Website builder on VKontakte: creating a landing page without a designer or developer

What are VKontakte sites?

A site from the VKontakte community is a free function for those who have long wanted to create a website for business without additional financial and time investments. This is not a replacement for public pages and groups, but an additional tool to the overall marketing strategy:

• the website can become an additional sales platform;
• the website can become a business card;
• using the website, you can announce a promotion or special offer and promote it to a certain segment of the target market;
• Using the site, you can test a hypothesis without making changes on the main business platform.

There is no ban on site indexing, but the new service does not set itself the goal of getting on the first page of search results. VKontakte landing pages will be indexed, but weakly. You can promote such a site using the internal “Site Advertising” format and use a mini-CRM if people write to you within the social network. You cannot expand the functionality of the landing page using third-party services or code changes.

In just a week after the launch of the service, VKontakte users created 58,000 such sites for veterinary clinics, digital agencies, car insurers and other companies.

Here's what businessmen say about VKontakte sites

Instructions: create a landing page on Tilda using Zero Block

How to log into VKontakte from a personal computer

We have already talked a couple about how to register in VK. Now you need to learn how to log into the VK website

. First, you need to enter the name of the site vk.com in your browser, and you will be taken to the login page.

In order to enter the site, you need to enter your phone number or e-mail and the password that you specified during registration. Then you need to click “ Login”

", this will take you to your personal
VKontakte
.

You always need to enter registration data to enter the VK website. In fact, nothing is difficult, if you are not registered yet, then click “ Registration”

", we have already written about this, you can find the article on the website.
If you suddenly forgot your password, you can always recover it by clicking on “ Forgot your password
” and simply follow these steps to recover your login information.

If you are in an Internet cafe or with friends, but decide to go to your VKontakte profile

.
Then check the “ Someone else’s computer
” checkbox. Thus, your data for logging into the site will not be saved in the history and browser of someone else’s computer, thereby no one will access it except you.

Testing of VKontakte sites

VKontakte sites can be created from both groups and public pages. It doesn’t matter how many subscribers the community has. Let's try to create a new landing page based on a very small group with 90 participants.

We go to the group from the admin page and in the settings panel we immediately see the opportunity to create a website.

Here's how to enable this feature in the VKontakte group

After clicking on the link, we see the “Create a site” button and the “Learn more” link, which will take you to the internal VKontakte manual about this function.

What we learn from this document:

• website in landing page format with an integrated “Products” service;
• To create a website, the community must be open;
• It is desirable that photos are uploaded to the community and the “Products” function is enabled;
• the future site will have the address vk.link/community_domain;
• the mobile version will appear automatically;
• The action button will be located at the top of the site. The following variations are provided: “Leave a request”, “Call”, “Write by email”, “Write on VKontakte”, “Follow the link”, but you can also set your own;
• The VKontakte pixel will appear on the site automatically.

Let's say we immediately start creating a website. The editing page for the future landing page looks like this:

Page for editing the content of the future site

We edit almost all the content of the landing page in this section. Here you can:

• Specify title . By default it will be the same as in the community, but you can set your own with a length of up to 70 characters.
• Add description . The default description of the community will be taken, but you can set your own - upload text up to 140 characters long.
• Add a landing page cover – 800x400 px image.
• Place an action button and text on the button. Initially it will be “Write on VKontakte”.
• List the benefits. There can be text here without any length restrictions.
• Add products. If the community did not initially have them, you can add them at this stage.
• Fill out the text block : title (up to 64 characters), description (up to 500 characters) and 3 photos (size 800x450 px).
• Select photos or hide the block with them.
• Post reviews. You can select a topic with reviews, if there is one, or also hide the block.

How to make a website using the Tilda builder: step-by-step guide

We fill in all the data and publish the site. Voila!

This site comes from a community

That's all. If there is a need to make changes to the content of the site, you go to the editing panel using the same button through which you created the landing page.

We have collected examples of what websites created from VKontakte communities can look like.

“Contact” and its meaning in the modern world.

Most likely, they never imagined that there would be such virtual networks with so many users around the world. What is surprising is not even the number of users, but their activity on the site. A whole world of correspondence, dating, visiting the pages of other people, even strangers, reading their messages and statuses.

