Sociate - advertising exchange, review and instructions for use

A couple of days ago I wrote an article about attracting VKontakte subscribers, in which I talked about buying advertising. Today we will dwell on this in more detail and get acquainted with the Sociate platform.

Sociate is an advertising exchange where you can both buy advertising and sell advertising space (this will be discussed in one of the following posts).

A little about exchanges

The main official exchange is the exchange from VK, the rest of the projects are unofficial. The VK exchange has several serious disadvantages that its competitors do not have. This:

• Strict moderation (they can find fault with literally everything, and it’s very difficult to do good creative work here)
• High prices (from 147 rubles minimum)
• “Relatively” small selection (there are no small, narrowly themed communities, which are often the most attractive)
• Incomplete statistics

That’s why I, for example, don’t like to use it, and prefer to negotiate with the administrator directly or use other exchanges.

Advertising approval

Advertising of some goods or services is permitted after personal approval from the Administration of social networks.

Products requiring approval:

• medicines, medical equipment, medical products, medical services;
• baby food;
• dietary supplements;
• sports nutrition;
• credit organizations and microfinance organizations;
• goods using registered trademarks and intellectual property;
• products and services for weight loss.

Coordination of an advertising campaign for placement on VKontakte1. Read the rules for advertising in VKontakte communities.2. Determine the topic of your product or service and check the conditions under which advertising will be allowed (presence of all necessary documents, disclaimer in the advertising post and on the website, indication of the age limit).3. Write a message to the VKontakte Support Service with a request to coordinate the placement of advertising, indicating in the message:

• link to the advertised community or website;
• example of an advertising post;
• documents confirming the legality of the sale of goods or provision of services (licenses, certificates, agreements, etc.)

4. After agreeing on the placement with the support service, place a test advertising campaign in your VKontakte account: create an advertising post, go through moderation and place a request for advertising.5. To confirm that moderation has been completed, provide temporary access to a Sociate technical support employee - https://vk.com/id246793453. 6. Go to Settings - Access Settings, insert the link - https://vk.com/id246793453 and click "Add user".

7. Give the Sociate technical support employee Observer rights so that he can view applications and placements. An observer cannot perform active actions in your office. If there were no successful advertising placements, grant Administrator rights.

8. Our employee will check your advertising account and you will be able to place advertisements through Sociate.ru. 9. Through the Settings section, take away access to your account from a technical support employee.

Coordination of an advertising campaign for placement in Odnoklassniki1. Read the rules for advertising in Odnoklassniki communities. 2. Determine the topic of your product or service and check the conditions under which advertising will be allowed (presence of all necessary documents, disclaimer in the advertising post and on the website, indication of the age limit).3. Write a message to the Odnoklassniki Support Service with a request to coordinate the placement of advertising, indicating in the message:

• link to the advertised community or website;
• example of an advertised post;
• documents confirming the legality of the sale of goods or provision of services (licenses, certificates, agreements, etc.)

Creating an advertisement

In the left corner we see the “advertiser” section, select the “advertising” item. A window with tabs appears on the right.

• Post - create an advertising post, add the necessary content (photos, videos, gifs, etc.)
• Repost - indicate a link to the advertised post.
• Instagram - post for advertising on Instagram.

Give the name of the advertising company and click on the “create task” button.

Now you can select sites manually or offer the task to administrators (if interested, they will send applications for placement).

Earning money on Telegram channels is one of the proven ways to earn a stable income. How to promote a channel and start earning money - read in detail in the Admin Corner.

Segmento Target

Analogous to Cerebro, but with a slightly different operating algorithm. Segmento Target will help you get:

• People who like to discuss something specific, for example, cars.
• People who ask commercial questions under the photo, for example, “how much does it cost” or are interested in the cost or delivery time of specific goods.
• People who recently visited a specific establishment (fitness, restaurant, bar, etc.).
• People whose other halves have a birthday soon.
• Users whose friends have already bought something from you.
• Bloggers and opinion leaders.
• Group administrators or business owners.
• People with a certain level of income, for example, up to 100 thousand rubles. per month.

You can upload the resulting list to your VKontakte advertising account and display ads only to your target audience. Due to the accurate collection of target audience, the number of applications for a product or service increases many times over.

