7 services for collecting statistics and conducting analytics on VKontakte

Popsters

Website:

popsters.ru

Price:

399-1899 rubles per month

Demo period:

7 days

Free plan:

No

Loading even large amounts of data takes seconds

Popsters analyzes any publics and groups, even if you are not their administrator. You can find out the pros and cons of your pages and identify the advantages of your competitors.

• The service analyzes the SMM strategy of competitors in 10 different social networks;
• Sorts posts by date, volume, presence of photos and videos;
• Builds a ranking of posts based on the number of likes, reposts and comments;
• Compares data from different communities.
• It will show which type of content receives more likes and reposts - text, photo or video;

The service offers to compare the activity of the group and users by time and volume of the post.

Peculiarities

• Find out which posts your audience likes best depending on the length - short, medium or longreads;
• It will tell you at what time users are active in the community and at what time administrators publish posts more often;
• There is a quick upload of data to an Excel document.

Find out your audience's worst day to post

Custom Facebook Statistics/Analytics Solutions

"Amplifer"

“Amplipher” is a service for delayed posting and analysis of social networks. Suitable for anyone interested in teamwork, analyzing competitive communities and accounts, monitoring all social networks in one window. Russian language.

Possibilities

• Tracking subscriber dynamics, paid and organic reach, engagement (likes, comments, reposts).
• Determining the active core of the audience and the best time for publications.
• Connecting Google Analytics to analyze conversions from social networks.
• Retrospective data for any period of time, access control to the project.
• Automatic reports every week, export analytics to Excel for each post.

The cost of the service is from 13 to 425 dollars per month. Tariffs differ in capabilities and number of pages for analytics. There is a free trial period that lasts 7 days.

FanPage Karma

FanPage Karma is a serious foreign social media analysis and monitoring service. English language.

FanPage Karma features:

• Finding the most suitable time for publications and postponing posting.
• Comparison of several pages based on important indicators: engagement, response speed, number of subscribers, etc.
• Presentable reports in Excel and PowerPoint.
• Influencer identification, UGC tracking, etc.
• Identifying the most popular content on Instagram and Facebook.
• The ability to update data in real time – every 10 minutes.
• Ability to work as a team on data analysis.

A subscription to the FanPage Karma analytics module costs from 49 euros per month. There is a free trial period of 15 days.

FeedSpy

FeedSpy is a social network analysis service.

Russian language.

Possibilities

• Filtering posts by time, engagement, type of content, keywords in the text.
• Visualization of subscriber growth; displaying the total number of posts, likes, reposts and comments.
• Uploading data to PNG, JPEG, PDF, Excel.

This is how social media analytics and filtering from FeedSpy works

A subscription to FeedSpy costs 299 rubles per month. There is also a free plan with limitations: 5 analytics downloads, 1 social network.

Iconosquare

Iconosquare is a platform for social media management and analytics.

English language.

Possibilities

• Finding the best time to post based on audience engagement.
• Tracking reach, number of subscribers, number of comments and likes, ER.
• The ability to compare indicators: number of posts, audience engagement - with indicators of competitors.
• Real-time comment updates and the ability to reply to them.
• Deferred posting, automatic reports in XLS.
• Possibility of team work on projects.

Iconosquare is an official partner of Facebook and Instagram and offers several free features. These include a randomizer for selecting winners in a comment contest and a tool for quickly auditing an account.

Service capabilities

A subscription to Iconosquare costs from 29 euros per month. For those who want to try it, there is a two-week trial period. If the functionality of the service is missing, you can suggest an idea for updating or vote for an idea already proposed by other users.

JagaJam

JagaJam is a social media analytics service. Focused on brands and those involved in their SMM promotion.

Russian language.

Possibilities

• Identification of the most popular posts and categories, calculation of the best time for publications.
• Analysis of comments by sentiment.
• Ability to set up automatic tagging of posts to track performance.
• Comparison of advertising campaigns on a single chart.
• Analysis of pages by subscriber growth, frequency of publications, engagement and a dozen other SMM metrics.
• Analysis of competitors by audience, content, activity.
• Identifying the level of indicators in the industry and, as a result, setting real KPIs for your brand.
• Reports in PPT/XLS and PDF.
• Data retrospective – up to 5 years.

The cheapest tariff – “Elementary” – will cost almost 6,000 rubles per month. To receive a free trial period, which will last 7 days, you need to contact service specialists.

A checkmark in your account: how to get verified in 8 social media

Keyhole

Keyhole is a service for online monitoring and influencer marketing that also includes a social media analytics tool.

