Home » VKontakte » All about the VKontakte group administrator
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softmarker 08/09/2019 860
The VKontakte group manager is responsible for publishing content, moderating and promoting the community. The admin role can be performed by the group creator or users assigned by him. In this article we will discuss where to find vacancies for a VK group administrator, as well as how to appoint a person as an administrator through the VK functionality .
The MDK community can be a positive example of high-quality work by admins. Despite all its scandalousness and the ambiguity of the published content, the main task of attracting subscribers is accomplished almost perfectly.
But this is only one side of the coin. Sometimes, unqualified specialists do not cope with their responsibilities: they do not publish high-quality posts, do not moderate and promote the public. This leads to disastrous results: minimal subscriber growth, weak user activity.
Vacancies for the position of VK group administrator
The information below is suitable for both clients and freelancers . The former can post a request, and the freelancers can respond to it. Community owners are often interested in the question: “How and where to find a suitable admin for a VK group?” You can find a suitable candidate on specialized sites.
Freelance sites with vacancies for public administration:
Kwork. A social network of performers, in which freelancers help with work for an amount of 500 rubles. On the site you can easily find an administrator for the VK community.
Weblancer. One of the largest exchanges in the CIS. Thousands of specialists are looking for work managing and promoting sites on VKontakte. To search, you need to post a vacancy with an approximate salary on Weblancer and select a candidate from among hundreds of responses.
FL.ru. The largest platform for remote work in the Russian-speaking segment of the Internet. The principle of work for the customer here is the same as at similar sites. All you need to do is post an advertisement looking for an administrator for the group, or find an experienced specialist from the general rating and contact him directly.
VKontakte publics:
Public “Distance”. A community for finding remote employees, including administrators for their own sites. The page has 134,241 members, more than 80% of which are performers.
Freelancers Club. A group where you can also find an employee to run your own VK sites. The size of the community is smaller than that of Distance - 89,605 people.
Administrator Skills and Responsibilities
Any administrator must have certain skills and responsibilities, because the success of community growth depends on him. These skills include:
- Creating content that is useful and interesting to the target audience. This point means the publication of informative posts with high-quality images or videos.
- Moderating the group: removing negative comments, spam, accepting applications to join (in the case of closed communities).
- The ability to find partners for mutual advertising of groups, buy advertising on other platforms.
These are the three main skills that any administrator should have and from which his salary is determined. They will allow you to competently develop a VK group and recruit high-quality, and, most importantly, live subscribers.
Administrator Responsibilities
The VKontakte public administrator is the second position in terms of status and capabilities (after the creator). His rights and responsibilities include those of editors and moderators.
Admin Responsibilities
But besides this, his responsibilities include:
- Design a community page (install and remove covers, avatars, change the name and description, etc.).
- Select and prepare content. If the group does not have a separate editor responsible for searching and publishing content, then this burden falls on the shoulders of the admin.
- Plan and publish finished posts.
- Group moderation (unless an individual is assigned). It is necessary to maintain order on the wall, in the comments and remove various spam, insults, etc.
- Work with the audience (answer questions and comments from ordinary group members).
- Work with partners and advertisers. This responsibility affects the income of the community. Therefore, every admin must be able to communicate with advertisers, negotiate, negotiate the placement of advertising in a group, etc.
- Promote the community. The quantity and quality of the audience is the result of the administrator’s work. For individual services, you can hire specialists (for example, targeting), but in general, the development strategy should be developed by the administrator.
This is not all that an administrator can do. We have listed his main responsibilities above. That is, what he should do.
What else can VKontakte group administrators do?
As for the remaining capabilities of administrators, they can do the following:
- appoint or remove group leaders;
- change the public link;
- edit blocks with contacts, links, discussions, photo albums, products and others;
- add a public to the event (as an organizer);
- apply to be included in the list of popular groups;
- add and configure applications;
- configure RSS import into the group;
- configure export to Twitter;
- use Callback API;
- work with the mentions section;
- cleanse the community of bots;
- set up filters for keywords and obscene words;
- start live video broadcasts on behalf of the community;
- receive and respond to public messages;
- work with group money transfers.
Sometimes it’s easier to say what he can’t do:
- he does not know how to change the type of community (from a group to a public one, and vice versa);
- VK admin does not know how to transfer the community to another user;
- it cannot take away the rights of the creator (owner).
So, as you can see, the position of administrator includes a very large list of opportunities. But, as you know, the more allowed, the greater the responsibility you bear.
How to assign or remove an administrator
How to make an admin in a VK group? To do this, click on the icon with three dots under the community avatar and select “Manage Community”.
On the page that opens, a menu will appear on the right side. Here you need to go to the “Participants” tab.
You will see a complete list of participants who can be given administrator rights.
If you want to perform this operation on mobile devices (), then for this:
- Enter the community.
- Open the "Subscribers" tab.
- Next to the number of participants, click the “edit” button.
- In the list of participants, select the user you want to make an administrator.
This way, you can not only appoint a new manager, but also change the admin in the VK group.
