Brains against sex: a short experiment on promoting the VKontakte group

Any social network (social network) consists of users, like you and me, and various kinds of publics (groups). They can be in the form of online stores, flea markets, or simply an informative page for a specific catering establishment, a creative association, or a “skillful hands” circle.

Human psychology is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called grouping). It is this feature that marketers use to attract customers to a particular area.

Selecting public sites according to personal preferences

Whatever one may say, anyone who loves to draw will still subscribe to art supply stores, pages of artists or galleries, communities dedicated to the history of art, etc. A musician will probably look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or from whom I would like to learn.


VK provides this opportunity at a higher level than any other available social network. Surely you can easily select the best VKontakte groups just for yourself, based on your hobbies. But is this where all the possibilities end? Where are the great advantages of this social network?

Music

movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

Native sound

A public site for fans of Russian music who are hungry for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known ones, but tested by very picky administrators.

History of music

In this group, multi-genre selections are accompanied by generous references for interesting facts. For example, “Day in Music History” posts are published daily, reporting on events in the world of music that happened many years ago.

Why VKontakte?

Let's look at how VK can especially attract users.

  1. Russian speakers all over the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of OK.ru.
  2. Simple interface.
  3. Access to music. The second and third points may seem surprising at first glance, but the first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru was simply created for this.
  4. What to see in the feed and what to turn off is decided by you, not the statistical module.

“All about weapons”: 91 thousand operators

Why does a citizen need a weapon? How to purchase it according to the law? What kind of law is it, by the way? Well done, you got it, but how to use it? By the way, there was one case in South Carolina quite recently... And before that in Melbourne.

Well, these are the most interesting public pages - even if not all of them are massive and well-promoted. Along with popularity often comes monetization, megatons of advertising, a decline in quality, and meaningless wars of words in the comments. But there are no such groups on our list. No fluff, just good quality. Judge for yourself!

List of groups everyone should join

The best VKontakte groups are publics with millions of people. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these public pages is that they are created for women. Because regular readers of VK are representatives of the fairer sex.

Many so-called boy groups have a target audience of girls. Just ask yourself how many men will subscribe to a public page where clothes and outfits, even male ones, are discussed? How many women will choose a group where breasts and butts are constantly flashing?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

  • new.vk.com/lhack (life hack and everything connected with it);
  • new.vk.com/ria (RIA Novosti, news in Russia and the world);
  • new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
  • new.vk.com/oroom (humor).


Men's choice

The best VKontakte groups for guys, which are subscribed to by 99% of men and only rare women, generally do not carry highly intellectual information for the most part, but among their posts there are purely masculine topics.

All this is just a cunning marketing ploy, because the majority of men are also not particularly distracted by the naked butt flashing in the feed, but news about his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not many girl gamers among us. And even those public pages where the description contains the word “male” may not be interesting to this entire contingent, for example: new.vk.com/fashionmenblog - a men’s group on VKontakte dedicated to fashion.

See the 5 best examples of such groups below:

  • vk.com/public39399586 - “Quoter Cynic”;
  • new.vk.com/public40613208 - “The boys will understand”;
  • new.vk.com/academyofman - “Academy of Decent Guys”;
  • new.vk.com/chotkiy_paca - a men's group for Ukrainian boys, if you speak the language, you can subscribe - the posts are relevant in every country;
  • new.vk.com/officialpages - this page was put here for a reason - it is with its help that you can monitor the emergence of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it keeps track of which are the best VKontakte groups. Its beauty is that it contains dry facts, strict censorship and, of course, news. If you don’t already know movie news, you can easily track it, because before the premiere of a new film in theaters, its official VKontakte page appears.

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Remember that not all publications are displayed in the feed, because the Internet is very oversaturated. And the further it goes, the more and the more expensive its use on the part of both the user and advertisers. And if the first one does not think about the fact that he is being “heated up” for 6 rubles, then the second one spends 10 thousand to “heat him up” for 6 rubles.

So, you've decided to take a deep dive and start promoting. Then the best VKontakte groups for you are official:

  • new.vk.com/team - VKontakte team. All legal and controversial issues of publics can be found here. This is where the initial publication of updated instructions and rules occurs. So you need to study it inside and out before you start creating any VK element.
  • new.vk.com/vkgames - the first sign of the appearance of a new online game is sent here.
  • new.vk.com/android_app - all VK applications for Android. Information, bugs, features, etc.

Recipes: do not read on an empty stomach!


The most popular group dedicated to cooking is called Simple Recipes, and it has 559 thousand subscribers. Do you want to know how to cook those same nuts with boiled condensed milk or have you run out of breakfast ideas? That way. We also liked that there are video recipes here, and with such step-by-step video instructions, even the most novice cook will be able to prepare something edible. You can also see how to arrange and decorate the dish. There are also a lot of discussions here, where not only culinary secrets are revealed.

I like to wash dishes and because of this, my husband and I sometimes quarrel: he believes that this is his responsibility, and I seem to be taking it away from him. )))

Another interesting public page with 174 thousand subscribers is the Best Recipes. You won’t be able to write much about him: comments are closed, peace and quiet, only the admin posts all sorts of culinary delights. So if you're looking for no-fuss recipes, head here.

Advertising on VKontakte

Every VK user cannot complain about blatant advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite public pages, which somehow force the reader to subscribe to another group where the product is already being sold. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that they are making an independent choice.

The best VKontakte groups for an advertiser are your favorite groups. And the more subscribers a public has, the better its banner will work. Another conversation is about how much such a publication will cost him.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising sites. Check reviews here to avoid any trouble. From time to time it’s a good idea to look for reviews about yourself. If you find a negative one, that’s also good, because you’ll know what else to work on. And of course, to develop the resource, you should leave your comment, good or bad - it’s up to you to decide.

Cooking

PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block contains a special “Search for recipes” item.

Online store or business page

Did you want to make your own website to promote products and services? You can use the free VKontakte platform for testing. In order for a search engine to find it, you need money, but from the very beginning, so that everyone around you knows about your products, this is the best option. Over time, many people do not switch to other resources because of convenience and cheapness.

In addition, the best groups for advertising on VKontakte are online stores. Business page owners need extra money, and they are willing to serve as advertising for pennies. Mutual benefit in two ways: advertising for yourself and advertising for the applicant.

Business and motivation

Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

IQ Blog - Business secrets

For those who need motivation and support with advice on the way to their goal, this public page will help. Various entries are published on the wall: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

Fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with a minimal investment. You remember, as mentioned earlier about an overabundance of information? This is the reason why you won’t be able to promote your page fairly and quickly.

Today, people quickly gain subscriptions with the help of promotions: “Publish, like, and “random” will choose a winner.” But among such promotions there are thousands of pages that do not give anything for free. They don't give anything at all. And shares often contain fake photographs from various flea markets (like OLX or Avito). Their goal is to get as many publications and subscriptions as possible. After 20 thousand they sell the page for further promotion of another topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the further material is completely uninteresting to you personally. And after reading the article and searching for the necessary information, you will already see an impressive list of public pages of several dozen. Only over time will you be able to understand the productivity of each of them.

That's all. Have a good mood and inspiration from VKontakte!

Cinema and TV series

Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the videos themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

KinoPoisk

Representative office of the largest Russian cinema portal. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

Let's take a look at home

A public website that recommends films for home viewing - films that are no longer shown in cinemas, but which are always pleasant to re-watch.

LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In the convenient navigation menu you can find information about dozens of TV series, and interesting news is published on the wall.

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