An online survey is a good alternative to market research. Of course, to conduct an in-depth analysis of your niche, you need the help of a marketer. And for less global studies, you can use various survey programs. Such services are used for small surveys or quizzes. Everyone has their own goal: to study a new audience, attract customers, find out opinions about the product.
To make it easier for you to find a suitable program, we have compiled a rating of the best survey services.
Google Forms
This is a free service that allows you to create any type of survey: from regular voting to written assignments. Here you can get the email addresses of your potential clients and use them for future mailings. You can create and edit profiles from your PC and smartphone. For the mobile version you need to install the application.
The system provides various design templates, as well as the ability to upload your own logo and photo. There are several question designs to choose from: multiple choice, text fields, complex input grids. You can insert a YouTube video or picture. You can create a multi-level survey, then the participant will move to other pages depending on their answers. The application allows you to use additional plugins. For example, installing Form Limiter removes all restrictions on the number of answers to a specific question.
Pros:
- unlimited number of profiles
- displaying results in the form of graphs
- uploading answers to a Google spreadsheet
- various design themes
Minuses:
- no automatic survey processing
- cannot be inserted into the site
Price:
- this is a free service
Poll in conversation
A conversation can be understood as a one-on-one dialogue with an interlocutor, or a conversation between a group of people.
In the case of communication between two people, regardless of whether a conversation has been created or it is just a dialogue, you cannot create a poll. This function is simply not available in the menu . In such a situation, you can create a vote on your page, as mentioned above, and simply share this post with the right people. They will be able to follow the link and vote.
In the case of communication between several people , the ability to create a vote becomes available. In this case, just click on the paperclip in the chat and select the desired item. All creation settings are standard.
Contacting VKontakte technical support
Survey Monkey
This service is designed for creating quick online surveys. The free plan includes up to 10 questions for 1 questionnaire and work with 100 respondents. Suitable for large companies, as the program guarantees a high level of control and security while managing your data. Can be used to organize a meeting, survey customers, or survey event participants. A mobile app is also available.
You can create a survey and look at the statistics of the responses received right during a lesson or meeting. The service allows you to insert a link to a questionnaire into a website or share it on social networks. Charts with detailed reports are available in the platform. The service includes tools for collaboration, creation of graded tests, and opportunities for questionnaire branding. The received answers can be exported to .pdf, .xls, .csv, .ppt. MailChimp integration available.
Pros:
- Branding customization options
- poll analytics
- A/B testing
- viewing data during the survey
Minuses:
- there is no option to insert media files into a question
Price:
- free plan (up to 10 questions)
- 1999 RUR/month (unlimited number of surveys, 1 user, ability to comment and reply)
- RUB 4,999/month (2 users with access to all tools)
Create an anonymous vote
The process of creation is the same as for an open one, only when creating it we check the “Anonymous voting” box.
Where are surveys created? One of the options is on your personal page. Everything is very simple here: go to your account, click on “more”
in the block
“what’s new with you?”
and take a vote.
You need to write a question at the top, then put down the options. If more than two are needed, add. But be warned. that VKontakte limits the total number to 10. The survey can be supplemented with music, a photo or a document by clicking on the corresponding icons in the lower left corner. If you don't want it to be visible who chooses what, check the "anonymous voting" box. This way you will get a more reliable picture.
Survio
Survey software. This is a Czech startup officially launched in 2012. Today, more than 1.5 million profiles have already been created on its basis. Offers more than 100 ready-made templates for quickly creating forms. You can share the finished questionnaire using a link or via email. Free and paid plans are available. The latter includes additional features. The service supports 15 languages, which allows you to create surveys for users around the world.
Survio tools offer 17 question types. The finished design is adaptive for mobile devices, making it convenient to fill out forms not only from a PC, but also from gadgets. In the settings, you can copy ready-made surveys, prompts, numbering, export, and branding. The paid plan allows you to restrict filling out the form using a password. All data is protected by an SSL certificate and 2048-bit encryption.
