Activity in the VK group - what does it affect and how to work with it?

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Many users of the social network VKontakte create various communities of the same topic for users to communicate with each other. This allows subscribers to receive more information. The administrators of such groups regularly organize various competitions where the winner receives a certain prize. This increases audience activity in the community. More subscribers appear. Today we’ll look at how the most active member of a VKontakte group is determined. You will learn about the methods and possible difficulties.

What is activity in the VKontakte group and why is it needed?

Activity in the VKontakte group is a composite concept that includes:

• likes;
• reposts;
• comments;
• subscriptions;
• adding files;
• leaving the group;
• number of people in discussions.

In general, it's about how many people interact on your account and community. And the greater the response and feedback from people, the more popular the public is. This determines how many clients you will attract and how they will treat you.

Remember that before analyzing activity, you need to take into account individual settings. After all, in some communities comments are disabled or these are closed groups. This affects the reach and loyalty of users.

Comparison of public activity

A convenient tool that allows you to visually compare audience activity by day of the week and time in several target publics at once. Therefore, identify approximate peak matches.

To compare communities, in the “Request History” block, check the boxes that interest us, and click “Compare selected.”

We get this picture:

For convenience, each community is marked with its own color. In the comparative table we see the number of communities, the percentage of bots, the number of posts, likes, reposts, comments, the percentage of involvement, the number of posts published per day. Unfortunately, the audience percentage by gender and age is not displayed.

Next is a comparative graph of activity by day of the week. Here, we can see the coincidence of activity by day. Wednesday, Thursday, Monday, Tuesday are the days with the highest activity in all analyzed communities. Also, in 3 out of 4 communities there is quite good activity on Saturday.

In the hourly activity graph we see coincidences in time intervals: 9-10, 11-12, 16-17, 20-21.

Why and how to determine the most active participant in a VKontakte group?

Most often, searching for the most active participant in a VK group is needed to hold competitions, awards and study the target audience. Then it’s easier to create a content plan and change the focus of your community. Plus - competitions and giveaways always attract more people thanks to reposts and the presence of a prize. The best tool to find out an active participant is Top Fan, and it is suitable not only for VK, but also Facebook. The activity rating is formed based on an analysis of likes, reposts and comments in the selected period of time. Many believe that Top Fan is ideal for finding active participants, holding sweepstakes and attracting new users.

The main advantages of the program:

1. Quickly increase the activity of other participants.
2. There is a blacklist, you can customize the application for yourself.
3. The rating is updated every day.

If you don’t want to install additional programs, just go to the statistics section on the community page, go to the line with the most active ones and see them. But remember that in the first case you will have to install the application on your computer and analyze everything there, and in the second you can check the activity from your phone.

how to type comments

It is more difficult to obtain them, since leaving comments for users is much more labor-intensive than clicking “like”. The following tips will help you get your audience to comment on your posts.

First comment

Here everything works by analogy with likes. Write the first comment yourself, so it will be psychologically easier for a person to leave his own, and then further along the chain.

Open questions

Ask them to your readers at the end of each post, motivate them to engage in dialogue. The more subscribers answer your question in the comments, the higher the account's coverage will be.

News feeds

Use fresh, current news for your post topics, which is guaranteed to cause a stir and a flurry of discussions among users. To do this, study your target audience and its interests well.

On the subject: How to determine the target audience: the most detailed instructions Client avatar: 18 questions + life hacks from a marketer

Interactives

Involve your subscribers in interesting games, solve thematic riddles, publish comic predictions, emoji puzzles. If the game content does not fit with your field of activity, use real stories from the life of the company. For example, publish 10 facts about your activities and ask the audience to guess which of them are true and which are fiction.

Contest

Organize a competition for the best comment. This approach activates activity under any post.

Answers

Do not leave subscriber comments unattended, always respond to incoming requests on behalf of the community. This way you will at least double the number of comments under the photo, and also increase audience loyalty.

Present

Play nice bonuses or branded souvenirs among active community commentators. For greater motivation to leave comments, you can publish avatars of active users on dynamic covers at the top of the group.

Record

Register for events via “+” from subscribers in the comments. The approach, of course, is not the most modern, but it will provide high coverage for your posts.

