How to arrange and promote a VKontakte meeting to gather a full room

The article will be useful for those who want to invite interested people to a concert, seminar or master class. Well, and give them happiness, of course.

I'll start with history

In the summer I worked with a rock bar, which hosted performances by cover bands like: Metallica, Queen, Kino, Gaza Strip, Lyapis Trubetskoy. And everything would be fine, but tickets were not sold. The hall was empty.

20 people came to the concerts - they sat down at the tables, ordered beer and chatted as if it was just another Friday night. Nobody paid attention to the musicians.

The owner said with annoyance that reposting to local news and Overheard had no effect. I gave 1500 per post, but no profit. Why? I will highlight 5 reasons:

1. The VC meeting has not been formalized.
2. Inviting (inviting everyone in a row from your own and fake accounts).
3. Subscribers do not receive content.
4. Difficulty purchasing tickets.
5. Lack of a content plan and advertising strategy.

Test: Are you good at SMM?

How to create and promote an event in VK

The VK event itself represents some kind of event - usually a live meeting, less often - online . This tool can be used for various purposes: from organizing an alumni meeting to launching a large-scale event project or flash mob. This can be either an event for a narrow circle of people who know each other, or an event with a wide audience of certain social network users. A special feature of this tool is that it can be used by any VKontakte user. To do this, there is no need to be a leader - anyone can create and promote a meeting in VK.

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Cheating subscribers on VKontakte

But for successful promotion you need to approach this issue quite seriously. In general, the ability to create and promote an event through a social network allows you to launch the entire process of attracting an audience in just a few simple clicks. The success of an idea lies in its correct creation and further competent promotion, which is worth considering in more detail below.

Why do you need to create an event on VKontakte?

The main goal of creating an event on a social network is to attract an audience and sell tickets. It also allows you to interact with your audience. By creating a VKontakte event page, you can:

• work with objections;
• provide the audience with accurate and detailed information about the event;
• increase audience reach;
• work differently with cold and warm audiences.

By working correctly with VKontakte tools, you will get the most out of the event, and will also be able to further interact with those who attended the event.

How to create events: step-by-step instructions

Perhaps, now that it has become more clear what an event in VK is, we can directly consider the process of its creation. For ease of understanding, it is suggested to use screenshots in which you can clearly see the whole process. But before you start creating an event, you need to clearly understand its purpose and desired result. Initially, carefully consider:

• what kind of event it will be;
• where it will take place;
• date and time of its holding;
• event participants;
• form of the event;
• the purpose of creating the event;
• ways to achieve the goal;
• methods of promotion (we will deal with this issue further);
• the time required to achieve the desired result;
• and other nuances.

These main and many other – minor – points need to be thought out in advance. This approach will help you clearly understand the goal and ways to achieve it. It is also worth immediately considering possible problems in the implementation of the idea and ways to resolve them. Once you have decided on the specifics of your idea, you can begin to bring it to life. First of all, you need to go to the “Groups” section and select the “Create Community” button in the upper right corner:

Next, we are offered six different options for creating your own community. What we are interested in is the creation of an event, whose icon is located last - in the lower right corner:

By clicking on it, another window appears in front of us, in which we are asked to fill out basic information:

• Name. In this column, you come up with a name for the event you are creating - all users will see the event under it.
• Subject. By clicking on this line, you will receive a whole list of proposed topics, from which you are asked to choose one that interests you.
• Type of meeting. There are two proposed options - open and closed. The difference between them is that in the first one people can be added themselves, and in the second one only the organizer can invite.
• Start time. In the proposed windows you are asked to enter the date and time of the start of the event. Below there is a button “Specify end date”, which will allow you to, if desired, mark the day and time the event ends.
• Organizer. Here you can choose yourself or the communities you manage (for group administrators and people with such permissions) as the event organizer.
• Contact details. By clicking on the corresponding button you will receive a field for phone number and email. This will allow interested people to contact you to clarify the details.
• Address. By clicking on the “Specify address” button, you will see a new window indicating the country, city, address and location of the event.

As for choosing an organizer, in this case you need to think through this issue carefully. Initially, decide on whose behalf the event will be held. If this event is from a specific organization that has its own group, or from your community, then it makes more sense to put them on. This will allow the audience to understand that the event is being held as part of a particular activity. In the case of a meeting of classmates, you can put yourself as the organizer. When you list yourself as the organizer and host the event from a community or company, you can cause misunderstanding on the part of an audience that doesn’t know you (unless, of course, your person has already become famous). In this way, the number of possible participants can be mistakenly reduced. And vice versa - you do not need to choose your community as the organizer when creating an event with your friends. These points need to be clearly distinguished.

