Group, public page or VKontakte event: which is better?

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VKontakte communities are groups of people united by interests.

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You can share news, information, listen to music, and conduct surveys.

This is a kind of creative (or not so creative) circle online. Despite the apparent frivolity and simplicity, this is an effective marketing tool. With its help, they organize not only communication between participants, but also business promotion. Just think how many opportunities this site provides. Now it is visited by more than 97 million people a day.

All these users not only read, watch videos, but also buy. This is an excellent sales channel for many companies. And one of the ways to find clients there is by using social network platforms.

How do communities on VK differ from each other?

There are three types of communities. To start one of them, go to the “Groups” menu section and click “Create”. A window like this will appear in front of you.

As for the topic, you can choose one of two: for a person, an organization, a store, or a blog of interest. After which, the system offers to choose a focus: beauty, cooking, travel, etc. Let's tell you in more detail about each of the three formats of doing business on VKontakte.

Public page

Materials posted on it can be seen by all Internet users, even if they are not registered on this social network. Most often, brands, online magazines, news resources, and services are promoted through public pages. They are suitable for making money from advertising and affiliate programs. They have features that do not allow the audience to be more active in creating the site, but they help attract traffic.

Advantages and disadvantages of such a community:

• It will be reflected in the profile of each of your subscribers. True, in order to always be in the field of view, you need to generate only interesting content. Then you will be in the top five. This increases your reach.
• All discussions, videos and photo albums are on the right, below. This is rather a minus if you are promoting a product.
• Only you have the right to leave posts on the wall. Participants will be able to comment on them (the option is disabled) or offer their notes with a special button.
• The description of the VKontakte community is located at the top of it. There is also pinned text with important materials (for example, your contacts, links, current article).
• It is easier to promote it, since people are more willing to subscribe to public pages. They are more likely to catch the eye of visitors and, provided there are interesting posts, a subscription is inevitable.
• You cannot delete users.

Sections that are available for customization in the public. They will be reflected on the right, below.

Group

A universal format that contains many functions. This business advertising channel is suitable for selling products and services, as well as associations of interests. It is possible to create an online store by connecting “Products”.

Community advantages and disadvantages:

• People can participate in content creation (the option is disabled). This is important if your promotion is related to the activity of your target audience. The audience has access to add photos, notes and videos. This is a plus and a minus at the same time, since you will have to delete spam often.
• Groups are open, closed and private. The first option is available to all network visitors. In the second, you need to submit an application and wait for the administrator’s approval. The third time you send invitations yourself.
• There is an opportunity to offer to join the community. For this purpose there is a button “Invite friends”.
• There are many information blocks, all of them are located at the top and the participant can easily find them.
• If you create topics with the most frequently asked questions in the “Discussion” block, people will receive an answer, even if you are not working at that moment.
• You can delete users.

Summarize. It is generally easier to promote a public page. It is seen more often by visitors, since it is on the main page of each subscriber. They sign up for it voluntarily, without motivation on your part. This format is the best option for organizing a channel with texts, beautiful photos, promotions, polls, and news. It is more difficult to implement an assortment in them. Although you can also upload photos and connect “Products” to them.

The good thing about the group is that it has more functionality. It is more convenient as a platform for direct sales and bringing people together according to some principle. For example, professionally. With promotion, everything is not so simple. In order for people to know about the community, you need to send out invitations yourself or ask your contacts about it. It is very difficult to find. To do this, you need to scroll through all the user’s personal information and only then get to the section. Unless, of course, it is hidden by privacy settings.

Events

The essence is to cover various kinds of events and notify participants about them. The functionality is very similar to other formats, but with some differences. The community has an organizer: an account, group or public. Also, the start and end times are always present. After joining, the visitor has three answer options: I’ll definitely go, Maybe, and I can’t. He has access to the “Invite Friends” button.

Advantages:

• News and alerts contain reminders about upcoming performances/concerts.
• It is possible to invite up to 5,000 people every 12 hours.
• It is not necessary to create a new event; it is enough to reschedule its dates.

In addition to all of the above, there are pages that are also promoted, but as part of the development of a personal brand. When it comes to the recognition of a person, not a company.

What VKontakte promotion does for business

According to Mediascope, the monthly reach of VK in Russia is almost 41 million people, and the average user spends more than half an hour a day on the social network. 70% of the audience have average or above average income.

The social network is constantly evolving - you can create a full-fledged online store in it, create content in different formats and launch advertising campaigns even without knowledge of special advertising tools.

