How to run advertising in communities through the VKontakte exchange?

Elvina Amirkhanova EXPERT

Editor of the portal Otzyvmarketing.ru. I have been working in the field of internet marketing since 2010.

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Article last updated: 06/15/2020

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VKontakte advertising exchanges help advertisers find thematic communities where they can post advertising materials and promote their products and services.

Such exchanges are convenient because from a large list of communities you can choose the most suitable ones by topic, price, placement conditions, number of subscribers and audience coverage.

Get up to 18% of your expenses on contextual and targeted advertising!

We recommend:

Click.ru – marketplace of advertising platforms:

• More than 2,000 advertising agencies and freelancers are already working with the service and receiving compensation.
• You can connect yourself in 1 day.
• Earn from the first ruble spent, without initial restrictions, without an entry barrier.
• Payments via WebMoney, to a card to an individual, reinvestment in advertising.
• You still have direct access to advertising accounts, a paradise for accounting for document flow and payments.

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Administrators of groups and public pages can only process incoming applications and receive money for advertising. So, we invite you to get acquainted with the best VKontakte advertising exchanges today.

VK Advertising Account

We will begin our selection of the best services for advertising on VK, of course, with the official exchange of this social network. The built-in advertising account allows you to fine-tune ad displays and target your advertising exclusively to the target audience using many parameters.

Let us immediately warn you that it is better to entrust setting up a VK advertising campaign to an experienced specialist, especially if you have not previously encountered promoting your goods and services using built-in social network tools. There are a lot of nuances to this type of RK setup, especially when it comes to targeting.

Unlike most third-party exchanges that offer advertising on VKontakte, the built-in account allows you to find the target audience not only in thematic communities. You can use different ad unit formats: in the left column under the menu or in the news feed of users who are your target audience.

Rice. 1. An example of placing an advertising block from another “successful freelancer” in the news feed of VK users.​

After launching an ad in VK, you will see detailed statistics on impressions, transitions, geography and geolocation down to a specific street, age, gender, education, profession, interests and many other parameters in your advertising account. You can even select those users who are members of competitor communities.

Advice: try to customize your advertising as precisely as possible, reducing the audience to a minimum. This way you will not only save on advertising costs, but will also ultimately receive more dividends from your target audience.

The built-in VK tool for advertisers is also good because you pay only for the result: either for every thousand impressions, or for a certain number of clicks on the ad. In this case, you set the price yourself, and the system only shows recommended rates. You can set budget limits, and the advertising campaign will stop automatically if this limit is reached.

Experiment with ad formats to get the most out of your ad campaign.

Rice. 2. Examples of different VK advertising formats that users will see in their news feed.

VKontakte advertising works like an auction. The lower the cost per impression or click you set, the slower your ads will appear, and the fewer potential customers will see them. We recommend setting a price 2-4 times lower than the recommended VC; usually this is enough for effective promotion. When advertising urgent events, the price can be raised a little.

To achieve maximum effect at minimal cost, always set up advertising according to the following scheme: choose the right target audience → divide it into subcategories to check the effectiveness of each → create a good ad with a catchy picture and text → analyze the results to identify the best advertising units.

To run an advertising campaign in your VK account, you can appoint third-party performers who can fully set up and conduct advertising campaigns without gaining access to your account. They won’t even be able to see the budget allocated for advertising, so there’s no need to worry about security.

Tip: To understand which ad is the most effective, use split tests, changing some elements in blocks, and see which ad gets the best clicks.

And don’t forget about such a useful feature as retargeting. If a user who visited your site did not order anything, next time you can show him another ad, for example, with a very favorable discount. All users who visited your website or community can be collected in a separate database and ads tailored specifically for them can be shown.

Rules for using the Advertising Network

The important point is that there is a connection between the “power” of displaying a given type of advertising and the number of advertising posts from the exchange and direct ones, and it is as follows:

This status is determined once a day, at 00:00, that’s what the official rules say.

That is, if you have not planned an advertising post in advance, and the network is working at 100%, you will not be able to take and post an advertising post on that day, neither from the exchange, nor direct. At least with an advertising tag, but if you post it without a tag, it could be fraught with punishment.

