Any commercial community on VKontakte needs competent administration. And we’re not just talking about posting or removing spam, but also about other actions that help keep the group in order and attract the target audience.
To save time, developers of social networking applications have introduced tools that help monitor a group, identify unsubscribers and % of “unsubscribers,” analyze and moderate the community in a simplified express mode.
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Let's look at the most popular applications for administrators.
Search for “dead” members and subscribers
The application performs the function of searching for blocked and deleted users in those VKontakte communities that you administer. This is necessary to identify the method of promotion, if you entrusted the promotion to an SMM specialist, he promised only “live” ones, and he himself recruited bots, which were then banned by the social network. This tool also allows you to see a list of “dogs”, export it in different formats and compare it with previous results if you have previously scanned the group with the application.
Parsing communities and subscribers
VKontakte community parser
A tool for searching for communities on VKontakte with an audience that is similar to the audience of your group (or any other group).
The parser works like this:
- Specify a link to a group with your target audience (for example, the URL of your own community).
- For a more accurate selection, indicate the words that should appear in the name and description of the groups. It is also possible to filter out groups of irrelevant topics (for this you need to specify negative keywords).
- Set up a filter by the number of subscribers and the number of intersections. You also indicate what types of groups need to be parsed (pages, regular or closed groups, meetings).
- The parser will collect and display similar communities.
The list of communities and their URLs can be uploaded to an XLSX file.
What is the price
The tool is free and available without restrictions.
VKontakte user parser
This tool allows you to upload the IDs of VKontakte users who are subscribed to certain groups. This is a useful feature, since you can upload the ID database to your advertising account on VKontakte or another social network and set up targeted advertising for it.
How the tool works:
1. You provide links to groups whose subscribers need to be parsed. You can enter links in the Upload by List box, or you can upload an XLSX file with the group URLs on the first sheet. In total, you can parse up to 100 groups at the same time.
2. Additionally, set activity settings (number of likes and comments for a certain period). This will help to parse only active users (those who regularly like or comment on posts).
What is the price
The service is free, there are no restrictions on the number of parsing iterations.
Moderator
Notifies group moderators about events in the community such as comments, messages, suggested posts, latest joiners, etc. Notifications are not only displayed in the application itself, but can also come in the form of personal messages on VKontakte or Telegram.
Why constantly go to the page and monitor the actions of subscribers, when you can simply connect “Moderator” and always be aware of what is happening in the group!
Possible problems when using applications in VK groups
The problem when maintaining pages may be like this:
- I chose one of the applications to manage, but for some reason I can’t use it to manage the community. Solution: there may be some restrictions in the application itself (some topics are not supported or you need to have a certain number of subscribers). It is worth contacting technical support of the application or social network with this question.
Any problems can be resolved quickly if you involve specialists.
Widget in the community
Just a few months ago, unusual blocks with greetings to community visitors began to appear in many popular VKontakte public pages. It looks unusual and immediately attracts attention by calling you by name. It turned out that this is a new application for vk.com, which was created to contact the user with a personalized greeting or offer of goods or services.
Using this solution, you can install a widget on the main page of the group, which will display text and photos for community guests. In addition to the greeting, it is possible to display a product showcase of up to 3 units with internal links.
TOP 3 services for tracking comments
Many community leaders on VKontakte complained about the lack of ability to track comments within the social network itself. networks. Experienced users know that you can do this in the “Comments” news section. Moreover, tracking will be carried out on all posts published by you on behalf of the community.
But let's look at third-party services that can help you monitor comments. This:
- ChoTam;
- Appendix “Comments by date added”;
- Supervisor of VKontakte.
More details about each:
- ChoTam.
An online service that allows you to track comments from communities on 6 social networks, including VKontakte. The service does not require you to provide any personal data. Here you have the opportunity to mention keywords, alerts in Viber, telegram or mail, and also have the opportunity to monitor your competitors.
The price of the service depends on the number of communities used. For one person – 190 rubles/month. For 10 – 690 rub./month. You can view all tariffs in detail on the service’s website.
- Appendix “Comments by date added.”
This program is an application within the VKontakte social network. Therefore, it is absolutely free. All you need to do is launch it and enter the group address. After scanning the community, all the latest comments will appear in front of you, sorted by date added.
The service is quite simple and allows you to monitor not only your public, but also your competitors.
- Supervisor of VKontakte.
An online service that provides a large amount of various information on objects being monitored. Among its many functions is a tool that notifies you when new comments appear. Notifications are sent to the specified e-mail.
The disadvantage of the service is that it does not show where exactly the comment was left, so using only it will not be very effective. The best option is to use the warden and one of the services described above together.
Group audience comparison
Allows you to compare audience overlaps between two groups. To do this, you need to enter links to these communities in the fields, check the “Export data” box so that you can view the list of matching users, and click on the image in the middle, which is divided in two and displays the group avatars.
Wiki source code
Surely, you have at least once seen beautifully designed VKontakte groups with a complex menu consisting of many sections and buttons. To create something similar, you need to know the layout of the vk.com wiki pages. However, you can simply take a look at how everything is implemented in other communities and copy it for yourself, changing the text and photo.