So if your business is tasked with accessing social networks or simply choosing one convenient platform to be present, VKontakte will be an excellent choice.

VKontakte community materials

After you have created a public or group, the crucial moment of filling it comes. As we have already said, both of these formats are suitable for filling with text and graphic content. The only difference is the location of the videos and photos. You can connect them in the settings. To do this you need to follow three steps. Go to the menu as in the screenshot by clicking the three dots next to “You are subscribed” or “You are a member” and select “Manage”. Then open “Sections” and check the boxes where necessary. Don't forget to highlight whether the entries will be restricted or open. It depends on whether people will be able to add something of their own or not. After that, go back and download the materials.

What to write in the description of a VK community

This is a required part of a public page or group. It should be short, clear and meaningful for your target audience. The person who came to you wants to either understand where he ended up, or get important information for him, if he is already your client/subscriber. It's best to combine both options. You can’t leave the text solid; create paragraphs and use graphic elements. Add a call to subscribe at the end.

Ideas for describing a community:

• Advantages of your company.
• Contents of the group. Tell the visitor what he will find here. Leave links to the main articles.
• Contact information, in what cases and how to contact you.
• A short story about you and your activities (field, work experience, achievements).
• Offering discounts, free services, promotions, competitions.

Menu

It helps participants immediately get to the desired topic, rather than searching for it in all sections. For example, if you are selling something, let it have four points: assortment, prices, conditions, contacts. First you need to create a background for buttons in graphic editors. This can be done independently or using a special service. For example, flaticon.com. Then, using the instructions from vk.com/wiki, layout the elements.

Mistakes of business promotion on VKontakte

To promote a VKontakte group, you need catchy texts, good visuals and a quick response to comments. I'll tell you why this is important.

No public manager

Social networks involve interaction “here and now”. According to statistics, 18% of users expect an immediate response, 28% within an hour, and another 37% within a day. In addition, a community with many unanswered comments is not trustworthy - if you do not respond here, then where is the guarantee of timely support through the site? In addition, activity in the comments is a good sign for the social network that your posts are interesting. But if you don’t support this activity in any way, it will most likely fade away on its own.

But in the comments there are not only questions. There are bad reviews, including fake ones, spam, fraud, advertising of competitors, insults of other participants. All this must be worked out: delete, respond, block.

To respond on time, you need a special person - a public manager. He will communicate with users: answer questions and maintain a dialogue, laugh them off and work off negativity, filter out “forbidden” content. Often this function is assigned to an SMM manager, but as the community grows, one person is no longer enough.

Boring visual

There are still people who try to fill the visuals with images from photo stocks, often free ones. This doesn't work well. Normal pictures have already been used many times somewhere and cause a feeling of being secondary and deceitful. And the rest of the content is so-so: licked photos, people with unnatural emotions, simulated scenes.

Typical stock content. The character second from the right is especially happy

Live photography is a million times better than any stock photo when promoting on social networks. Grab your smartphone, learn some basic photography techniques, download any editing app - you're done, you're amazing! Film your work: production or office, clients, store, development of a new product. Take photographs of what is happening around you that reflects your vision of the world. A real picture will inspire confidence and tell you much more about you than stock content.

Incorrect headers

Any text on VKontakte should have a catchy and capacious beginning. It’s good if from this beginning it’s immediately clear what we’re talking about. For example, I won’t open this post, because there is some incomprehensible topic about a digital penguin who for some reason is looking at my photos.

A post with an unclear beginning and message

But I’ll open this one, because it’s clear what it’s going to be about, but the intrigue still remains.

Post with good description

Of course, this is all a matter of taste and you need to look at the response of your target audience. But I guarantee that it is better to start with something simple and understandable - talk about the essence, and then try to add some creativity.

Chasing likes

When promoting a VKontakte group, count the achievements of the target action, not just likes. Likes are a subjective indicator. Let’s take urological diseases for example: this is a “shameful” topic, people will not want to leave comments and likes on such posts. But they will follow the link and make an appointment with a doctor.

Instead of likes and comments, consider conversions from social networks, the cost of a lead from a social network, its LTV, and return on advertising. Use links with utm tags, make friends with Yandex.Metrica and Google Analytics.

Types of publications for VK

The main place for placing content is the wall. This is where the latest posts and information appear in the group and in the public. You click “Add Entry,” insert text and supplement it with images, videos, and polls. After you submit your article, all participants will see it in their news feed. Either your name or the name of the community remains under the note.