Exchange Subscribers.Pro

The VKontakte effective advertising exchange allows advertisers to independently set the price for each person who joins the group or goes to the site. They can attract live subscribers to their communities and rent out groups, receiving a stable profit for this.

There are 2 modes of advertising in groups: automatic and manual. In the first case, the service itself selects orders based on the topic, location and age characteristics of subscribers. The community administrator only manually configures the number of posts per day and the time of their publication. The manual posting mode differs in that the community administrator himself selects posts based on the desired topic and the time of their publication. Thus, profits increase on average by 18-30%, since experienced administrators select advertising better than an automated system and take into account the needs of the target audience.

Placement is carried out as follows: after registration, in the specially displayed field, enter the address of the VKontakte group or resource that you are going to promote. Using filters, you set targeted settings: region, age, gender.

Then you create several advertising posts, complementing them with visual images to attract the attention of users. In order not to waste time creating a record yourself, you can use ready-made templates provided by the service. Next, indicate the price per person or per click. The higher the cost, the more willingly public administrators will take on your order for advertising. The last stage is replenishing your balance. After this, expect an increase in activity for several days. In your personal account, you can view detailed statistics of publications, as every click is recorded.

Advantages of post exchanges over the official VK exchange

Now let's discuss the advantages of the above-mentioned exchanges, obvious and not so obvious.

Commission

Let's start with something simple: commission. The VKontakte market platform takes a piece of your deal and takes it into its huge pocket - from 5 to 10 percent. Users have learned to get around this and contact community administrators directly.

On VK post exchanges, the need for additional gestures disappears: if there is a commission, it is minimal, and most often the functionality is completely free.

Subjects

As we mentioned above, VK post exchanges offer to post both permitted content and prohibited content, at the discretion of the administrators and advertisers themselves. Thus, if you manage to reach an agreement with the admin, you can advertise Baba Nina’s amulets, dietary supplements and other gray-black products that the market platform would never miss.

Yes, you can get banned for this. But not you, but the community, so what's the difference?

Quality

The VKontakte market platform cannot guarantee the quality of the community and its audience. In turn, alternative VK post exchanges not only offer more different groups and publics to choose from, but also show statistics and exclude groups with “dogs” and other scams.

And once again we’ll make a reference to Blogun - only communities with 1000 uniques per day are included in the exchange. There is no need for verification and monitoring, just imagine how much time the VK post exchange saves on the scale of several advertising companies.

Exchange Sociate

Sociate is one of the most popular systems for automatically posting advertising materials on social networks. This service offers advertising on the three largest social networks at once. In addition to VKontakte, your advertising can also be broadcast on Odnoklassniki and Instagram. This increases the reach of the target audience and saves time on preparing advertising campaigns and selecting sites.

You don't need to communicate with administrators, arrange placements, or mess around with audience targeting. Simply select the groups you need using a convenient filter, selecting suitable topics, specifying the keywords of your advertising campaign, price range and other search parameters as desired, and then submit a request for placement.

Rice. 3. In Sociate, you can view the statistics of any site before submitting a request for placement.

After your applications are approved by community administrators, Sociate automatically tracks all posted posts and generates detailed reports online with screenshots of postings and graphs. Reports can be uploaded to a CSV table.

Money is debited from the advertiser’s account only after the system verifies that advertising has been placed in the selected communities and only after a specified period has passed, so you don’t have to worry about the security of your budget. In all VKontakte advertising exchanges, campaigns work according to the following scheme:

1. The advertiser replenishes the balance;
2. Creates an ad that does not violate the rules of the social network;
3. Selects sites for advertising;
4. Sends applications to selected communities;
5. Receives detailed reports with statistics of placed advertising posts.

Community administrators themselves set the cost of advertising, so prices can vary greatly even among statistically similar communities.

Tip: before posting, look at the current statistics of the selected site. Pay special attention to reach indicators and the number of views per day. These charts will help you track the dynamics in the group throughout the day and decide on the time of placement.

Always pay attention to the quality, frequency of content updates in communities and the activity of subscribers, so as not to waste your budget on “dead” groups.

The Sociate advertising exchange differs from many of its competitors in that it provides detailed reporting “live” immediately after the launch of an advertising campaign, which allows you to make the necessary adjustments in a timely manner to both current and new advertising units.