This application just helps you do this by viewing the source wiki code in any VKontakte group, even if you have nothing to do with it.
To see the markup of someone else’s page, you need to enter its address in the lower “Community Link” field and click on the “View” button. Then, opposite the desired page (for example, Group Menu), click on the “view code” link.
The code can be selected, copied and pasted into your group, replacing the photo and text.
Donations
If you need money for the development of a project and you have subscribers in your community for whom this is important, connect the “Donations” application. It will allow you to collect donations through a special widget in the group.
Funds will be transferred to you using 4 payment systems:
- Yandex money
- CloudPayments
- QIWI
- PayPal
To receive donations in other ways, indicate this in the text block, but in this case, users will only be able to make transfers manually.
TOP 3 services for community administration
Well, the last category of programs that we will touch on today is software that helps manage communities. Such software should contain a large list of programs that make it easier to work with groups on VKontakte.
Administration programs are mainly used in cases where you need to monitor not just one, but a large number of public pages at once, so that all the necessary information is collected in one place.
So, services:
- VK Admin;
- Moderator;
- CleverPub.
Let's talk about each:
- VK Admin.
One of the most popular programs for mobile devices. Its convenience lies in the fact that in one application you will have all the information about all your communities, including statistical data. You can download VK Admin on both Android and iOS.
The functionality is as follows:
- publishing posts;
- moderation;
- appointment/removal from office;
- communication with subscribers (clients);
- editing products;
- public design and much more.
Some leaders manage to manage their community using only this application, without logging into the site via a PC. This is not surprising, because the functionality of the software is quite sufficient for this.
What is equally important is that the service is free.
- Moderator.
This is an application within the social network itself. It allows you to monitor the community, acting as a moderator. You will see new comments (this is another service that can track them), messages, new members who have joined, suggested posts, and much more.
This application helps you keep abreast of all the latest events in the group. And like any other application, Moderator is free.
- CleverPub.
This is a convenient program that works online. It has the following capabilities and tools:
- convenient and accurate auto-posting;
- obtaining detailed public statistics;
- tracking advertising quality;
- search for messages and communities by criteria.
The service is free.
Random App
The application was created to randomly determine the winner in sweepstakes. The lucky winner is selected randomly from those who liked or reposted the competition entry, or from all group members.
If you need to weed out “left” users who are not subscribed to the community, you need to check the “Group members only” checkbox.
Order status
The application is designed to notify customers about the status of their orders. For this tool to work, integration with CRM is required (for example, amoCRM, retailCRM).
In alert templates, you can specify the client’s full name, address and telephone number, order number, email and much more. The notifications themselves are sent to subscribers in the form of personal messages, the opening rate of which is higher than that of SMS or mailings.
Reviews
Before the advent of this application, administrators of VKontakte communities had to create discussions where customers could leave their reviews and suggestions. Now this is no longer necessary, since with the help of this tool the buyer can leave a review about your product or service in one click. The administrator, for his part, can place a widget with reviews in a prominent place in the group.
If you already have reviews in the discussion, you can upload them to the application through the settings and add them to the widget so that they are displayed on the community page.
Save time, increase the efficiency of your teams, and automate SMM processes with the apps discussed in this article!
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Useful applications for VK groups
To get into the TOP of the most famous community management assistants, many original services can compete. Currently, there are a lot of them and it’s quite easy to lose when choosing them. In addition, different sites and programs perform different tasks.
It is worth taking a closer look at the following services, they are the best for managing groups:
- Moderator. A reliable assistant for every administrator. Allows you to keep abreast of everything that is happening in the community, establish an instant connection with customers or readers, control the appearance of all reviews, messages and proposed publications, and combat negative comments. Allows you to see who has signed up or left. A kind of analyzer, of its kind.
- VK Admin. A high-quality tool for managing groups from mobile devices. In the official public you can download versions for Android and iOS.
- SmmBox. It will help if you don’t have free time to search and publish materials. The search is carried out using key phrases or sections; the deferred publishing functions can easily cope with filling some communities simultaneously several days or weeks in advance.
- SMMPlanner. An automatic posting service automates the work of the group owner in creating a schedule of posts on all social networks. An easy and convenient service that allows you to plan posts for a long time. Works with photos, links and videos.
- CleverPub. An excellent service for managing VK publics. Includes many features that include auto-posting. Reliable in operation, allows you to get acquainted with versatile analytics.
- SocialHammer. A very well-known site for promoting and promoting VK and Instagram pages. Automatic service, open seven days a week.
- Sociate. A unique, convenient service for advertising on social networks. Group owners - for work, SMM specialists - for promoting groups using advertising.
- Epicstars. A platform for advertising on social networks. Allows you to automate the entire process. By adding a page or profile to the service, it will help you select sites with the right audience and provide statistics.
- SocialStats. Universal service for analytics of VK groups and profiles. Has many important functions.
- Allsocial. Public statistics service. Conducts ratings and analysis, provides information on the number of readers, and selects advertising platforms through a search engine and various filters.
All applications have been tested by time and thousands of administrators.
And you can find out about the benefits of Telegram bots for channels if you follow the link.
