How to create a community in contact: instructions from A to Yu

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information and learn about what needs to be done for the group to prosper . All the tips will be practical , and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, only a few units in this variety are profitable I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky (and what does fall usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself what exactly you want to do ? That is, decide on the topic of your community. I offer you several options from which you can choose the one that seems most attractive to you:

earnings from advertising and affiliate programs (in this case, the topic is absolutely not important);
maintaining a personal blog;
creating a resource dedicated to your hobby (it could be finance, music, dancing or something else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

First of all, go to contact ;
Register or use an existing personal account;
Click on " Groups ". If there is no such tab, go to “ Settings ” - “ Customize the display of items ”. In the menu that appears, opposite the “ Groups ” item, put a checkmark and save the changes;
In the “ Groups ” section you will find 2 tabs: the first will display the communities and publics to which you are subscribed, and the second will display those to which you have access rights (if you are not an admin or moderator in any group, then the tab will be empty);
In this tab we are interested in the button “Create a community»;
Click on this button and in the window that appears, fill in the items “ Name ” - here we indicate the name of the community and “ Keywords of your niche ” - the name of your brand and the like. To make it clearer, I suggest you familiarize yourself with the example of my community.
Now you need to choose type of your resource.

We are not interested in the “ Event ” option, since it has little functionality and does not last long. Among the proposed options, we need the “ Public page ” item. It has several restrictions, and therefore for those who are interested in how to make money in contacts and promote their own brand, creating a group is suitable.

Creating a VK community - step-by-step instructions

An important recommendation is that it is advisable to create it from a separate page and from a separate phone number, so that neither the page nor the phone number appears anywhere before. This is done for safety. When the public becomes large, attackers may want to steal it by dishonest means, and to do this they will need to take over the page of the public’s creator. For small and narrowly focused communities, this is not very relevant; you can also create them from personal pages.

To create a public page on VK, go to the VKontakte website and go to the “communities” tab, click the “create community” button

If you decide to create a group, then click “interest group”, if it’s public, then “thematic community”

Next, write a name, select a topic and click “create community.”

Think very carefully about the name of the public and its topic. In the future, if you suddenly decide to suddenly change the topic of the community, then VKontakte may simply block your public page. For example, if you created a thematic public on music, promoted it, and then decided that you should have created a public with films, then you will be blocked for this. In this case, it is better to create a new public. So think carefully about the topic and name of the community.

That's it, we created a community. If you suddenly decide that you didn’t need a public page, but a group, or vice versa, then there is a “transfer to group” button. Click and change the community type.

How to transfer a public page to a group

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to setting . To do this you need to do the following:

We have already written down the name
In the “ Community Description ” section, you need to talk about the scope of your activities; you need to write a short and memorable phrase that will allow visitors to find you as quickly as possible. In my case, this phrase became “https://vk.com/guideinvestor ” .
In the “ Community Topics ”, select the one that is closest to your area of activity. I have a blog about investments and that’s why I chose the topic “ Finance ”.
In the “ Website ” section you need to provide a link to your existing website or another community that is dedicated to this topic. If there are none, leave the field empty and go down further.
In the “ Comment Filter ”, check the appropriate boxes. For example, I activated the “ Enable obscene language filter ” option because I don’t want to see rednecks and haters in my community.
IN "Location» just enter your location if you see such a need.
Read also: 4 free and 1 paid way to get votes on VK in %%current_year%
the “ Room in Snapster ” item and did not look into it, because I find this function unimportant. Maybe I'm wrong? Then please write in the comments what this function affects.
In Community Messages , turn on or off the feature that allows admins and group editors to reply to private messages from users on behalf of your community.
In the “ Wall ” item, select the “ Limited ” option and thereby protect yourself from spam and unnecessary junk in your posts.
“ Photos, videos, audio recordings, documents, materials ” should be limited and only administrators and editors of your group can add them.
“ Group Type ” to “ open ” if you are interested in attracting a large number of subscribers. If you decide to post insider information or very expensive materials in the group that you do not want to release to the masses, then the “ closed ” type is suitable for you.
Products feature when you have products to sell. When editing a group, enable this item. Select the country, region, contact for communication. Click “ Save ”.
If necessary, you can enter some important information or quote into the “ Group Status In this field you can write whatever you consider necessary and important.

Promote VK pages and publics using Brobot

What might be the Rules for VKontakte groups?

Let's present several typical examples of rules that can be directly used in a group.