Sending out invitations to VKontakte and Facebook events (inviting)

In slang, inviting means sending out invitations to your event. As you already know, on the social networks Facebook and VKontakte you can create internal events with a description, dates, location and a link to purchase tickets. We always use this channel in addition to the main site.

But meetings on social networks are meaningless if you don’t invite anyone to them. You cannot invite (literally) users to the site, but very much so to meetings. That is, this is an additional full-fledged channel for advertising the event.

In general, an interesting story happened with events on social networks. Everywhere this channel started loudly, everywhere users were inundated with hundreds of invitations, but as a result, both Facebook and VKontakte began to seriously tighten the screws and cut promotion opportunities every year. The main idea of ​​this functionality, according to the developers, is not to invite people to festivals, concerts and conferences with thousands of people, but to invite your friends to a birthday party. That is, this functionality is not for event organizers, but simply... We don’t even know for whom then.

As a result, by 2021, this advertising mechanic has turned into a “gray” one, since in order to invite an adequate number of people to an event, you need to resort to all sorts of tricks, tricks and use third-party automation software. Therefore, be prepared for the fact that if you work with invitations to events “in an adult way,” you are violating the rules of social networks.

Inviting on VKontakte

When you create an event on VKontakte, it always has an organizer. This is either a personal page or a community. If a personal account becomes the organizer, then you can invite only your friends to the event. If the organizer is a community, then all its members can receive an invitation.

Nowadays, creating a meeting for an event from a personal account makes little sense, because one person can invite no more than 40 friends per day. For a normal event this is very little, and progress will be extremely slow. Another thing is to invite subscribers to a public page or group (you can invite members of communities of both formats). Here, 5,000 received invitations per day are allowed, which significantly increases the effectiveness of the tool.

What does “reached” mean? Most VKontakte users have a limit on receiving invitations (this can be done in the settings). In general, of all invitations sent, only 20–30% reach the recipient. And therefore, creating an event from a personal page is absolutely pointless. For the tool to work, you need a normal base of thousands of people, because all participants will not receive invitations anyway.

If you work with invitations “in a white way” (without violating the rules of VKontakte), then ideally the invitations should be sent to your community from which you created the event. Here's a typical example. The authors of this book have a community called “Children’s Petersburg” with 68 thousand participants. They create a festival of the same name from this community and invite subscribers there. Absolutely real situation, that’s what we did. In this case, the organizer’s task is a two-step sale. First, you create and promote a community, and then invite its subscribers to the event.

However, there is one “but”. According to VKontakte, the organizer must invite all 68 thousand users manually, working like Papa Carlo. It is clear that this is beyond common sense. Especially considering that after every 20 invitations a captcha will appear on your screen - a special security code against bots. That is, you will not only press the invite button thousands of times, but also break your eyes every time entering the captcha. However, where meaning has its limits, programmers appear in adequate reality who make special software to send out these invitations by pressing just one button.

Which is exactly what happened. And since then, even sending out messages to your own community using such programs is considered “gray”. And, theoretically, this could result in punishment in the form of a ban from the event and even from the community to which the mailing is sent. However, as always happens in Russia, the idiocy of the laws is compensated by their non-implementation. Therefore, we have not yet seen sanctions for sending invitations to this community using automatic methods if the event coincided thematically with it. So far the administration is turning a blind eye to this. Bye.

We will return to how exactly to use this software. Now let's see what to do if you don't have your own community. But 95% of organizers don’t have it.

Fortunately, on VKontakte you can still change the organizing community for events. First it can be yours, then your friends, then your colleagues, then your partners, and so on. Of course, it would have been a sin not to take advantage of this. This is how the “gray” market of sending out invitations to your event from other communities on a commercial basis appeared. That is, if you don’t have your own community, you can order such a newsletter from others for money, and these costs, as practice shows, pay for themselves. And this is where the fun begins.

Not only does the VKontakte administration extremely dislike it when invitations are sent out automatically, using external software, they are generally beside themselves with commercial inviting. If somewhere in the public domain the administration sees a price list offering mailing for money, the community that posted it can be instantly blocked. And such cases have happened. Unlike software, this is much more serious. Does this mean that ordering such a newsletter is very difficult? No, that doesn't mean it. Administrators have removed their prices from public access, but you can always ask them in private messages, and they will answer. Just keep in mind that by buying an invite, you are finally moving to the dark side of the force.