Detailed reports in the form of graphs and tables show the advertiser such indicators as CPC, CPM, engagement rate, clicks on external links and the socio-demographic portrait of users, as well as automatic screenshots of placed advertisements.

The application may be rejected automatically if the community admin does not have time to accept it before the specified time. This situation can be avoided by checking the box next to “Exclude “Sleepyhead”” when searching for sites.

Rice. 4. A convenient advanced filter of the Sociate service helps advertisers very quickly find suitable advertising platforms in VK.

To save time, creating large-scale advertising campaigns in Sociate can be entrusted to the service manager. Select sites in one of two ways: either find them using a filter and send proposals to administrators selectively, or create a task with a list of requirements for communities, and the administrators who are interested in it will respond to it themselves.

If for some reason you have not spent your advertising budget and want to withdraw the remaining funds, write to the service’s technical support and the money will be returned to you.

To increase security on the Sociate advertising exchange, we recommend enabling two-factor authentication using a mobile device; this can be done in the “Security” section.

The Sociate exchange has a small drawback: the service does not always correctly display clicks on links within VK and screenshots of closed communities are not displayed in reports.

Market platform VKontakte

At the end of 2021, the advertising exchange in VK was replaced by a completely new advertising system called the Market Platform. Despite the changes in the name and algorithm, many out of habit call it the official exchange of VKontakte posts.

The main goal of the innovation is to simplify the process of setting up and launching a promotional campaign. There will be no more long negotiations, disputes about publication time, missed applications and other problems associated with the human factor.

Instructions for advertisers

You can get to the advertising account through the “Advertising” button, which is located under the main menu.

If this is your first time visiting the office, you will see several information slides. Scroll to the “Advertising in Communities” slide and click the “Place Advertising” button.

Now that you are in your personal marketing account, you can create your first advertising entry.

To create and design a post, all the same tools are available as for a regular post. You can attach photos, videos and audios, documents, maps and products. If you have 150 rubles in your Market Platform account, then you can immediately send the created entry for moderation.

VKontakte has a number of requirements for the advertised product or service and the post itself. Be sure to read the rules before running a promotional campaign.

After your post is approved by the moderator, you will have access to a selection of posting sites. With the advent of the Market Platform, there is no longer a need to select communities in which the advertising entry will be placed.

Groups will be selected automatically based on filters specified by the user, such as:

• planned budget for the advertising campaign,
• subject,
• minimum daily group coverage,
• minimum number of community members,
• placement time range, etc.

At the moment, you cannot independently search and select communities in which advertising will be displayed, but you can exclude inappropriate groups from the list selected by the platform’s algorithm.

After setting all the parameters, all that remains is to confirm placement in the communities from the list. The post will automatically be published in the time range you selected. Group administrators will not be able to post at another time without your consent.

Instructions for community administrators

Now let’s look at the Market platform from the other side and figure out how the community owner can connect to it and start making money by selling advertising.

I’ll say right away that if you were connected to the old advertising exchange in VK, you will be transferred to the new platform automatically.

If you decide for the first time to try to monetize your group using internal VKontakte tools, then there will be only two requirements for your community:

• it must be older than one month;
• average monthly daily coverage of at least 20 thousand people.

To promote a VK group to such indicators, you need to know all the intricacies of promotion yourself or entrust the promotion to an experienced SMM manager.

If the “Monetization” tab appears in the settings menu of a public or group, it means you have fulfilled the requirements and can make money from your community. On the “Monetization” tab, select “Applications are accepted” in the drop-down list, and then indicate the cost of posting one post.

VK will tell you the price that advertisers are willing to pay. You can set the recommended price or set any other price, but not less than 100 rubles. The specified amount will be transferred for each publication. A 20% commission and taxes will be charged to the advertiser.

What's worth knowing:

• within one hour after publishing an advertising post, you will not be able to publish a single entry;
• you will not be able to remove an advertisement earlier than 24 hours after it appears in the community;
• You will receive payment for advertising only a day after its publication.

Exchange Plibber

Another quite popular service for advertising on VKontakte is Plibber. One of the most significant differences between Plibber and other exchanges is the ability to place advertisements not only in communities, but also in the accounts of popular social network users.