Selection of sites

We go to the site selection window by clicking on the corresponding line in the menu on the left, and proceed to selecting communities. The system offers a wide range of settings:

• Type of social network
• Subjects
• Keyword (search for a community using the required word)
• Price range (from and to, minimum prices start from 3 (!) rubles)
• Advertising coverage, from (specify the required minimum value, from 3000, for example)
• Number of participants
• CPM, no more (CPM is the cost of advertising per 1000 impressions)

Additionally, you can select communities:

1. posting direct links
2. placing advertisements in broadcasts

There is an option to exclude closed communities. The “my favorites” item allows you to select only among the communities included in the list of favorites.

Advanced settings:

• Eliminate sleepyheads (we weed out admins who take a long time to review applications)
• Gender (select the percentage of male or female audience)
• Age
• City
• A country

After setting the filter, the system will display the groups and publics available for posting.

For each you can see detailed statistics: visits, coverage, demographics, CRM.

After selecting the community you like, click the “post” button and select the time and date for publication of the advertisement.

How to organize earnings on social networks

Lately, users have become increasingly interested in making money on social networks. Today, many people already know that social networks can provide their users not only with wide functionality for interacting with each other - they can also act as a powerful tool for organizing a profitable Internet project.

VKontakte, Facebook, Twitter, Instagram, Moi Mir, Odnoklassniki, Telegram - all these and many other social networks provide their registered participants with optimal conditions for developing their business.

Every year, managers of social platforms try to develop new functional options that can provide a more convenient approach to managing an Internet page. However, no less active work is observed in the field of application software - for example, today private social advertising exchanges are confidently developing, which, as a rule, provide the main income for many administrators of virtual communities.

Accommodation

Go to the “In Work” menu section. Applications can have different statuses:

• Consideration
• Discussion (applications that require clarification. For example, the administrator is ready to place your advertisement at another time, day, etc.) Applications from the “review” and “discussion” columns can be canceled at any time.
• Accepted (applications have been accepted and are awaiting placement)
• Verified (application posted)
• Rejected
• Timeout (the application was not reviewed by the administrator and was automatically rejected after the time expired)

Kairos

A tool that monitors the budget distribution in your VK advertising campaign. RTB platform for managing online advertising based on artificial intelligence. At each moment of working with Kairos, the service will set exactly the rate that will provide your advertising with an advantage over competitors in reach and frequency of impressions. Service capabilities:

• Analysis of audience size and competition, automatic selection of segments for testing creatives and ad rotation sequence.
• Creating multiple separately targeted ads in one campaign based on several creatives in a couple of clicks.
• Working with creatives and the opportunity to look at them through the eyes of the “target” even without connecting to the site.
• A system for delimiting the rights and powers of users within one account.

Recommended for use.

Pros and cons of the Sociate exchange

My opinion is that Sociate is the number one advertising exchange among unofficial projects of this type. She has many advantages, including:

1. Low price (buy advertising placement for 3 rubles, where else has this been seen!)
2. A high-quality system for selecting sites according to specified parameters (thanks to fine settings, you can select an almost ideal community for your advertising)
3. A large number of advertising platforms
4. Excellent moderation
5. Detailed statistics

I didn’t find any downsides as such; in my opinion, Sociate is an advertising exchange that deserves a lot of attention from advertisers.

Plibber

What's interestnig

In Plibber, the choice of advertising platforms increases compared to Sociate. YouTube, Facebook, Twitter are available here in addition to VKontakte, Odnoklassniki and Instagram. In total there are about 30,000 offers for placement.

The referral program will help those who bring new people to the service to earn money. If the referral is a customer and community administrator combined, the person who referred him will receive 30% of the system commission. If the referral is only an advertiser - 15%, only an admin - 10%.

There are other interesting opportunities on the exchange, but I moved them to the “Pros and Cons” section, since they raise many questions.

What is the price

I couldn’t find any replenishment and withdrawal of funds from bank cards. Withdrawal of money is possible using WMR, Yandex.Money and Qiwi. The commission is 15%, despite the fact that replenishment is free.

Initially, the “Starter” tariff is available. You will be able to create requests in batches, receive responses and SMS notifications about paid tasks if you are not only a customer, but also a contractor.

