You've decided to create your own community, but now you're wondering what's the best way to set it up? This article will certainly help you navigate the settings, which may seem a little confusing at first glance.
How to set up a VKontakte group so that there is no spam, but at the same time users can calmly communicate with each other and discuss the material that you publish? Our useful information below will help you with this.
We recommend that you close the wall, but leave the opportunity for people to comment on posts. Visit your community several times every day and delete spam, if any. Blacklist users for at least a month and submit a complaint to the page using the appropriate button so that it can be frozen by the administration of the social network.
You can give people the opportunity to create discussions. But, again, make sure that they do not contain spam.
And now about the settings
Let's talk directly about how to set up a group in VKontakte.
To get started, log into your community and click on the “Manage Community” button, which is located under the group avatar. The first tab is “Information”. It's the most basic. Here are the settings:
These are the most basic settings available to you. Other tabs contain “Black List”, “List of Participants”, “Links”. Everything is clear here. As for the settings, do not neglect this opportunity, spend 5-10 minutes on this issue and set up your group as you see fit.
If you have recently acquired your own community on a social network or are just planning to do so, you may have a lot of questions, one of the most important is how to edit a group in VKontakte.
The more interesting content you have, the better. Add thematic photos to the album, you can find videos on the topic and add them to your videos. All the main settings for your “virtual hobby club” are located in the “Community Management” section in the menu under the main picture on the right.
How to manage a group?
To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:
- “ Information
”, where you can edit the description, name and other fields at any time; - " Members
", which contains a complete list of all subscribers to the group; - " Leaders
". Here you can add new or change the access rights of existing community administrators and editors; - “ Black List
” is a place where you can block unnecessary subscribers or malicious violators of the rules of your group; - «Links
»; - " Community Statistics
". This category is one of the most important and contains data on:
- Group attendance
– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group; - Reaching the audience
who views your community’s posts in the “My News” section and data about your subscribers; - Activities
- actions of subscribers, reposts of your posts and reactions of other social network users to this data.
Entries to the group in VKontakte
Of course, filling the main page is one of the main aspects. The popularity of the community depends on what you write on the wall: whether people will come and not only join, but also stay for a long time, invite their friends and actively participate in the life of the community. You can write posts on your VKontakte wall yourself, or you can order them from professional copywriters if you have a commercial project.
You can allow participants to post on the wall, but in this case you may face an invasion of spammers, especially if the promotion is successful. They will leave advertisements on your wall without a twinge of conscience, and even if the wall is closed, but comments are open, they will spam them.
This is a double-edged sword: if you close the wall, you will get rid of spammers, but this will have a bad effect on the group as a whole, because people on VKontakte love to comment and write posts, and you will deprive them of this opportunity. Ideally, you should give the opportunity to post on the wall and comment, but often moderate it, removing spam and other “unnecessary things”. Member rights can be configured in the “Information” tab in “Community Management”.
What is included in the concept of “group management”
To manage a group means to be its creator or appointed leader. Managers vary in their powers. They are divided into:
- Administrators
- Moderators
- Editors
The greatest powers among them in managing a group in contact are vested in community administrators. Managing a group means being able to:
- Name the group or change its name and description
- Give her a nice address
- Upload and change the cover and other group design (thumbnail and avatar)
- Enable or disable any blocks (photo albums, videos, documents, links, audio recordings, open or close a wall,)
- Connect an advertising company
- Ban participants or vice versa
- Delete posts and comments from group members and even edit them
- Moderate suggested posts (applies only to public pages or public pages, there is no such function in groups)
Well, we’ve sorted out the concept of “group management”, now let’s answer the question “how”.
Group discussions
Under the information about the group there is a “Discussions” section, some do not pay attention to it and do not use it, but in vain. It resembles a regular forum, an administrator or participant creates a topic, and everyone can discuss it. Here you can create any atmosphere you want, everything will depend on the nature of the topics for discussion in the community. The main thing is that there is no silence here.
To begin with, the administrator will create topics, and when the group becomes popular, the participants themselves will want to discuss some issues and will create topics if you give them the rights to do so in the settings. Try to create topics that encourage people to comment and engage in dialogue.
Almost every registered user of the popular social network VKontakte is a member of at least one group or public page.
At the same time, many users create their own groups and are actively involved in filling and promoting them.
We have the following issues on the agenda:
The first question that immediately arises is why you need to create a VKontakte group? Most often they do this just for fun. In this case, a person chooses a topic close to himself and gathers an interested audience.
