How to make money on VKontakte (VK.com) - step-by-step guide for beginners + review of popular services for making money on the VK social network with illustrative examples

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merchant 08/12/2019 51803

VKontakte (VK, VK) today is one of the largest social networks in the world, whose traffic is confidently moving towards the mark of 100 million visitors per day.

VKontakte is not only a platform for communication and entertainment: it is a set of tools with which almost any user, from a schoolchild to a large businessman, can make money on the social network.

Let's try to figure out exactly how to make money in VK and what kind of income you can expect.

Earnings on your page: 10-200 rubles per day

So, you have a page on a social network - this is already enough to start making money on VKontakte. Dozens of services (social exchanges) act as intermediaries between advertisers who need to promote their products and ordinary visitors. Here are a few of them:

• Vktarget;
• Bosslike;
• Smmok;
• VKserfing;
• Seosprint;
• Wmmail

To register in the service and complete its tasks, you often need to fill out a personal profile with a photo and gain a certain number of subscribers. More often, clone accounts are used for this type of earnings, since user pages with intrusive advertising are blocked by the social network. Making money on VKontakte from likes is the easiest, but also the least paid way, so is it worth risking your personal page for the sake of a few tens of rubles a day?

Depending on the desire of the advertiser, the performer will have to like and comment on photos and posts, join groups, add friends and invite friends, and repost notes. Earned money is usually withdrawn to electronic wallets. By inviting other users (referrals) to the project, for each of whom the system will award a small percentage of their earnings, you can increase your income on social exchanges.

If you sell your goods or offer in-demand services, a VKontakte page can be a help for your mini-business. Today, thousands of tutors, manicurists and household appliance repair specialists find additional clients through social networks.

Depending on the amount of time spent working on social exchanges and the number of invited referrals, income can range from 10 to 200 rubles per day.

The essence and advantages of services for completing tasks

To promote groups on VKontakte, Twitter, Facebook, etc. There are special exchanges. They are aimed at creating a virtual platform to ensure more convenient communication between customers and performers.

Working on these services allows performers to receive some kind of profit not just once, but to have a constant flow of tasks from various sources.

This is much better than working with one social group that will not offer daily volumes on a regular basis.

If there are many customers, then even if one refuses to cooperate, you will not stop and will continue to increase your income with others. This is the main advantage of remote work on these types of sites.

It is much easier for administrators to search for performers, which significantly speeds up and facilitates the promotion process. The more users like and add subscribers, the higher the group's rating will become.

Earnings on VKontakte on public, 1000-10000+ rubles per day

A public (community) can be created by any VKontakte user. Publics in the following niches are considered the most profitable:

• Business and Finance;
• Cars;
• Entertainment;
• Motivation;
• Design;
• Medicine;
• Construction.

In general, when choosing a topic, it is better to focus on a direction that is well known to the author of the public, focus on the leaders of the niche and at the same time bring something fresh to the project.

Getting VKontakte subscribers is the most important stage in the development of the public. You can gain your first subscribers in a natural way by inviting your friends, or using the above-mentioned social exchanges and promotion services. A successful community requires unique, interesting content, a stable mode of publications based on the principle “the more, the better,” and advertising in thematic communities to attract new members. All this requires significant money and time, but with a rational approach it pays off with interest.

Communities make money from advertising posts, as well as from sales of their own and partner products. Purchasing a public site that has earned the trust of users can cost the new owner six or even seven figures. Selling a promoted community is another way to make money on VKontakte from public pages.

The daily income of the owner of a public page with more than 100,000 participants, depending on the topic of the community, the number of its subscribers and the monetization scheme, ranges from several thousand to several hundred thousand rubles per day.

Method number 2: your public VK

The obvious, but most difficult way to make money in VK without investments. Close to impossible. The competition in every niche is too high; simply creating a public page “the boy was on his way to success” and posting “clear” quotes there, or starting a group “Overheard *City*” and making millions will not work.

In order to start making money on a VKontakte group, you just need awesome content. Interesting, useful, fast. The average duration of viewing a wall post is 20 seconds. During this time, you must have time to convey all the information. This imposes serious restrictions on the topics of posts. An ideal VK group in 2019 should consist of bright graphic content and infographics. Do you want to publish something? Wrap it in a colorful wrapper, otherwise the potential reader will see a wall of text and miss it. These are the realities.

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Commercial information on promotion and monetization of the VK group

• Every 100 subscribers in a group add approximately 1 ruble to the cost of advertising. In entertainment topics it is even lower, you need to look at the audience, if there are more than 50% of minors, the cost of advertising should be divided at least in half
• A public with 10,000 live participants can sell each commercial publication for 100 rubles
• Attracting one subscriber costs 3-4 rubles. 10,000 live subscribers will cost 30,000 - 40,000 rubles
• For investments in such a group to return, you need to sell advertising 300 - 400 times. If you do this 2 times a day, the payback will come in 5-6 months

It would seem like an excellent investment, a ready-made VK business with a payback period of six months. But no. I'm not counting the cost of content in these calculations. To publish advertisements on VKontakte twice a day, you need to make at least 8 useful posts. Otherwise, you will have to place ads half as often and, accordingly, double the payback period and publish 3-4 content posts for a whole year without the slightest profit. Hard work for your own money.

In general, as you already understand, making money on VKontakte public is not a goldmine. If you come up with a niche where you can rip out batches of cheap, interesting, viral content, you will be in chocolate. Otherwise, you'll just waste time and money.

A few gray things

Everything described above refers to the “white” way of making money, when you simply create a cool project that is useful to readers and receive profit from advertisers. There are other schemes that are absolutely legal, but can harm karma. I will give three mini-cases to understand how the gray side of making money on VKontakte works.

Please take them as information for thought in your own development of profitable schemes for making money in VK, and not a direct guide to action.

VK groups “for adults”

1. We register in any affiliate program where there are advertisers of dating sites (dating offers).
2. We go to any exchange where you can buy a ready-made VKontakte group. Two important criteria: - Number of subscribers; — “White” theme: cats, dogs, jokes, whatever.
3. Select a group of 10,000 users. You can buy one for 3000 - 5000 rubles. If all the people live there are bots, that’s even better.
4. Open wordstat
   , type in any query on an “adult” topic, and see how many people search for it per month. We have a decent website here, so I won’t give examples, you’ll figure it out for yourself.