English language.

Possibilities

• Monitoring accounts and their mentions in social media in real time.
• Calculation of the optimal time for publications.
• Analysis of the dynamics of indicators of your own and other people’s pages, as well as the activity and involvement of the audience.
• Visualization of data in the form of graphs and charts, automatic uploading of reports to PDF / XLS.
• You can open access to social media analytics to your team or clients.

A subscription to the service starts at $49 per month. However, no one forces you to pay right away: there is a 7-day free trial period.

Kuku.io

Kuku.io is a set of tools for SMM promotion: managing social networks, creating a content plan, analyzing advertising effectiveness. Positioned for small businesses, agency employees, and in-house marketers.

Russian language.

Possibilities

• Teamwork, delayed posting, selection of the optimal time and frequency of publications.
• Analysis of clicks, likes, reposts and comments.
• Comparison of posts by effectiveness.
• Calculation of the level of involvement and dynamics of growth in the number of subscribers.

Subscription to kuku.io starts at $7 per month. There is a six-month trial period.

LiveDune

LiveDune is a social media analytics service.

Russian language.

Possibilities

• Analysis of your own and others’ social networks (you can add up to 100 accounts/pages/communities).
• Compare your account with competitors' accounts.
• Collection and visualization of statistics on subscribers, engagement, gender, audience age and other metrics.
• Possibility of auto-posting.
• Monitoring comments, searching for bloggers, checking for cheating.
• Export reports to PDF/XLS/CSV.

A subscription to Livedune costs from 300 to 9,900 rubles. There are discounts when purchasing the service for 3, 6 and 12 months. There is also a free trial period that lasts 7 days.

Popsters

Popsters is a service for analyzing your own publications on social networks and the content of competitive pages.

Russian language.

Possibilities

• Assessing the effectiveness of posts based on engagement, taking into account the format, volume of text, and date of publication.
• Sorting and filtering publications for convenient detailed analysis.
• Analysis of posts by content and hashtags, activity analysis.
• The ability to simultaneously analyze communities from different social networks.
• Statistics on the dynamics of likes, comments, reposts, views.
• Quickly create reports in XLSX / PDF / PNG / JPG / CSV / PPTX.

A subscription to Popsters costs from 399 to 1,899 rubles. per month. There is a one-week free trial period, which is limited to 10 uploads per social network, as well as a corporate tariff plan.

Quintly

Quintly is a social media analytics and competitive benchmarking service.

English language.

Possibilities

• Supports 350+ metrics for analyzing social networks and comparing with competitors.
• Access to API for integration with BI platforms, data storage and visualization systems (Google BigQuery, etc.).
• Export reports to CSV, XLS, PDF, JPG and PPTX in 1 click or automatically.

To work with Quintly, you will have to pay a monthly fee of $300 per month. To get free access, you need to make a request by filling out a form.

Rival IQ

Rival IQ - powerful tools for analyzing communities and social network accounts: both your own and others.

English language.

Possibilities

• Assessing the effectiveness of posts, collecting statistics on engagement, analyzing competitors’ content plans.
• Identifying the most effective posts.
• The ability to compare your account with competitors’ accounts in real time.
• Integration with Facebook Ads and Google Analytics to track the effectiveness of targeted advertising and social traffic to the site.
• Hashtag analytics, search for mentions, automatic generation of reports with sending by email on a schedule.

Subscription cost: minimum $199 per month. When purchasing an annual subscription, there is a 15% discount. The trial period lasts 14 days.

Socialbakers

Socialbakers is a powerful platform for SMM promotion, managing several social networks in one window.

English language.

Possibilities

• Assessing the effectiveness of content, advertising and the entire SMM promotion strategy in comparison with competitors.
• Possibility of delayed posting.
• The ability to search and analyze opinion leaders.
• Segmentation of subscribers by activity, interests, gender, age and other parameters.
• Creation and visualization of portraits of the target audience.
• Search for user-generated content (UGC), identify opinion leaders, determine the tone of comments.
• Automatic reporting in PPT / XLS / PDF / PNG by e-mail, the ability to work as a team.

The minimum tariff is $20 per month per profile. There is a free trial access that lasts 14 days.

Socialblade

Socialblade is a service for analyzing competitors, finding platforms for advertising and mutual PR.

English language.

Possibilities

• Studying the dynamics by subscribers, number of publications, views, engagement (and for YouTube channels also by estimated income from Google AdSense).
• Comparison of sites based on internal service indicators (Total Grade, Subscriber Rank, etc.).
• Analysis of retrospective data (on Instagram - up to the moment of account creation).