When it works

At what types of events is inviting effective? First of all, these are thematic events without georeference. That is, either online events or those to which people travel from all over the country. Events where the region is important can also be recruited in this way, but here a lot of invitations will not reach your target audience.

The specificity of mailings is such that you can send an invitation only to the entire community. You cannot select a specific city (previously, VKbot used to do this, but now it doesn’t work) or a specific user interest. Accordingly, for the mailing to be effective, you must send invitations to the community, firstly, on a topic close to the event, and secondly, from the city you need.

However, very often thematic communities that sell newsletters accumulate an audience from all over the country. Urban communities that sell invitations, on the contrary, are not segmented thematically, and therefore a huge part of the received invitations goes down the drain.

Let's explain with examples. Let’s say our task is to promote a wedding exhibition in Yekaterinburg with the help of invitations. We can go two ways. The first is to order an invitation to the Sweet wedding community (the largest million-strong wedding community). However, there are few people from Yekaterinburg in this community. Our entire vast homeland is located there. And if you take into account that only 20–30% of invitations reach you, you will not receive brides from Yekaterinburg at all (or the merest amount). The second way is to order the mailing of invitations from the “Typical Yekaterinburg” community. This option is more accurate, but also not ideal. Because there are a variety of target audiences in the community. And it’s completely unclear how many brides there are.

Ideally, for your invitation to effectively promote such an event, you need to order a newsletter for the “Brides of Yekaterinburg” group, and this would be a direct hit. But there is no such community in this city yet.

That is why inviting works best for events where there is no connection to a specific city. If there is a city, then you need to look for city “thematic” groups to obtain the most effective result. If you were holding a children's event in Yekaterinburg, and not a wedding exhibition, then the community of authors of this book “Children's Yekaterinburg” would come to your aid - a typical example of a city thematic community.

Pricing

During the entire existence of this advertising channel on VKontakte, a normal market with clear pricing was never formed. Everyone knows that inviting can be effective, but no one understands how much to charge for it and how to calculate the price. As a result, the cost of mailings is set by the administrator of the lantern. I asked for as much as I wanted. Well, within reason, of course. The only thing that can be said for sure is that you will be charged more for mailing to a thematic city community than to a nationwide community with a vague topic. And the price is also affected by whether the administrator does the newsletter himself or simply appoints his community as the organizer, and then you manage on your own. If you want to save a lot, it is better to use the second option.

In concrete numbers it looks like this. Someone asks for 3,000 rubles for sending a message to a community of 200,000 people, someone wants 10,000 rubles for the same community. There is an option to pay only for received invitations. For example, 400 rubles per 1000 delivered. There is an option with payment for leads, when you pay, say, 30 rubles per o or “maybe I’ll go.” However, most often administrators charge money immediately for mailing to the entire group. Other forms are much less common. Of course, there are no specialized exchanges in this area.

We have chosen the following strategy for ourselves. We prefer to “dance” on the price of traffic to a meeting. We know that the cost of one click from targeted advertising for a specific city is in the range of 3–10 rubles. Mailing to a live, undeveloped community of 50,000 users gives 10,000–15,000 received invitations and approximately 2500–3000 clicks, if the event is adequate to the selected audience and clearly named.

Accordingly, for such advertising to be profitable, the cost of one mailing to the entire group of 50,000 people should be in the region of 2,500–4,000 rubles. Then the cost of the transition will be in the range of 1–3 rubles, which is cheaper than targeted advertising. If the community is not thematic, but simply urban, then the cost immediately drops 2-3 times and will be somewhere around 1000-1500 for 50,000 users. From our point of view, such pricing is adequate and has at least some support points. If we see a serious deviation from this algorithm and an overestimation, then we simply do not buy such an invitation.

How to order

Let's start with the fact that, due to the restrictions introduced, not all administrators sell invitations to their communities. Some are simply afraid, some do not know how to work with mailing programs, some consider this an ineffective channel and do not want to waste their time.

We had a case when we had to put together an exhibition in Moscow for 5,000 people in two weeks. At that time, there was no format for promotional posts in targeted advertising, and the only way to quickly gather an audience was inviting. We wrote to all Moscow communities asking them to sell us the service. Imagine our surprise when almost everywhere we received a refusal. The same communities that gave consent were clearly not enough. The project had to be rejected.

The ordering scheme is simple: you write a personal message to the group administrator asking if he sells mailing invitations. If it sells, then ask for a quote. If you are satisfied, you pay.