How to choose a topic

The effectiveness of the page depends on your goals and target audience. Think about what result you want to achieve? Attract target audience or sell a product? Or maybe present new products? It is necessary to select publications based on the responses received.

There are several types of information that are suitable for VKontakte:

• Cognitive. This includes infographics, instructions, podcasts, interviews with professionals, useful collections, training videos, detailed analysis of products/services and their types.
• Entertaining. Humorous public pages, pictures with quotes, beautiful photo collections with music, prose/poetry.
• A commercial. Assortment, descriptions, prices, characteristics, promotions, competitions, contact details, story about the company.
• Reputational. Reviews and mentions of the brand, professional content that helps your customers, your achievements.
• Custom and interactive. Everything that is sent by resource visitors, chats, advice section, polls and discussions.
• News.

Write useful posts for different target audiences. For those who are just thinking about purchasing and are looking for general information about the product. Usually such people ask themselves questions: Which product to choose, how does it differ from similar ones, what to pay attention to. Create an interesting and informative article on one of these topics.

Create instructions for those who have already purchased your product. Tell us more about it, about the new products.

Ways to promote VKontakte

I’ll tell you about popular ways to promote a VKontakte group - paid and free.

Targeted advertising

The first advertising format that comes to mind when promoting a group or public on VKontakte is classic targeted advertising. Over the past couple of years, many interesting target formats have appeared in the advertising account.

Link to the “Targeting” section of your advertising account.

Targeted advertising is shown:

• in the user's news feed;
• on the walls of communities that have connected to the VK Advertising Network;
• in stories;
• in clips;
• in the form of banners under the left menu.

Interestingly, the promotion of a VKontakte group or public differs between the mobile and web versions of the application. If you set up a campaign from the web, the following options will be available:

Options for VKontakte advertisements when creating from the web version

Advertising can be set up much faster from the mobile application. There are four automatic targets:

• Attracting subscribers - posts with a “Join” or “Subscribe” button.
• Promoting posts is advertising your posts to the right audience.
• Attracting customers - posts with a transition to a website or mobile application.
• Sale of goods and services - automatic promotion of goods. The social network itself will select the necessary products. Retargeting is also available for this type of promotion - those who entered the catalog and left without purchasing will be shown exactly the products they viewed.

Options for promotion goals in the VKontakte mobile application
Instructions from VKontakte:

• Mobile promotion goals
• Instructions for auto promotion of goods

Market platform

In addition to targeted advertising, VKontakte also has a market platform - an advertising exchange. The advertiser adds a post there, and any suitable communities post this post on their site.

Link to the “Market” section in your advertising account.

Using the market platform, you can place ads in other communities in two formats:

• Repost from your community. You can add the eyeliner you want and one attachment - for example, a picture or audio.
• A post on behalf of the community in which the advertisement is posted. You can add up to 10 attachments to it.

Posting through the market is good because after publishing an advertising post, the community cannot post for an hour. And if a post is deleted from a group or page less than 24 hours later, you will not have to pay for posting.

Instructions from VKontakte:

• Using the marketplace platform for advertisers
• Rules for posting advertising posts in communities

Be sure to test your ads before spending your entire budget on one or two options. Try different images, texts, different audience segments - this way you will gradually find the best approach to paid promotion on VKontakte.

Community site

In November 2021, VKontakte launched a new feature - a community site. This is a very simple way to quickly launch a landing page based on your group or public in just two steps.

Find the “Community Site” button in the menu of your public or group.

Option to create a site from a community in the VKontakte public menu

You will need to fill out a form: select an action button and description for it, enable or disable the display of photos, reviews and products - they will be automatically pulled from the community.

Setting up a future landing page

From my community I got this simple landing page:

Landing created from the VKontakte community

VKontakte instructions: Websites for business.

Chatbot VKontakte

A chatbot is your virtual manager who works in personal correspondence with the user. You program different threads of dialogue with the user into it so that it can automatically respond to the most frequent requests and lead people to the action you need.

For example, you are often asked how much delivery costs. You can add a message to the chatbot describing the terms of delivery, which will be sent if the user writes the word “delivery” in the chat. Here’s another scenario: you have the necessary information in the public, but users ignore it and go write in private messages. If you have a chatbot working in your personal account, it will first get involved, and then, if necessary, invite the manager into the dialogue.

