Search group in VK: what does the position depend on and how to raise it?

The social network VKontakte has its own internal search. What gives a group a place in the TOP 5 of VKontakte search results and what needs to be done for your community to be in the first positions?

I will give answers to these questions based on a specific example of working with the “Secrets of Chinese Medicine” group. I, as an administrator, was given the task of bringing the group to the TOP-5 search results on VKontakte.

A little theory. There are three main factors that influence your group’s ranking in the first positions in VKontakte’s internal search:

• Number of subscribers in your group
• Group name
• Community activity

Number of subscribers in the VKontakte group

This is one of the most important factors.

The more subscribers you have in a group, the higher you are in the search results.

Moreover, it is important that these are living subscribers. If a few years ago, in order to get to the TOP in the VKontakte search results, bots and offers were added to groups, today such methods no longer work. You risk losing your community forever.

I recommend recruiting people into the group using exclusively white methods, and this is public advertising, targeted advertising and promotion of records.

For the query “CHINESE MEDICINE”, 431 communities were found in the internal search on VKontakte. In order to get into the TOP 5, we needed to gain more than 4,000 subscribers. Quite an achievable goal.

The SECRETS OF CHINESE MEDICINE group was created in July 2015. In January 2021, the group already had more than 4,000 live target subscribers. Participants were recruited through organic advertising (advertising in large public pages, where our target audience is concentrated) with a very modest budget for promotion. Then paid promotion in the group was stopped.

The target audience of the group is women over 35 years old. Their interests are health, longevity, Chinese medicine, qigong, self-development, self-improvement. I was given the task of recruiting just such an audience into the group. I think I managed it.

How to increase your VKontakte rating

Firstly, you can add friends and then remove them. After this procedure, they are transferred to subscribers. About 30-40% of people simply do not notice that they have been deleted. But this is a rather unreliable method, because everyone will sooner or later clear the list of interesting pages, i.e. those they are subscribed to.

The second way is to boost this parameter by adding bots - dead pages. Such inauthentic pages are removed periodically, so your number of followers will decrease over time.

VKontakte group name

If you chose brand positioning when creating a community, then the name of your group will be very important. It must include keywords, and the accuracy of queries in the title is very important.

The group fell into my hands already with an avatar and a name - “Secrets of Chinese Medicine”. If I were choosing a name, I would definitely choose the name “Chinese Medicine”.

I decided to replace the title “Secrets of Chinese Medicine” with the shorter title “Chinese Medicine”. After changing the name, the group was first in the VKontakte search results the very next day.

A detailed article on how to choose a name for a VKontakte group is HERE.

What should a promoted group look like?

The group should be purely thematic, without spam and advertising that are not related to the topic of the community, because people go there in search of certain information, which is “New Music 2018”

The group “Do you know?” can also be called exemplary. Frequent updates, moderation of posts, and lack of spam make this group one of the most popular.

Let's take another group as an example. The group must have a never-ending theme. There was a time when webmasters massively made websites about a certain version of the Samsung Galaxy phone; with the advent of the new version, such sites gradually faded away. Also with the theme of the groups, it should have potential for future development.

"Did you know?" — The group does not contain unnecessary information or forced advertising. Satisfies the requests of its subscribers with the frequency of posts and content. There are photo albums, videos and frequent publication of news.

The “Advanced Translator” group is pursuing a not entirely correct strategy. The gap between the entries on the wall is quite large - the last entry is December 2, and the penultimate one is April 12. And besides, there are deviations from the theme of the group. Taken together, this makes the group irrelevant.

In general, the main thing is to devote a little time every day to promoting your group and very soon you will be able to look at your “brainchild”, if not with a smile, then with satisfaction from the work done.

Read about ways to promote your Instagram account here.

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How to find out what search queries users are using?

In order to select keywords and find out what search queries people enter, use the Yandex word selection service - Wordstat.

It reflects statistics on impressions of a user-specified word or phrase, as well as queries made by people who searched for it. Personally, I use this tool all the time.

We see that 23,985 people entered the phrase “Chinese medicine” in their search.

But only 219 people entered “secrets of Chinese medicine” into the search bar. The difference is obvious.

What would I like to get from VKontakte search?

Through the eyes of a technical specialist, I understand that having such resources as in the VKontakte company, this can and should be done. I'll explain. This could significantly shift the focus of users from classic search in Yandex, Google, etc. to search in VKontakte, this would increase the coverage of quality posts and communities in—!— wp:paragraph —>

For example, I need to buy a faucet. I enter into the search on VKontakte - Buy faucet and get a relevant answer.

The search understands my request and shows products that I can buy in my region, video reviews, communities where I can buy a faucet. Thus, I do not go to Yandex, for example, but find information that interests me within the network.