Pros:
- creating invitations
- ready-made templates
- import correspondence from Gmail, Yahoo
- branding
- password protection
Minuses:
- reporting tables and graphs leave much to be desired
Price:
- free plan
- $99/month (custom URL parameters, Google Analytics, backup, priority support)
- $59 (branding, questionnaire logic, segmentation, web page with survey results)
- $29/month (export answers to Google Sheets, import results, up to 1000 answers per month)
Glassdoor
The large recruiting portal Glassdoor knows firsthand about the importance of anonymous surveys. Anonymity of reviews formed the basis of the work of their resource with more than 30 million users. On Glassdoor.com, any employee who registers through a profile on social networks can leave insider information about salaries and working conditions at their company. All data is published on condition of anonymity. This gives job seekers unvarnished information about companies, and motivates companies to correct their mistakes before they become public knowledge.
So, a biweekly general meeting of Glassdoor employees ends with them asking management any questions through an anonymous service. Few people dare to express their doubts publicly, but the guarantee of anonymity encourages sharp and frank questions.
We don't have clear data on how this helps Glassdoor's business, we can only look at the overall metrics. The company is growing rapidly; by 2021, it had raised about $200 million in several rounds of investment. If Glassdoor goes public, experts estimate it at $1 billion.
Typeform
The platform is distinguished by the ability to create stylish forms: many design options are available. This is a universal tool for collecting the necessary information, which allows you to create surveys and embed them on your website. An adaptive version for smartphones is provided. The developers mixed automatic forms with creativity and received a comfortable service for organizing questionnaires.
The program offers work in a free plan. You can create your own templates using the built-in editor. For data security, all information is protected by SSL encryption. You can connect to additional services using Zapier. Data export is carried out in .xls format.
Pros:
- uploading files
- custom notification
- free access to API
- creating your own themes and templates
- integration with third party services
Minuses:
- Almost all features are available only by subscription
Price:
- free plan (100 responses per month and 10 fields)
- $30/month (1 user, sending a survey by mail, integration with other services, indicators and reporting)
- $59/month (all system functionality)
Video lessons
Anonymous surveys help assess the microclimate in the team and reveal management problems. They give employees the opportunity to speak out honestly, forcefully, and without fear of being fired for insubordination. This truth serum is good at breaking up stagnation in work processes. And if you make anonymous surveys regular, this will allow you to put the right strategic decisions on stream, which is what all managers strive for in one way or another.
We rummaged through open sources and found several examples of the use of anonymous surveys in management and business.
Simpoll
Online designer for surveys and feedback forms. Provides opportunities for creating a questionnaire, voting and testing. After editing your form, you receive an HTML code that you can upload to your website or publish surveys on social networks or invite users via a direct link. The main difference between the service is its intuitive interface: any technical problem can be solved using the designer.
You can create a survey with a fork: in this case, the respondent will end up on different pages. It is possible to set restrictions on filling out forms by date or number of respondents. To protect yourself from replay enthusiasts, IP and Cookies protection is provided. For each element you can choose your own color. This way, the survey will look harmonious on your website. You can add comments and rate answers, integrate a calendar. The service allows you to add videos and photos to profiles. We obtain an expanded assessment of responses by filtering the data, for example, by age or geography.
Pros:
- forwarding the questionnaire
- branding
- survey builder
- filters of received data
Minuses:
- there are no templates for questionnaires and questions
Price:
- free plan (up to 3 surveys with 10 questions)
- 150 RUR/month (up to 5 surveys with 25 questions and 1500 answers, 250 MB for files, no advertising)
- 850 RUR/month (unlimited number of questions, 1000 MB for files, branding)
FBI
Thanks to Washington Post reporters and America's Freedom of Information Act, we can lift the curtain on how personnel decisions are made inside one of the world's most powerful domestic intelligence agencies.
Since 2007, the FBI has used regular anonymous surveys to assess the internal climate in all 56 regional departments of the agency. Inside the company, these surveys are called “smoke detectors.” The survey measures employee morale, commitment to service, leadership competencies, and level of cooperation with other federal agencies.