This service also has a convenient filter, which, in addition to setting standard parameters, allows you to exclude from the search admins of communities that do not respond to requests for a long time, or show a selection of only new groups and public VK pages.

Rice. 5. The Plibber exchange, like Sociate, also has a convenient filter where you can specify, in addition to everything else, the percentage of the mobile audience for displaying advertisements.

Selected sites in Plibber can be combined into convenient groups, and the intersection of audiences can be assessed in different communities. The service allows you to track conversions and user behavior. Plibber has very similar functionality to the Sociate exchange with some minor exceptions.

Among the shortcomings, it is worth noting the lack of a function for publishing reposts and not the most detailed statistics in the reports.

Choosing a site

How not to make a mistake in choosing a site if you have not yet figured out all the intricacies. There are some tips:

• The total number of subscribers in a community is not so important as its attendance. Please pay attention to this when viewing community statistics.
• Join the group and read the comments. This will help to better understand not only the activity of users, but also their cultural level.
• If you have a product or service for a narrow circle of people, then the public should have a narrow focus. As a rule, advertising there is more expensive, but more effective.
• Place your ad for a couple of days so that you can adjust it if there is a poor response. If everything is fine, then you can place it for a longer period.
• Follow the statistics. It is specially created for your convenience and to increase the effectiveness of your campaign.

Is it possible to get by?

Whether to use the VK exchange or not is up to you. Of course you can do without it. What then are the ways of advancement?

• Search for suitable public pages manually and personally negotiate with administrators. But this takes a long time and is not particularly effective.
• Contact the professionals. But this is expensive and they, in turn, will work through the exchange.
• Try to promote your own group and attract as many users as possible. Long and tiring, to say the least.
• Provide a very cool service or sell a very necessary product, for which people themselves will come to you. But does this happen?

Of course, you are an adult and can decide for yourself what is best for your business. But what is the pleasure of doing business if it takes up a lot of your personal time? And services such as the VK advertising exchange are created solely for your convenience, so you should not neglect them.

Exchange LabelUp.ru

The LabelUp service is designed for collaboration between brands and influencers. The former create projects and post them on the resource page, and the latter respond and complete the necessary task. The platform helps brands attract new consumers to their products through advertising with bloggers. Any influencer over 18 years of age who has more than 3,000 followers and more than 15 posts on their profile can advertise a product. For public pages, the minimum audience is 10,000 subscribers. In addition, to work, you need to transfer your profile to a “business account”, linking it to Facebook.

Offers from all brands are not published on the platform, as the platform strictly moderates what is allowed to be advertised. Advertising products must be interesting and understandable to the audience. The work is carried out either through the LabelUp application, or through your personal account in the service’s browser page.

After registering in the system, you must confirm your contact information. Then go to the “Accounts” section, where you need to add a social network account. Most often, the service is used for advertising on Instagram. After you have filled out your profile, it is sent for moderation, which lasts from 1 to 3 days. If everything is good, you can start collaborating with brands.

New advertising campaigns are available in the "Available Campaigns" and "My Campaigns" sections - the latter is intended for personal advertising. After the task has received the “In Progress” status, you send the content to the advertiser and wait for approval. Amendments may be made on their part. Having agreed on the publication time and approved the picture and text, you can upload a new post. Next, you need to attach a task report, which the advertiser will check within 1-5 days.

It is worth noting that it is prohibited to change comments on old advertising photos or pass them off as a new post. In addition, using a photo that has already been published in the feed and publishing it with a different caption is also prohibited.

The brand must have on its balance the amount that it intends to spend on an advertising campaign with the influencer - the platform will freeze this amount after confirmation of cooperation with the blogger. The influencer, in turn, can request payment to a bank card, QIWI wallet or legal entity account every Monday until 12:00. The money is credited to the account from 1 to 6 days from the date of the request.

How to connect RSVC

So, first you need to get on the advertising exchange. To do this, enter the daily reach you need to join and the “Monetization” section will appear automatically in your community menu.

In order to connect the advertising network itself, go to this section and click “connect”. You will be redirected to the SocialCebtrum website, where you will need to log in using your VKontakte account. Next, go to the “Advertising Network” section and click on the “Connect to RSVC” button next to your community.

