More than other people, we are interested. own person. Indeed, representatives of the human race are designed in such a way that most of the time they tend to think about themselves and about the impression they make on others. Today, with the increased popularity of social networks, we can enjoy the attention to our lives, put something on display, brag about something or complain to get support. And, of course, we want to know if someone is watching us in the virtual space, if they are interested in our life. For this purpose, there are personal pages on VKontakte or other resources that our friends and other users can visit. If desired, we can find out how many times a day our page was viewed and whether there were unique visitors to it. On VKontakte this is possible thanks to the “Statistics” service. Read more about it and the opportunities it provides below. But first, let's define what views are and what the difference is between them and unique guests.
Unique visitors and views: what are they and how are they different?
Understanding what views are is not difficult. This is the number of times other users have visited your page. It doesn't matter whether it was the same person. Or there were several of them. Each new visit is plus one to the number of views.
Another thing is unique visitors. “VKontakte” are users who visited your page for the first time over a certain period of time (in this case, a day). This is established based on the IP computer from which the login was made, as well as the uniqueness of the account with a specific login/password pair. Here it is worth considering the following: if the same person visited the page twice from different devices or from one, but under different accounts, then he will be counted by the system as two unique visitors. Because of this, discrepancies with real and actual data may occur.
Thus, unique visitors and views on VKontakte are not the same thing. They may vary. The number of views is always greater than or equal to the number of uniques in your statistics, but it is never the other way around.
Which attraction method should you choose?
You need to choose methods for promoting a website or community on a social network based on the tasks set for the resource.
- If this is a site or page that will be active for a short period of time, and no action is required from visitors, you can try cheating through services. Be very careful, abuse of this method may result in the site being banned by search networks, and the group may be frozen by the administration.
- If you expect long-term interaction with subscribers who will leave comments, read articles, or take surveys, honest methods of attraction will come in handy. Only by using them can you achieve trust in the resource in the eyes of people.
VKontakte statistics: how to get
Let's figure out where we can get these statistics and how to analyze them. In order for it to appear on your page, you must fulfill a mandatory condition - you must have at least 100 subscribers. Otherwise, this service will not be available to you. When the specified number of subscribers is reached, statistics will appear automatically in the left column of the page (in the same place as audio and video recordings, photographs, etc.). In a group, if you are its administrator, it is available immediately after creation.
What will the “Statistics” service tell you?
So, what data does the VKontakte page statistics provide:
- unique visitors and views (attendance);
- audience reach;
- visitor activity.
Each section has graphs that visually provide information about when and how many times your page was visited from other accounts. Using geographic and demographic graphs, you can track which countries and cities your visitors are from, what age and gender they are. At the same time, unique visitors to VKontakte are the bottom graph, and views are the top (there are always more of them, rarely the same number). If there are not very many visits, then you can try to determine (using this data) which of your friends specifically looked at your page. If your popularity is high, then this will be difficult, almost impossible.
Is it possible to find out who specifically visited a page?
For many users, the information provided by statistics is not enough. It’s not surprising, because the most important thing remains a secret – the specific names of the guests. How to view VKontakte visitors, obtaining more complete information about their personality? The answer is simple: “No way.” Unfortunately (or maybe fortunately), it is impossible, and never has been possible, to find out exactly which users looked at your VKontakte page.
Some people will disagree now, because there are a lot of applications that allow you to catch guests, for example, “My Fans and Guests” and others. Most often, the work of such applications is as follows: they collect statistics about the various actions that visitors perform on the user’s page. This can be likes and comments, reposts, etc. Then the user who installed the application is given information about his fans and guests, based on such statistics. Most apps warn about this, but few people read all the details. Agree, you can track the above actions yourself.
Visitor tracking apps can be dangerous
In addition, the site administration warns users to beware of various applications and programs that offer dubious visitors. This can lead to unpleasant consequences, for example, such programs often steal passwords from user accounts and start sending spam from their page, blocking access to it, etc.
Most of the apps that promise to reveal all the cards and show your visitors with their names/profile links are created for the sake of making money. Naive users install them, providing access to personal information, and then also send SMS messages or register their mobile numbers on suspicious sites, and in the end they are left with nothing - both without money and without information about visitors.
Trap for the curious
There is another service that has enjoyed considerable interest among curious users looking for ways to see visitors to the VKontakte page. It was a trap for guests who came to the page and were looking for something interesting. The trap was an ordinary link supposedly to the user’s personal diary. A visitor crossing it would fall into a trap - into an application for tracking guests. A striking example of such a service is the Pathfinder application, which was released in two parts. However, the administration of the VKontakte website constantly blocks it, so it is unlikely that you will be able to use the service.