If the performer sends out invitations himself, then you then make him the administrator of the meeting, and he, in turn, makes his community the organizer and invites.

We advise you to check the progress of the work. Sometimes you come across unscrupulous performers, or the program is “buggy” and does not send anything, although it says that everything is working. Such situations happen often. So go to meeting management and open the Participants tab. There will be several sections: “I’ll definitely go”, “I’ll probably go”, “Rejected”, “Invited”. The sum of users in all these tabs will be the number of invitations that definitely arrived. All others have a ban on mailing. If you ordered a newsletter for 50 thousand users and received 10,000–15,000 invitations (20–30%), then everything is fine and no one is deceiving you. Also be sure to ask for screenshots of the program's results. She also keeps her own statistics.

Sometimes invitations are sent directly through the chain of communities, and the organizing group in the meeting constantly changes. In this case, you must definitely measure how many participants there were in each tab at the time the new newsletter started. Then you simply compare - see whether there is an increase in users or not.

And one more important point. As we have already written, you can send out no more than 5,000 received invitations per day. The larger the community, the longer the mailing will take. In a community of 10,000 users, everything can be sent out in a day. For a community of 200,000 members it will take at least a week. So when you see that the community is large, plan to send out a couple of weeks before the event. Otherwise, you simply won’t have time.

How to send invitations yourself

If you decide to send out invitations yourself, you have two options: follow the official (“white”) path and send out tens of thousands of invitations manually, as the VKontakte administration suggests, or buy special programs and automate everything. By some strange coincidence, the majority choose the second method.

At the end of 2021, with the exception of self-written programs that are not sold anywhere, everyone used the vkbutton.com plugin, built into the browser. This is the most secure software in existence (suitable only for Windows). There used to be VKbot, but now this program has gone into oblivion. And when it worked, the administration severely punished the use of invitations, since, in fact, it was a big machine for all kinds of spam, and not just an inviter. Your page instantly turned into a “dog”, even if you sent a link to it in private messages.

You download this plugin, and a corresponding icon appears in the corner of the screen, and in the meeting there is an additional “Invite group members” button. Click on this button and the program starts.

Vkbutton has paid and free versions. You must install the paid “PRO version”, since otherwise automatic captcha recognition will be impossible. Without this function, the newsletter is practically meaningless, since in order for it to continue, you will have to enter the code yourself. The cost of the paid version is 550 rubles, and you pay once.

The next program that connects directly to vkbutton is the antigate.com captcha recognition service. You go to this site, register and receive a key, which will need to be installed in a special field in the vkbutton settings. Then you deposit 500 rubles into your antigate account, and the program starts working automatically. Captcha recognition is a paid service, but extremely cheap. On average - $2 per 1000 recognitions. An amount of 500 rubles is enough for several large mailings.

Usually the newsletter is sent at night, because at this time the Internet is the most stable, and you can simply put the program to work, go to bed, and get the desired result in the morning.

Also, for mailings, you must create a special “fake” account, because this method is still “gray”, at any moment the rules may become stricter, and your account will be blocked. It's better to reduce the risks as much as possible.

Invitation exchange

If desired, inviting can be used almost free of charge if you have the necessary partnerships. When we do some kind of business event, we always have a certain pool of information partners. Very often, in exchange for tickets, we ask them to make an announcement on social networks. However, for event tickets, you can also ask partners to list their community as the meeting organizer in order to send out a newsletter. Many people agree to this.

If you have excellent relationships with the speakers (that’s what we have), then you can ask to put their communities in the organizers. This also works and gives an engaged audience.

We used this approach several times when organizing the EthnoWinter festival. We had no partners, but many ethnic groups played at the festival, and each of them had their own group on VKontakte. We agreed with the leaders of these groups, they gave us access, and we invited the most relevant audience to the event and completely free of charge.

Musicians in general should take note of this approach. Very often groups playing in the same style know each other quite well. You can completely exchange audiences by sending out invitations.

About “I’ll definitely go” and “I might go”

Separately, we want to say about two great buttons “I’ll definitely go” and “I’ll probably go”, because we are often asked whether it is possible to predict the number of real participants based on this data.

