How to gain subscribers on VK through invitations
The easiest way to gain VK subscribers is through invitations. There are two buttons in the group menu - “Tell friends” and “Invite friends”.
VK group menu
Use the “Tell Friends” option
After clicking on the “Tell Friends” button, we get a window with a field in which you can write the text of the invitation to the group. You can share the invitation on your wall, community, story, and private message.
Opportunity to tell friends about the group
Use the "Invite Friends" option
After clicking on the “Invite Friends” button, a window with several friends will appear. To go to the full list, click on “Invite friends from the full list.”
Ability to invite friends to the group
After this, a list of all friends will open. How to add subscribers to a VK group? Click on the “Invite to group” buttons and your friends will receive notifications about the invitation.
Ability to invite all friends to the group
Important! You can invite no more than 40 people per day to the community.
A few more tips for attracting subscribers
Even if you have a lot of friends, sooner or later you will invite everyone. Therefore, constantly add new friends and then invite them to the group. You can send up to 50 friend invitations per day.
Ask and encourage friends and group members to help you gain VK subscribers - invite your friends to the group. To do this, periodically make a post asking for help, and reward the most active “helpers” with virtual prizes or bonuses. You can give away prizes among those who reposted. Another option is to hold a competition with a valuable gift, in which other members of the group must vote for the participant. A participant interested in winning will definitely attract friends to the group for support with votes.
This method allows you to quickly gain a lot of subscribers on VK, so it is indispensable in the initial stages. But if you want to quickly increase the number of subscribers, do not forget to use it even when the group begins to grow on its own.
Competitions and giveaways
I am sure you have encountered this phenomenon in contact. When you subscribe, like, or share, you participate in a drawing and have a chance to win a valuable prize. Sometimes it's money, sometimes it's free services, sometimes it's a real valuable prize that you can touch with your hands.
And you can launch a similar competition.
My advice. To give people real motivation to participate, prepare a good, valuable prize. If you have a fitness or rocking group, you can raffle off some useful equipment, or if it’s about self-development, then a best-selling book. And also such thematic prizes will cut off unnecessary people who are not interested.
In general, think about how you would interest your target audience.
How to gain many subscribers on VK using content
We took care of sending out invitations and attracting an audience, but this is not enough. The question “How to recruit subscribers to a VK group” is still open, because receiving an invitation does not mean joining the group. In order for users to join a group, it must be of interest, “hooked” - of course, with content.
Take care of the cover and description of the group
A user who sees your group for the first time should understand the essence within a few seconds - who is the group for, what are the benefits of joining it, what problems will it help solve, what goals to achieve. Make sure that:
- The cover of the group is attractive,
- the description is clear and concise,
- all elements reflect the idea that unites the community.
Here's an example of a good cover.
TargetHunter group cover
And this is a description of that group.
Description of the TargetHunter group
Create compelling content
A good cover attracted attention to the group, but only high-quality content can retain the audience. We’ll tell you what types of content will help you hook a new audience and retain a regular one.
Educational
This type of content includes articles, checklists, video and audio lessons, and infographics. Below is a good example of educational content from the TargetHunter community. The publication succinctly and clearly presents the algorithm for parsing competitors’ advertisements. You can immediately apply and get results.
Example of educational content in the TargetHunter community
Communicative (involving)
This type of content includes answers to questions, error analysis, discussion support, chats, games, competitions, and quests.
In groups of like-minded people there are always common topics that can be discussed. For example, in the group for writers “How to write interestingly. How to Write a Book” offer to discuss returning to work after a vacation. This is an example of an engaging post - after all, you really want to share the secrets of getting back on track or complain about a short vacation.
An example of an engaging post in the “How to Write a Book” community
But in communities with a wide and dispersed target audience, games engage well. The Dodo Pizza community often uses a variety of puzzles.
Example of a game from Dodo Pizza
Entertaining
This type of content includes humor, quotes, stories, poems, interesting facts, memes. Entertaining content should be used even in serious communities - after all, subscribers may get tired of continuous use. Just make sure that the humor is understandable to the target audience and also relates to the direction of the group. Like, for example, the “Internet Marketing from Convert Monster” community.
An example of an entertaining post in the Convert Monster group
Other types of content - news, reputation and sales - are unlikely to attract many VK subscribers. But they perform other tasks - retention, increasing loyalty, sales - so you shouldn’t forget about them. Drawing up a content plan will help you maintain balance.
A few more recommendations:
- create content regularly;
- publish only unique content that is truly useful or evokes emotions in the audience;
- do not deviate from the topic of the community and remember the interests of subscribers;
- design your posts with headings and subheadings, emoticons, pictures;
- involve your subscribers in discussions, teach them to answer questions in your posts, and answer questions yourself in the comments;
- encourage users to create content, thank them for their activity.
