VKontakte chatbot: how to make one for a conversation + 11 services

VKontakte chatbot services

VKontakte chatbots come in different types: text and voice for conversation, commenting, with artificial intelligence, etc. Inside, a chatbot consists of pre-configured automatic message chains that work according to a specific scenario. For example:

In the table below I have compiled for you a comparative description of various VKontakte chatbot designers. Most programs have a test period or demo mode.

You can view all programs for creating VKontakte chatbots here

How do VKontakte bots work?

The principles of operation in such algorithms are different. The main thing that users should be wary of is hacking. In many programs, to start using, you need not just authorization, but entering a login and password. Therefore, it is advisable to create separate fake pages for such software.

You can purchase as many accounts for VKontakte bots as you like at a reasonable price (the more you buy, the more profitable it is).

Most free programs for cheating carry out tasks from other users in order to get mutual subscriptions, likes, and reposts. There are bots that are designed to solve routine tasks, such as removing dogs from a group or sending messages (spam).

The third type of bots is an imitation of real actions. For example, VKontakte conversation bots that can exchange messages with potential clients.

Who needs a chatbot and why?

We figured out where to create a VKontakte chatbot. But why is it needed? In general terms, chatbots facilitate and speed up communication between a business and its customers. How? Here are a couple of examples:

Example 1. You are scrolling through the feed and see an interesting product, but want to know some details. The company operator can answer you in half an hour or later, when you are already tired of waiting and leave. The chatbot will give answers to frequently asked questions instantly.

Example 2 . You are interested in a post from a company and want to know more about it. What are you going to do? That's right - go to a search engine, look for the site, mentions, reviews. You will spend a lot of time. The chatbot will give you all this information at once, just click a button.

These are specific examples. For what business purposes can a VKontakte chatbot be used? My personal opinion is for almost anyone! Sending messages, comments, mass mailings, there are even gaming ones. Want to be more specific? Please!

• Chatbot: 4 of our examples + instructions for implementation

Almost the entire sales funnel in online education can be packaged into chatbots. You can also have a gaming, anonymous or chat bot that forwards messages.

They know how to advise, entertain, collect and provide information, sell - whatever! And it’s especially convenient that they do this in a convenient messenger or social network. Including on VKontakte.

Pros and cons of using

The use of chatbots is an invariable stage in the development of the VK community. The technology appeared relatively recently, but has already been implemented on many websites and is actively used on social networks. More and more users of VK groups are using such scripts to communicate with clients and relieve the workload of their administrators. The decision to use programs is a personal matter. It is important to take into account the positive and negative nuances here.

Pros:

1. High speed and accuracy of responses to people's requests. The chatbot can work 24/7. He doesn't need a break or pay. The dialogue is launched by keyword. Therefore, if you have a script, communication with people can be automated and relieve yourself as much as possible. Thanks to this feature, administrators can not waste time on standard requests, but deal with real clients. The advantage is that a person does not wait for a long response to a message. He gets an immediate response.
2. Ease of control. When properly configured, a VK bot can “guide” a client through different scenarios depending on the community’s goals. For example, you can smoothly lead a person to purchase or order a service.
3. Automatic data transfer to the database. The script is capable of independently recording information about the client and transmitting it to the database. This feature relieves other employees and allows them to do their own thing. The community administrator will no longer have a headache whether the user has entered information about the person into the database.
4. Preparation and submission of a commercial proposal. If the community sells simple goods or offers common services, you can program the script to ask the customer questions and correctly calculate the price of the order. At the end, he can send a finished proposal with a number.
5. Acceptance of funds from the client. A modern bot for VK messages easily integrates with the Yandex wallet and is capable of accepting money. Here you can accept prepayment or the entire amount, depending on the policy of the online store. After the operation, the chat sends a message about the order and payment. Alternatively, the chatbot can send a link to conduct a financial transaction.
6. By the way, there are also bots for borrowing money. This is something like a microloan company on a social network that offers to lend you a certain amount.
7. Separation of users and creation of mailing lists. Today, bots are in demand for sending messages to VKontakte groups. Scripts can distribute users into different categories and in this way increase the efficiency of mailings. As a result, it is possible to increase the loyalty of existing subscribers and achieve sales growth.

