How important is an avatar for a VK group and how to make it unique?

The level of popularity of a VKontakte group or community is determined by a well-chosen design. First of all, this is a relevant and bright photo for the avatar of the community being created. The avatar is the face of the group; it is the photo of the group that receives the main attention, for example, when searching. You can find a photo for a group avatar on the Internet, download it from your phone, or create something special using various photo editors. The dimensions of the created image should not exceed the permissible width and height – 200x700. It is very important to remember to consider the resolution of your computer or laptop monitor. The 1024x768 resolution was popular (desktop PCs), but for about 6 years this resolution has been replaced by 1366x768 (laptop era).

How to make an avatar (ava) for a VK group, step-by-step instructions?

Having created a group, the first thing we do is create an avatar, the face of the group, thereby setting the main tone of the design. Remember that the photo format must be JPG, GIF or PNG.

  1. Launch the Photoshop program, in the “File” menu, click on “New”.

    How important is an avatar for a VK group and how to make it unique?

  2. Next you need to specify the permission for the avatar. Then you need to confirm the specified permission by clicking on “Create”.

    How important is an avatar for a VK group and how to make it unique?
    Remember that the ava must correspond to the overall design of the group. Also, do not place a lot of text on your avatar, as when loading, a thumbnail will be created with automatic dimensions of 200x200 pixels, and some text will not be displayed.

  3. After creating and editing a photo, you need to properly save the image in order to later upload it to the VKontakte group.

    How important is an avatar for a VK group and how to make it unique?
    In a number of settings, check the box next to “Convert to sRGB”.

    How important is an avatar for a VK group and how to make it unique?

  4. At the bottom of the window, click “Save.”

    How important is an avatar for a VK group and how to make it unique?

Now we proceed directly to uploading the avatar to VK.

  1. Once you open your group's main page, click on "Upload a photo."

    How important is an avatar for a VK group and how to make it unique?

  2. Then select the desired image on your PC. After uploading the photo, click “Save and Continue.”

    How important is an avatar for a VK group and how to make it unique?

  3. The next stage is choosing a square area for a photo or miniature. It will be displayed as the ava of your VKontakte group and will automatically adjust to the dimensions of 200x200 pixels. The thumbnail will be used in general lists of groups and in news. The thumbnail is small in size, but it is with its help that the group gains more subscribers. After selecting the desired area for the thumbnail, click “Save Changes.”

    How important is an avatar for a VK group and how to make it unique?

  4. Voila - your avatar for the group is ready.

What is an avatar

VKontakte provides a wide range of services for both beginning entrepreneurs and entire organizations, so that they post some kind of advertising videos, create discussions and notify their audience about possible promotions. An avatar is the face of the group, in which you can see what you are actually trying to offer to an audience interested in a particular product.

Maybe someone does not pay much attention to the avatar, but, be that as it may, it is the main part of the created group. So, if he is too sad, then hardly anyone will want to become a subscriber here. You can often notice that well-promoted groups put on their avatar photos of young girls or images of some ordinary objects that in small format seem interesting and attractive, and when a person visits the page and sees the picture in full size, they can make them smile. This immediately creates a positive impression of the group.

But beginners often don’t know what sizes are required for a VKontakte group avatar. To help them, we will talk about this in detail and also give advice on choosing an image.

How can an avatar contribute to the success of a VK group?

The appearance of your group helps attract new subscribers and the general attention of VKontakte users. If the group's design intent is completely missing or poorly executed, a visitor to your group may have a bad impression and be discouraged from becoming a member of the group. A successful avatar is the key to your group’s successful prosperity. But, of course, the group’s content should also be of interest.

There are programs and entire companies that are dedicated to promoting your group or community. You can use their services and make your group TOP. Popular and proven services for boosting subscribers are Bosslike and Likemania.

Tips for a successful avatar:

  1. The avatar image must be of high quality. And most importantly, the avatar should be 2-3 times larger than what you planned.
  2. The color scheme of the avatar and the font should be similar to the menu design. This will give your band style and a level of professionalism.
  3. To encourage you to join the group and become subscribers, at the bottom of your avatar you can create some kind of call to join the community.

    How important is an avatar for a VK group and how to make it unique?

  4. On the avatar you can place almost all the important information that characterizes your group. The same cannot be said about the miniature. On the avatar you can indicate the site domain, phone number, office address, competitions, promotions, assortment updates, and addresses of other social network accounts (Instagram, Facebook, Twitter).

Correct sizes of VK ava

In general, regardless of where the avatar is added, its size has no restrictions and therefore the image can be uploaded without any pre-processing. However, the following aspect ratios are nothing more than a recommendation in accordance with the layout features of the social network site.

Option 1: Profile Picture

Considering the above, you can add absolutely any image as a profile photo that does not violate the general rules of VKontakte. Most often, personal photos are used, allowing other people to easily identify you and simplify their search on the Internet.

Sizes for stories

The size for photos is 1080x1920 px. Video size: 720x1280 px.