For example, Dodo Pizza identifies and rewards active subscribers every week.
An example of stimulating the activity of subscribers in the Dodo Pizza group
Share content
It’s not enough to publish good content in your group; you need to distribute it beyond it. For example, offering news in other communities on behalf of a group :
Distributing content to other people's groups
Important! Look for communities with similar topics, but not direct competitors.
Now you know how to gain subscribers on VK for free by distributing content in other people's groups. If you are considering paid methods of attracting subscribers, you can advertise the group in other communities using promotional posts .
Select groups on the VKontakte exchange or using special tools - Pepper.Ninja, Cerebro, SmmUp, Sociate and the Search for Communities Chrome extension.
Here, to advertise a group that sells products for manicurists, they chose a group with a similar theme - “About Nails. Manicure".
An example of an advertising post in a community of similar topics
In the case of paid advertising, you don’t always need to look for groups of similar topics; you can choose popular groups and advertise to a wide audience.
The publication does not necessarily have to call for joining the group right now. The purpose of the post may be to go to a group, and for this you need to interest potential subscribers. In the TargetHunter.Agency community, for example, they wrote an interesting article, and in TargetHunter they reposted it and implemented the opportunity to continue reading in the advertised community.
An example of recruiting subscribers through access to interesting content
Or offer to sign up for an interesting event - free or at a nominal cost. For example, in the Target Hunter community they advertise an inexpensive marathon “Food Delivery Marketing 2020”, to participate in which you need to join the group.
An example of recruiting subscribers through an invitation to an event
Another way to spread content is to ask influencers or popular users to share the post . Free, for PR or paid - as agreed. You can specifically interview popular bloggers or write about them - then they will definitely be interested in reposting your publication. For example, in the Target Hunter community they interviewed Natalia Frankel, and she reposted the publication on her page. And almost 5 thousand of Natalia’s subscribers will see the mention of the group.
Example of reposting a publication by an opinion leader
How to increase the number of subscribers in a VK group using cooperations
Cooperation or mutual PR is another answer to the question “How to recruit people to the VK group for free?” In this case, they also look for groups with a similar target audience on the VKontakte exchange or using the services Pepper.Ninja, Cerebro, SmmUp, Sociate and the Community Search Chrome extension.
There are also special groups for cooperation on VKontakte.
Groups for mutual PR on VKontakte
How to gain VKontakte subscribers through mutual PR: a few tips
- Try the method if you have at least 1000 subscribers.
- When choosing a group, pay attention to the number of participants - it should be close to yours. If the group is larger, you will simply be refused.
- Try to always look for new groups for mutual PR in order to reach a new audience.
After choosing a group, write to the administrator and offer mutual PR. After receiving consent, all that remains is to make a mutual repost with links to each other’s groups.
The method is good in all respects: simple, free, and the group attracts live subscribers interested in the topic.
Keywords in the title
Even when creating a group, think carefully about the name: about the pros and cons of different options. For example, I believe that both your brand and keywords should be in the title. For example, Blog of Abdullin Ruslan | how to build muscles.
A brand is useful because over time people will begin to recognize you. And keywords are useful especially at first, when no one knows about you yet. And keywords immediately make it clear what your public page is about.
And that is not all. People often search for groups through keyword searches. If the name of your community contains such words, then people will find you.
It is important that the frequency of requests for different phrases differs. There are topics that are more popular, and there are narrower, more specialized ones. You can roughly estimate the frequency using the Yandex service wordstat.yandex.ru (only it shows the frequency of queries in Yandex search, in the non-social network Vkontakte).
Don't neglect this free traffic source.
How to attract subscribers to a VK group with competitions
Competitions are an effective engaging tool that makes it possible to quickly gain VK subscribers. The main thing is to offer really good gifts and not go too far with the conditions.
Algorithm for organizing the competition
- Decide on the purpose of the event - how many VK subscribers you want to attract.
- Outline the conditions—what the person must do. Usually they ask to join the group, like, and share the post. You can come up with something more interesting - for example, post a photo, write a couple of lines. But there is a risk that people will not want to take unnecessary actions. Contests with complex conditions may not work. But gamification works well in business - try to include game elements in the competition and increase the excitement of the participants.
- Allocate a budget, decide on the number of prizes. Prizes must be valuable and of high quality. The better the prizes, the more participants. The more prizes, the higher the chance of winning, and the more interested the participants.
- Set deadlines. If the gift is inexpensive, the competition can last 3-5 days, if expensive - 2-3 weeks.
- Think about how you will advertise the competition - paid in thematic groups, with the involvement of opinion leaders, through mutual PR, and so on.
- Announce the competition in your group a few days before the event.