How to verify the VKontakte community
Now let's talk about groups. To verify a community, it must meet the following requirements:
- The organization must be famous. The company must be well known, appear in advertising, and exist for more than one day. There is no exact definition: which company is considered famous and which is not. It is recognized as famous if at least two of three conditions are met: numerous noticeable mentions and displays in federal or first national media. Significant presence on various Internet platforms. At least ten communities that pretend to be genuine with a population of more than 5 thousand people.
- High-quality administration and community management.
- The name must match the brand name.
- Availability of unique content and its constant updating.
- Placing malicious links, mass mentions or sending invitations and messages, artificially increasing activity indicators (subscriptions, likes, etc.) is not allowed.
- User comments must be moderated.
- On the official website of the company (or other official representative office) there should be a mention of the community on VKontakte.
As with a profile, compliance with all of the above conditions does not guarantee group verification. The VK administration reserves the right to refuse without giving a reason.
You can leave a request here https://vk.com/support?act=new&from=sg
How to hide the VK administrator from iPhone or Android
On iPhone or Android devices, the hiding process is almost identical to working through a PC.
After opening the list of community members and going into edit mode, uncheck the “Display in contacts block” checkbox.
To remove permissions from a user or simply remove them from admins in a VK group, you need to go to the members section through community management and select “Demote”.
On mobile devices, you need to go to the “Participants” section and select “Delete” in edit mode.
Where to look for vacancies?
There are many options here, you can search on AVITO, YULA and similar sites. There are many vacancies on freelance exchanges. For example, on KWORK. An excellent platform, you can get a job as an admin there for a month or even a week, create your ad and go. I wrote about how to work on this site here.
You can search for an employer yourself and contact the communities you like. Another interesting way to attract a customer is by properly designing your profile on social networks.
Article on the topic : How to find a job using a social network
I advise you to create a portfolio, design it beautifully, and when contacting employers, show it or send it to group owners.
How to find out the administrator in a group
Now the question is how to recognize the admin in a VK group, then you need to do the following:
First, check the Contacts block in the bottom right block. Most often, managers are displayed there.
In the mobile application, this block is placed as a separate item in the community menu. All you need to do is go to the “Contacts” page.
If this block is empty, please write to the community in private messages. There you can contact the owners directly and, if necessary, obtain administrator data.
If you want to find out whether you are the leader of a particular group, then look at the opportunities available to you. If you can add new posts to a page, delete comments and manage the community, this means that you have full administrator rights.
How to verify your page?
Verification on the VK website is checking the page for authenticity and compliance with the person or organization behind it.
The distinctive sign of a page that has been verified is a check mark next to the name of the community.
The requirements for profiles are as follows:
- The person must be known (recognizable). Notable presence on other platforms, citations in the media, or an article on Wikipedia can be used as criteria for fame.
- The page must be clean. Do not contain spam or insults. Comments must be moderated.
- The name must be real (those who are better known under some pseudonym can indicate it).
- Dual authentication must be enabled.
- Content must be unique and constantly updated.
- There should be a minimum of links to third-party resources, other social services, reposts from other social networks. networks.
- Placing malicious links, mass mentions or sending invitations and messages, artificially increasing activity indicators (subscriptions, likes, etc.) is not allowed.
- The page itself must be filled out, photos must be posted, and the number of friends must not exceed the number of subscribers.
Compliance with all of the above requirements does not mean that your page will necessarily be approved. VKontakte reserves the right to refuse verification without giving a reason.
To apply, follow the link: https://vk.com/support?act=new&from=sg
Problems with group administration
Community owners should know what problems may arise when administering VK groups and possible solutions to them:
- Spam in the comments under posts. This problem is solved by blocking spammers, as well as adding obscene language and advertising phrases to the prohibited list of words.
- Difficulties creating high-quality and interesting content. To solve the problem, you need to analyze competitors and sites with a related topic. Based on the analysis, write down the types of posts that collect the greatest response from the audience. This will allow you to create a competent content plan and solve all the difficulties with creating publications.
Bottom line
In this article, we learned about the principles of work of group administrators and where to find people for this position. We also discussed the process of appointing a group (public) administrator through the VK functionality, and this can be done from different devices - from a home computer, iPhone (iOS), Android, as well as other smartphones.
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Author of the publication
offline 7 years
softmarker
Comments: 95Publications: 268Registration: 05/15/2014
Who is suitable for working as a VKontakte administrator?
Since this job is remote, it is suitable for anyone who wants to work from home. You don't have to get up every morning and go to the office or business. All you need is a computer or laptop and internet access.
You don't even have to get up in the morning.
Administrators have a flexible work schedule, so you can work at any time of the day or night.
Fortunately, there are now a large number of services that help you plan publications for days, or even weeks, in advance.
Therefore, it is not at all necessary to be online every few hours (depending on the publication schedule of the public).
As a result, who is this profession suitable for:
- For those who want to work from home (remotely);
- For those who want to have a free schedule and not depend on anyone (or at least minimize this dependence).