The service base includes 45.5 million YouTube channels, 8.9 million Twitter users, 11.7 million Instagram accounts, 802,800 Facebook pages and 312,300 TikTok accounts.

Example of Facebook statistics from Socialblade

The service is free.

Sprout Social

Sprout Social is a powerful foreign platform for SMM promotion and social network management.

English language.

Possibilities

• A unified system for communicating with clients from social networks.
• Teamwork, including assigning and monitoring tasks for each employee.
• Planning and creating publications, determining the optimal posting time.
• Monitoring brand mentions by hashtags and keywords.
• Reports on engagement, impressions, transitions to the site, etc.
• Reports on advertising on Facebook and Instagram.
• Competitive analysis, data export to CSV/PDF.

Visual reports from Sprout Social

The cost of a subscription to the service corresponds to its capabilities. It starts at $99 per month. There is also a free trial that lasts 30 days.

Union Metrics

Union Metrics is a social media analytics service.

English language.

Possibilities

• Assessing the effectiveness of content based on impressions, reach, and engagement (likes, reposts, comments).
• Track mentions and trends.
• Measuring the activity of competitors on social networks, comparing their accounts with yours.
• Analysis of the number and frequency of publications in the account.
• Beautiful custom reports for managers and clients.

To use Union Metrics, you will have to pay a minimum of $49 monthly. There is no free trial, but you can request a demo.

The site has three free tools for working with Twitter and Instagram. These services will help you evaluate popular content on your account in a few minutes, determine what time is best to publish posts, and identify the most popular and engaging hashtags on Twitter and Instagram.

Socialinsider

Socialinsider is a service for analyzing your account and your competitors’ accounts, as well as comparing them. English language.

Possibilities

• Analytics of your account (likes, comments, reposts, ER and other metrics).
• Analytics of competitors' accounts (average number of posts per day, average ER, number of reactions depending on the type of post).
• Identification of the most popular content of competitors.
• Visual reports and downloads in the form of PDF, PPT, XLS.

A subscription to the service costs from $99 to $169 per month. For those who want to check out Socialinsider, there is a free trial that lasts 14 days.

SocialStats

Website:

socialstats.ru

Price:

For free

Demo period:

No

Free plan:

Yes

The author offers to make an analysis program tailored to your needs for an additional fee.

SocialStats is a completely free service. With it you can:

• Track the popularity of posts in your community on VK;
• Find out what other communities subscribers are in;
• Analyze videos and photo albums;
• Find out the activity of each subscriber.

Analyze posts over time or published only by the community

Peculiarities

:

• Does not analyze competitors;
• Works only with VK;
• Completely free;
• Unstable operation due to unreliable hosting;

By clicking on the Excel icon, the statistics will be generated into a file that can be downloaded

VKontakte community materials

After you have created a public or group, the crucial moment of filling it comes. As we have already said, both of these formats are suitable for filling with text and graphic content. The only difference is the location of the videos and photos. You can connect them in the settings. To do this you need to follow three steps. Go to the menu as in the screenshot by clicking the three dots next to “You are subscribed” or “You are a member” and select “Manage”. Then open “Sections” and check the boxes where necessary. Don't forget to highlight whether the entries will be restricted or open. It depends on whether people will be able to add something of their own or not. After that, go back and download the materials.

What to write in the description of a VK community

This is a required part of a public page or group. It should be short, clear and meaningful for your target audience. The person who came to you wants to either understand where he ended up, or get important information for him, if he is already your client/subscriber. It's best to combine both options. You can’t leave the text solid; create paragraphs and use graphic elements. Add a call to subscribe at the end.

Ideas for describing a community:

• Advantages of your company.
• Contents of the group. Tell the visitor what he will find here. Leave links to the main articles.
• Contact information, in what cases and how to contact you.
• A short story about you and your activities (field, work experience, achievements).
• Offering discounts, free services, promotions, competitions.

Menu

It helps participants immediately get to the desired topic, rather than searching for it in all sections. For example, if you are selling something, let it have four points: assortment, prices, conditions, contacts. First you need to create a background for buttons in graphic editors. This can be done independently or using a special service. For example, flaticon.com. Then, using the instructions from vk.com/wiki, layout the elements.

LiveDunePro

Website

: livedune.ru

Price

: 1800-8550 rubles per month

Demo period

: 3 days

Free plan

: No

You can connect 100 accounts at once

Livedune will help you find a blogger to advertise and will tell you the dynamics of audience interest in the topic using hashtags. There are standard community analytics for the reach of posts, the number of subscribers and posts.