For such a new VKontakte search system, it is necessary to track the behavioral factors of users who use the search:

• CTR from result;
• Snippet conversion (number of likes, reposts from number of views);
• Uniqueness of content;
• Number of referers n (;
• Regionality;
• Subject;
• Quality of the site (like ICS in Yandex).

Using this data, VKontakte could build a development tool that competes with search and information communities. As for me, this is much better than the existing “Prometheus” which shows “compressed cars from Google raraph ->

I think a new VKontakte search will not appear soon. But don’t be upset - this gives us the opportunity to use the imperfections of the system by promoting our own VKontakte products and services among the general audience.

Activity in the VKontakte community

The social network VKontakte itself states that activity in the community affects the ranking of groups in internal search. However, I often come across information in articles by experts in the field of VKontakte promotion that activity in the group does not affect getting into the TOP at all.

I will express my opinion on this matter and support it with an example. Yes, indeed, the importance of activity in the community should not be overestimated, however...

We have before us an internal search on VKontakte. With the name “Women's Happiness” we see three communities. In first place is a group with 20,072 subscribers, in second place - 18,403. It would seem that everything is natural, a community with a large number of subscribers is higher in the search.

But pay attention to the third group, which has more than 23 thousand subscribers. I looked into the community and was not at all surprised. The last time posts in the group were updated was in September 2014.

Thus, I conclude that activity in the group still has its own, albeit insignificant, impact on the group’s placement in the VKontakte search results.

And one more very important detail. In fifth place we see the group “ஐ Women's Happiness ★ Beauty ★ Health ஐ”, which with its 35 thousand subscribers could easily overtake its competitors. But the title was too long, the lack of an exact entry of the request into the title, and unnecessary embellishments prevented her from doing this.

Of course, in real life, few people will search for a community using the key query “Women’s happiness,” but my goal was simply to convey to you useful information that you can then use for your projects.

Main features:

• Real-time check of site positions, social networking groups Facebook, Google+, Vk + wiki pages. Which will now be very promising.
• Ability to analyze competitors in search results
• Monitoring website positions in different search engines with a choice of cities and regions
• Convenient implementation of collaboration on projects
• Infographics for greater viewing convenience
• Grouping specified keywords into groups
• Ability to assign weight (priority) to keywords
• Detailed analysis of search results for keywords in the desired cities and regions
• White label creation (branding)
• Unique position determination technology
• Wide choice of payment methods
• Convenient uploading of reports

Why do you need to display a group in the TOP of VKontakte search results?

Let's assume that when creating your community you chose brand positioning, you sell children's clothing and the name of your group sounds like “Children's clothing”. In this case, getting to the first positions in the internal search on VKontakte will bring you additional buyers.

If your community has a mixed positioning and you named it, for example, “Club of Caring Mothers,” then the internal search on VKontakte interests you insofar as... It is unlikely that anyone will formulate their search query in exactly this way. Don't believe me? Check out Wordstat.

Tags: business on the Internet, VKontakte business, online business, VKontakte Group, VKontakte groups, How to sell from a VKontakte group, VKontakte promotion cases, sales, sales from a VKontakte group, promoting VKontakte groups, creating VKontakte groups, VKontakte community

Knock out from the top with one click

There is another way, although it will not work immediately, but after a couple of hours. Go to the victim’s page and select Actions

field
Hide News
.

You can also return the news of this user to your feed and wait for VKontakte to perform the necessary manipulation and demote your friend, knock him out of the top. Choose any method and write reviews in the comments. I hope the information was useful.

I think it is useful for many users to know by what principle the list of VKontakte friends is formed

in 2021.

Once upon a time, everything was very simple: whoever had a higher rating was at the very beginning of the list. But times have changed, the rating was canceled, and now friends are sorted

happens differently.

First of all, go to the “My Friends” section and deal with the list of friends on your page:

Who do we see first on our friends list? That's right, those with whom we communicate most.

The principle of sorting the list of friends: the first will be those friends with whom you most often correspond, but also those whose pages you constantly view, like, and comment on posts.

Thus, the first friend can be one with whom you may not have communicated at all, but always follow his page and (or) be active on it.

But there is a small nuance: users whom you recently added as friends are initially displayed above the rest (usually occupying 5-10 positions in the list). This is done so that you do not lose sight of them.

Find out who is on a friend’s “important” list

Well, now let’s analyze what best friends mean and how to find out this list from your friend. When we add new friends to ourselves, VK automatically offers us to sort them.

That is, we can indicate who the added person is to us:

• family member;
• close friend;
• work colleague;
• acquaintances from university, etc.