Sometimes groups are created for the purpose of mutual assistance (material, informational or some other). And sometimes - to earn money (for the purpose of subsequent placement of advertising posts, links, announcements, etc.).
What does the name mean and how important is it?
The name is placed in the header of each association. It speaks to its main topic and arouses initial interest among future subscribers.
Sometimes, after creating a community, the administrator comes to the conclusion that it is necessary to change its name.
Why do they change the names of VKontakte groups?
- The name affects rankings. If a social network user searches for a community using keywords and cannot find it, then most likely the keywords were not used in the name.
- The site address has changed or a new administrator has appeared (the group was sold, transferred to another administrator, the main domain of the site has changed) - therefore, it is necessary to change the name in VK.
- The community is well ranked by the low-frequency keyword, and there was a need to promote it by the related high-frequency keyword (for example, the community is visible in the search for “cheap women’s clothing”; the administrator wants to promote it for the query “women’s clothing”).
Some people also refer to the name as the web address of the community on the Internet - using it, the visitor directly enters the association through a browser, and in the search it is displayed precisely at this address. The standard address looks like this:
To improve perception and brand compliance, it is recommended to change this web address, for example, to this:
In this example, the address is similar to the official company name, site and community. It looks more visual and is easier to remember.
Whatever the reason for changing the name, let's figure out how it can be done.
Creating a VKontakte group
The question of how to open a VKontakte group is technically quite easy to solve. Here you will not need any special knowledge and skills (for example, as with). So, you are already registered on VKontakte and, therefore, you have your own personal page.
To create your own group, select “My Groups” in the side menu of your page (number 1 in Fig. 1). The “Popular Communities” advertising block will appear with the “Subscribe” offer, as well as a list of all the communities in which you are a member. You need to click on the “Create a community” button (number 2 in Fig. 1), located in the upper right corner.
Rice. 1. To open a VKontakte group, on your page, click on the “Create Community” button.
Rice. 2. Enter the name of the group, select the type and click on the “Create community” button
We confirm the creation of our group by clicking on the “Create community” button (number 3 in Fig. 2). After this, a page with the settings for this group will open.
Group settings
The first tab with settings is called “Information” (number 1 in Fig. 3). All the main community management options are located here.
In the “Name” item (number 2 in Fig. 3), you can edit the name of the newly created group.
In the “Page Address” section, you can change the community URL if desired. To do this, instead of the standard URL in the “club82063972” format, specify some simpler and more memorable address, for example, superknigi. If the selected URL is already taken, you will see the corresponding message.
In the “Community Description” item (number 4 in Fig. 3), you can place a small text description. Usually they talk about what the group is dedicated to.
Below, select a topic from the list that will open after clicking on the small black triangle - it is marked with number 5 in Fig. 3. We indicate your website, of course, if it exists (number 6 in Fig. 3). You can even indicate your location using the corresponding menu item (number 7 in Fig. 3).
- wall settings (number 8 in Fig. 3),
- photographs (number 9 in Fig. 3),
- video and audio recordings,
- documents,
- materials and
- discussions (number 10 in Fig. 3).
Each of these categories can be turned off, made open or limited. For example, when turned off, no one will be able to write anything on the wall. If you turn off photos and videos, no one will be able to add them.
In limited condition
a specific category can only be changed by a community administrator or moderator. For example, only administrators and moderators can write on the wall, only administrators and moderators can add audio and video recordings.
Open
categories may be subject to changes by ordinary users. Users have the opportunity to add comments to the wall, photos to albums, videos, etc.
In the last item “Group Type” (number 11 in Fig. 3), you can set the format for new members to join the community. All users without exception can join an open group. In a closed group - only after the approval of the administrator or moderator. As for the private group, you can get here only by invitation of one of the administrators.
In Fig. 3 (numbers 8 -11) shows the default group settings, that is, such settings are offered automatically. You can agree with these settings, or you can configure them at your own discretion, as described above.
At the end, do not forget to approve your changes by clicking on the “Save” button (number 12 in Fig. 3).
The second tab in the community settings is called “ Members”
"(next to number 1 in Fig. 3). Here you can view a list of users currently in your group. Each user can be removed from the group, or appointed as a leader (the person will have moderator rights).
The third tab is called " Blacklist"
" This is where users are posted who have been blocked from your community for some reason (insulting other members, spam, etc.).
How to make a link in a group
Rice.