In my group, I created a small chat bot that takes you to the desired section of the catalog, accepts reviews and requests for a call back, and also talks about delivery. This is what communication with him looks like:

Communication with the chatbot of the VKontakte community

What other opportunities do chatbots have:

Transfer subscribers to a bot from anywhere. You can get to the group’s messages via a direct link - it can be inserted into posts, materials on the site, and external publications. You can even send people to a specific bot chain.

Query and save data about the subscriber and what he does in the bot. In SendPulse, information about a subscriber can be saved in tags and variables - for example, his phone number or what product he was interested in.

Send VKontakte newsletters via a chatbot. Use saved tags and variables to segment your audience and personalize your messages.

Embed a bot subscription widget on your website. Using SendPulse, you can create an omnichannel subscription form - include links to chatbots on VKontakte, Facebook and Telegram so that the user can choose the one he needs.

Related article: SendPulse launched VKontakte chatbots - bot capabilities and instructions for use.

A little life hack - if you replace .com in the group address with .me, the link will lead to the group messages. For example, instead of https://vk.com/sendpulse - https://vk.me/sendpulse.

Advertising on other sites

If possible, promote your public VKontakte on other platforms and in other channels:

1. Make a useful selection of communities on your topic and include yourself in it.
2. Find blogs on the topic and offer them an expert article, including a link to the group.
3. Add social media buttons to your email newsletter.
4. Add a call to subscribe to the group.

Discover the chatbot

Build sales funnels and answer user questions using a chatbot on Facebook, VK and Telegram.

Create a chatbot

Free links within the social network

Try to place links to the community within VKontakte as much as possible. For example, let community administrators or company employees indicate their place of work in their accounts.

Link to the company group on the employee page

Leave comments in other communities on behalf of the group. To do this, click on your avatar to the right of the comment field and select the desired community from the drop-down list.

Leave comments on behalf of your VKontakte community

When commenting on behalf of the community, do not get carried away by advertising. Any community can close the ability to comment on behalf of publics or groups on its wall.

Mutual PR

Mutual PR with other communities is a free way to gain an audience. Mutual PR rules:

• look for communities with similar audience sizes;
• choose not competitors, but with a similar theme;
• change not with blatant advertising, but with useful posts, where a link to the community is natively included.

Applications

VKontakte has the opportunity to create internal applications - games, collecting applications and everything that comes to mind for any developer. The social network has a general catalog of applications that can be used by any user, and a catalog of officially approved applications for communities.

VKontakte application catalog for all users

Applications can make life easier for community administrators - for example, when collecting applications, and can also benefit subscribers. If your application turns out to be useful or funny, people will use it and recommend it to friends, and this will help promote the VKontakte group.

Applications can be placed on the home page as widgets. For example, this community used an app widget to display reviews prominently.

Review widget created using the VKontakte application

Here is a list of interesting community apps:

• online registration,
• reviews,
• applications,
• widget designer.

Instructions from VKontakte: Community applications.

Page verification

Some VKontakte groups have a checkmark next to their name. It means that the community has confirmed its uniqueness - for example, that it really belongs to the local cafe. This checkmark builds trust in the group.

A check mark next to the community name indicates that it is verified

The checkmark appears after verification, that is, community verification. Any official community can receive it - a store, a cafe, a beauty salon, an author of poetry, an Internet marketing agency. You just need to attach to your application as many documents as possible that confirm your rights to the community and its authenticity.

Article on the topic: How to get a tick in VK: verification of your personal page and public page.

SEO promotion of VKontakte group

VK communities can be promoted using SEO techniques - pages are well indexed by search engines. SEO promotion of the VKontakte group will be useful for local businesses that do not have money for a website - flower delivery, cafes, workshops.

VKontakte community in Google search results

Write keywords in the name and description of the group. Don't overuse them, otherwise they will come out overloaded and difficult to understand.

Offline promotion

Use QR code technology to promote your VKontakte group offline. Codes can be placed on any physical product: banners, flyers, postcards, cups, refrigerator magnets, bags, and so on.

Here are the services for creating QR codes:

• QR Code Generator,
• Unitag,
• STQR,
• Creambee.

Bot for the VK community

This is a program that automates routine and simple actions. It is needed where there are monotonous tasks that a person performs. As a result, you save time, effort and money. What scenarios can this smart assistant perform in VK?

• Communicate with visitors.
• Send newsletters.
• Advise clients on similar requests.
• Accept and reject requests.
• Entertain users.

