Updated - January 9, 2021 at 15:44
Maintaining a VKontakte group is a rather complicated process, and if done incorrectly, you can ruin the whole job.
In this article I will tell you about important tips and some secrets of running a community in 2021.
Previous years have brought many changes to the social network: community messages, products in the group, widgets, a unique opportunity to promote group entries have appeared, the rules for conducting competitions have become more stringent, and the number of community blockings has increased for various reasons.
All this significantly affects the running of the community. And today a huge effort should be made so that the group reaches the TOP and begins to generate profit/sales.
How to lead a VKontakte group in 2021: secrets and tips
You can always find current promotion methods in the article: how to promote a VKontakte group .
And now I will tell you about some aspects of competent group management:
1. If you plan to run a commercial community (company representative office, store selling something), then it is recommended to create a VKontakte group rather than a public page (public).
This is due to the fact that public pages are suitable for entertainment content, and groups are suitable for promoting goods/services, etc. A bonus is the opportunity to invite friends to the VKontakte group, and this is one of the effective methods of promotion. This function is not available in public pages.
2. The name of the VKontakte group should clearly reflect the content that is published in it.
In the title and description, provide brief and at the same time succinct information about the activities of the community (you can pin the post in the group). Don't forget to add a couple of keywords so that users will find the group in search.
3. Create a unique group design that will attract the attention of visitors and potential subscribers.
Start by creating an avatar for the VKontakte group and then make a beautiful, convenient menu. I also recommend creating a dynamic cover in the VK group or a live cover.
4. If the community is a representative of a company or store, then you must add the address and hours of work in the VK group.
5. Don't forget to add the main community button in VK, which will lead to the website or menu.
The button is very eye-catching in a mobile application.
6. Create a menu in a group on VK in a few minutes.
You can add up to 7 internal links to articles, sections, and applications. It is also possible to customize menu items.
WHITE PROMOTION METHODS
Now let's look at the methods that you can and should resort to. Choose the ones that suit you and act.
- Prepare your content. To get started, write a plan of 30-100 topics for articles. And then start writing the text itself. Posts should be posted 1-2 times a day, but a minimum of 3 times a week. Let's not only provide informational content. Dilute it with entertaining and selling articles.
- Have pranks. Win a free participation in the course for reposting an advertisement. This way, more people will see it.
- Exchange followers with a group similar to you, but not with a direct competitor. Make a guest post and place it with a partner.
- Comment on competitors. Write your opinion in the comments on the topic of the article and join the discussion. If you try, you can demonstrate your expertise and attract a live audience to your page.
- Organize a master class or an entire marathon without paying for participation. Those. give some of your content for free. After the event, do not forget to invite for further training.
- Start targeting. You can set up advertising yourself. You just need to figure this out a little. Or order it to specialists, they will do it faster and may exceed your expectations.
Promotion on social networks is carried out by SMM specialists. They know how to promote services in contact much more effectively. Therefore, if you want to do everything quickly, then hire him to join your team.
How to lead a group on VK
7. Entries should not be cumbersome and must include images.
Naturally, entries must be unique; it is not recommended to borrow posts from other thematic communities - the group may be blocked. If you wish, you can add hashtags to posts - this may affect the popularity of posts.
Bonus: for unique and interesting posts you can get a Prometheus tag in VK, which is issued for a week (the coverage of posts with the tag increases 5 times).
8. Don’t forget to write “longread” articles that appeared at the beginning of 2021.
The VK article editor is a very useful tool that can significantly increase the coverage of such posts. High-quality, voluminous articles are in great demand - verified.
Recipe for quickly promoting a VKontakte community (public) up to 100,000
Everything will depend on how you work here.
At this point you have: • A niche has been chosen • A community has been formed • The first posts have been uploaded • A budget has been allocated for the development of the site
There is a legend that people are very reluctant to join small communities, and you need to gain at least 1000 subscribers by some means (how?) before the normal promotion of the VK community. This is only partly true. It’s worth inviting a dozen friends so that it’s not completely empty, but the first advertising releases will quickly fill up the missing first asset.
As a result, you will sacrifice an extra thousand rubles, which is not a big problem when you are growing a hundred thousandth plant. The main enemy of the VKontakte media buyer is pettiness.
The main friend of VKontakte community promotion – Adspoiler
Normal buyers receive all the information to promote communities through the service - Adspoiler It costs money, moreover, we need a premium tariff or nothing will work out.
What is valuable in the Adspoiler premium plan?
— We can see how our advertising went at the cost of a subscriber — We see competitors’ placements, where they didn’t work, where they did — Places where there are no competitors yet, but can be placed — We catch the most effective creatives by niche
Algorithm for working in Adspoiler
Detailed instructions are in your personal account Take a free trial, try it, it’s useful.
Basic actions: - Cling to the top ten public pages of competitors, look at the last month of their advertising outputs and the results from it. — We find sites where the price of a subscriber is cheaper from indirect competitors — See which creatives are hitting the audience right now — based on the data, plan your own outlets — Analyze how and where it hit you
Check out the cost of an adult subscriber in my purchase. This is thanks to Adspoiler.
Do you know how procurement was conducted before? Excel table with a planning meeting for each post and measurement of intersections using a separate application based on the results of each advertising release. Fuck it, I don’t know how we survived.
Now for 1500 rub. you can receive such valuable information per month that I envy you. You either do the right thing by using Adspoiler, or you waste your budget and sit with a dead community.
Where do creative posts come from?
Either you do it yourself or use the services of designers. You can steal some advertising content from not-so-smart competitors, but I don’t recommend building your work around it.