• You can connect up to 100 accounts simultaneously;
• There is tracking of comments in the community and sending notifications about them to Telegram;
• The service analyzes posts and forms users into thematic ratings;
• There is a rating of popular VK users by city;
• You can monitor your competitors' advertising campaigns using keywords.

Standard analytics - subscribers and their reactions to posts

Peculiarities

• The service analyzes the popularity of hashtags - convenient for creating a content plan and studying interest in the topic
• There are ratings of pages in VK by the number of subscribers in different countries and cities - you can choose a platform for direct advertising;
• There is little analytical data - you have to select the page of interest for advertising from the rating and study it in more detail on the social network itself. Or use another service.
• There are statistics for “stories” on Instagram.

A rating of popular users by city has been implemented - in the service they are called bloggers

Search by administrators

In the “Administrators” section you can get information about the people who administer communities. Using the search bar, you can find a person by last name and first name. Allsocial analytics allows you to sort by the number of publics, number of subscribers, coverage and period. You can choose the period: day, week or month. By clicking on the administrator's name, you will automatically be taken to his VKontakte profile. Where you can write a message and agree to exchange posts or place advertisements.

JagaJam

Website:

jagajam.com/ru

Price:

999-40000 rubles per month

Demo period:

No

Free plan:

No

You can find out the most popular posts from competitors in your niche

JagaJam Pro Analytics is a service for deep analytics of brand pages on all popular social networks. Suitable for large SMM agencies and businesses. The service analyzes the activity of brands and offers ratings by category and topic. There are advanced analytics for 30 metrics.

• Recommends time for new publications;
• All analytics can be downloaded in the form of branded reports;
• Community analytics uses data from the last 4 years;
• Daily analytics updates available;
• Monitoring the activity of selected competitor brands - every reaction of the community page or administrators to comments from subscribers is tracked;
• Generates monthly, quarterly and annual reports on the community's work.

Select popular brands for advertising

Peculiarities

:

• Suitable for large businesses - saves time by generating large reports with the necessary metrics and slices;
• Evaluates the community’s position among competitors in the chosen niche;
• Analytics of brand position based on average metrics results in the niche;
• At the time of writing, demo access to the service did not work.

Collecting statistics and generating a report for the required period occurs very quickly

Advertising in VKontakte communities

A social network is a resource where you can find potential customers and attract them to your portal.

There are two ways to do this: through the Market Platform and targeting. In the first case, your application will be accepted automatically if the site that suits your topic is free and active in the application. The process is configured through your account on the VK website. It consists of several stages:

• Create a post and send it for moderation.
• Choosing a budget and deadlines.
• View selected promotion channels.
• Campaign confirmation.

In the second, the owner independently selects target audience parameters and other indicators.

There are several types of ads in VK:

Direct advertising

Relevant for sales and increasing the number of audiences. It is important to write a good, commercial post and design it beautifully, offering a discount to new subscribers.

Text that breaks

Its essence is that you write an intriguing, interesting article, but in order to read it to the end, users need to follow the link.

AllSocial

Website:

allsocial.ru

Price:

For free

Demo period:

No

Free plan:

Yes

The rating is formed from open community data

A small free service for analyzing communities for advertising. Suitable for planning an advertising campaign on a specific topic if you do not have the opportunity to use a paid parser.

• There is a general rating of pages, there are separate ratings for public pages and groups;
• Collects data on reach and number of visitors;
• Forms CPP - the amount that will have to be spent on advertising with a coverage of 1% of the total number of community subscribers.

Only official company communities can be selected

Peculiarities:

• Completely free;
• Shows in the table a list of links to popular community administrators - you can select the ones you need and immediately write in private messages;
• There is a distribution of communities by category;
• You can select official communities.

There is a list of the most popular community moderators with an active link to dialogue with them

Crossing Audiences

Another interesting tool that shows the number of matching members in the two communities being compared. For example, after comparing my public page with Sergei Kopylenko’s group (we have the same topic), the service gave me the number of overlapping audiences: 100 people.

25 and 3% is the percentage of overlap between the audience from my community and Sergei’s community. Since mine is smaller, my % of intersection is correspondingly higher.

If you have not used these tools before and did not know about them, now you can use them in your work.

By the way, Publer has an affiliate program. By recommending this service, you can earn% from the purchase of paid plans of the people you invite. You can take your affiliate link and indicate your WebMoney wallet for payments in your personal profile.