Statistics and nothing else
Thus, the question of how to look at unique visitors to VKontakte and find out how many times your page was viewed per day has only one answer. Use data obtained from statistics. There are no other ways. All you need to do is gain 100 or more subscribers, and the service will appear automatically. As for more detailed information, it is impossible to obtain it. And is it necessary? After all, unique visitors to VKontakte are often just random people who came to the page for the first and last time. Let this be a little mystery for you.
Today we will look at the main issues of statistics of personal pages, groups and communities on VKontakte. You will find out what unique VKontakte visitors mean and mean in the page statistics. We will tell you how unique visitors are counted and what views they depend on.
ADVERTISING POST STATISTICS
The most detailed VKontakte statistics are available for advertising campaigns. This also applies to individual advertisements. To get started, go to your advertising account.
On this topic:
VK promo post: TOP 6 examples + lifehackTargeted advertising in VK: how to do it
In it you can view statistics of advertising campaigns, details, for example, by day. Once you open a campaign, you can see detailed statistics for each and every ad. Among the indicators are the following:
- CTR
– shows the percentage of clicks to ad impressions; - Impressions
– Displays all unique guests on the page. They are not subscribers, but they are interested in the page; - Transitions
- there are two categories here, the first is transitions to a group and the second is transitions by link; - eCPC
is the average cost per click within an affiliate program.
Advertising campaigns
Detail by day
Campaign ad statistics
Ad statistics
On topic: Audio advertising in VK: how to set it up
What does “unique visitors” mean?
I think many people do not understand the significance of this application. How can a visitor be unique? In what sense? The fact is that this function does not have any capabilities, but the explanation can confuse anyone. Let's say you logged into a group from your phone and you are already a unique visitor. That is, a person must log in from one IP address and then it will be considered unique.
What are "views"?
If you have a group or community, then at any time you can see in the “views” section how many people have joined your group. It could be one person, or maybe a hundred. Thanks to this function, you can monitor the statistics, if the coefficient is high, then everything is fine, if it is low, then the creator will need to do something, perhaps change the theme of his group and create something more interesting.
Unique VK visitors are not just users who visited your page. This is a great way to find out how popular you are and whether other people are seeing your news. In this article, we will examine in detail the concept of “unique visitor” and find out what to do with it.
Guest tracking apps – paid and free.
Almost everyone today knows about applications for monitoring account views - they have been working almost since the creation of Vkontakte. New developments appear every year, but there are several that have earned user sympathy and popularity over the years of use.
My guests and analysis
This is the name of the free application, which is used by a multimillion-dollar audience. Allows you to view people who visited your personal page, as well as those who visited a friend. The advantage is that most features are available for free, although there are some paid ones. There is a version for mobile devices.
Guests and infographics
The program allows you not only to see the number of people who have visited your profile, but also to view everyone by name, analyze their accounts and activity, and see detailed information in convenient graphs. The secret to the popularity of this application lies in its convenience and visually thoughtful design.
So that's what you are, a unique visitor
Who are these unique visitors on VK? Imagine that this morning you went to someone’s page or group and looked at the news there. For this user or community, you have become a unique visitor. But if you decide to go there again today, then you won’t be able to become one a second time.
Unique visitors in a VK group or on a user’s page are visitors who visited you once from the same IP address over a certain period of time. In addition, for you, finding out a person’s IP address is a difficult task, but for a computer mind it’s a matter of a split second.
How to increase the number of visits
Methods of obtaining visitors are divided into cheating and honest methods. Depending on the goals set for the project, you can choose one of them or use both options at the same time.
Cheat
In addition to the fact that you can get interested users honestly, using advertising or word of mouth, you can also recruit them. Getting unique visitors to a site or group is a much simpler promotion option, but we should not forget that the majority of those who switch will be absolutely not interested in your resource. Projects that provide this opportunity pay monetary rewards to people who follow the links. Let's look at services that allow you to use cheating.
- Websurf - A simple program with a fully automated process. Pay for it and install it on your website, the influx of new readers will be noticeable almost instantly, and you can use the utility around the clock.
- Livesurf - This option does not require any cash injection. By launching it on your computer, the very next day you will have a sufficient number of bonus points to work with. It works on the principle of mutual viewing.
- Userclick - A program that works like an exchange. It also has inexpensive paid functionality. By paying less than 1000 rubles, you can get a constant flow of visitors every day.
These utilities are used to promote websites and to attract unique visitors to VK or other social networks.