We protect created creatives, they are stolen
Place watermarks on all graphics, GIFs and videos, or in a few days you will see competitors’ outputs with your successful creative. They also sit in Adspoiler and see everything. And sometimes their budgets are higher than yours.
Once, I made this mistake by distributing advertising outputs over a month; after a week, all my top creatives were burned by competitors who simply took them into circulation. The audience, naturally, quickly got used to them and the response dropped. If the creative is FIRED with the best indicators, quickly spend the budget on it.
We buy advertising on the market platform
General rules
• do not reinvent the wheel in creating advertising posts. Use what your competitors are doing right now. It could be ANYTHING! • use Adspoiler for analysis. Without it, you are a blind kitten. • the relevance of the data decreases every day, logged in a week ago, won’t log in now, improve your creatives
Purchasing rules
• Choose publics from 5,000 coverage per post and from 50,000 daily coverage • The more you buy with a coverage of 5,000 at the minimum cost, the better. • Follow only the performance indicators, do not look at the number of subscribers • The market platform selects supposedly effective sites for the budget, but you don’t need to believe it, believe the Adspoiler • Make wider selections of dates, publics popular with advertisers are bought out a week in advance. • Make the first purchase for 10% of the budget, analyze the result • If you find an effective creative - purchase in full.
We are launching official monetization
Advertising has begun, activity has begun, you need to quickly start earning money by promoting the community. First, read the rules of VKontakte.
To join the VKontakte advertising network (RSVK) you need to get 500,000 monthly coverage on the public, you don’t need to wait a month for this.
We count
1 post with 10,000 reach costs about 500 rubles. That is, to get a dry 500,000 reach on an empty public page, you need to spend about 50,000 rubles on promoting the VKontakte community.
Official monetization is fully automatic, you control only the price of your post and the proportion of how many direct advertising outlets you will have and how many from the Russian Social Insurance Fund (these are impressions from targeted advertising).
Well, then, we reinvest in promotion, withdraw money, and live life to the fullest. Now you know how quickly you can actually promote a public VKontakte account. That's it, there are no secrets. Only the subtleties of manual work, analysis and an eye trained with millions of budgets.
Write any unclear points in the comments
Maintaining a community on VK
9. Be sure to use delayed posting in a group on VK - this will save a lot of time.
Stretch the publication of posts throughout the day with a timer for 15-20 minutes after the hour. This is due to the fact that 90% of communities publish posts every hour (14:00, 15:00, 16:00) and the news feed of subscribers is completely cluttered during these hours.
Therefore, set the timer for 15-20 minutes (14:15, 15:20) after an hour and then subscribers will definitely notice your posts and your reach will increase.
In addition, we calculated the best time for posting on VK.
10. Set up a connection between yourself and group visitors.
The best way is to connect messages from the VKontakte community. This way, visitors will be able to ask you any question and receive an answer on behalf of the community.
11. Install a Spycat widget for a VK group that will attract the attention of visitors.
The widget is displayed under the main group information and contains calls to action.
12. Connect products in the VKontakte group, if any.
A very useful feature for commercial communities that are created to sell goods/services on social media. networks.
13. Sending messages in a VKontakte group is a great way to establish communication with subscribers.
Send important news to those who have signed up for your newsletter.
Features of VKontakte advertising
VKontakte is the most popular social network in Russia, the number of users reaches 462 million. For this reason, almost any product can be promoted here. Most of the audience belongs to the age category from 18 to 34 years. A quarter of the entire base are minors. There are also people over 45 years old, but they are not very active.
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A special feature of the VKontakte network is a large number of publications. Due to the fact that the feed is updated very quickly, you should post materials more often, otherwise they simply will not be noticed. There is no peak of activity here; thanks to the new news filtering algorithm, users can see information that matches their interests at any time.
Results
Now you know how to promote a VKontakte page in Yandex and how to promote it in other browsers using special services or programs. In addition, to obtain results, you cannot avoid using stationary methods of promotion, as well as paid methods that can provide faster results. The greatest effect can be achieved if you combine a free promotion method with paid methods. In this case, you need to start with the first option, and then use promotion methods for money. And most importantly, be careful at the initial stage. Take your time when designing a page or group, because even a small mistake leads to consequences in the form of a decrease or lack of effect.
Use different content options based on VK
VKontakte has many formats that have already become part of the social network interface. For example, podcasts - the social network has long turned into a platform with exclusive podcasts, and you can support this trend. This kind of unique content will attract target audience to your community.
Those who provide services or sell goods should create a store based on VK and sell goods directly through the social network. For many users, this will be the most convenient option for purchasing something from you.
For more frequent communication and contact with the audience, you can use built-in stories.
Experiment and use as many formats available in VK as possible. Use all the technical means to make your group diverse, attractive and therefore more attractive to people.
Collecting ideas for new types of materials
As you fill the page, at some point you will run out of ideas. We’ll have to think about “what else to write, and what else to publish?” And it’s good when it’s a personal blog - it’s easy to fill it with any nonsense if the audience loves you, follows your life, etc. But for large brands and businesses this is more difficult.
We'll have to look for creative solutions. Involve colleagues for brainstorming, analyze public preferences, follow online trends. Rewrite popular materials, attracting your products/site/service/brand to them.
A direct competitor (not just any, but a successful one) can serve as a good source of inspiration. Steal ideas for articles without a twinge of conscience, but present them in your own way. You need uniqueness and a feature so that people like your material more. Otherwise, there is a risk of ending up on the list of undesirables even among your fans.