Publer

Website:

publer.pro

Price:

3,000 rubles per month

Demo period:

5 requests for analytics / 10 requests for targeting

Free plan:

No

The service will show the most popular meme pictures

The Publer service is suitable for monitoring teaser networks, advertising posts and advertisements. Analytics of VK, Odnoklassniki and Instagram communities is available.

• Analyzes VK targeting and searches for popular advertising creatives by category;
• Looks for advertising activities of other communities;
• Helps you choose “profitable” communities for advertising - the service calculates the average reach among subscribers for an advertising post;
• There is analytics of the dynamics of the release of posts over time and the dynamics of advertising publications;
• Recommends promotional materials with a high level of engagement - you can look at successful examples of advertising on your topic.

Will provide information about advertising activity and the number of bots in the community

Peculiarities:

• Even deleted posts are included in the analytics;
• Statistics display post prices from exchanges
• Demonstrates the dynamics of ad impressions

If your ad is constantly blocked, study popular creatives for advertising through the service

Bot for the VK community

This is a program that automates routine and simple actions. It is needed where there are monotonous tasks that a person performs. As a result, you save time, effort and money. What scenarios can this smart assistant perform in VK?

• Communicate with visitors.
• Send newsletters.
• Advise clients on similar requests.
• Accept and reject requests.
• Entertain users.

There are various designers that create a bot. Here are some of them:

• groupcloud.ru.
• robochat.io.
• botvkgq.

SMMBox

Website:

smmbox.com

Price:

299-599 rubles per month

Demo period:

14 days

Free plan:

No

Most popular social networks are connected

SMMBox is a delayed posting service to all popular social networks, including foreign ones. The developers have built into the service analytics not only for your group, but for all communities on social networks in general. You can find a post that is popular by the number of likes, reposts or comments and send it to your sites with one click.

If you need the analytics service only as a search engine for popular posts in other groups, use SMMBox. Analyze the category you are interested in and add a post to your pages on all social networks at once.

Standard statistics on likes and reposts

Peculiarities

:

• Analyzes popular posts on nine social networks
• Suggests the best time to post by analyzing the dynamics of likes and reposts
• There is a rating of popular posts by category;
• You can immediately send the post you like to your page;
• Little analytics.

Determines the best time to post based on user response

How to view VKontakte group statistics

There is a direct way: go to any group and click on the ellipses icon “…” at the top of the page on the right. In the drop-down menu that opens, select “Statistics”.

If it is open, you will go to the section with charts. If access is closed, then you will not be able to open it yourself, but you can still look at the statistics of such communities. More on this a little later, but now let’s look at what to look for when assessing the quality of a public page in accordance with your goals.

1 On the first tab “Attendance” you will see the daily number of visitors, as well as their characteristics. In the first graph, you can estimate how many unique visitors and views the page has daily or monthly. Always compare this parameter with the number of subscribers: for example, if there are 100k+ subscribers in a group, but in reality a couple of dozen people visit the group a day, we can say that the public has died or been scammed by bots.

2 Next come the gender and age characteristics of the target audience. Here, look at which people you need to sell the product to. If it is female, then a solvent female audience is needed. So, if you are selling something to young mothers, and the majority of the public audience are women over 40, then it is not suitable for you.

3 Geography. If you advertise an offer on a CPA network, pay attention to what geo it accepts. Choose public pages with the vast majority of subscribers from the geolocation specified for your offer.

4 Devices. Where do the most visits come from: PC or mobile? Does the product you are advertising have a mobile landing page or a page with responsive design? Always pay attention to this, otherwise you may be left without conversions and a hole in your advertising budget.

5 Referral sources. You can see where people access the public page from. As a rule, people go to public pages that interest them from “My Groups”. The higher the percentage of such visits, the better.

6 Participants. When the number of entrants is greater than those exited, this is an excellent indicator. Sharp jumps in exiting participants mean that the group is being cleared of bots either by the public admins or the VKontakte administration due to suspicions of cheating.

7 “Coverage” tab. It also shows the character of the public’s audience, only from a different perspective. Reach is a parameter that indicates the number of views of posts during a day or month on a wall or in “News”. It is even more important than traffic, since most subscribers will see your advertisement not when visiting the group, but in their news feed or on the wall of users who repost. Pay attention to the characteristics of your target audience: gender, age, location, device.

8 “Activity” tab. She talks about how active life is in the community. Here you can see how willingly people react to posts with likes, comments and reposts, and also see how many subscribers unsubscribe from news.

Summary