There are various designers that create a bot. Here are some of them:

• groupcloud.ru.
• robochat.io.
• botvkgq.

Useful links VK

The main community of the VKontakte team - all the news from the social network at first hand.

VKontakte blog - news about all updates, including advertising tools, software updates for developers, special projects, team, and so on.

Three thematic groups with news, cases and life hacks:

• VKontakte for communities.
• VKontakte with the authors.
• VKontakte for business.
• VKontakte business tools - a description of all advertising opportunities of the social network.
• Help and training - articles, webinar announcements, courses, cases.
• Market - a section for buying and selling goods and services.
• Clips are a separate tape with a mini-video.

Advertising in VKontakte communities

A social network is a resource where you can find potential customers and attract them to your portal.

There are two ways to do this: through the Market Platform and targeting. In the first case, your application will be accepted automatically if the site that suits your topic is free and active in the application. The process is configured through your account on the VK website. It consists of several stages:

• Create a post and send it for moderation.
• Choosing a budget and deadlines.
• View selected promotion channels.
• Campaign confirmation.

In the second, the owner independently selects target audience parameters and other indicators.

There are several types of ads in VK:

Direct advertising

Relevant for sales and increasing the number of audiences. It is important to write a good, commercial post and design it beautifully, offering a discount to new subscribers.

Text that breaks

Its essence is that you write an intriguing, interesting article, but in order to read it to the end, users need to follow the link.

HOW TO NAME THE COMMUNITY CORRECTLY

“It doesn’t matter what place your community ranks in the TOP. Users will definitely come to a lively and interesting community"

Alexander Vereshchagin

Many novice administrators think that if they cram as many keywords as possible into the community name, it will promote well. But in fact this is the biggest and most critical mistake.

Examples of incorrect names:

• In design (art blog, discussions, illustrations, graphic design, advertising, photography)
• Textile+. Everything for home and comfort (tags: home, comfort, pillows, blankets, curtains, carpets, scarves, socks)

Examples of correct names:

• World of design
• Home textiles

But to promote a community to the TOP that contains more than one keyword is ten times more difficult than with just one.

To make it clear, look at the picture. You clearly noticed that the “Correct Thoughts...” public has more subscribers than the two publics above. And all because they contain fewer keywords than the “Correct Thoughts...” public and therefore are promoted to the TOP above it.

If your goal is to raise the community to the top, then you need to determine a name that could specifically correspond to the theme of the community. To do this, you need to first analyze the competitive environment. If there is no competition, then there will be no demand for your topic.

Exercise:

• Identify the main feature of the community;
• Come up with some good names;
• Determine the competitiveness of queries by names (enter invented names in the search);
• Choose the only optimal option for the name of the community.

Why does a business need a public page?

The social network is becoming one of the tools for building communication with clients. The most important thing is to decide when to create a public page and when to create a group.

If there is a need to gather users on a site where they can initiate discussions on various topics and organize collective interaction, then you should choose a group. Here the audience is more independent and has the opportunity to create their own reasons for discussion.

If you need to take full control of creating content and moderating discussions, you should choose a public page.

Both formats are equally suitable for commercial projects. However, when you create a community, you create a more open atmosphere, while the public mainly publishes official information without further discussion.

THE SECRET OF AN EFFECTIVE AVATAR

Thirty-five-year-old Vova was surprised to discover that he had not yet become a businessman, he was upset and unsubscribed from the “Secrets of Successful People” public page.

Why are some communities and public pages on the VKontakte social network popular, while other groups with similar topics are not? It is impossible to answer this question unequivocally. Many factors play a role here, and one of these factors is the “visual image” of the community, i.e. avatar It depends on her whether a person subscribes to the news or not. Therefore, when creating an avatar, I always consult with experts in this matter. Or I order this service from them.

This time, I turned to the head of the Electus Internet agency, Alexander Starodubtsev, for advice. And I arranged an interview with him:

— Alexander, do you think the popularity of a community or public depends on the avatar?

— A lot depends on the avatar, namely, the popularity of the community, attracting attention, brand promotion, positioning, etc. An avatar is the first thing that attracts the user’s attention. There is one interesting quote on this topic: “They don’t like rats, but a hedgehog is a rat with needles and a short tail. A squirrel is a fluffy rat with a bushy tail. Conclusion: the main thing is design and good positioning.” The same is true when creating an avatar.

— What should the avatar be like?

