How to beautifully design a page on VK: 7 simple tips from the pros

How to beautifully design a VK page using photographs

An avatar is the first thing a visitor to a VKontakte page pays attention to. A photograph is the face of a profile. Even if it is designed with the highest quality possible, but without photographs, such a page will not attract attention.

Do not use a picture as an avatar, but put a good quality personal photo.

It is best to save cats or other cute animals for the desktop. Use the services of a professional photographer and post some good shots. If you don’t have money for the service, you can use the front camera for selfies.

Selfies must also be of good quality. It happens that a person successfully appears in the photo, but the background leaves much to be desired. It is better to refuse such a photo, especially as an avatar.

Take this seriously. Change your main photo at least once every six months and be active. An avatar creates a mood and attracts new users.

The uploaded photos should reflect your personality, interests and life position.

As an avatar, choose a photo where you are not uptight, but confident. The photo should convey only positive emotions.

Do not post photos with alcohol, cigarettes, or in a club - this repels visitors and speaks about the lifestyle of the account owner.

It is advisable to create thematic photo albums. Combine photos in albums with each other to create a beautiful visualization. Arrange your photos according to color scheme, this will set the style of your account.

By clicking the cross in the “My Photos” block, you can hide inappropriate photos without deleting them.

Everyone enjoys looking at edited and beautiful photographs. On the Internet you can find a bunch of useful photo editors. Use popular mobile applications, they will help you make your photo unique.

Craftsmen are better off using the professional Photoshop program. Don’t neglect the opportunity to beautifully present yourself and your interests to the public.

Useful links: What is the difference between a public page and a VKontakte group, Attracting subscribers to a VKontakte group, Why are bots needed in VK.

Creating a community on a social network

An effective way to develop a company is to create a contact group for business.
It doesn't take much effort to make a group. Let's figure out how to create a group in contact. In a social network, select the section for creating a community. Next, use the settings panel and place information about the business. The process takes 10-20 minutes. At the same time, effort, time, and emphasis will be required to promote the group. The community contains information that promotes product notification. So, a person, becoming interested, will go to the official website.

The group should constantly:

• fill;
• post interesting materials;
• upload pictures;
• publish news.

If these actions are not carried out, community members will think that it is dead. This is how the interest of people in the group is lost. Currently you cannot invite more than forty people in 24 hours. Let's look at how to run a contact group for business.

Focus your efforts on promotion and use the following methods:

1. Invite participants.
2. Ask your friends to help bring new members into the group.
3. Use private messages to invite new members.
4. Tell about the group on the pages of third-party communities. For distribution, use similar communities on the topic.
5. Use VK advertising services.
6. Inform about the group on your personal social network page.
7. Post advertisements about the community on other sites.

The method of advertising is to attract strangers. Register on the freelance website and pay for likes and reposts. The average cost of a like on Advego is $0.05.

It happens like this:

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• joining a group;
• pressing a button to tell friends;
• information appears on the new member’s page;
• the repost is displayed in the news of friends who told the person about the post;
• payment for completed actions.

Placing a publication or a link to it in other groups is also an option for advertising your business. The cost of services is from 0.1 to 0.6 dollars.

There is another way to advertise your business. Create an additional community on distant topics, for example, beauty, life stories. After it gains popularity among VK users and the number of participants is impressive, repost posts with information about the product or service from the main group.

When the owner no longer needs to use such a group, there is an opportunity to sell.

The founder of the community has the right to appoint a moderator to save money. His work is appreciated.

The responsibilities of the moderator include:

1. Posting news, useful information, pictures, photos, videos.
2. Tracking individuals who violate the rules and removing the information they post or expelling them from membership.
3. Creating conversations. Topics are chosen to arouse interest. After creating conversations, the moderator participates in the discussions.
4. Attracting new participants.
5. Correspondence with participants and writing responses.

The applicant is required to: knowledge of the topic or quickly learn something new for himself, the ability to constantly be online.

In addition to numbers, the success of a group requires attractiveness. The community is decorated under the guise of creating bright, memorable pictures and photos. Additionally, to perform such work, they resort to the services of a decorator.

The requirements for a specialist are: experience in this field and creative thinking.