Questions from subscribers

Open a section like this, where everyone can touch on a topic of interest. Post your accumulated questions 1-2 times a week and ask users to share their personal experiences on the topic in the comments.

Story on the topic

Ask users to share a short text on the topic of the post in the comments. This could be either a condition of the competition or simply a request to speculate.

Checking activity in the VK group

Studying activity in a group and finding the most ardent fans is necessary in order to become closer to the target audience, to understand who takes part more and what interests them. This way, you improve the quality of the community, set up your advertising target and attract more and more people. Another reason is to explore what content you like best. The best option in this case would be to study community statistics, which are located in a separate tab. When you go there you will see:

• notifications about new posts – will tell you how many people have subscribed to notifications;
• feedback will tell you how many people liked, shared, commented;

• activity will tell you how many comments were left on the wall, how many photos were added, and comments were left on discussions.

Important! Remember that the analysis period can be changed. Just hover the cursor and turn the wheel on the mouse. Activity checking is available only from the main version of VK, namely from a computer.

Types of competitions

Now let's look at several popular types of VKontakte competitions.

1. Subscription + repost
   To become a participant in the competition, you must subscribe to the organizing community and share the publication with the terms of the competition with your friends.
2. Subscription + repost + additional condition
   In addition to the conditions of the previous paragraph, in order to qualify for a prize, you must fulfill one more additional condition. For example, tag a friend, like the last few community posts, or any other task that does not contradict the rules of the social network.
3. Creative competition
   Tasks for this type of competition can be very different, from writing a story related to the brand to shooting a video. We recommend that you determine the winners by voting.
4. Buy and become a participant in the drawing
   Invite your subscribers to become your customers and purchase any (even the cheapest) product or service for the opportunity to win a valuable reward.

How to increase activity in a VK group?

To increase activity in the group and attract new visitors, you can use special services or programs, depending on the goal you are pursuing. After all, there is not always time to independently promote a VK group, and not everyone knows how to do it competently.

Then to help you:

How to increase the readability of posts

Reach is also influenced by the interaction of subscribers in the group with the text. First of all, this includes the percentage of posts being read. Therefore, I have compiled a list of tips for you on what and how to use in a post so that it is definitely read.

Heading

Use your audience's pain, for example, in the form of a question. If possible, include a specific number in the title, this gives confidence that the message contains exclusively useful information.

To make your work easier, identify topics for your audience in advance and create a content plan. You can read about it in the article.

On topic: Content plan for social networks: instructions + 7 examples

Structure

This way you will make it as convenient as possible for the reader. No one will read a continuous canvas, so highlight paragraphs and alternate their size. Follow the rule of one paragraph = one complete thought. But this does not mean that it should just end; make a smooth transition to the next one.

As an option, break the text into paragraphs with subheadings. These could be, for example, the main questions that the paragraph answers: why, how to use, where to buy, etc.

Emoji

If you use emoticons, use them in moderation. They can either add flavor to the text or ruin it. A large number of emoji complicate the text for the reader to perceive. Use emoticons only where you need to clarify an emotion and where it is not obvious. For example, where you leave out the end of a sentence, you don’t finish the sentence.

Call

Warn readers that a nice bonus or important information awaits them at the end of the post. This is a great motivation to read the text to the last line.

First paragraphs

Try to hook the reader with them. Start the post with the client’s fears and problems, this emotion will definitely provoke him to read to the end, for example: “After 30, the skin loses its elasticity, the appearance of wrinkles and sagging of the oval of the face is inevitable. The woman loses her former attractiveness.”

Stories

Divide the text into several parts and publish separately, each time indicating that a continuation awaits subscribers in the next post. This approach guarantees that publications will be completed in at least one series of posts.

Hashtags

They will help you get good coverage and get featured, but only if they are relevant to the topic of your post. Then you can be found by users who are interested in what you offer. Write hashtags related to your activity, company, product in your posts.

Image

Attract the attention of users with a bright, high-quality image. It’s better to avoid stock photos and create your own original branded content.

Literacy

Mistakes turn off the reader, even if the post is super interesting. It's simple: if you don't know how to spell a word, replace it or google the rule. When in doubt about a comma, rephrase the sentence. Or use spell checking services, such as Text.ru or Advego.

