Every person always wants to be in the top, to occupy leading positions, that is, to be popular and in demand. The owners of groups in VK want the same thing. The results of the VK search engine show whether they have a place on the “golden list”. By the way, VK search works in the same way as other similar systems like Google or Yandex, so in order to increase the rating you have to constantly develop the group by doing advertising. We’ll learn further about how to raise a group in the search on VKontakte and why bother with it so much.
Features of VK search - how does it work?
The VK search engine displays the possible variants of queries entered by the user. For example, if you type in “Moscow cinema”, it will show communities, groups, meetings and people who have similar words (keywords) in their description or title. To narrow the search, many people choose the section – people, communities, meetings. Then only the selected section will be shown in the query results. But even here there will be at least a dozen of them.
The VK search engine determines the first places based on a number of characteristics:
- The size of the community - the larger, the higher the place.
- The name – the more precise and fewer unnecessary words, the better.
- The presence of foreign words in the title (this factor reduces the position in the query, even if the number is more than a hundred thousand).
- Type of public – open or closed, the latter are always lower in the top.
When forming a name and description, it is important to take into account the peculiarities of the search engine, so that even without advertising it will appear in the TOP of user requests. And never, hear, never, make a group closed in the hope that crowds of subscribers will flock to you due to intrigue.
How to increase your rating in contact for free
Who doesn't want to get something without paying a penny for it?! Some contact users are interested in increasing their rating, but do not know how to do it. I propose to consider various methods.
- A user's rating appears, first of all, by filling out their profile data. A person should look under the rating bar and find tips there on how to improve their profile in a contact. You may be asked to tell about yourself, add contact information, or fill out a column with your hobbies. Opposite each tip will be indicated how many percent in addition to the rating you will receive for this. You can increase your contact rating for free using this method up to 100%.
- There is another way to increase your rating for free. Find friends who have extra, unused voices in your contact. Ask them to vote for you, thereby increasing your rating in contact for free.
There are certain programs that are regularly offered to users who want to increase their contact rating for free. Don't be naive. Free cheese only comes in a mousetrap. Usually, after installation, such programs steal your personal data in the contact, thereby hacking the page. Or the program may ask you to send an SMS message to activate it, charging you a large amount of money.
Miser pays twice. If you want to make your rating in contact above 100%, do not regret 10 rubles for 1 vote, and your rating is already 101%! Using the VKontakte website itself, a user can send SMS and receive votes by purchasing their rating for them.
How to raise a group in VK search?
As mentioned above, the search engine in VK issues queries using a special technology, taking into account a number of nuances. But the place in the ranking is also affected by:
- Accuracy and capacity of the name, without frills and foreign signatures.
- Group location, since default settings have gotten smarter and can recognize communities in different locations. It is important to remove this setting if you are not a local public.
- Relevance to satisfy the search - if a group is in the top ten, and a person subscribes to it after only viewing a couple of others, then the position in the ranking begins to grow.
- In the case of commercial public pages, the number of subscribers plays a role, and in non-commercial ones, activity plays a role.
To increase the community in search in VK, work in a number of areas:
- Increase public traffic, even if users don’t like or subscribe. There are also special programs that solve this problem.
- Increase your number of subscribers. This is difficult to do, but possible. You need to improve your content and actively promote yourself.
Remember that the public may be banned or blacklisted for artificially increasing subscribers, so be careful here.
- Increase user activity through quizzes, sweepstakes, polls, and controversial posts.
- Monitor the quality of content, study audience requests, choose the most interesting.
- Use advertising in other communities or viral ones.
What content to publish
I advise you to pay special attention to the photographs that you publish on your page. Do not post photos with obscenities or racist overtones. Otherwise, a rating decrease and a complaint against you will immediately follow.
It’s no better than exhibiting obscene photographs. In addition to a cheap reputation, you risk becoming an object of ridicule, lustful comments from women/men, feelings of shame, and troubles at home.
If you repeat photos in this form, the administrator may block your page.
If you exhibit beautiful photographs of nature, the sea, cities, animals. Cultural gatherings with your family are the best thing you can put on display for everyone to see. Feel free to post fantastic, stylish, edited photos.
Post often in groups you like. This is at least a small chance that people will pay attention to you and watch your page. It's nice when people care about your virtual life!
Related article: What are Pluso social buttons hiding?
List of flawlessly working programs that have proven themselves:
- likest;
- VK Duty;
- VK Liker;
- VK Best;
- VK Infinity;
- VK Exchange.
Anyone who doesn’t want to “sit in the shadows” waiting for popularity should try these programs. They will help you in the fastest way to acquire an audience for your account. I've used all of this and am still happy with the results. I'm sure you'll like it all.
