Hello, dear readers of the KtoNaNovenkogo.ru blog. According to the official definition, repost – this is an opportunity to instantly share an information note posted on social networks, without changing its content and leaving a link to the source.
There is also a variation of this term – “repost”. It is now possible to repost on almost all social networks, but the concept is mainly associated with the Russian service VKontakte.
What does repost mean? Why is it being done? This function allows you to copy a post to your personal page or to an administrated community, as well as send a note in a message to another user privately.
What is repost
Reposting is one of the main types of activity on social networks, along with likes and comments. A repost is when one user or page shares a post from another user or page on their feed, with or without their own comment. The more people repost your post, the more people can see it and the more reach it has.
The more reposts, the higher the reach
The number of reposts shows the sum of users and pages that shared the post with their friends and subscribers.
In SMM, reposts show how well the content is shared, its “virality”. Reposts increase reach, so marketers motivate users to do them - for example, during competitions or arrange unique surveys - for example, if you are for option “A”, then retweet, if you are for option “B”, then like. Let's see how reposts work on various social networks.
Repost on Like
Like is a social network that is based on video content and has built-in functions for video editing. Allows you to shoot, edit and share various entertaining videos with friends.
The application is quite young, but has already managed to fall in love with the young segment of users. Of course, you can also send publications to your friends. Let's see how to do this.
Since this social network is only for smartphones, we will only consider this opportunity in the application.
Repost like from a smartphone in the mobile application
In this application, it is possible to share directly to any other social network, as well as copy the link. The peculiarity of this network is that it is also possible to record your video along with the one you have chosen or make a GIF animation. All these parameters are in one repost window.
Select a video and click on the familiar arrow.
Click on it and the parameters window will open.
At the top we select the social network to which we can share from this application, and at the bottom there are functions inside the like itself. Here you can save the video to your phone, create an animation, make your video together in the selected one, or copy the link.
How reposts work on VKontakte
How to advance on VKontakte - Amplifer's guide
The number of reposts for a post is displayed by a button next to the likes counter. It also allows you to repost. With its help you can:
- Repost to your page;
- Repost to a public page, community page or event where you are an administrator;
- Share the recording with friends in private messages.
Moreover, if you repost on your own or an administered page, you can accompany it with your comment, attach a picture, video, photo, or audio recording.
A repost on the social network Twitter is called a specific word “retweet”. In order to retweet a particular post, you must perform the following steps:
- Hover your mouse over the tweet you want to share.
- Click the Retweet button.
- A window will appear on the screen with the tweet that you are going to post to your account.
- Confirm or cancel the retweet using the appropriate buttons.
- After this action, the tweet will be sent to all readers of your page as a retweet.
How reposts work on Facebook
The number of reposts is displayed as “Shared” to the right of the number of comments. To repost on Facebook, click the “Share” button. With its help you can:
- Share the post with friends in your feed with or without your comment;
- Share the post on a friend’s feed;
- Share the post in the group;
- Share the recording on the meeting page;
- Share the post on pages you administer.
Connect Facebook to publish posts to business pages and communities on a schedule
Meaning of the concept
Repost (from English Repost - forward) is one of the options for distributing posts on social networks, the purpose of which is to transfer information from the page of one user to the page of another user.
Often used to save useful information to your profile. This could be a text entry, music, picture or video. Also, it is done to show support for another person’s opinion and display it on your page.
To quickly attract customers, reposting posts is practiced as one of the ways to advertise a product on social networks.
Features Features:
- Mandatory indication of a link to the author of the post. When you repost any information, the social network automatically adds it to your page and indicates the name of the person who created the post;
- Authors of posts can track the number of , see who exactly made them, and find out the number of total views of their post;
- Possibility of reposting an existing one and so on. If you found a page of a community, group or another social network user and saw that he shared an interesting post, you can also share this post and add it to your profile.
An example of using the concept in speech:
“Participate in the competition and win a brand new smartphone for sharing this post on your page.”
How reposts work on Instagram
There is no concept of “repost” on Instagram, but with built-in tools you can share a post from your feed in “Stories” or “Stories” in which you are about. We told you how to repost on Instagram.
How analytics works on Instagram - Amplifer's guide
Using third-party applications, you can make “reposts” from feed to feed and any “Stories”, but in Instagram analytics there is no concept of “repost” - they simply are not counted and cannot be tracked.
As you know, you cannot repost in the web version of Instagram, and this function is not available in mobile programs. To reduce time and add the photo they like to their account, users simply take a screenshot of the post they like, then crop the photo if necessary, and upload it to their account.
If you want to use this method, we advise you to always indicate the author of the original post so that the support service does not block your page for violating the rules of the resource.
Also, thanks to the public Instagram API, third-party applications can introduce into their functionality the ability to fully repost other photos.
If you are an Android OS user, go to Google Play and download the Repost for Instagram utility.
Link: https://play.google.com/store/apps/details?id=com.redcactus.repost&hl=ru/
Working with the utility is very simple:
- After installation, log in by entering your username and password;
- Next, you will be taken to the news feed from the pages to which you have subscribed;
- Find the post you like and click on the “Options” in the upper right corner;
- In the drop-down list, click on “Copy Share URL” ;
Fig. 12 – copying a link to a record
- Next, you will be redirected to the tab for all your posts. They are stored in the program. To add it to your Insta profile, you need to click on the object.
Fig. 13 - adding a quote to your Instagram account
For IOS users, you can download a similar program from the link: https://itunes.apple.com/us/app/repost-for-instagram/id570315854?mt=8.
How to track reposts
Social networks display the number of reposts next to the publication. But manually collecting data on reposts is inconvenient - it’s better to use Amplifier, which tracks them itself. Keep in mind that analytics on social networks themselves can lie.
The amplifier summarizes reposts for all posts for the day and displays this directly in the content plan:
In the post card:
And the graph of overall activity in the “Analytics” section:
Ampliffer also finds the best publications; it also identifies them by reposts in the corresponding section:
But that's not all. Amplifier can do even more - it analyzes the sum of all activity (likes, reposts, comments, clicks) and reschedules the most successful posts. This is Autopilot.
The amplifier helps you save time on collecting statistics - reposts, likes, comments, traffic, conversions. See what else Amplifier analytics can do.
Connect Amplifier to track reposts, find successful posts and re-publish them on a schedule
Remember:
- Reposting is one of the main types of social activity on social networks. It shows how many people and pages shared the post with their friends and followers.
- The more reposts, the more coverage. Reposts contribute to the virality of content.
- There are reposts on VKontakte, Facebook and Twitter.
- There are no reposts on Instagram, but you can share posts from your feed in Stories and share Stories in which you were tagged.
- In Odnoklassniki, the role of repost and like is played by the “Cool!” button.
- The amplifier itself tracks reposts in the “Analytics” section, the post card and daily metrics directly in the content plan.
- The autopilot itself finds the most “viral” posts and re-proposes them to the plan.
To get started, download the Instagram reposting app.
The program will allow you to post photos of other users on your page with a link to the original source to avoid copyright problems. Most of these apps are free, but they may include the name of the program used in the repost. Step-by-step instructions for reposting on Instagram:
- Open the application, enter your Instagram account details, if you are afraid for their safety, read reviews and comments about the selected program in advance.
- Find the post you want to post on your feed (the program provides a search similar to the Instagram application).
- Once you select a photo, a Repost button will appear. The position and appearance of the button itself may vary depending on the specific application. Mostly it has the shape of a square with two arrows, the ends of which rest against each other.
- In the same way, you can create a nested hierarchy: repost on repost or repost.