The moderation of the group itself takes from 7 to 30 days, depending on your luck. If the community meets the requirements described above, the next day after successful moderation, RSVC will begin working in your group.

Exchange EPICSTARS.com

On this platform, advertisers can find influencers to promote their product and increase brand traffic on the social network, and bloggers have the opportunity to earn money by advertising. By working on the exchange, you can monetize services such as Youtube, Instagram, Facebook, VKontakte and the Telegram messenger. To be a blogger who advertises a product, it is enough to have at least 1000 subscribers on your blog. It is worth noting that there are over 2,500 advertisers on the site who are willing to pay for advertising their products.

To order advertising from the most suitable opinion leader, you need to add a task, indicating the type and format of advertising, as well as briefly indicating what exactly the blogger will need to do. You also need to top up your balance with the amount you allocate for the advertising campaign (the service will freeze this money to pay the blogger). After moderation in the “search for bloggers”, you can independently begin to search for people who will agree to advertise your product.

Bloggers start working on the exchange in the following way: after registration, they need to add an Internet platform and log in to it. When the “Site Information” field opens, you need to describe your blog in an interesting way - this way you will be able to attract the attention of more advertisers. We indicate the topic, prices of our work, restrictions on offers and the location of your stay, and click “Save”. Next, the blogger will receive offers from advertisers in the task feed.

There are several advertising formats on the exchange. A person can mention a product in a video, publish a post with a photo, create a promotional video, make a full review, organize a contest with a product giveaway, or insert native advertising into their post. On average, advertising with an influencer will cost about 1,000 rubles - for this amount you can order from 4 to 10 thousand views, depending on the popularity of the site. The service recommends collaborating with several bloggers at the same time to increase the effectiveness of your advertising campaign.

Cases of placing posts on exchanges

Here are successful cases and examples of purchasing posts with high profits. You may have heard that VKontakte arbitration is dead and the approval rate here is extremely low. This is partly true, but on the other hand there are a lot of cases where guys earned money without much effort.

2,000,000 rubles on 2 offers on VKontakte

The most successful case on VKontakte that we were able to find belongs to Denis Klimov, an arbitrator who came up with a scheme according to which offers with a gray tint are allowed through without bans.

The essence of the scheme is simple: a VKontakte group is created and designed as an online store, filled with minimal content. Attached is our offer and bomb creative with a link to the landing page. The link must first be shortened via vk.cc, otherwise your community will be quickly banned.

After preparation, Denis went to the VK post exchanges and collected advertisements, or rather, reposts of the pinned post. The result was 2,000,000 rubles from two offers (veneers and a weight loss belt) and a whole community for sale. Beauty!

Case: to drive schoolchildren from VK to watch an advertisement

The next case is about how to revive dead groups or use an insolvent audience for profit. No nonsense!

The webmaster had a VKontakte community with a population of schoolchildren and students. With such an audience you are unlikely to earn anything, so the decision was made to hook schooltrons on stickers - present a couple of free ones from the public domain, and for the rest send them to a third-party site with a bunch of Adsense advertising.

Yandex bans for this, but the webmaster doesn’t care - he simply transferred from VK to the site and easily received $80-200 a day. Stata:

What does VK post exchange have to do with it? And with them it was possible to modify the scheme: buy the cheapest possible posts in public pages about humor and school, receive a huge number of visitors to the site and advertising views, and rake in money!

40,000 rubles on neon masks on VKontakte

The performer of this case used the purchases and services that we recommended above: Sociate, the VK post exchange, and AdSpoiler, software for checking the quality of communities. The following creative was chosen:

Then the arbitrator selected cheap communities on the topic of entertainment and published several advertising posts. Here's what happened, remember, this is a 2021 case:

VK Publer advertising monitoring service

Publer is one of the most powerful services for working with advertising posts and teasers on VKontakte. This exchange is paid, only 10 requests are available in the trial version. However, you can pay for such functionality.

Rice. 6. In Publer you will find tools and audience settings for every taste.

Here are some of the useful tools of this “monster”:

• search by advertising posts: by text, links, redirects and other criteria;
• search for VK teasers, which takes into account the gender, age and geography of the target audience.
• search by communities even according to criteria that are hidden from prying eyes in the statistics of these publics;
• analysis of communities showing the most detailed information about them, including the dynamics of the number of subscribers, popular posts, activity over different time periods (from an hour to several months).