For 377 rubles per month you can buy “Golden status”. This additionally includes automatic response to applications for bloggers, priority sending of advertiser applications, and control by the service of the date and time of paid applications.

Cons and pros

The advantages of the exchange include:

• Topping up your balance without commission, which is good for the advertiser.
• A convenient account, a friendly interface, help from service specialists in setting up an advertising campaign - not individual, but in the “News” section you can find a lot of useful tips.
• It is possible to download a detailed report upon completion of the campaign, which will help analyze its effectiveness.
• Anyone interested can participate in the referral program.
• There is a task chat where an advertiser can discuss placement details with the group or channel administrator.
• For 377 rubles per month, an influencer can acquire gold status and receive more requests from advertisers. With a lot of competition, this is a useful service.

Real-time statistics only show user demographics, in other cases there is no statistics. The disadvantages are:

• Large commission for withdrawal of funds - you will have to pay 15% of the amount.
• Technical support is in no hurry to respond, judging by the majority of responses. But this is relative, since some users are answered almost immediately. It depends on your luck. Or negative reviews are associated with requests on weekends or holidays, when support is not fully staffed.
• There is no information about legal registration or site owners. This is a little annoying, although it does not stop serious companies whose cases are posted on the main page. Apparently, this information can still be obtained if you ask this question directly.

The administration assures that the selection of advertising platforms is strictly moderated. But reviews and the lack of real-time statistics indicate that the service was leaked by resources scammed by bots.

It’s worth checking the site where you want to advertise using third-party services, the user advises

Such problems, in principle, are easily solved. If you are careful, you won’t have any hiccups about this.

However, there is still data on the coverage and activity of users, but when they were updated is a question.

Many administrators have been absent from the site for more than a month... how long is that? A year is also more than a month.

You need to look closely at metrics such as ER. What is the third group from the top worth with millions of subscribers, zero coverage and a mad appetite for money?

But the first conclusion does not mean it is correct - the group needs to be studied, because activity in commercial accounts differs from entertainment ones, so ER data is not the ultimate truth. But it’s a good reason to think about it and check the community before investing your earnings there.

Plibber. Reboot. Soon everything will be different, you just have to wait.. There are enough good reviews about the exchange to work here, but... New channels are not connected, and old ones are lost

It seems to me that it is better to be careful and wait for the end of the “era of change”, in which the ancient Chinese wished only their enemies to live

Conclusion

Sociate is an advertising exchange where you can post posts with a minimum budget. Provides excellent opportunities for high-quality promotion of communities and minimizes routine and time costs. I recommend it for use.

I hope the article was useful to you. Always glad to see your comments. Subscribe to the newsletter of useful information and the channel about earnings and promotion in Telegram, share the article.

I wish you success! See you again in the next articles. Sincerely, Dmitry Tolstoy.

What opportunities does the service provide to users?

After the steps described above, the system will generate a list of all administrator sites. It will include only those that meet the conditions for working on the exchange:

• Active groups.
• Minimum 1000 subscribers in the community.
• Groups of only one of 6 social networks - VK, FB, Odnoklassniki or Instagram, Telegram, Twitter.

All that remains is to configure each community. To do this, you should indicate the topic, the price of posting a post, the time of publication, comments to the client, and options for working with links. This resource provides the following opportunities:

• Receiving advertising requests from advertisers.
• Ability to independently respond to advertising assignments.
• Set up auto-publishing and remove ads.
• Receive rewards for completed orders.
• Withdraw funds.

This tool from the creators of the Sociate exchange gives you a 14-day free trial of content. During this time, you will be able to get used to the resource and understand how interested you are in this earning option.

We publish the application

Orders awaiting placement are displayed in the In Progress section. Each order has the date, time of publication and terms of placement. If necessary, change the publishing settings (posting method, deleting a post, etc.). Go to Order Details to see placement details.

After setting up automatic order publishing, you no longer need to place anything yourself. If you chose manual placement, then you need to publish an advertising post in your community at the specified time.

It is important that the post is posted on behalf of the community and contains all the content that the advertiser has added. If your order is placed incorrectly, you will receive an error message.

It will take 5 minutes to fix the error, since the placement check has already begun. If the error is not corrected, the task will be considered failed.

To post your order on Instagram, install the Sociate app for Android or iOS. Go to the In Progress section in the application, find the required order and open its details. Click "Post to Instagram."