Honest Methods
This option is most suitable for projects that are interested in increasing and retaining regular readers on their pages. Unfortunately, such promotion takes much longer. We will consider the most common methods.
- Content optimization. By writing quality articles with key phrases and unique or at least striking images, your pages will begin to show up in search engine results. This is very hard work, but with due diligence, it gives great results.
- Contextual advertising. The use of advertising campaigns in systems designed to place advertisements, when properly configured, increases traffic well. Pay attention to the giants in this area: Yandex.Direct and Google Adwords.
- Communities and sites on related topics. You can always exchange advertising articles and posts with the owners of resources on similar topics. This will bring part of their audience to you, and since people's interests coincide with the information provided, there is a chance that they will become regular visitors.
There are many options for promoting using “white” methods, don’t despair, and you can always promote your project in an honest way.
How to see unique visitors on VK
In general, the VKontakte administration likes to add various “tricks”. Thanks to them, ordinary users feel like real professionals in the field of information technology.
So, for example, we can look at statistics in a contact to better understand who unique visitors are. Let's find out how to do this and how it can be useful for us.
On your page
Personal page statistics show both the total number of visitors and the unique number. Also here we can find out the geography of views and the devices from which they were carried out.
From a smartphone
When using the VK mobile application, the sequence of actions is as follows:
- Log in to your page through the application.
- Click on your mini-avatar image to go to your profile home page.
- Tap on the three vertical dots at the top right.
- Select "View Statistics".
From computer
You can open statistics data from your computer as follows:
- Log in to your account by entering your username and password.
- In the column on the right, click “My Page.”
- There are two buttons under the avatar; we need a small one with three dots. Click on it.
- A small menu will appear, select "Page Statistics".
Why is this necessary?
We have already found out what unique visitors mean in VK statistics. But why do you need to monitor them? There are several reasons for this:
- This data shows how interesting your page is to other users.
- With their help, you can compare the number of people who visited your page and the number of likes.
- It is very interesting to track the geography of your users by city. And if you use the full version of the site, you can even find out their countries.
- By viewing statistics by day, you can calculate on which dates your posts received the most views.
A small life hack. If you want to increase the number of unique visitors to your account, you can do it personally. To do this, you just need to access the page from different devices with different IPs. Or you can log in from one device, connecting each time to a different wi-fi network. Fortunately, there is now plenty of this goodness, and for free. Each time, the counter will record visits as unique.
Why count the number of resource visitors?
Counting statistics of unique visitors is conventionally called a measure of site traffic. It is used to track and determine:
- rational distribution of funds for website promotion;
- How successful is the optimization of the web resource;
- whether advertising placed here will be effective;
- cost of services for partners;
- this is an additional factor when evaluating a site for sale.
Visitors do not necessarily become clients of a web resource or buyers of an online store. This is a general concept that will not show the exact number of people visiting the site.
However, traffic becomes the determining factor for advertisers choosing this web resource as a platform for PR of their products and services.
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Other indicators
Other VK statistics data may also be useful to you. Simple views will not add popularity to your page. Here we need active users - friends and subscribers. Especially if you are actively developing your microblog.
- The first thing that matters is likes and comments. It is these indicators that indicate a keen interest in your account.
- By looking at the geography and age metrics in your statistics, you can get a better idea of your target audience. And this is very useful if you provide some kind of service or sell something.
- Also, using statistics, you can track the activity of your subscribers. You will find out how many of them liked, how many commented, and how many hid you from the news.
It is worth noting that in the full version of the site the statistical data is more extensive. Therefore, if you want to find out more information about visitors to your account, then use a computer.
In general, page statistics are a very useful function. It’s good that the site administration decided to open access to it for ordinary users. Thus, they killed two birds with one stone. Firstly, it has become more interesting for us to spend time online. And, secondly, trying to attract more users to our VK page, we have to constantly learn something new and put it into practice. Which is what we hope you will do after reading this article.
What about more detailed statistics?
Despite the fact that this article of mine is devoted to a different topic, I once again want to warn the curious.
There are a lot of applications like “My Guests” on VKontakte. They work according to two schemes. The first - they simply give you random users from your friends list, the second - it shows you the latest likes and reposts that were made from your page, that is, it works according to the same scheme as the official “Notifications” section and nothing more.
It’s not bad if the developers of these applications simply make money from you through advertising that they publish in their programs. It’s bad when their goal is to steal accounts. Don't fall for scammers' tricks. If the official developer does not provide you with specific information about visitors to your page, and this, in my opinion, is justified, then you cannot find it out, no matter how hard you try.
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