Flaws:

• Psychology. Many people expect to communicate with a real person when making an important purchasing decision or receiving a service.
• Reduced efficiency of VC. Recently, young people under 30 are increasingly placing orders through mobile applications and Instagram.
• Low intelligence. Whatever the program, it has a limited resource and is able to respond to template phrases. The chatbot does not know how to improvise and escape the user in the relevance of the transaction.
• Probability of failure. A chatbot is a program that can get confused and not work correctly. Such actions are perceived negatively by clients.
• Time and money. Creating and implementing a script requires time and sometimes money. In addition, you need to know your customers well. Don't forget about the time it takes to create several different scenarios.
• Risk of blocking. Ill-considered cheating of messages on VK by bots can lead to problems. This is why such programs must be used carefully.

The person himself makes the decision - to act independently or use a special program. If you decide to use a bot, you must immediately obtain information about its price, implementation timeframe, and configuration features.

functions of VKontakte chat bots

What useful functions do VK chatbots have? How to choose the best one for conversation, mailing, commenting? These and other questions are easiest to answer using examples of specific situations. Let me give you a few examples.

Navigation and user information

The VKontakte chatbot can be configured so that it helps the user find the answer to a question of interest directly in correspondence. This is implemented by a link in the text or a button to go to the necessary information and a response to the message. Let's talk a little more about each of them.

– Link in text

To navigate, the user clicks on the link in the correspondence and goes to the information he needs (to the company’s website, to a specific post in a group, etc.);

Link in text

This is what it looks like to the user

– Jump button

At the user's request, the robot will offer one or more buttons that will help with navigation, for example, in the community. All that is required from the user is to click on the desired button, which will automatically link him to the next block.

Button to go to the required information

How the subscriber sees it

- Message reply

The user writes a response and receives the information he needs in the response.

How the subscriber sees it

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Subscriber segmentation

Buttons that direct the user to different funnel chains are the easiest way to implement subscriber segmentation and provide each segment with relevant content.

Funnel chains

This is how the user sees this function

Delay before message

This feature makes it possible to gradually perform the steps of the auto funnel. For example, a subscriber reads a message, and the next one will come to him in a few hours or a day. This way we don’t overwhelm a person with tons of information at once, and also regularly remind ourselves.

This is how this function looks in the program

Open to see what the feature looks like in a chat with a subscriber

Sending messages to a user

We can also send a message to the user if he has completed (or not completed) certain actions in the bot.

For example, a person read a message, but did not click on the link in it. After some time (usually from several hours to a day), we can send him a reminder asking him to follow the link. If a person clicks on the link, the reminder will not come.

This is what it looks like when configured

Subscriber behavior statistics

At each step of the funnel, we can assign a specific tag to the user, and then view all the statistics for this tag. As a result, we see every step a person takes in the bot: what message he read, what button he clicked, whether he clicked on a link or not.

All this information allows us to better understand the needs of bot subscribers and offer them the best solution to their problems.

The best bots for VK messages

Below you will find the most popular bots for messages on VKontakte.

1. Let's look at each bot for VK messages in more detail:

1. Robochat.

Online service for creating robotic interlocutors for VK. The service has become very popular both among the business community and among groups and public spaces for entertainment.

RoboChat can:

• automatically respond to any user messages;
• collect applications;
• issue coupons and discounts;
• make mass mailings;
• carry out tests;
• guide potential clients through the sales funnel.

In addition, there are many useful functions and tools for better customizing your autoresponder: keywords, photo/video attachments, macros, plugins, targeted messages, etc. All this allows you to make the bot more “alive” and as useful as possible.

To use RoboChat you need to take several steps:

1. Go to the service website https://robochat.io and register.
2. Log in and link communities.
3. Customize the bot or choose ready-made templates.
4. Launch.

The service will allow you to create a robot that works with several groups at once, which is very convenient when you have not one, but several communities.

The cost of the service starts from 399 rubles/month. (if up to 100 thousand subscribers) and ends at 999 rubles/month. (for any number of subscribers). There is also a free version (if the audience is up to 50 thousand) and a 3-day trial version for any tariff.

