Do you think that your VKontakte page is not popular enough among other users of this social network? Are you not happy with the number of messages sent to you per day and posts left on your wall? Do you find yourself becoming jealous of the activity of other accounts? No need to be discouraged!
To have a vibrant online life, you just need to work a little on your page and make it interesting for other users. Recommendations based on the psychology of communication will help you in these matters. So today we’ll talk about how to make an interesting page on VKontakte.
How to make your personal VKontakte page popular?
In short, I would highlight three main “success criteria”:
1. Selection of a more or less narrow main topic of the page. “Differentiate or die” is a phrase known to all advertisers by marketer Jack Trout. It is also relevant in the case of promoting a personal page. You can't become popular by trying to write "everything about everything." Firstly, because you can't beat Wikipedia. Secondly, for example, people interested in modern gadgets and programming are rarely interested in knitting or caring for indoor plants. Therefore, choose the main information field that you understand and the main audience that you are targeting and try to become popular among them.
Article on the topic
Guide to VKontakte: how to make a brand page popular?
2. Knowledge and understanding of the main formats, “tricks” and memes in social networks. Sometimes even the most dull news feed, presented and designed in the form of everyone’s favorite Internet meme, demotivator or comic book, can receive a huge number of likes and reposts (when people share your post with friends and subscribers). In this case, its author usually receives a portion of new subscribers.
3. Tracking trends, events and situations. To gain popularity in social media, it is important to be “in the spirit of the times.” If you are consistently one of the first to cover the latest events or trends, people will definitely flock to you. And, on the contrary, if you pick up “accordions” (outdated, already published news feeds) too late and off topic, then everyone will start to hate you!
So, the general algorithm is this: we select a topic and a niche, track interesting trends and events, present them on our personal page in formats that are relevant and loved on social networks.
Photography as a way to beautifully design a VK page.
Definitely, the first thing people pay attention to is your avatar. Also, most users look first of all at the photos you have added - on the wall and in albums.
It is recommended to put a professionally made and edited photo on your avatar.
There are times when you like yourself in a selfie that is not of the best quality or in a photo where the background is formed of people walking by. This is not a reason to make such an image the main frame of your profile. Be more responsible when choosing an avatar, because it is this item that sets the mood and style of your page.
The selection of photographs placed in albums is also of great importance.
It is advisable to create thematic albums and add high-quality photographs. Don’t forget that there are now many online photo editors available on the Internet for different levels of user experience. Don’t neglect the opportunity to beautifully present your interests and yourself to the public.
Posts on the “Wall” are also great to complement with photos. It is easier to attract attention to any information if it is beautifully designed and visually attractive.
The VKontakte network even launched its own photo editor “Avatan” (link –).
Remember that the most informative and beautiful post can be pinned to the news feed on the “Wall”.
First name Last name, Nickname, Patronymic status
Everything from first and last name to nickname and status will help you make your page brighter and more attractive. Use your imagination.
This is the first thing the user sees after your avatar.
Don’t be afraid to experiment and always look at how your page looks from the outside
How to make your brand/business page popular?
In fact, the basic recommendations remain the same as in the previous question. Of course, in this case, you need to think more closely about the positioning of the brand, possible dangers and limitations (in topics, news feeds, etc.). And also don’t forget to sometimes integrate your products or services into communication. Moreover, do this unobtrusively and creatively, so that the community is not too promotional.
An important point for a brand or business is to be prepared for user feedback. You need to constantly answer questions (including complaints), participate in discussions, thank active users, etc.
What actions need to be taken
Information about yourself is, in essence, a presentation of yourself and your position in life. Your friends on the global network will judge your personality by it. So don’t be afraid to tell the best and most interesting things about yourself in detail. Some tips:
- 1) Activities: there is no need to write “working” or “studying” in this column, because this is boring and rather banal. Describe what you like to do and how you live. Try to attract people with your sincerity.