1. You can find out who belongs to your friend’s “best” friends section on VKontakte by opening his friends list.
2. You can do this by visiting your friend’s page and viewing his list of friends.
3. You can also use your own list of friends - opposite your friend’s avatar, you need to click on the “view friends” icon.
4. After going to the list of your friend’s friends, you will see icons next to the photo symbolizing “important” friends, “relatives,” etc.
5. Your avatar will be at the top of the list, and you will immediately see if you are among the “best” friends.
6. So, by reviewing all your friends, you will find out who is on the “important” list and who is in the category of ordinary friends.

Many users do not pay attention to all these categories, objectively believing that the “best” friend does not need general publicity. And perhaps they are right!

How to change the sort order of your friends list

If you wish, you can increase your position on the list.

a certain friend. To do this, it’s enough to communicate with him more often, visit his page, be active (like, repost, comment on posts/photos).

Thus, after a short period of time, the selected user will take first place in the list of your friends. You can do it the other way around.

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Every day millions of users visit the social network VKontakte. They communicate with each other, find out the news, listen to their favorite audio recordings, watch movies, TV series, visit interest groups, learn something interesting, and make purchases without leaving the VK network.

Many young readers are interested in the question of how to recognize important friends in VK from a friend? Or which of my friends am I in the best friends section of?

Let's first understand what these terms mean.

Important friends

Important VKontakte friends are formed from a general list of friends with whom you communicate most often. This is not necessarily personal correspondence; communication refers to all types of activity carried out in relation to a specific person.

This includes:

• Viewing news, photos;
• Comments;
• Reposts;
• Likes;
• Login to the page.

Moreover, activity can be shown on both sides. That is, if a friend from your list visits your wall, leaves comments, likes, he automatically falls into the category of important friends.

In addition, all newly added friends will be in the important category for some time, until the system determines that you are not interested in each other's posts.

All important friends are at the top of the list of mutual friends. When new friends are added, they go to the very top of the list, so that you don’t “lose” them or forget that they were added to you.

Is it possible to recognize a friend's important friends?

How to recognize important friends in VK from a friend? You can find out how important a friend is from your friend's list by looking at his friends list. But this does not give a hundred percent guarantee that they are really important to him.

Since your friend may have recently added them, or they have shown interest in your friend. In order for you to be among your important friends, all you need to do is visit his page, write comments on posts, and like him.

Take a closer look at your list of VK friends. Did you notice at the top of the list those with whom you did not communicate, did not visit them?

It is quite possible that they are your “fans”; they are interested in what you write about and what you publish. By showing constant interest in you, they will be among your “important” friends for a long time.

I hope now you understand how to recognize important friends in VK from a friend, how to be on the list of important friends yourself?

How to find out who is a friend's best friend

Now let’s look at what best friends are, how to recognize best friends in VK from a friend. When adding friends, VKontakte offers us the opportunity to “sort” friends. That is, you can indicate that the person being added is you:

• Relative;
• Best friend;
• Colleague;
• A friend at university, and so on.

You can find out who is in the “best” friends category of your VKontakte friend by going to your friend’s friends list.

You can do this by going to a friend’s page, opening the list of all his friends, or by opening your friends list, opposite the avatar of the person you need, select the “see friends” option.

When you go to your friend's friends list, you will see icons next to the photos indicating "best" friends, "colleagues", etc.

Your avatar will be first in the list, you will be able to immediately see if this mark is next to your image.

So, after looking through all your “best” friends, you will understand who also has you as their “best” friend, and who has you as an ordinary friend.

But don’t be too upset that one of your friends didn’t check the “best friend” box when adding you as a friend.

Many do not attach importance to such marks, rightly believing that the “best” friend does not need general publicity or special emphasis.

How to recognize important friends in VK from a friend, summary

If you are still interested in how to recognize important friends in VK from a friend, or how to recognize best friends in VK from a friend, the easiest, simplest, fastest way is to ask your friend about it personally.

Why look out for something, calculate, find out secretly, when you can ask a question, get an answer, because between real friends there should be no omissions or understatements.

Mistrust is the first thing that kills any friendship in the bud. If you want to be on your friend’s VKontakte list of important friends, then be more active on his page, write comments, like, and share posts.

Unfortunately, it is impossible to find out who exactly your VKontakte friend is interested in. Since among the friends on the top list there may be those people who themselves show interest in your friend, or who have just recently been added as friends.

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Have you ever known that VK has a number of friends? Yes, yes, at the time of writing, it amounts to 10,000 users including friend requests. What if there are more friends? This means they will be your subscribers.

Finding users with 10 thousand friends is, to put it mildly, not so easy. For most, this figure is much lower - 200-500 user-friends. But today we won’t talk about friends, but about how a list of friends for a user is formed. Here, as it turns out, everything is far from so simple.