Technical specifications for video recordings:

  • up to 15 seconds;
  • no more than 10 MB;
  • h.264 codec;
  • AAC sound.

Use photos and videos in vertical format.


Photo and video sizes for stories

Choosing a background for the cover of a VK group

The background screen of your public page should be as consistent as possible with its content and inspire confidence among visitors. Good results are shown by the author's photographs. Pictures of machines in production, cakes in your kitchen or satisfied clients in a hairdressing salon “come in” better than hackneyed pictures from Yandex search. If there are no such materials, you can use a free stock photo database, for example, Unsplash. The service offers a huge selection. But key queries must be entered in English. A good Russian-language stock is Pixabay. But the number of freely available files is limited.

However, you don’t have to be a designer to do everything yourself. You just need to know the basic rules and techniques.

Not only the text reveals the theme. A suitable illustration does this itself. It is enough to bring to the fore a key event, event or person.

In recognizable niches, you can adhere to a minimalist strategy. The brand comes first. An abundance of inscriptions, on the contrary, can ruin everything. A fan interested in the logo begins to study the details himself.

People are also attracted to feelings and emotions. A couple in love in the background creates a calm atmosphere, and the bright red font conveys the necessary information.

With the help of a community cover on VK, you can stimulate people to take a targeted action. A pointer to the menu encourages visitors to explore sections of the public. And if you make an intriguing signature nearby, they begin to look for a mysterious solution and linger with you.

An arrow pointing to the subscribe button helps users stay with you further. However, you should not limit yourself to just visual highlighting. Already at the first stage of getting to know the audience, you can interest them with a benefit or bonus. A nice gift, a promise to solve a problem, or a catchy phrase stimulates action.

In this case, not only direct, but also indirect levers of influence on the target audience are suitable. Marketers' research on eye trails has shown that we tend to look where others are looking. This can also be used to our advantage to focus on the elements we need. Despite the bright, expressive image of the characters, we concentrate on the text even without direct reference to it.

The latest VK innovations – dynamic covers for the group – help make the page interactive. The community header contains blocks that change over time. These can be neutral elements: clocks, exchange rates, weather in the region. But most of all, photos of friends and acquaintances attract attention. The built-in modules “most active”, “best commentator” or “last subscriber” show the avatar of the distinguished person in the header. However, there are many possibilities. We'll talk about them in a separate article.


Color solutions play an important role. A correctly selected range of colors attracts the target audience just as well as a catchy slogan. This is actively used by marketers. Orange and yellow tones are characteristic of cheerful people. Green is associated with health, sustainability and money. Blue – symbolizes calm and reliability. It is preferable for the male half of the participants. Shades of red perfectly attract attention. Indispensable for promotions and sales. Using more than three colors will unfocus the eye. It is better to use color resonance, shades and halftones.

A current picture for the cover of a group on VK helps you get into trends. An upcoming event always attracts attention. Announce relevant events even if you are focused on a broader topic.

Creating an avatar using Paint

To create a beautiful avatar for a VK group, you can use Paint:

  1. First you need to find a suitable image and save it to your computer
  2. Open the image through the Paint program; to do this, right-click on the future avatar and select “ open/edit using Paint ”. Or open the program first, and then the picture.
  3. At the top of the screen there will be a section “figures", select the "circle" shape.

    Adding to Paint

  4. We take into the circle what will be the avatar, the rest paint it white color, or remove it using an eraser.

    Paint it white

  5. As additions, you can draw something or write text. We save the finished result to the computer and upload it to the avatar in the group.

Hashtags on the Internet and how to use them

Which avatar to choose

If you ask the administrators of popular groups about how to choose the right avatar for the group, then everyone will certainly answer that it should be as attractive as possible and at first glance demonstrate the mood that prevails here. If you don’t follow this rule, you are unlikely to get new subscribers.

Any person who enters a community or group immediately pays attention to the avatar and, on a subconscious level, analyzes the emotional component that the cover carries. If the avatar shows a sad face and dark colors predominate, then it is unlikely that a person who enjoys life and came for positivity will subscribe to the community, although if the group is designed to draw attention to any problem, then this option will be just right.

There are several points to consider:

  1. The avatar must have at least some meaning that is reminiscent of the community’s genre, or more precisely, its content.
  2. The use of photos of celebrities on avatars or beautiful girls taking a fairly revealing pose is quite widespread. As a rule, the interest of men in this page will be quite great, and if the person in the avatar is smiling, then this already has a positive effect on a subconscious level. It's hard not to smile when your friends laugh, isn't it?
  3. Don't use just one community logo. This mistake is made by fairly inexperienced group administrators. It’s better to take it and add more of everything. People will involuntarily linger, looking at the avatar and thinking about the connections between objects that you can put there.