Business owners using the Publer service will be able to track how and where their competitors are advertising. Publer also allows you to monitor current trends, products and services that are in greatest demand. Publer's capabilities go far beyond the standard exchange and offer extensive tools for running advertising campaigns on VKontakte, Odnoklassniki, and Instagram.

Data is updated here online, and posts on all VK groups are updated within approximately 10 hours. This is enough for maximum coverage of advertising materials, since posts usually last 24 hours before being deleted from public pages.

How to withdraw money from the VKontakte advertising exchange

Money can be easily withdrawn, but you cannot do this directly from the social network to your card or e-wallet. All withdrawal operations are carried out through the SocialCentrum affiliate service. The commission for this service is minimal.

When the payment for the service has been made, you can choose any available and convenient method for withdrawing money. The site provides the following options for withdrawing money: wire transfer, WebMoney, Yandex.Money, Qiwi, ePayments eWallet and bank cards. Payment is made fairly quickly; in rare cases, this process takes up to several days.

You can use the exchange as a tool for making money with the help of your group, and also act as a customer who wants to buy an advertising post in any of the presented communities. Before you start working with the system, first read the rules in the corresponding section, and the tips contained in this article will briefly introduce you to working with the exchange.

Summary

There are not many good advertising exchanges in VK today, but those that exist definitely cope with their task. It is better to entrust setting up an advertising campaign to attract the target audience from VKontakte to an experienced specialist who can more accurately determine the target audience and save your time and money. As practice shows, newbie advertisers very often spend their budget inappropriately and at the same time do not achieve the desired conversion.

Without audience segmentation, split tests, retargeting settings and detailed analysis of advertising campaign statistics while it is still running, it will be very difficult for an inexperienced advertiser to achieve the desired results.

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Analytics services

Popsters

https://popsters.ru/app/start

Russian-language service for analyzing posts and pages on social networks.

Possibilities:

• Analysis and comparison of statistics of posts or pages in 10+ social networks.

• Analysis of the effectiveness of publications based on various metrics: number of likes, comments, reposts, ER (engagement rate).

• More than 20 statistical reports. For example, you can view statistics on the effectiveness of publications with different text volumes by day of the week.

• Data can be analyzed on a page-by-page basis or batch downloaded to view all data.
• uploading reports in different formats: XLSX, PDF, PNG, JPG, CSV, PPTX.

In Popsters, you can analyze not only your pages or communities, but also any other pages (for example, competitor pages).

Price

The service has two main tariffs: personal and corporate. In personal you get an account for one user and one social network. Cost: 399 rubles per month (if you pay for the quarter or year it will be cheaper).

In the corporate tariff you can choose:

• social networks (from 1 to 11)
• number of months;
• number of users. The minimum number of users in the corporate tariff is 2.

A monthly package for two users and with the ability to use analytics in four social networks (VKontakte, Facebook, Instagram, Telegram) will cost 2,777 rubles.

The service also has a 7-day trial version: you can analyze up to 10 pages in one social network, as well as upload reports to XLSX.

Media-VK

https://media-vk.ru/

A simple online service for analyzing the VKontakte audience.

Possibilities

In the reports, the service shows a kind of collective image of a typical representative of the community audience (portrait of the target audience):

Shows the distribution of community members by gender, age, city and marital status.

There is also data on distribution by activity:

Additionally, the service shows the top of other communities that contain users from the analyzed community. Plus, audience intersection data is available:

Community members can be uploaded to XLSX or CSV (the file will contain user id, first and last name, gender, city and other data).

Where the service is useful:

• when preparing targeted advertising campaigns, analyze your audience to better understand who to target, where to place and how to design ads
• when optimizing existing campaigns
• when creating a content plan for your community - find out what else your subscribers are interested in and use this information when preparing content
• when analyzing the target audience for any project - analyze competitors’ communities, see what subscribers are interested in.

Price

With the service, you pay for each community scan. The cost of scanning depends on the number of community members that the service will analyze. The cheapest option, up to 500 participants in the report - 45.5 rubles.