— There are no ideal avatars. Each one is unique in its own way. If you want to have a good avatar, then make it as simple as possible. One logo on a white background looks much better than an image that is crammed with a lot of text, links, and other objects. Don't be shy about using high quality images.

— What should be on the avatar?

— Depends on the topic of the group. For example, if this is a company, then the avatar should contain the logo and name of the company. For regular groups that involve crying, laughing, listening to music, etc., only the group name and link should be used.

- What shouldn’t happen?

- Under no circumstances should you use poor quality images. There should be no emptiness in the image; there must be text. No one will pay attention to an ordinary picture from the Internet.

— What mistake do community administrators make when creating an avatar?

— The sin is that small inscriptions, hashtags, slogans and logos of other companies are placed on the avatar.

- Are there any secrets?

- Yes, of course there is! In groups, you must use calls to action: “Subscribe!”, “Join!” etc. It magically forces users to join your group. It seems like a small thing, but it’s effective!

— What colors are best to use?

— Any colors that harmoniously combine with each other, but you should not use more than three colors.

— Do you need to come up with your own logo for each public page?

- It's not obligatory.

— How to attract attention with an avatar?

- It should be bright! And having entered the page, the user, looking at it, should immediately understand where and why he went.

— Can you give examples of good and bad avatars?

- Yes, sure! Here are examples of good avatars

Here are examples of bad avatars:

As for the second avatar, believe it or not, this is an avatar of an online magazine. But what is the meaning of this avatar? None at all! Therefore, approach the creation of avatars wisely. If you are not sure that you can create a good avatar, it is better to contact a specialist in this matter. After all, an avatar is the face of your group!

- Thank you, Alexander!

- My pleasure!

- Eyes reddened, swollen, complaints of pain...

— Spring conjunctivitis?

- Unlimited Internet…

Features of maintaining a public account on VK

Each community format on VKontakte has its own characteristics of maintaining and presenting information. They consist of the following indicators.

User access to information

Any information posted either on the wall or in page topics is publicly available to users. The content can also be seen by those who have not joined the community.

Public page wall

Information on the wall is always published on behalf of the page. Members can only view messages and suggest their own material, which the administrator may decide to publish. Members themselves cannot post to the wall.

Exterior design

The visual design of the public is almost the same as that of the group. Therefore, advice in this direction is universal:

• Choose one color scheme consisting of a maximum of 2-3 colors and stick to it.
• You can use ready-made project templates, into which you can then add information about your products.
• Don't overload your visual elements with too much detail. For example, the cover image should be concise and minimalistic. Don't put your slogan, address, phone number, text, or invitation to purchase in one place.

Promoting a product or service in public

Promotion of a product or service will be carried out by publishing relevant content. It is recommended to alternate different types of publications: expert, entertaining and informational. We once touched on the topic of content planning when we wrote about Instagram. This will help strengthen audience loyalty to the brand and encourage users to make purchases.

It is important that messages are accompanied by colorful images demonstrating the attractiveness of the goods or services, as well as short text to accompany them.

How to create a public page on VKontakte

Creating a public VKontakte page is very quick and easy. Follow the instructions below.

Log in to your account, go to the “Groups” section in the menu on the left, click on the “Create Community” button at the top:

A window will open with community options and a name field (you can later change it at any time):

The next step is to select the page type (the second option suits us) and agree to the VK rules:

All that remains is to specify the description, add a picture and the creation of the public in VK will be completed:

By default, the URL looks like this: https://vk.com/public777****, but you can change it to be short and memorable. Come up with options and choose one of those for which you will see the inscription “address not busy.” Category, of course, website, come up with a couple of sentences of description, indicate a link to your site and choose a founding date.

In the right column of the page you can display additional blocks:

• links;
• Events;
• discussions;
• Contact Information;
• photo album;
• audio recordings;
• video recordings;
• places;
• You can include comments if you wish.

To display a link to your site in the right column, add it:

To make your public page more attractive, upload an image. On the right below the image, there are 3 links to manage the community:

Page management - by clicking on the link, you can change all the settings that were described above.

Advertise a page – on this page you can set up a VK advertising campaign.

Page statistics – a report on public traffic is displayed here.

As you can see, creating a public page on VK is easy. It’s more difficult to promote it and then make money from advertising. You need to fill the page not with all sorts of rubbish, but with quality information. The principle, the more posts, the better, does not work here. When posting to the public, remember this. 2-5 quality posts a day are better than 20 meaningless ones.