2. Questionnaire as a way to make your profile attractive

By filling out the questionnaire in detail, you will not only be able to make profitable or friendly acquaintances, but also decorate your profile.

It is worth being sincere, but not boring the visitor with too long a canvas. So before you describe your favorite movie or book, focus on what will really enhance your profile.

In the “Basic” section you can enter the following data:

• Name;
• floor;
• age;
• Family status.

Other items are optional. However, filling them out can also affect perception.

In the basic information, it is better to indicate only your own initials, date of birth and age, so as not to overload the page.

Instead of a website, you can synchronize other social networks (Instagram, Twitter, Youtube channel) so that guests can get to know you better as a person. Be sure to indicate whether you have any education or courses. This is an important moment for reputation.

You can design your page beautifully using the following subsections:

• interests;
• quotes;
• About Me.

Here you can give free rein to your emotions. The “About Me” section is an excellent self-presentation. To avoid boredom, accompany the text with symbols and emoticons. In quotes, write the statement of your favorite philosopher, thereby creating mystery. Or include your own statements and broadcast them to the audience.

Since the “Interests” section is clickable, you can use it to find like-minded people, so you shouldn’t refuse to fill out the section. When indicating your place of work, be sure to add a link to a group or website, if one exists.

The guy does not have to fill out the “Military Service” section. This does not affect the beauty of the profile in any way, so you can fill it out as you wish or not indicate your military unit. “Life position” is also not required to be filled out.

Name

Come up with a name for the Page so that the user can find it and recognize it in the feed. It must match a possible search query and may contain:

• name of the brand, company, store;
• type of activity: music store, insurance company, bakery, etc.;
• geolocation for local brands and entrepreneurs.

What should not be included in the title:

• USP or any other proposals;
• evaluative words and phrases, additional symbols;
• company address.

For example, when searching for a page called “^^^...MOUNTS...^^^” the system shows irrelevant pages.

Complex and long names are perceived worse by users. The longer the name, the higher the likelihood that the user will not remember it. Also, unclear names containing extraneous characters are ranked worse and occupy weak positions in the VKontakte search results.

You can set the page title in the settings.

Step 1: Click Manage.

Step 2. Write the name in the “Basic Information” block.

4. A wall in the form of a mini-blog as a method of communicating with the audience

If your wall is empty, or is filled with centuries of invitations from friends to applications or games, then you need to sound the alarm and immediately correct the situation. Friends see a new post in their feed, which is a good chance to attract the public.

Think about what you want to tell your audience. You might be interested in sharing your opinion about a movie or some situation. There will definitely be interested people with whom a dialogue will begin.

A business account wall is a winning place to sell things or offer services.

Not only informational content will help decorate a wall. A photo with a post is an integral part of a beautiful profile.

Share your thoughts, new photos with posts, and your profile will attract more and more visitors. Write naturally, do not copy others, adhere to the interests of the target audience.

Widgets

Another way to attract attention to your Business Page.

The block with the widget is displayed in the desktop and mobile versions, as well as in the VKontakte application. It's at the top of the Business Page. In the widget, you can add a greeting to the user by name, post information about promotions and special offers, put links to the main sections of the page, collect user comments, requests, offer to subscribe to mailing lists, and much more.

To enable the widget, you must install a community application that supports this feature. For example, “Widget Builder”, “Widget in the Community”, “Mailouts”, “Tests”, “Questionnaires” and others.

You will find a complete list of applications in a special section of the social network, and you will learn about the most useful and popular ones in our material.

Status and number of friends as a method of attracting attention

The status can set the mood of the page and intrigue the guest. Here you can show creativity and imagination.

You can put a smiley instead of the status. It is not only beautiful, but also informative. Sometimes there are not enough words to express your current mood, and an emoticon will help you convey your feelings and share them with people.

In place of the status, insert your favorite quote from a book, line from a song or movie. You can share a joke or mood.

The main thing is not to overdo it with mystery (this is especially true for a girl), for example: “I am difficult to find and easy to lose.” It will look at least stupid.

Not many people know that in addition to regular languages, you can download interesting language packs. With their help you can decorate your profile and make it individual.