What mistakes are made when promoting a group in the VK search?
To ensure your search rankings grow rather than fall, remember that:
- You cannot enter foreign words into the title and description; rewrite everything in Russian.
- If you closed the group, open it.
- If you want to increase the number of subscribers, do it manually or through PR; using promotion programs will lead to a ban. The solution is to wait or contact technical service.
- If the group does not appear in the search at all, check your settings; you may have disabled this function.
Are there any VK celebrities?
Popular VK people also have their own pages; you can distinguish them from the mass of others by a special mark - a checkmark, which is located next to the name and surname of the page owner. As a rule, “stars” create such accounts, rather, for the purpose of informing their fans about upcoming events and any news.
It should be noted that such pages fall into the TOP of searches by name due to their high traffic. What if an ordinary person wants to be at the top of the search results? How to become more popular in Contact will be discussed below.
You need to communicate with “fans”...
In order to gain real popularity and maintain this state, do not be lazy to communicate. Another little secret of how to become popular on VKontakte: if you want more likes, go to three friends and give them a few hearts, 1-2 will definitely come to you and appreciate your posts and photos. And so in everything - don’t forget to look through the feed and comment on the files and posts of your friends, congratulate everyone on the holidays and don’t be shy to chat with someone privately about general topics to lift your spirits. You can also find new friends in interest groups. If you want to achieve quick popularity, expressed in the number of friends and group members, you can try using one of the special services. But keep in mind that all programs and resources that offer an “effective” way of becoming popular on VKontakte for money are not licensed software for this site, which means that using them is not always safe. We recommend that you achieve everything yourself, communicating online and sharing your thoughts and news with others.
Filling the VKontakte group with participants
Method one.
One of the most popular is inviting the user to a personal message by composing interesting, intriguing texts and newsletters.
However, you should remember that you can limit the ability of people to write letters to you, add you as friends, and invite you to communities.
Also don't forget the following:
- You should not send the same messages to everyone, the VKontakte robot will detect this as spam;
- Don’t bother people and offend them;
- no need to insert links to other resources;
- do not forget about the limit on the number of messages sent from one account (40 per day).
Brobot does this very well. I have about 250 configured bots that write daily to 20 people they don’t know + 40 people they invite to be friends. Calculate the coverage yourself)
Method two.
Sending invitations to open groups to your public. To do this, you need to carefully read the group rules so as not to get banned.
Method three.
Very similar to the second one, but at the same time invitations are sent to tagging communities. Find your target audience.
Method four
Creating an interesting group with quality content. Information must be relevant, useful and new. At the same time, do not forget about live communication. Proper presentation of information is the key to success.
Method five
One of the most popular and effective. Conducting surveys, promotions and various competitions. In this way, people are involved in participation in your VKontakte group, and therefore the popularity of your public increases. Don't forget about prizes and gifts. And the main thing is that the gifts are actually received by the winners.
Ways of popularization
It makes sense to dwell on this point in more detail, because it is key. As mentioned earlier, the popularity of a page is determined by the number of unique visitors, which is why for those who are wondering how to become more popular in Contact, it is necessary to note that this statistical parameter needs to be increased. How to do it? There are two ways:
- legal;
- semi-legal.
The first is to post the most interesting and popular posts that other users will “like” and “repost”, thereby attracting other users to your page. This method is quite complicated for the reason that there is now a huge amount of media content of varying quality on VK, and it is quite difficult to come up with something unique and original. All kinds of cheating will also not be effective for the reason that most cheating accounts are fakes, that is, non-existent users who can be banned and do not have real friends to spread information.
The second way is that you need to add as many friends as possible to your page. This will increase traffic and make other users more interested in visiting your page. In VK there is a limit on adding no more than 50 people as friends daily, however, there are groups whose purpose is mutual subscriptions to pages. It is with their help that the desired effect is achieved.
What to do with a promoted page?
Here, the user has many different options open to him. The first and probably the most interesting is generating income from the page. Many sellers are interested in having “popular” people advertise their products. There are special advertising exchanges that provide the opportunity to use your page as an advertising platform.
Another option is to promote your own product, service or other information product that is of interest to page visitors. By the way, the majority do just that.
Afterword
Low activity on VKontakte is a problem for many commercial public sites, especially if their promotion on social networks starts from scratch.
When developing content, try to pay attention not only to the interests of the audience (I’m sure you will find them all), but also to the benefits of the needs: ask for help, help yourself, give useful gifts, get acquainted, etc. And in order to stir up the silent audience even more, you can use targeted mailings, which my colleague Sergey Tishin talked about.
If you have problems with activity, start creating a new content plan now. I made a template for you to make it easier to get started.
