How to transfer a public page to a VKontakte group

Hello everyone, dear readers of the AFlife.ru blog! SMM promotion is gaining momentum! In 2021, every business should have a social media page. And it would be desirable if the community was created on VKontakte. Commercial companies create public pages and groups - this helps to increase popularity and loyalty to the brand. Imagine yourself in the client’s shoes: you are interested in the services of a particular company. Go to the VK search engine and type the company name. Find the organization's public page/group. Its presence/absence is used to judge how the company views its business and how much it wants to increase profits in various ways. If there is no group or public, this is a good reason to be wary. Is it possible that brand representatives are not properly promoting their company on social networks? Then how do they feel about providing services? Just as indifferent?

What is it for

Let's look at the situation from a business point of view. Do you have a business card website? Now this is not enough. For people, social networks are a second reality. And VKontakte and Instagram are not only convenient services for communication, but also guides to life, a guide to cultural events and commercial companies. A huge number of clients are attracted by VK public pages and communities. They see that you have a VK community, and thus you solve several important problems at once:

Increase audience loyalty. Potential clients see that you have a VK community. It doesn’t matter if it’s a public or a group. The main thing is that you keep up with modern technologies. Take care of your business and try to move it forward. You create a trend, support it and develop it.
Provide complete information about services. High-quality groups and public pages contain comprehensive advice about services and products. Usually in both text and graphic content. The text makes a commercial offer or review, and the photo shows the product itself. Subscribers and visitors to the community will learn the latest news from the life of the company, news about upcoming promotions and events.
Increase your sales funnels. A correctly executed group or public VK is a guarantee of increased sales. This should be facilitated by selling texts and graphics that motivate to make a purchase. You will have to work hard to sell the community. Don't be afraid to experiment. Try different things - work with copywriters and web designers, develop communities on your own.
You solve a number of organizational issues. Example: you organized a festive event dedicated to the company’s anniversary. Create an appropriate event (if you have a public page) - invite people to it. And at the end, upload the best photos from the evening and provide a colorful and interesting description.

One of the main questions for everyone who creates a VK community is in what format to create the page? You have two options. The first one is public. The second is the group. Both options are basically similar, but have significant differences.

VK offers a wide scope for experimentation. If you wish, you can create a public page and then transfer it to a group. And vice versa! Our article will answer the question of how to transfer a public page to a group, and how to do the opposite!

Onemorepost - Repost from Instagram to the VKontakte group and other social networks. networks

Let's do the reverse procedure

The process is similar here. Just go to the desired page and find the “Transfer to group” link in the menu.

Transferring a public page to a group

The next step is even simpler. There is no need to select a type, just click on the “Transfer to group” button.

Button to confirm the operation

After this, the change will be made successfully.

Key format differences

Imagine the situation: you have created a public page. And they decided to turn it into a group. There may be reasons for this. Both formats are similar in essence. And at the same time they have key differences, advantages and disadvantages, which we will describe below.

Before changing the format, analyze which advantages are significant for you and which disadvantages are not critical. Based on these findings, decide what you will create. Remember - you can always change the format, albeit with some restrictions, which we will write about below.

Public pages are recommended for organizations, brands and individuals who are engaged in commercial activities (for example, bloggers, information businessmen).

Pros and cons of publics:

Both administrators, moderators and editors, as well as regular subscribers, can publish posts on the community wall. An ordinary user can send his post to the proposal. If it goes through moderation, the entry will be published on an equal basis with others. Example: you have a public page dedicated to travel. One way to promote is through user photos of the countries they have visited. Many travel publications are promoted this way. In this case, the public page option is appropriate. You should not change from public to group.
The blocks “Photos”, “Discussions” and “Audio Recordings” that are important for the community are located on the right side of the public page. From a usability point of view, it’s more practical and convenient.
A public page has different features. Options include creating wiki pages and events. The second option is optimal for commercial companies that periodically organize events in real life. Any public subscriber can be invited to an event with one click of the mouse.
Disadvantage: a public page does not allow you to store documents. There simply is no such section. You can use groups as document storage (if you need it).
The public does not have the “Invite friends” function; groups do have such a function. If you are creating a community with the goal of gathering your inner circle, those who are in your contacts, then it makes sense to transfer from the public to the group.
And the most interesting thing is that under each public subscriber’s list of friends there is a block called “Interesting Pages.” It lists the public pages to which the user is subscribed. At the top of this section (a kind of top of visited pages) are the public pages that are most interesting to a person. This serves as good advertising.

The group has its own advantages and disadvantages. The purpose of groups is to unite people by interests. Any community of this type can be closed.

Advantages and disadvantages:

Variability. The group can be either open or closed. In a closed group, the user submits an application to join. The community administration reviews the application and makes a decision whether the person will become a member of the group or not. Another option is a private group, when the invitation to join is sent by the admins themselves.
The “Photos”, “Discussions” and “Audio Recordings” blocks are located at the top of the group under the news section.
Group events cannot be created. Previously, groups were essentially events.
News is published, and user posts are also published on the wall, if the group is open.
The difference from the public is the presence of a documents section. Admins can store various files there. Consider whether you need this feature or not. The Internet offers a large number of alternatives. Example: Yandex drive/Google drive. But there will be people who want to store VK files for the sake of quick access, in their opinion. This point is purely psychological and depends on the individual preferences of individual users;
The group allows you to invite friends. The best option for meeting classmates, classmates and colleagues.
Groups are located under the information section and are shown in small and inconspicuous font. Your group may get lost among similar communities in which the user is a member. Start from what you are creating a public page or group for.