Maximum (up to 60 thousand people in the report) - 5,460 rubles.

The service can be tested for free. When registering, 10 rubles are credited to your account, you can also get up to 100 rubles for simple actions (subscribe to the service page on VKontakte and Facebook, make a repost).

Antidogs

https://memedia.ru/spec/antidogs.php

A free service for searching for blocked members in VKontakte communities.

Specify the link to the VKontakte group, click “Scan” and receive a report on the number of “dogs” (blocked users) among subscribers.

The service also has a browser extension for Google Chrome.

Price

The service is free. There is a paid service: cleaning communities from inactive and blocked members. Cost: one-time payment of 299 rubles, after which the service can be used an unlimited number of times.

Alternatives

There are other alternatives - unofficial exchanges. With their help, it is also quite possible to sell or buy advertising. As a rule, there is no risk of falling for scammers who will act as described above. I will list a list of such services, focusing both on the owners of sites (although everything is simple for them, connect - place ads and receive payments), and on those who still want to earn initial capital for the development of their public:

● Sociate - a huge database, with more than 85 thousand communities in its arsenal, from large to small, on almost any topic. The benefits for community owners are clear. Huge opportunities also open up for task performers.

You can like, repost, write comments and perform dozens of different jobs that do not require any qualifications. Among pay-per-result social marketing services, Sociate is the leader.

● Plibber is a full service agency. The advertiser specifies what they want to advertise, communicates their goals and expectations, and Plibber works. It would be more accurate to say that a whole team of remote employees is working on promotion, to which anyone can join. The only requirement is to have a VK account.

By the way, this exchange is focused not only on VK; recently, many tasks appear on Facebook and Instagram, so you should acquire the appropriate accounts before registering and calculating how much money you can earn.

● BidFox is a service that is very popular among arbitrage traders. Don't know who they are? They buy advertising in one place and sell it in another, or rather, redirect it to an affiliate program offer. If you successfully set up and achieve at least 10 percent profit, then, having spent hundreds of thousands of rubles, you can earn 10-20 thousand, or even more, in just a day. BidFox positions itself as an automatic advertising placement service.

● Webartex - helps place text, graphic and video advertising on the Internet. On the main page they immediately offer to earn money. Essentially, it is an exchange that connects advertisers and site owners.

This is the truth of life, I want to note: those who buy advertising earn the most. Fewer are those who sell it. And even fewer are those who work the hardest, that is, complete tasks. Therefore, it is very important to create your own assets - blogs, Instagram accounts, YouTube channels, etc.

Post Schedulers

SMMBox

https://smmbox.com/

Online service for delayed posting and analytics. This is a tool for those who actively use social networks, develop their own communities or manage client communities.

Possibilities:

• Posting in 8 social networks (VKontakte, Instagram, Odnoklassniki, Facebook, Twitter, Telegram, Pinterest, Tumblr)
• Content search (search for the best posts in your topic that you can copy, edit and adapt to your needs). The main feature of the function: you can find a post on any social network, for example, in Odnoklassniki, and copy it to your VKontakte group.

• Posting to several social networks or groups at the same time and adapting content for each platform

• Deferred posting and publication scheduling
• Group analytics
• Auto-deletion of posts - for example, you can set up auto-deletion of a post with information about a competition or temporary promotion
• Watermarks on photos
• Link shortener and many other features.

Price

The minimum tariff in SMMBox is 399 rubles per month. For this price you get the opportunity to add 1 account to the service for each social network and connect up to 5 groups.

There is also a 14-day trial period.

NovaPress Publisher

https://novapress.com/

Another service for scheduling posts and delayed publication.

Possibilities:

• Publication in 8 social networks (VKontakte, Facebook, Telegram, Instagram, Twitter, Odnoklassniki, LinkedIn, LiveJournal)

• Delayed publication of posts according to schedule

• Import publications from your website (using RSS feed)

• Import videos from video hosting sites YouTube, RuTube, Vimeo, Dailymotion
• Automatically adding UTM tags to links to track traffic from social networks
• Adding watermarks to photos.

Price

The minimum tariff per user is 125 rubles per month. You can add one page or group, if you need several groups - for each subsequent one you will have to pay an additional 125 rubles.

There is a free 10-day period.