By the way. It is very easy to attract subscribers to VK through the mass action service. With it, you can gather a hot audience, like them and add everyone as friends, and also congratulate them on the holidays (we guarantee +73% engagement). Click and test -> SocialTech.

Preface

Each social network has its own rules and features: take them into account (and our recommendations), and the competition will go smoothly.

Quickley is the first official CRM for Instagram. Learn more

One of the frequent questions of beginner SMMers: how many competitions per month is optimal to hold? The answer depends on the brand. I also worked with large federal companies (there we held four competitions a month: regional to increase sales in specific locations, all-Russian for the image component, with major partners, and weekly, quick draws so that the established specific “sub-audiences” of communities remained warm), and with small brands that could not handle more than one or two competitions a year.

The duration of the competition depends on its scale, but the universal advice is this: the faster the participants can receive the prize, the higher their motivation.

To avoid disasters that periodically happen to would-be competition organizers, use our step-by-step plan:

Two Valuable Tips for Assessing Your Activity Level

Tip 1.

Another simple way to understand user activity levels is to conduct a survey. Come up with an easy question that everyone wants to answer:

• “iPhone or Android?”
• "Tea or coffee?"
• “Left or right side of the bed?”

Ideally, of course, if the topic of the survey is at least somewhat suitable for the theme of your group.

After about a day, you can already evaluate the result: it is considered a good indicator if more than 10% of the total number of subscribers voted.

Digital strategy

You subordinate all your work to the given goals Don’t waste time on unnecessary activity Save your finances Find out how your competitors operate Get a comprehensive analysis Get a step-by-step action plan

Tip 2.

A good option would be to not just estimate the number of likes, but to calculate engagement using a simple formula:

Engagement = (Number of likes + Number of reposts + Number of comments) / Number of community members * 100%.

Normal engagement should be greater than 0.7

. If your indicator is lower, then you need to change something in the content policy or reconsider the timing of posts.

Watch out for cheats

Unfortunately, the so-called “prizols”, which unite in entire forums and communities to sell what they have won and discuss new competitions, can discourage any novice specialist from holding sweepstakes. How to fight? Write down clear conditions and monitor their compliance.

If you have a repost competition, state in the terms of participation that only “live” pages are allowed to participate in the competition. Let it be clear from the rules what a “live page” means, and there won’t be a single loophole left: indicate that the participant is allowed only a few reposts about competitions on the wall, the date of creation of the page must be no later than a certain date, the nickname must be real, and the page is filled with photographs, which were uploaded more than once and, for example, at least three months ago. Some companies also exclude people who don't have at least 50-100 friends.

Put everything into the rules: there are no unnecessary trifles in this matter

If you have a creative competition where the best work is chosen by subscribers themselves, do an open (not anonymous!) voting: this will allow you to immediately see the accumulated likes and votes. The purchase of markups will be indicated by “dogs” and a sharp jump in the number of voters (for example, at night). Keep track of your results. A good competition is a fair competition.

Choose a winner

The competition is coming to its logical conclusion, and the last point remains. For contests with a random winner, I recommend using Random.org.

If you use a randomizer application on VKontakte, make sure that it does not freeze at the right moment: this happens quite often, especially if many people took part in the drawing.

Be sure to use applications that show the date and time of summing up and the total number of participants: participants like to pay attention to these parameters, and the results will look transparent and open. Take a screenshot, or even better, film the moment of determining the random number on video and post it in the comments to the post so as not to litter the community wall.

Comment by Elizaveta Rychkova, SMM specialist at GeekBrains (Moscow):

I love SMM competitions. They will work if the “exchange of capital” is observed. Namely: the mechanics should make it clear to the user what he will receive for giving the brand his time (answers to a survey), knowledge from friends (repost) or the result of his activity (photo). The exchange should be equal and pleasant.

It is important to remember about formats: the same mechanics of reposts can always be integrated into new features. For example, try running a competition with a dynamic VKontakte cover.

It works like this: the user makes a repost, gets on the cover of his favorite VKontakte community (well, that’s nice) and gets the opportunity to win a prize from the brand.