What's better?

It's worth noting that a group and a page have different purposes. For example, a public page is ideal for disseminating information about a company and brand, advertising products, publishing various types of news and posts.

A group, on the contrary, allows you to hide information that should not be seen by outsiders. Here it is appropriate to hold various kinds of discussions and exchange opinions that will be simply unnecessary or uninteresting to all other users.

A public page is created for a company, cafe, museum, store, cinema and any other establishment. It can also be created for a person or a product. For example, this could be a page dedicated to the Opel Astra car. Addresses and contact information are most often published on a public page.

A group is created for people who share the same interest. There may not be addresses or contacts here - this is not necessary. Hence the different functionality for groups and open pages.

How to change the type of VKontakte community

Are you building a community? Focus on what purposes it will serve. In the last section we presented the features and disadvantages of both formats. If you read and understood that you needed to create a group, not a public, then our guide will be useful to you. Finally weigh the pros and cons. Have you decided to finally change the type of community? Then follow these instructions:

As a community administrator, you will see the Management section. We study the menu. Pay attention to the last “More” icon. Click on it;
You will see a graphic gear and the words “translate to page”. Think about your decision again. Please read the warnings. To confirm, we finally click on the transfer offer and take the action! Returning to the “public” format follows the same algorithm;
You cannot change the community type from your mobile phone. We hope that the VKontakte technical team is working on this shortcoming, and soon the application for smartphones will become more functional.

Restrictions on transferring a group to a public page and back:

If your group has more than 10,000 subscribers. It is possible that not every follower will like the changes. Think: the changes will affect not only you, but also a huge number of people! There may also be dissatisfied users who will leave the community. Or worse, they will complain to VK technical support. For this reason, when the number of subscribers is <10,000, decisions to change the community format are made by the VKontakte administration.
Only the creator of the group can make a translation. Administrators assigned by the creator and editors cannot change the community type.
Changing the format from a group to a public one, and from a public to a group, is allowed no more than once every thirty days. The administration of the social network realized that a huge number of experimenters would appear. And the load on the service will increase due to admins who are constantly changing the format.
Some community owners are wondering whether the “event” is changing to a group or not? The answer is no. An event is part of a public page. And you can’t turn it into a group. You create either a group or an event using a public page. One out of two.

Types of social network profiles

First of all, we will give the necessary definitions so as not to confuse you with the wording:

Regular page. This is the user’s personal profile, where he communicates with his friends, posts interesting posts on the wall, listens to music and videos. He can add no more than 5 thousand friends to his VK friend list. He himself sends out friend requests, adjusts his contact list, can set any privacy settings and can hide his profile at any time.
Public page. This format is often used by famous people or large companies whose activities may be of interest to the VKontakte audience. You can add here without confirmation of the application from the owner of the VK account, and also, the profile cannot be closed, since that is why it is public, which is available to everyone without restrictions. Friends here are called followers, and they have access to all content on the page. Even the administrator does not have the ability to remove someone from the friend list of a public platform.
Group. This is a platform that brings together like-minded people - colleagues, classmates, home gardeners, gamers, owners of tuned cars, etc. Groups can be thematic - culinary, entertainment, about motherhood, etc.; target groups - uniting fitness marathon participants, users involved in joint purchases, etc.; commercial, for example, online stores, online courses, etc. It can be made open or closed; admins apply privacy settings to log in, view content, the right to publish on the wall, control the contact list, etc.

In the group there is more communication and feedback with the community owners, while on the public page people can only observe. Well, a personal profile is a narrower format that is not entirely suitable for a very large audience. You can always find out more about how a group differs from a public page on our website!

Influence on promotion, practical advice

Community creators often think about the question: what is best for promoting on social networks – groups or communities? Let's look at this point more carefully:

We already wrote above that groups offer the “invite friends” function. Public pages do not have such functions. There is a big “but” you cannot invite more than 40 people per day! The limitation speaks for itself. The function is not as effective as it seems. And therefore it is likely that you will not need it.
Visibility on the pages of public subscribers. Nice feature and good advertising. But if the public has a specific topic, then not every user will want to advertise their interests. Example: erotic community. Not every fan of this trend wants his acquaintances and friends to know about such a hobby. And it is better to create such a community in the form of a group that can be hidden from the public list.
Activity on public pages is higher. The technical purpose of publics is promotion and mutual PR. But if you want, you can promote a well-made and executed group well.
Psychological nuance: people become more willing to participate in public pages. Groups are the first type of VK community and were developed much earlier than improved publics. In groups everything is simpler and they are more focused on a limited circle of people.
Much depends on the creator/manager and his attitude towards promoting the page. With a lazy and indifferent approach, any public/group will stand down. And with the maximum investment of effort and resources, any community will develop.

Remember that you can always transfer a public to a group and vice versa! So don't be afraid to experiment. Test! And don't forget about the thirty day limit.

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Translation methods

You can make a change using a computer or phone. But you need to keep in mind that the methods are very different. Let's look at them in detail.

From PC

The algorithm of actions is as follows:

Log in to your group page.
At the bottom of the avatar, click on the button in the form of 3 dots.
Now in the menu, click “Translate Page”.
In the window that appears describing the consequences of the translation, select the type of page.
Next, it remains to confirm your own actions.

Before confirming, carefully weigh all the positive and negative aspects.

From phone

The mobile version of the VK website will also allow you to carry out this operation. But here everything is much more complicated. You need to write about this to the technical support service of the VKontakte resource. Explain to the specialists that you want to change the type of your site.