The modern generation most likely cannot even imagine life without the Internet and social networks (VKontakte, Odnoklassniki, Facebook, Twitter, etc.) and instead of playing a lot of games on the street, like previous generations, young people prefer virtual communication on the computer. Perhaps something useful in the field of imagination. It’s hard to even imagine what this will look like in the future, along with the advent of virtual volumetric visualization technologies, leading to the creation of active cities and their own avatars in them.

At the moment, official Contact can be classified as a separate world with separate sub-worlds - communities, interest groups, gaming services, etc. The number of visitors to which speaks volumes - about 70 million visitors per day. Here we can also highlight the increasing turnover of goods delivered to home. This shopping opportunity provides the opportunity to purchase the necessary goods without searching in retail outlets or even leaving home, as well as making money by selling goods to contacts and classmates.

• Also, viewing video, audio and photo materials, their exchange between users and much more, significantly changes the foundation of relationships between people and restrictions in connections at the place of residence, regardless of sometimes long distances from each other.

How to view a deleted page in a web archive

A web archive is a special service that stores data from all pages on the Internet on its server. Even if the site ceases to exist, a copy of it will still live in this storage.

The archive also stores all versions of Internet pages. Using a calendar, you can see what a particular site looked like at different times.

Deleted pages from VK can also be found in the web archive. To do this, you must perform the following steps.

• Go to https://archive.org/.
• In the top search block, enter the address of the page you need. Copy it from the address bar of your browser by logging into your remote VK account.

Using the Internet Archive, of course, you will not be able to write a message, nor will you be able to find out when the user was online. But you can even look at his latest added posts and photos.

Page found

If the page you are looking for is saved on a web archive server, it will give you the result in the form of a calendar chart. It will mark the days on which changes were made, information was added or deleted from the VK profile.

We recommend: How to change id on VKontakte

Select the date you need to see what the page looked like. Use the forward and back arrows to view the next or previous day, or return to the first search page and select the appropriate date in the calendar.

Page not found

It may happen that the required page was not found on the WayBackMachine website. This does not mean that you did something wrong, this often happens. It is possible that the user’s account was closed from search engines and third-party sites and therefore was not included in the archive. WayBackMachine is the most popular site, but it is not the only one of its kind. Try searching for other web archives in Yandex or Google. The page you were looking for could be saved on their servers.

Try your luck finding an archived version of the profile on these sites:

• archive.is;
• webcitation.org;
• freezepage.com;
• perma.cc.

Also, be sure to try to find a page on the Russian-language equivalent of https://web-arhive.ru/.

Reference. Web archives store all information that ends up on the Internet indiscriminately. Apparently for this reason, access to most existing services is blocked in Russia by Roskomnadzor. To work with these sites, use an anonymizer or proxy server.

How does the website builder work on VKontakte?

The designer on VKontakte is suitable for small and medium-sized businesses, novice entrepreneurs who do not have the budget for a specialist to create a website. The tool allows you to create a simple landing page for business tasks in 10–15 minutes and simplifies interaction with users within the VKontakte ecosystem.

Tool capabilities:

• automatic loading of data from the community into the appropriate fields of the designer;
• a simple interface in which you can create a website without any design experience;
• a ready-made set of blocks for designing products, reviews, benefits, call-to-action buttons, etc.;
• tracking statistics directly on VKontakte;
• communication with the user via mail, telephone or VKontakte, accepting applications and redirecting to the site or community;
• adding pixels and counters from Facebook, TikTok, myTarget, Yandex.Metrics and Google Analytics.

A site made from a community will consist of one page. You can create and view a landing page from both a desktop and a mobile device. All functions of the designer are free and available to all users.

This page can be promoted in any advertising system, not only on VKontakte. The link to the site will consist of vk.link and the community address, for example: - vk.link/ppcworld.

The designer has some disadvantages:

• a limited set of functions and blocks that can be added to the site, for example, you cannot add a block of frequently asked questions, a user agreement or an offer agreement, an online consultant, write a blog on the site, you also cannot create a side menu, footer, etc.
• you can only create a one-page website;
• templated websites: they are all made using a single system and turn out similar to each other;
• you cannot create a more complex landing page or implement an unusual idea on a landing page;
• binding only to VKontakte, it is impossible to load data from other sources or upload it yourself;
• there is no editor that would allow the site elements to be placed in the order the specialist wants;
• restrictions on the number of characters in the title and text;
• You can only add one CTA button, and call-to-action options for them are limited;

Despite these shortcomings, the designer can create a stylish, laconic landing page and fulfill business tasks.