Example No. 1

An example of rules for a VK community aimed at a wide audience. In our group it is strictly prohibited:

Insult other participants and moderators.
Use obscene words and expressions.
Place advertisements, links to other communities (except for the “Advertising” section).
Incite interreligious or interethnic hatred.
Use links to other resources in discussion titles.
Start posts or discussions with words expressing strong emotions (Help! Help!!! Question! Save!).
Post erotic and pornographic materials.

We recommend: How to write to VK technical support

Dear participants, be polite and respectful to each other! All posts and comments that do not comply with the rules will be deleted, and their authors will be sent to the Black List!

Have a nice chat!

Example No. 2

Here is another example of rules for groups that will be useful for novice SMM masters.

Dear participants, we ask you:

Capitalize messages using spaces and punctuation.
Observe letter case and Cyrillic alphabet. Messages in capslock and Latin letters will be deleted.
Post messages to relevant topics. For questions about beauty there is a section “Beauty”, for jokes - “Anecdotes”, etc.
Monitor the development of your topics.
Do not duplicate topics. Before creating a new one, make sure that there is no similar topic in our group yet.

We will delete your topic if it makes no sense, does not resonate with other participants, duplicates other topics, contains a large number of spelling errors, pornography or calls for violence!

Example No. 3

Here's another example of rules that would be appropriate in a male-dominated community:

If you do not agree with the local admin, there is always a way out. It is located directly under our avatar and is called “Leave the group”.
We are not satisfied with the rules, the manner of communication, the topics or individuals in the group - we go to the Exit again.
If finding an Exit is difficult for you for some reason, we will help you with the “Emergency” button!
Violated the Group Rules - in an emergency!
You - a cowardly troll or a bully troll - are in an emergency!
You are a rude person - definitely in an emergency!
If you prefer to communicate using a hairdryer or a mat, you will be in an emergency forever!
The list is constantly growing...

And remember! The moderator is evil, but fair!

Attention! These Rules look quite expressive, but they will become the highlight of the male community, where participants prefer to communicate “without cuts.”

Decor

Since you and I are interested in how to make money in contact on groups, we need to make sure that our community has a sufficient number of participants . on the quality of the group’s design , and therefore I suggest moving on to this activity:

Upload a photo (avatar) to your community . Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
Upload links leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest News ”. Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
In chapter "Discussions» add new topics that will be useful to your readers.
Read also: Public on social networks - what is it, how to create it and what is the difference between it and a group
Add videos to your project . It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
When promoting a VKontakte group yourself step by step, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained . Upload high-quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
In the " Documents " section you can download useful instructions and manuals . Owners of online stores can keep price lists or lists of services provided in this section, for example.
Don't forget about regular interactions with your subscribers . Conduct surveys several times a week and encourage people to express their opinions in the comments. promotions and competitions when expanding the audience of a group . They can be carried out once a month, for example.
For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description . Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have an adequate price , which must also be indicated. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
Create a convenient menu , simplify navigation. To make a banner and wiki menu in the community, I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
In order for clients to trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave their feedback about your work . To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers .

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Rules for agents

This category includes any third party between the escort and the client. Agent, scout, operator, etc...

FREE ADD-ON FOR AGENTS

To add a post to the group, you need to add 3 members (ADD THREE, EACH PUBLICATION). These must be people from the topic (managers, models). In this case, the last time online should be no later than within the last month.

Follow the link for step-by-step instructions on how to correctly add participants to a group by pressing two buttons.

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

“ Information ”, where you can edit the description, name and other fields at any time;
" Members ", which contains a complete list of all subscribers to the group;
" Leaders ". Here you can add new or change the access rights of existing community administrators and editors;
“ Black List ” is a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
«Links»;
" Community Statistics ". This category is one of the most important and contains data on:

Group attendance – the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
Reaching the audience who views your community’s posts in the “My News” section and data about your subscribers;
Activities - actions of subscribers, reposts of your posts and reactions of other social network users to this data.

General principles for writing rules for VK groups

The style of writing the rules must correspond to the style of the community itself. It is better if a greeting is placed at the beginning for all visitors, which is designed to make a first impression not only about the public, but also about the administrators working in it. Next, you should succinctly and clearly describe all the norms of behavior in the community, defining actions that entail sanctions from moderators. And in the end, so as not to scare away potential participants with your own severity, you can wish them pleasant and productive communication.

Attention! Rules can consist of one or several blocks, when communication rules are prescribed for each user group. In addition, blocks can have the format “The Participant is obliged...”, “The Participant has the right...”. It is also allowed to write Rules for each section of the group: “Photo Section Rules”, “Video Section Rules”, “Posting Rules”, etc.

Results

Now that you know everything about how a VKontakte group is created, you safely start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there , be open to experiments and see you soon!

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