Please note that the text will only be copied, but the post will not be automatically added. The Instagram application will open (check that the desired account is open), which will display the photo to post

Skip the photo editing steps, paste the text that was automatically copied to the clipboard and click Publish. Verification will begin immediately after publication. The order will not be fulfilled if you publish a post by changing the image size or applying a filter.

Published orders from all social networks will be displayed in the In progress section in the Checking tab. By going to Order Details, you will see the order check history and its statistics.

The order is considered successfully completed after the guaranteed verification period has expired. Payment is credited to your balance at the same moment.

If for some reason the order has disappeared from the Checking section, and the verification time has not yet ended, look at the order in the Archive section.

Simple rules for successfully completing an order: 1. The post must be placed on behalf of the group and at the specified time. The permissible deviation when placing a post is 10 minutes.2. The post must be in first place for as long as specified in the application conditions.3. The post must fully correspond to the post specified in the application throughout the entire period of posting. To avoid differences in posts, we recommend using automatic posting.4. Do not secure the post.5. Close the community wall to prevent new posts from being published when the post should be in the first place.

How to get started on the Sociate Ru website

In order to start working with the site you need to register and open your personal account. When registering, you indicate your role on the portal: “Administrator” or “Advertiser”.

Verification in the Sociate system

When registering, you can verify your account using your Vkontakte account or via email.

Personal account associate.ru

Your advertising accounts, offers, reviews, withdrawals, statistics, and more are managed through your personal account. Your personal account on the website is a control panel. You can choose a template, choose an artist, contact him and much more.

Mobile application Sociate Ru

The service's mobile application is available for download in the AppStore and GooglePlay. The application largely duplicates the functionality of your personal account and will help you work with advertising on your site, manage order placements and not miss a single message from clients.

Popsters

Using the service’s tools, you can quickly collect data on popularity, visits, and comments. Find interesting content for your community. Service capabilities:

• Analytics, search and sorting of community content.
• Creating thematic selections by date.
• Search by source or go from news to source.
• Optimizing content for mobile media.
• Uploading data to Excel.

The service helps you evaluate the quality of publication of materials in your own or any other group, evaluate the relevance of hashtags, measure audience involvement, find out audience preferences, find suitable content, and much more.

Prolog.yt

An exchange that helps Instagram and YouTube opinion leaders meet with customers

What's interestnig

Instagram and YouTube advertising exchange, which has been operating since 2015. Registration is the same for advertisers and bloggers - an activation code is sent to the specified email.

If you click here again, you will become an advertiser

The exchange helps promote a product or brand in video blogs and Instagram. You can start working even with a zero balance in your advertising account. Look at the channel statistics, discuss all the details of the deal with the blogger - then pay.

Advertising is divided into categories. YouTube bloggers have 12 options: integration into video, custom video, competition and much more. Instagram bloggers have three display options: post, Stories and link in the channel header.

Prolog.yt has shown stable audience growth over the past three years

Bloggers add their channel and fill out a price list, indicating the cost of each advertising display format. Or they look for suitable tasks created by advertisers on the platform.

Transactions are safe - funds are transferred to the blogger’s account when the customer confirms execution. But this is a double-edged sword - if the customer forgets to confirm the completed order in his account, the blogger can wait a long time for payment, sometimes 1-2 weeks.

There are few such reviews. There are sometimes delays, but this is a question for the customer, rather

There is no need to worry - the money will come in any case, since the funds are frozen in a special account for the advertiser. But such unpleasant situations still arise from time to time, judging by user reviews, and technical support cannot always quickly resolve the issue.

What is the price

The system charges a service commission of 15% of the transaction amount. You can top up your balance from electronic wallets Qiwi, Webmoney, Yandex.Money or Visa cards, World.

There is a referral program. If you attract an advertiser and a blogger in one person, you will receive 50% of the system’s commission. If only the customer or channel owner – 17%.

Cons and pros

What's good:

• Safe transaction. The blogger will receive payment only after the advertiser confirms the order.
• A good database of Instagram and YouTube bloggers, with channel statistics.
• You can see reviews from other advertisers from bloggers who have already completed orders.
• Large selection of advertising types at different prices.
• An interesting calculator that can calculate the number of views depending on the budget. How? Don't ask.