Social networks are created for communication. Add as many friends and acquaintances as possible.

This will not only revive your profile, but will also affect your popularity. There is a lot of benefit in a large list, even if people are unfamiliar with it.

If one of your friends liked your post (photo, post, etc.), then VK shows this post to the person’s friends as an interesting post. Be sure to expand your audience.

You can add 30 people per day, so it is possible to recruit several thousand people in a few months. Add only interesting personalities. It is not so much quantity that is important, but quality. Keep as friends only active users who will give feedback.

Groups, friends, video, audio - the basis for beautiful profile content

High-quality filling and proper material ratio decorate any profile. Avoid excess or shortage of any material, maintain a balance:

1. Interesting pages. A large number of interesting pages not only clutter the feed, but also spoil the appearance. This is of no use. It’s better to leave a few really important pages that you visit most often. It is better to bookmark communities like “MDK”.
2. Video recordings. A personal page can contain any video files. The work page is about the interests of your audience. If the public is not interested in crocheting, then it is better to remove such a video from Saved. I often see how successful business accounts contain old videos, which greatly spoils the external picture.
3. Audio recordings. The privacy of the playlist depends on your taste. If you are a fan of specific music, then it is better to hide audio recordings from prying eyes and ears.

Carefully select video or audio information for publication, because this directly affects the attractiveness of the page.

You can change your VKontakte page not only using the design, but also the theme. To do this you need the Get Styles program. Any beginner can understand it.

Download the free program and install it. Then go to the program’s website and download the theme you like. The standard option can be returned at any time. The page gets a bright design and a beautiful cover.

Useful life hacks: How to make an active link in VK, How to make a link in VK to a person, How to make a smiley face in VK next to a last name.

Action button

This is an element that deserves special attention. It is the button that helps visitors to the Business Page complete the target action: go to the site, buy a product, book a ticket, etc.

The button is located on the first screen under the page cover next to the subscribe button, and is enabled in the page settings.

The button has several options for target actions and names for them:

1. Write to email - the user will be able to send a letter to the email specified in the settings. Available titles: Contact, Write, Ask a Question.
2. Call by phone - the user will be able to call the contact phone number specified in the settings. Available names: Contact, Call, Ask a Question.
3. Call VKontakte - the user will be able to call VKontakte to the account specified in the settings. Only the page administrator can receive calls. Available names: Contact, Call, Ask a Question.
4. Open site - the user will be able to go to the external resource specified in the settings. Available names: Go, More details, Open, Book, Order, Buy, Buy a ticket, Sign up, Fill out, Register, Website, Ask a question.
5. Open mobile application - the user will be able to open the specified application. You can provide a link to the AppStore or Google Play. Available names: Play, Install, Go, More, Open, Book, Order, Buy, Buy a ticket, Fill out, Register.
6. Open community application - the user will be able to open the application installed in the community. Available names: Go, More details, Open, Book, Order, Buy, Buy a ticket, Sign up, Fill out, Register.

Select the appropriate option and click “Save”.

Moderate confidentiality is the key to the attractiveness of the page

Confidentiality is an individual matter. However, people are attracted to openness. Correctly set privacy settings will get rid of ill-wishers and annoying messages. If the question concerns a business account, then it is not necessary to reveal all your cards.

A personal profile requires maximum sincerity. Don’t forget about “Photos of me”, they are not always successful and it is better to hide them from prying eyes. Do not upload old photos to the album, do not spam with unnecessary information.

Don't talk too much about yourself. The laconicism and aesthetics of the page arouse great interest among the public.

The most important thing is not to forget to finally evaluate your page from the perspective of a third-party user, using the privacy settings. This can be done not only using a computer, but also via a telephone.

This approach will make it possible to design your profile beautifully and make it relevant to other users. It would be a good idea to visit the pages of competitors with popular accounts, analyze them and find out the points that attract people.

VKontakte is a huge social network with more than 460 million users. It’s not surprising that everyone asks the question: “How to beautifully design a page on VK.” This is especially interesting for people who use their account for work. The recommendations and tips I have given will help transform any boring profile and make it stand out from other accounts.

Sincerely, Daria Borisenko especially for the proudalenku.ru project

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