New VKontakte design - horizontal group cover


new VKontakte designThe topic of this article is the new design of VKontakte.
The design of VKontakte groups has changed again; now you can set a horizontal cover in the group. Designing your VK community with such a header is much more interesting. Frankly, no Photoshop knowledge is required here. And you can make a beautiful picture even in PowerPoint, Fotor, Canva, Pixlr Editor without any special skills. By going to the group, you will notice that in those groups the buttons “Pinned entry”, “Information” and “Click menu” have become visible. And before they were hidden. Naturally, all the registration of the groups began immediately.

Uploading a new cover

Now let's figure out how to enable the ability to install a horizontal header. Let's click on the "Manage" button.

control

Next, in the “Settings” section we will be able to see the new “Community Cover” and “Upload” entry.

loading

First of all, let's read the recommended information from VK and click "Select file"

format

Then click on the last one and download the new cover of the VKontakte group. This is where you can understand that the download file can be of any size! But no less than the size 1590x400 px. We create a cover prototype in any editor. Next, we can select and save the area that meets the VK requirements. Here's a tip on where to find your cover image and which editor to use to add text and graphics.

What is interesting about the new design of VKontakte?

The main thing: there is more space for information. Now here you can write the name of the group, the purpose of its creation, a call to action, and so on. Such a design will be logically complete and more functional. But you can leave the old design, it’s a matter of everyone’s taste.

When you design a horizontal cover, you will notice that the internal menu now somehow falls out of the general context. I think it would be better to pin the image to go to the menu. And use it to host wiki pages in the group.

At the same time, I would like the developers to add some other option for setting up a beautiful transition to Wiki pages.

I would like to note that since 2021, the developers of the VKontakte social network are actively trying to set up this network to promote business. Make it more convenient for business or something. From my point of view, this is very good and is in great demand among many Internet entrepreneurs.

But most importantly, in my opinion, they need to carefully consider the “Bans” system so that entrepreneurs can work quietly without interfering with those users who came to have fun on the social network.

How to make a VKontakte group cover online

Use your creativity and choose what you prefer: a horizontal cover or the already familiar VKontakte design. Creating online and installing a new cover is clearly presented step by step in the video below the article.

PS I hope this information is useful to you.

PSS Use your creativity and good luck in all your endeavors!

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Goods

Product image sizes must be greater than 600 pixels. It is necessary to add a photo; without this, you will not be able to publish the product. Any sufficiently high-quality picture will do. In a row of products, only the square selected in the image will be shown; when you select a product, a card with the entire picture will open.

It is better not to use horizontal pictures for illustration, as they create empty fields. We recommend preparing pictures for products in the same style, so they will look more advantageous in the general list.

Menu

The image for the menu ribbon buttons should be 375 by 265 pixels in size. In total, you can add 7 buttons to the feed. You can attach a link to each, but it can only be an internal VK link.

You can customize your feed in Community Settings. The maximum text length on a button is 20 characters, but for mobile devices it is better to choose shorter text. Long text does not fit on a smartphone screen.

The so-called “Wiki menu” provides even more opportunities. You can add rich text, lists and headings, images with links, including to third-party resources.

Wiki menu

A regular menu already has buttons, a “wiki menu” will only be useful if you need to add more than 7 buttons or links to third-party sites. The Ideal Post For regular posts on a page, you should choose images that are at least 700 pixels wide, and for articles, you should choose images that are at least 500 by 300 pixels wide.

VK has introduced a “smart” ranking of articles, so for better placement in the feed, you should choose high-quality pictures. We recommend selecting images with dimensions greater than 1000 pixels. The minimum width is 700 pixels.

The aspect ratio of the image should be standard. You should not add pictures that are too horizontal or vertical to your posts and articles. It is better to use images that are close in proportion to a square.

Animated cover on smartphones

Any image measuring 9 by 16 is suitable for an animated cover. You can add several photos (up to five) to show the visitor a slide show. Instead of images, you can add a short video that will play without sound. You can add pictures in the group settings menu.

Group settings

After clicking the “Save” button, a form for setting up a cover for smartphones will appear in the next window.

How to add a cover to a group

Image size for posts

The minimum size for a square image in a post is 510x510 px.

For rectangular size use aspect ratio 3:2

Personally, I use 800x800 px for square . or 1080x1080 px.

For rectangular ones - 800x535 px.


Recommended sizes for VK posts

Pictures for desktops

On personal computers and laptops, the image in a VK post is aligned in width. If the image is unique and of high quality, it is better to make it square - this way it will take up more space on the screen. To do this, use horizontal orientation. The situation is the same in the mobile version.

The vertical orientation is worse - the picture shifts to the side, and alignment to the center does not occur. In the mobile version, the picture is aligned to the center, but white fields appear around it.

Try to use horizontal images in your articles. They are best placed on the wall.

Do not add pictures with text; they interfere with the title, which will already appear in the center of the picture. We recommend using dark images as the title on the image is white. However, the title text has a shadow, which allows you to clearly distinguish the letters in light-colored photographs.

To avoid VKontakte sanctions, do not add begging words like “like” or “repost” to your images. Social networks are struggling with cheating, so they can pessimize an article for being too intrusive.

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