- Hold a competition and sum up the results.
- Repeat competitions regularly - optimally once a month. This way you will keep subscribers in the group. To reduce churn after the competition, do not forget to create interesting content.
Examples of competitions designed to gain VK subscribers
The Pavel Ryabinin Dresses group regularly holds the same competition - they give away 10 dresses for reposting. Engagement is consistently high.
Example of a competition in a designer clothing group
And here is an example of a simple competition with gamification in the Dodo Pizza group. You need to not only like or repost, but also play - remember the song containing the word from the comment of the previous participant. The winner will be chosen randomly.
Example of a competition with gamification
Programs for cheating
Another way to get live subscribers for VK is through cheating programs. Promotion software allows you to attract a higher quality and interested audience.
QuickSender
To use the program you need to buy a license. The cost of one month of use is 990 rubles.
QuickSender offers a wide range of promotion options:
- liking;
- adding as a friend;
- sending messages;
- answering machine function;
- parsing the target audience according to specified criteria;
- commenting on posts and photos.
To test all the features of the program, you can use the demo version.
Linviter and Lsender
Linviter is a specialized solution for increasing friends and subscribers. The program implements several ways to find the target audience.
Lsender is a solution for sending messages. A month of using the program will cost 490 rubles. There is a system of discounts when purchasing a license for longer periods. The software allows you to automate the following actions:
- mass mailing of messages;
- liking;
- audience gathering;
- answering machine.
To ensure maximum security for promoted communities, Lsender has the ability to use a proxy. Also, the software has a browser emulation function.
Unlike QuickSender, Lsender does not have a demo version.
How to attract subscribers to VK using a chatbot
The process of inviting someone to a group can be automated by creating a chatbot for this purpose in the SendPulse service. A chatbot can also introduce users to a community or brand, answer frequently asked questions, or survey visitors. This will free you from routine, and you can do more interesting tasks - for example, creating content.
Discover the chatbot
Build sales funnels and answer user questions using a chatbot on Facebook, VK and Telegram.
Create a chatbot
We have already mentioned gamification. By launching a game, quest or test, you can increase your reach and the likelihood of joining a group. Here, a chatbot is simply irreplaceable - it processes comments, counts points, and gives instant feedback. And, of course, it encourages you to join the group. See how you can implement this in a selection of chatbot examples.
To participate in the game, you will need the user's consent to the newsletter. After a person has become involved and played, the chatbot will periodically send the subscriber messages, reminding them about the group, inviting them to join it or participate in new activities. Of course, the technique works better than cold sending of invitations.
Examples of using a chatbot in groups
In the group “Neurography. Color your world" launched a chatbot with a lottery - it gave out predictions for the new year within a week. The predictions are no longer relevant, so the chatbot is inactive. The screenshot shows an example of what a post with an offer to play using a chatbot might look like.
The group administrator assures that the chatbot has significantly increased its reach and has done an excellent job of gaining VK subscribers.
An example of using a chatbot to engage and recruit subscribers
Some tips for using a chatbot
It is better to place the chatbot in a separate section of the group, in a visible place. In this example, chatbots are integrated into the “Take the test” and “Sign up for promotions” sections.
An example of placing chatbots in a group menu
Pay attention to the calls - they stimulate the desire to interact with the chatbot. And don’t forget to announce the arrival of the chatbot in a post on the group page. You can run targeted advertising on the chatbot.
And here’s what the “Take the Test” chatbot looks like in action - it offers to answer 10 questions and receive a 1% discount for each correct answer.
Example of a chatbot with a test
Important! Chatbots can be used to recruit subscribers not only on VKontakte, but also on Facebook and Telegram. In the SendPulse service you can quickly and easily create chatbots for different platforms and purposes.
Summary
- A VKontakte group is an excellent tool for doing business.
- You can get a lot of subscribers on VK without cheating, even using free methods.
- How to attract subscribers to a VK group: send invitations to friends and tell about the group, create and distribute good content, negotiate mutual PR with other groups, regularly hold competitions, use chatbots.
- In order for the group to grow, you need to worry not only about how to get a lot of subscribers on VK, but also about how to keep them.
- To simplify the work of sending out invitations, communicating with subscribers and increasing sales, create a chat bot in the SendPulse service
Use our recommendations and very soon you will get the desired measurable result - many subscribers on VK.
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Attractive community appearance
First, you need to give the group a bright and memorable name, upload a beautiful avatar and a themed cover. All this will make the group noticeable, original and recognizable, where there will be no shame in adding friends, who will become the first readers of the public.
Attention! Psychologists say that the general impression of a group is created by the header, the main picture and the first three posts. Therefore, they need to be given the closest attention. Compliance with the theme, originality and imagery will be an excellent start to successful promotion!
