VKontakte has launched the ability to change the type of community


If one fine morning, while drinking coffee and looking at metrics, you go to the social network VKontakte and go to your group and see the message: “The community was blocked by its administrators for abruptly changing the topic“Then I congratulate you, you have once again become convinced that everything you create on social networks does not belong to you and can be deleted or blocked at any time. But let’s not talk about sad things, let’s figure out why the community was blocked after all.

Group size doesn't matter

Don't think that this only applies to small groups with several thousand participants. It's just the opposite. I easily completely repurposed inactive groups of 500 people into the type of activity I needed, but with a large group it’s hardly possible to do this. The VK administration is so harsh that the Klinskoye beer group with more than 173 thousand users was recently blocked using this wording. And this is in the midst of their advertising! In their case, the group was unblocked after about a day, but the name remained the same “Beer Lovers Club”.

Changing the topic of a group in VK

h21,0,0,0,0—>But one day you go to your group and see that the community is blocked for changing the topic .

How does VKontakte find out about a change in the topic of a group?

p, blockquote9,0,0,1,0—>No way. The group will be blocked only if any subscriber complains. There was a case when the group changed its topic and existed for more than a month, but one day someone “snitched” and it was blocked the next day.

adsp-pro-3—>

p, blockquote10,0,0,0,0—>

  • What VKontakte groups with useful and beautiful pictures can you recommend?
  • Social admins networks will not detect a change in topic;

How do you know if a group can be blocked? If you had an entertainment public, the name has completely changed, but the group is still dedicated to the same topic (humor, entertainment), then everything is in order.

But, when the group was of an entertaining nature, but has become a completely different topic (commercial, political), then a dissatisfied subscriber may complain and the community will be blocked.

p, blockquote11,0,0,0,0—>When your group has already been blocked for a sudden change in topic, there is a small chance that it will be unblocked.

To do this, write to VKontakte technical support that you added a new admin and due to inexperience he changed the topic, and if you come across an understanding support agent, then maybe they will give you a second chance.

p, blockquote12,0,0,0,0—> p, blockquote13,0,0,0,1—>

Before changing the theme of the group, think about whether it's worth it. Promoting a group in VK is a complex process and one wrong action can lead to irreversible consequences.

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Hello. Please help me solve the problem: I have a fairly active group with 10,000 subscribers. Everything seems to be fine, but I decided to change its theme (Female Beauty) to a completely different one, also generally suitable for the existing audience. But how will the social network VKontakte itself react to this and will a lifelong ban follow for such a decision?

| Question date: 10/22/2019 | Answered by: sisw

How to avoid being blocked for changing topics

All this dramatically complicates the already risky operations of buying and selling VKontakte groups. The good news is that you need to buy groups of the same theme that you plan to use in the future.

Are there any options? There are always options! From the information currently available, I see two options:

  1. Do everything extremely smoothly, without sudden changes. That is, gradually dilute the content with new topics, conduct surveys about whether users would like to receive information on the new topic, and gradually increase the volume of the new topic in relation to the old one.
  2. Stop all activity in the group, delete all content completely. Monitor the statistics, waiting until users completely stop logging into the group. Then we change the topic, fill the group and continue to develop it.

The first option is more acceptable if the old and new topics have points of intersection, and despite the risk, there will be no need to suspend the group’s activities. The second option is less risky, but it may cause an outflow of active users of the group.

How to change the type of VKontakte community

Are you building a community? Focus on what purposes it will serve. In the last section we presented the features and disadvantages of both formats. If you read and understood that you needed to create a group, not a public, then our guide will be useful to you. Finally weigh the pros and cons. Have you decided to finally change the type of community? Then follow these instructions:

  • As a community administrator, you will see the Management section. We study the menu. Pay attention to the last “More” icon. Click on it;
  • You will see a graphic gear and the words “translate to page”. Think about your decision again. Please read the warnings. To confirm, we finally click on the transfer offer and take the action! Returning to the “public” format follows the same algorithm;
  • You cannot change the community type from your mobile phone. We hope that the VKontakte technical team is working on this shortcoming, and soon the application for smartphones will become more functional.

Restrictions on transferring a group to a public page and back:

  • If your group has more than 10,000 subscribers. It is possible that not every follower will like the changes. Think: the changes will affect not only you, but also a huge number of people! There may also be dissatisfied users who will leave the community. Or worse, they will complain to VK technical support. For this reason, when the number of subscribers is <10,000, decisions to change the community format are made by the VKontakte administration.
  • Only the creator of the group can make a translation. Administrators assigned by the creator and editors cannot change the community type.
  • Changing the format from a group to a public one, and from a public to a group, is allowed no more than once every thirty days. The administration of the social network realized that a huge number of experimenters would appear. And the load on the service will increase due to admins who are constantly changing the format.
  • Some community owners are wondering whether the “event” is changing to a group or not? The answer is no. An event is part of a public page. And you can’t turn it into a group. You create either a group or an event using a public page. One out of two.