All FBI employees are surveyed—both operational personnel and support services. Quite voluminous questionnaires are compiled by psychologists and contain several dozen questions. They touch on all the main aspects and problems of the department’s daily work: the feasibility and feasibility of requirements, compliance with professional ethics, management’s ability to cope with negative phenomena, favoritism, and so on.
After analyzing the responses, each department is given an average score from “1” to “5,” where “1” means serious problems and “5” means no problems at all.
In departments that score fewer points, mandatory personnel changes occur. No exceptions are made for anyone: according to the survey results, key employees of the largest departments in New York and Washington were removed in different years.
Result
Anonymous surveys, coupled with a two-stage selection for the personnel reserve (also based on questionnaires), improved the quality of management decisions by 9.5%, according to department analysts. An assistant director of the FBI's HR division called anonymous surveys "a great measurement tool."
Anketolog
A platform for creating surveys using an advanced designer, collecting responses and then exporting them in various formats. The site adapts to any gadget: it is convenient to both edit and answer questions. A panel of respondents is provided for companies that do not have a survey base. This is very convenient if you need to do research on a new product.
To create a questionnaire, there are 14 types of questions to choose from. To look at the results of a specific target group, you can filter the responses. Possibilities for survey branding include adding your company logo, background, and images. You can export data in .pdf, .word, .excel, .spss format.
Pros:
- branding
- report and analytics
- form designer
- filtering of received data
Minuses:
- You can't embed a survey on the site
Price:
- free plan (3 questionnaires for 10 questions)
- 690 RUR/month (5 questionnaires for 20 questions and 500 answers)
- RUR 1,890/month (unlimited number of questionnaires, questions and answers)
Earls
Earls is a large chain of affordable family restaurants operating in North America. During peak seasons it has up to 8 thousand employees. Its leaders made it a rule to regularly communicate with subordinates and give them the opportunity to speak out through anonymous surveys. The Wall Street Journal spoke about Earls' practice back in 2015.
In the fall and spring, Earls HR officers conduct scheduled anonymous surveys to monitor staff involvement in the work process, the work of managers, and opportunities for growth.
Regular surveys at Earls revealed that restaurant staff who had to arrive at work at 5am to prepare food in the kitchen felt socially isolated.
In addition to regular "seasonal" surveys, Earls managers often conduct "quick response surveys" for limited groups of employees. They are resorted to in case of failures in the workflow that need to be quickly identified and resolved.
Result
HR Director of the Earls chain Brenda Rigney shares the successes the company has achieved after introducing an anonymous survey system:
- Reducing personnel recruitment costs by $1 million;
- Reduce legal costs by 90%;
- Increased employee retention rate from 28% to 43%.
Online Test Pad
A multifunctional platform for creating not only surveys, but also crosswords, games, and tasks. The site is adaptive for any gadget, so it is convenient to work with the mobile version. The software involves creating a small website specifically for testing your audience. Editing profiles is done using a convenient and simple designer.
The service offers a choice of 10 types of questions, for example, one choice, free-form answer, choice from a list, etc. A convenient statistics tool allows you to analyze each result in .excel format. To provide access to the survey, you can share a link, make a widget for your website, or publish it on social networks. Advanced survey settings are offered: you can set the page display of each question. Preview allows you to evaluate the interface of the created form. In addition, you can add images and formulas to the questionnaire. Response statistics are provided in the form of graphics or tables.
Pros:
- constructor for creating surveys
- IP traffic restrictions
- statistics in the form of graphics or tables
- additional settings for displaying the survey
Minuses:
- no branding option
Price:
- the service is free
Bottom line
We reviewed VKontakte polls with you. Now you know about them, everything you need to know to use them successfully.
The main thing to remember is that this tool is a way for your subscribers to be more involved in the life of the community, and for managers it is an opportunity to receive feedback from their audience.
Many VK users like to take various votes
.
This shape always attracts attention. But not everyone knows how to create a VK vote.
Now we will try to consider this topic in detail so that everyone can answer the question of how to vote on VK. First of all, let's pay attention to the opportunities that such voting provides.