The downsides include complaints about long waits for technical support responses and an outdated interface.

Types of advertising

There are 2 main ways to advertise on Instagram. The first is targeted advertising. Here we use an advertising network to place our advertisement and show it to potential buyers.

Advantages of targeted advertising:

• quick start;
• simple selection of the target audience according to certain parameters: age, place of residence, interests;
• any budget from 20 rubles.

The second way is advertising with bloggers and in thematic communities. We find thematic accounts and promote our products and services in them. The advantages of this approach:

• Subscribers perceive advertising from bloggers as a personal recommendation, friendly advice, which increases the likelihood of a purchase;
• quick effect after the release of an advertising post;
• attracting those people who are difficult to target, or whom we missed when studying the target audience.

For this type of promotion, we just need exchanges.

Create popular content, attract targeted subscribers and convert them into buyers.

More about the course

GetBlogger

Page for advertisers - everything is beautiful

What's interestnig

The choice of bloggers here is relatively small - about 32,000, which is a little strange considering that the platform does not take commissions and allows you to negotiate the cost of advertising directly with the customer. Why is that?

The fact is that on average only every fourth blogger manages to register on the platform. The service takes care of the safety of all exchange participants and carefully checks influencers’ accounts for fraud and the number of “live” audiences.

Registering an advertiser here is also not the easiest. First, you need to choose who the customer came to the platform as - a brand or an agency. Then fill in the required fields: phone number, email, agency or brand name. You will find your login and password to enter the exchange in the email.

You will have to fill out a lot of fields, and that’s not all.

The platform’s algorithm analyzes the blogger’s account and sets the recommended price for an advertising post plus stories. But the final decision is made during direct negotiations between the blogger and the customer.

If this is actually the case - a very cool feature

The service also offers to automatically select bloggers based on the customer’s target audience and planned advertising budget. The minimum budget for an advertising campaign in this case is 50,000 rubles.

As I understand it, the platform undertakes to ensure the effectiveness of the campaign with precisely this minimum advertising budget

There is a service for analyzing competitors or any Instagram account - you just need to enter the page address in the form provided. To compare the effectiveness of your advertising publications with those of competitors, you will need to connect an Instagram Business account.

What is the price

Essentially this is a marketplace. The advertiser will have to pay for the opportunity to view the blogger’s profile, statistics, invite opinion leaders to cooperate and access to other goodies. For bloggers, working on the platform is free.

Looking at these numbers, you understand that GetBlogger is not a cheap pleasure

The purchase of tokens is the advertiser’s payment for access to the platform. If you think that this includes the cost of an advertising campaign, you are mistaken. Negotiate with bloggers yourself.

For clarity. Each package is not a month of using the service, but only for a while until the internal currency runs out.

Cons and pros

Let's start with the pros:

• Friendly and clear interface. Tooltips explain clearly, step by step, how to work on the platform.
• GetBlogger guarantees the security of the transaction.
• Direct agreements between the customer and the blogger without paying commissions to the resource. By the way, the recommended price may be higher than what the blogger actually asks for.
• In GetBlogger’s “Bank of Creatives” you can choose a ready-made template for an advertising post.
• Using the Cross Audience feature, the same people can see an ad in multiple places, which has a positive impact on potential customer loyalty.
• Adding bloggers you like to your favorites will help you easily find them for your next campaign.

The disadvantages are mainly related to the excessive persistence of managers and the high cost of services.

Everything is good, but a little expensive

Aggressive Marketing in Action

This is not the entire review, but there is an interesting update here. GetBlogger carefully monitors its online reputation, but sometimes their attempts have the opposite effect

For most services on the platform you will have to pay in tokens. For example, for analyzing an Instagram account or competitors, which takes a few seconds here, you will have to pay from 1 to 3 tokens.

If you don’t like the platform and want to leave, there is no refund. Or, judging by some reviews, getting them is not at all easy.

The fact is that there is no withdrawal of funds from the site, as such. Bloggers receive money directly from the customer, and the administration offers to use the remaining tokens in the advertiser’s account by assigning a professional marketer to the client.

But for new users, a promotional code is often available whereby the first package of tokens can be purchased with a 50% discount.

It's much nicer this way