knowledge of group promotion mechanisms, experience in creating public pages and groups.

To whom to sell. Your group, if it is well designed and has an active audience, will be of interest to info-businessmen who buy up groups, own 10-20 public pages at the same time and make money by advertising in them.

The second category of buyers are online stores that are looking for groups with live subscribers.

Start-up capital. From 50,000 to 200,000 rubles . These funds are needed for the design and promotion of the group, and to develop a live audience.

How much can you earn? 20,000 - 30,000 rubles of net income per month . Accordingly, it can be sold for 10–15 months of payback , i.e. The sale price will be about 300,000 rubles .

Advantages and disadvantages. This type of income is suitable for professionals who are well versed in promotion. Beginners will have to spend a lot of time delving into the topic.

What group should I create to make money?

Beginners with a minimum level of training can consider making money on affiliate programs as a starting point. When you gain experience in this direction, you can move on to dropshipping.

Having earned money and experience in this direction, you can master the resale of goods and have your own warehouse or build a business selling goods from China.

In addition to selling products, you can earn money by sharing your experience and knowledge. Selling training courses, reviews about the courses you have taken is a promising way to make money.

By positioning yourself as a “researcher” who, like your followers, is looking for quality education on marketing, investing or any other topic, you will earn money while doing interesting and useful things.

Gradually, you will become an expert and form a loyal audience that will buy your own training course from you.

The next step could be opening an online school, attracting other experts and scaling your business and your income.

Get trained and save your money and time

Despite all the apparent simplicity, making money on groups in VK is not so easy. To avoid mistakes, loss of time and effort when promoting a group, you need to undergo training. The process of creating a group in VK itself is simple, and you can master it on your own.

As for design, keyword selection, strategies for attracting subscribers, advertising settings, in order to delve into all this, you need to undergo specialized training. Otherwise, you will have to involve specialists every time, spending money on it.

I took training from Dmitry Chevychalov in the Internet Marketer course. As part of the course, I studied the work of additional services that beginners will not be able to work with.

I mastered strategies for promoting groups in different niches and learned how to make professional advertising on social networks. I found my first client while still studying. I combined work and study, and consulted with my supervisor. This is how I got my first practical experience, which helped me move on.