4 Create a link in your group Fig. 5 Enter the URL of the link to the VKontakte group or to an external site
I entered the address of the free course from my website. Then click on the “Add link” button (number 2 in Fig. 5).
Rice. 6 Enter the link text
In the window marked 1 in Fig. 6 “Enter link text”, click the mouse and enter the text of your link. For example, I entered “Computer literacy for beginners in 30 days.” After this, click on the “Add” button (number 2 in Fig. 6). The result is a link as shown in Fig. 4, number 2.
How to select the author of a post in a group?
The “Send Settings” menu will appear, where you can select on whose behalf the post will be published:
- On your own behalf, or
- On behalf of the community.
If you check the box next to “On behalf of the community,” the post will be published on behalf of the group.
Rice. 7. Selecting an author when publishing a post in a group
I invite you to the group “Computer literacy with Nadezhda”
I am happy to invite everyone to join the new VK public.
If you have decided to create your own community on a social network, but do not know how to set up a group in contact
, this article should help you navigate this issue. At first glance, the settings will seem a little confusing, but you will quickly figure it out if you follow the instructions. In fact, the process of setting up a group is not difficult and does not take much time.
Set up a VKontakte group: avoiding spam
Experts recommend that those who create a VKontakte group close the wall, but at the same time be sure to provide visitors with the opportunity to comment on published posts. You need to visit your community not just every day, but several times a day in order to promptly remove spam if it is present. Remember: you don’t need spam and you should delete it in a timely manner - the sooner the better!
As for unwanted users who spam your page, do not forget to blacklist them, at least for a couple of weeks or a month. You can also file a complaint about the page (there is a special button for this) so that the administration of the social network freezes it.
You need to set up a group in your contact
in such a way as to reduce “spam” to a minimum and at the same time provide users with comfortable communication with each other. People should be able to discuss material posted in the group. It’s a good idea if you allow visitors to create topics for discussion themselves. But again, be careful to ensure that there is no spam in the discussions.
Try to limit the function of creating albums, but leave the ability to add photos to those albums that have already been created. The status of photo albums should be regularly monitored to make sure there is no spam or to delete it in a timely manner.
Settings instructions
Now it’s time to find out exactly how to set up a community in VKontakte
and what actions need to be taken to achieve this. Start by logging into your group and clicking on the “Manage Community” button (located under your group’s avatar). You will see the “Information” tab - this is the main tab where the following settings are present:
- Name. You can change the name of your community at any time, but you shouldn't do it often.
- Page address. You don't need a simple ID number; It’s better to come up with a nice, original and concise address for the group. For example https://vk.com/komputery_internet instead of https://vk.com/club12345678.
- Description of the group. If you have a community in contact, setting it up
with a description will allow you to attract more visitors to it. You need to try to briefly describe your “brainchild” and tell “in a nutshell” what it is dedicated to. Then visitors will be able to immediately understand exactly where they are. - Theme of the group. Select the topic of your community. To do this, click on the field and select the appropriate option in the menu that appears. Of course, you can leave this column blank, but still choosing a topic will not be superfluous.
- Web site. If your community has an external website, enter its URL here. By doing this, you will not only interest visitors even more and expand your target audience, but will also definitely increase the traffic of the resource, which, of course, will have a positive impact on its work and promotion.
- Location. This function becomes especially important when the VKontakte group is dedicated to a locality, landmark, specific establishment located only in one city, and so on.
- Wall. You need to decide what your wall will be like. It can be: off (not recommended), open, limited and closed.
- Export to Twitter. In principle, this setting is not mandatory, but it is extremely convenient for those “group owners” who have a well-promoted Twitter account. If you don't have one, you won't need any setup.
- Video recordings. Photos. Documentation. Materials. Discussions. All these functions can be: open, disabled, limited. Choose an option based on the above recommendations and tips.
- Group type. This option can easily be called privacy settings, and therefore it is very important. Pay special attention to this setting. The fact is that your community can be of three types: private, closed, open. It is recommended to choose an open group type, but this is not always good. For example, if a community is dedicated to representatives of the 18+ age category, it must be closed - otherwise your group may be blocked.
Listed above are the most basic community settings available to you. But there are other tabs in which “Links”, “List of group members” and “Black list” are located. With these tabs, everything should be clear and understandable to you: you will simply use them as needed.
As for the basic settings, try not to neglect them and take up to half an hour to set up a group on a social network
exactly as you see fit and what would be best for its successful development. But do not forget that even with optimal settings, the VKontakte group requires your constant monitoring.