1. BotVK.

Another quite popular designer of bots for messages on VKontakte. The service specializes in creating bots and text messages on behalf of the community. With its help, you can create a unique assistant who will be able to:

• communicate like a real person (chat with a bot, anonymous chat);
• inform clients and subscribers (weather, calculator, Wikipedia search, random facts);
• entertain the audience (quotes, effects, signals, random jokes);
• manage the community (anti-math, admin commands, reaction to media attachments);
• send messages to everyone with whom a dialogue is open;
• unload ID databases;
• add especially annoying ones to the emergency situation.

How to set up the robot:

1. Log in to the website https://bot-vk.ru and log in.
2. Select a community.
3. Configure the bot’s functionality or choose ready-made solutions (templates).
4. Launch the bot and watch it work.

The cost of the service is 100 rubles/month. per group and 500 rub. once for using the mailing module. There is also a free trial period of 3 days.

1. BroBot.

This is a multifunctional program for promoting social networks and media. One of the functions of BroBot is an autoresponder (or message bot), which works in 6 social networks. networks, including VKontakte.

Autoresponder capabilities in VK:

• automatic reply to any messages (if desired, you can reply manually);
• answers by keywords;
• attaching media files (photos, videos);
• integration with the iii.ru service (train the bot there and use it);
• support for synonyms;
• scripts in JavaScripts;
• ready-made templates;
• the ability to respond in conversations.

How to use the program:

1. Download from Brobot website and install on your PC.
2. Log in and link VK accounts.
3. Assign tasks to the questionnaires (select the most appropriate correspondence option).
4. Set up a task.
5. Run the program.

The service will immediately begin responding to incoming messages, depending on the correspondence method you choose.

The cost of the service is from 599 rubles/month. (for 10 questionnaires) up to 1799 rub./month. (for an unlimited number of questionnaires). If you use one profile, you can use BroBot for free (full functionality).

Also see about the benefits of Telegram bots for channels in a special material.

integration with VK chat bot

In addition to analytics in the bot, we can set up integrations with other programs, thereby strengthening our marketing. In this selection you will see its best connections with various services:

Even if the service does not have direct integration, you can always set up API integration. This provides tremendous opportunities for setting up robots in the business sales funnel!

How to create a VK chatbot and not mess it up

Let's look at some non-obvious tips on how to make a chatbot on VK. It seems that they are too general, but it has been tested by experience, the mistakes of mine and many other people - it is very important to consistently perform these actions, then your chatbot will be effective.

• First , write clearly, point by point, what actions the chatbot should perform.
• Second , create a portrait of the client. Without a high-quality study of your audience, the tool will not be effective!
• Third – Think over and draw in detail all the steps in the bot, all the chains. Make a diagram.
• Fourth – Select the service where you will build your robot.

You can think through the logistics in a program for creating mind maps, for example, Miro. Or even just on a piece of paper with a pen. Without this, creating a good bot will be very difficult and time consuming.

How to make/create a VKontakte bot?

It is unlikely that this page will be visited by experienced programmers who can write a bot script for Vkontakte. Those who understand this will simply make their own robot. You can look for templates online, but if you don’t have enough knowledge, it’s easier to turn to professionals. There are many specialists:

No VKontakte bot designer can compare with the work of a professional. Upon request, you will receive exactly the functions you need. Freelancers charge high prices and care about their reputation, so you can also count on support in the future. And if you want, you can also sell the software to someone.

How to attract attention to a bot

And a few tips for getting free subscribers after you create and launch a chat bot for a conversation on VK (using the example of the Senler constructor):

Setting up an action button

You must have community administrator rights. Go to settings, scroll down a little. In the “Action button” block, enable the button, select “Open community application”. Select “Senler” – mailings in communities. Select the button text.

Open to see how to configure the action button

When you click on the action button, a window will open in which the user can select the desired bot for VK messages (or you yourself will link one of them to this button in Senler).

Setting up triggers

Triggers are actions that are performed after certain events in your community. For example, using triggers, you can configure the robot to start if the user subscribes to the community.

Triggers are configured in your Senler personal account in the section of the same name. We select which subscriber group and which bot the user will be added to. Next, click save. Let's activate the trigger. We use it)

Open to see trigger settings

Setting up a widget in the community

To do this, go to “Management”. In the Applications section, select Senler. Adjust its visibility. Save the settings and use)

Open to see widget settings

These methods will give you free subscribers. And when used within a business, in the long term, it significantly reduces advertising costs.