- 2) Music, books, movies, programs: tell your virtual friends about your preferences in literature, as well as musical and cinematic art. However, you should not write too much, as it will be too tedious to read.
- 3) About yourself: write about your best features. Again: be concise.
What are some good/bad examples of promotion? Legal and illegal opportunities?
Many modern media outlets are doing very well on social networks. Twitter and VKontakte Lenta.ru, for example, are considered role models in the industry. They make great use of internet memes and trends to present sometimes boring news. Various areas of Afisha do a good job on social networks, although sometimes they go overboard and outrage vegetarians. I personally like the work of many sports teams - the CSKA basketball club (for which I support) very timely publishes good news, photos and videos from the life of the club and not only, and also does not forget to entertain and thank its subscribers.
As for legal and illegal methods... Of course, now you can buy thousands of “friends and subscribers” (bots) on exchanges for pennies. However, this will not surprise anyone - now everyone is increasingly looking at audience involvement and real feedback. This will never happen to purchased subscribers. Therefore, follow the main trends, study Internet memes, do not forget about constant two-way communication with your subscribers, and popularity will not take long to arrive!
A wall in the form of a mini-blog as a method of communicating with the audience
If your wall is empty, or is filled with centuries of invitations from friends to applications or games, then you need to sound the alarm and immediately correct the situation. Friends see a new post in their feed, which is a good chance to attract the public.
Think about what you want to tell your audience. You might be interested in sharing your opinion about a movie or some situation. There will definitely be interested people with whom a dialogue will begin.
A business account wall is a winning place to sell things or offer services.
Not only informational content will help decorate a wall. A photo with a post is an integral part of a beautiful profile.
Share your thoughts, new photos with posts, and your profile will attract more and more visitors. Write naturally, do not copy others, adhere to the interests of the target audience.
5. Status and number of friends as a method of attracting attention
The status can set the mood of the page and intrigue the guest. Here you can show creativity and imagination.
You can put a smiley instead of the status. It is not only beautiful, but also informative. Sometimes there are not enough words to express your current mood, and an emoticon will help you convey your feelings and share them with people.
The main thing is not to overdo it with mystery (this is especially true for a girl), for example: “I am difficult to find and easy to lose.” It will look at least stupid.
Not many people know that in addition to regular languages, you can download interesting language packs. With their help you can decorate your profile and make it individual.
Social networks are created for communication. Add as many friends and acquaintances as possible.
This will not only revive your profile, but will also affect your popularity. There is a lot of benefit in a large list, even if people are unfamiliar with it.
If one of your friends liked your post (photo, post, etc.), then VK shows this post to the person’s friends as an interesting post. Be sure to expand your audience.
You can add 30 people per day, so it is possible to recruit several thousand people in a few months. Add only interesting personalities. It is not so much quantity that is important, but quality. Keep as friends only active users who will give feedback.
7. Moderate confidentiality is the key to the attractiveness of the page
Confidentiality is an individual matter. However, people are attracted to openness. Correctly set privacy settings will get rid of ill-wishers and annoying messages. If the question concerns a business account, then it is not necessary to reveal all your cards.
A personal profile requires maximum sincerity. Don’t forget about “Photos of me”, they are not always successful and it is better to hide them from prying eyes. Do not upload old photos to the album, do not spam with unnecessary information.
Don't talk too much about yourself. The laconicism and aesthetics of the page arouse great interest among the public.
The most important thing is not to forget to finally evaluate your page from the perspective of a third-party user, using the privacy settings. This can be done not only using a computer, but also via a telephone.
This approach will make it possible to design your profile beautifully and make it relevant to other users. It would be a good idea to visit the pages of competitors with popular accounts, analyze them and find out the points that attract people.
VKontakte is a huge social network with more than 460 million users. It’s not surprising that everyone asks the question: “How to beautifully design a page on VK.” This is especially interesting for people who use their account for work. The recommendations and tips I have given will help transform any boring profile and make it stand out from other accounts.
Sincerely, Daria Borisenko especially for the proudalenku.ru project