How to unblock a group after changing topics

What to do if the group was still blocked with the wording: “The community was blocked for a sudden change in topic by its administrators”? First of all, you need to contact the support service https://vkontakte.ru/support?act=new extremely politely and tactfully and tell us about your problem. During the correspondence process, you need to make reasonable arguments in defense of what was done, best explained by caring for users and not knowing that this should not be done. No matter how things are, don’t escalate the situation under any circumstances; you definitely won’t solve the problem with rudeness. Remember that at the other end there is also a living person and nothing human is alien to him.

Influence on promotion, practical advice

Community creators often think about the question: what is best for promoting on social networks – groups or communities? Let's look at this point more carefully:

  • We already wrote above that groups offer the “invite friends” function. Public pages do not have such functions. There is a big “but” you cannot invite more than 40 people per day! The limitation speaks for itself. The function is not as effective as it seems. And therefore it is likely that you will not need it.
  • Visibility on the pages of public subscribers. Nice feature and good advertising. But if the public has a specific topic, then not every user will want to advertise their interests. Example: erotic community. Not every fan of this trend wants his acquaintances and friends to know about such a hobby. And it is better to create such a community in the form of a group that can be hidden from the public list.
  • Activity on public pages is higher. The technical purpose of publics is promotion and mutual PR. But if you want, you can promote a well-made and executed group well.
  • Psychological nuance: people become more willing to participate in public pages. Groups are the first type of VK community and were developed much earlier than improved publics. In groups everything is simpler and they are more focused on a limited circle of people.
  • Much depends on the creator/manager and his attitude towards promoting the page. With a lazy and indifferent approach, any public/group will stand down. And with the maximum investment of effort and resources, any community will develop.

Remember that you can always transfer a public to a group and vice versa! So don't be afraid to experiment. Test! And don't forget about the thirty day limit.

If you liked our article, then share it on social networks and be sure to subscribe to blog updates so as not to miss a lot of interesting things!

How to block a group for changing the topic

The fact that changing the topic of VKontakte is often accompanied by blocking of the group can sometimes play into one’s hands. For example, you have a well-developed thematic group that generates good income. And suddenly you discover a competitor with a large number of participants that did not exist before. Most likely this group was purchased and repurposed from another topic. You can directly complain to the admins, but this may not always work. It’s better to conduct reconnaissance, find out what the topic of the group was before and join it with some kind of fake, and only then write a tearful letter to the admin about what a good group it was and that someone hacked it and converted it into another group and that in general this is a raider takeover... Well, in general, I think you understand. You pretend to be a hose and tell the admins how it offended your feelings.

What is it for

Let's look at the situation from a business point of view. Do you have a business card website? Now this is not enough. For people, social networks are a second reality. And VKontakte and Instagram are not only convenient services for communication, but also guides to life, a guide to cultural events and commercial companies. A huge number of clients are attracted by VK public pages and communities. They see that you have a VK community, and thus you solve several important problems at once:

  • Increase audience loyalty. Potential clients see that you have a VK community. It doesn’t matter if it’s a public or a group. The main thing is that you keep up with modern technologies. Take care of your business and try to move it forward. You create a trend, support it and develop it.
  • Provide complete information about services. High-quality groups and public pages contain comprehensive advice about services and products. Usually in both text and graphic content. The text makes a commercial offer or review, and the photo shows the product itself. Subscribers and visitors to the community will learn the latest news from the life of the company, news about upcoming promotions and events.
  • Increase your sales funnels. A correctly executed group or public VK is a guarantee of increased sales. This should be facilitated by selling texts and graphics that motivate to make a purchase. You will have to work hard to sell the community. Don't be afraid to experiment. Try different things - work with copywriters and web designers, develop communities on your own.
  • You solve a number of organizational issues. Example: you organized a festive event dedicated to the company’s anniversary. Create an appropriate event (if you have a public page) - invite people to it. And at the end, upload the best photos from the evening and provide a colorful and interesting description.

One of the main questions for everyone who creates a VK community is in what format to create the page? You have two options. The first one is public. The second is the group. Both options are basically similar, but have significant differences.

VK offers a wide scope for experimentation. If you wish, you can create a public page and then transfer it to a group. And vice versa! Our article will answer the question of how to transfer a public page to a group, and how to do the opposite!

Onemorepost - Repost from Instagram to the VKontakte group and other social networks. networks

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