Because you have to set up a VK target every time, but if a person becomes a subscriber to your bot, then you pay only once - for attracting him. And then you communicate for free (the only cost is the service tariff).

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What are bots for conversations on VK?

Before we start figuring out how to add a bot to a conversation on VK, let's find out what it actually is. Speaking in an accessible way, it is an artificial intelligence that can communicate with people in conversations.

Essentially, it is a program or special code that is written for a specific purpose. It lies on the server and responds to keywords and queries in phrases, and accurately selects the most appropriate answer. Sometimes users don’t even realize that they are communicating not with a real person, but with code.

An automated manager is an indispensable assistant for performing routine tasks. He does not forget anything and always gives people complete and detailed answers. For example, he will definitely thank the new subscriber for joining the community and tell you about all the discounts and promotions in your online store. Will answer the client's question in a timely manner and promptly warn rude people to restrain their impulses in conversation.

Don’t be alarmed, you don’t need to be an experienced programmer at all to create a ready-made bot for VK conversations with teams for free. Today there are many ready-made developments that operate free of charge. True, if your group has more than 50 thousand participants, most likely you will have to pay for the program, but not very expensively - in the range of 400-800 rubles (we are talking about simple conversation programs that are not programmed to analyze statistics, activities, or perform other actions, except for responses in conversations).

Briefly about the main thing

To summarize, we can say that choosing and setting up chatbots is not a difficult task, especially if you know where to look for them. First of all, it is worth knowing that:

• VKontakte chatbots are a cool and very functional tool for almost any business;
• They benefit clients - they instantly provide the necessary information, entertain, help, etc.
• There are many services for creating chatbots, you can choose the most suitable one for yourself;
• Without knowing your clients and understanding what tasks the tool should solve, there is no point in configuring it;
• Significantly reduce advertising costs in the long term;
• The possibilities for their technical implementation are enormous and constantly evolving.

And my personal conclusion: for business, chat bot vk is a must have! The main thing is to approach their creation wisely and with an understanding of the needs of all participants, both business and clients. Only then will there be a really cool result.

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You often ask...

Despite the fact that the bots are made to fully automate actions related to calls, there are some nuances that you should pay attention to when installing and configuring it.

What's the best way to set it up?

All voice services have approximately the same setup algorithm. It is important to focus on unique details that suit your field of activity and target audience: select a language and voice, write all kinds of operator dialogue scripts, convert large texts into speech.

What can I do to prevent the call from being dropped?

You should “humanize” the bot by giving it access to complete information about the caller: time and location, full name, requests and desires. You may get the feeling that he is talking to a real person, so you will find an approach to everyone.

How to take into account non-standard dialogues?

Sometimes the conversation can go beyond the prescribed script, so seek help from the CAILA service, namely NLU (natural language understanding) resources. This program will allow you to better understand the user's needs and prepare the bot for even the most capricious client.

How to reach more people?

As your business grows, you need to adapt to any audience and pay due attention to everyone. Therefore, expand the capabilities of your bot by adding support for different languages ​​and introducing new scenarios that were not previously specified.

How to make a bot more effective?

Come up with a catchy greeting that contains the most important information about your organization and emphasizes the special importance of customers. Use mostly short phrases with maximum meaning, so the user will not lose the thread of the conversation. Fill the bot's speech with polite expressions of gratitude to establish trust.

How to choose a voice for voice acting?

Of course, you can choose the option of voice acting by artificial intelligence, which will select the necessary words from databases based on semantics and morphology, but then the speech will be poorly perceived. So it’s better to choose a professional speaker with a delivered speech, who will breathe life into the system and make the dialogue more enjoyable.

How do you know if a bot is delivering results?

Why a voice robot is so useful can be tracked by listening to some saved conversations and viewing the statistics that the system collects. There you will see the number of dropped or dropped calls, targeted actions performed, the range of customer behavior and the scope of their requests.

Are there any pitfalls?

First of all, you need to realize that the first experience is not always successful, so prepare in advance for possible mistakes. Thanks to this, you will learn to better feel your audience and correctly sell your product to them. Also remember that his work is a long process consisting of hundreds of thousands of calls, so there is a high probability that you will not receive immediate benefits at the start.

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