In our experience, the “Maybe I’ll go” button doesn’t mean anything at all. “Perhaps I’ll go” means I won’t go anywhere, I just poked out of curiosity. We don't pay attention to her. With “I’ll definitely go” it’s a slightly different story. The decisive factor here is the price of the event, its scale and popularity. The higher these parameters are, the more people from the “I’ll definitely go” category become real participants. Sometimes it matches 100%. In particular, all the conferences that we hold agree with this figure almost one to one. Exactly the same situation happened with Boris Grebenshchikov’s concert at the “Books and Coffee” club and the “Children’s Petersburg” festival. On average, the conversion from there is 60–80%.

However, if we are dealing with a free small event or a concert by an unknown band, the numbers change radically. Dozens of times we have seen wildly upset musicians who, based on the “100 exact participants” indicator, had high hopes for a full house, but then saw 10–15 people at the concert. It doesn't work here. Potential participants have completely different motivations. The desire to go to an event is extremely unstable. Therefore, the result is almost unpredictable.

Inviting on Facebook

Sending out invitations to events on Facebook is much easier and, to some extent, more honest and clear. This social network did not play cat and mouse, providing the necessary functionality, but at the same time not allowing the use of automation. Facebook removed the ability to invite people to an event in their community - that’s all. There is only one way to invite - you can invite 500 of your friends to the event. And not per day, but in general 500. For one meeting.

For everything else, there is official targeted advertising and posts with a link on your personal page. If you want to invite people to an event, pay.

However, we are in Russia, and therefore if you use your head and put in a little effort, then, of course, these restrictions can be circumvented. But more on that a little later, for now let’s go through all the “white” possibilities.

Unlike VKontakte, you can not just invite 500 of your friends, but select them according to certain criteria, which can significantly improve the quality of your audience.

Let's say you have 4,500 friends on your Facebook account. And you only want to attract those who will truly be interested in your event. What does the social network suggest you do for this?

First, you will first be asked to call those with whom you interact most frequently. This list is generated by the system itself. It's called "recommended". Let's be honest: the list is compiled really competently. Secondly, you can immediately invite friends only from your city. In our case, choose those who live in St. Petersburg. Thirdly, you can invite those who participated in past events organized by you or events in which you participated, but were not the organizers. Moreover, you can invite both those who attended the event and those who were only interested in it (if we draw an analogy with VKontakte, then both those who clicked “I’ll definitely go” and those who clicked “I’ll probably go”). Fourthly, and this is perhaps the coolest setting, you can invite friends who are members of groups in which you are also a member. The logic here is clear: if you are in the same group, then your interests coincide and the invitation will be relevant. Fifthly, you can invite people from your database. In particular, postal or telephone.

We, first of all, use selection by specific groups and consider this the most accurate invitation algorithm. For example, when we organized the “Severe St. Petersburg SMM” conference, we invited to the event those who were members of the “SMM-Tusovochka” and “Websarafan” groups with us, that is, entrepreneurs and SMM specialists.

What to do after you have invited 500 of your friends? It is clear that this is not enough.

We proceed as follows. To begin with, I must say that in our projects there are always two or three organizers. That's why each of us invites our friends. And this is already 1500 invitations. Moreover, they are configured according to clear criteria, unlike VKontakte.

Then we have team members who have friends from our target audience. You can also ask them to send a newsletter. Then we just have good friends who don’t mind inviting their friends. And most importantly, we have favorite speakers who, if we ask them, do not refuse to invite 500 of their own. Thus, the sample can be increased to tens of thousands of people. And this is already an impressive figure.

The selection can also be expanded through information partnerships. If you understand that your partners have your target audience as friends, you can always ask to invite them in exchange for a free ticket.

All of the above are “white hat” methods of inviting people on Facebook. As you understand, the main difficulty is to gather the maximum number of people who have 500 people in your target group as friends.

What about other, not entirely honest, but working methods? Actually, everything is very simple here. We may not be looking for any partners, friends, or co-organizers. We can simply create a network of “fake” Facebook accounts and invite your target audience as friends, and then use this base to invite people to events. The only point is that it is advisable to maintain accounts. That is, periodically post some posts or photos. They should look human so that no one suspects that they are a bot. The friends of these accounts should not overlap so that the audience is as unique as possible.

It is best to gather the audience for these accounts from thematic groups and public pages. You need to carefully review how well the account matches the portrait of your target audience, and only after that add the person as a friend. We will touch on this topic in detail in the section on the event system.

An even more current state of affairs with sending out invitations can be found in this video:

Tags:

VKontakte, Facebook, Invitations, Newsletter, Inviting

Event decoration

After creation, you need to properly design the event page. There are three main directions in the design of the created event:

• Description. Here, describe in detail and clearly what kind of event you created, what it is for, and what its participants will receive from it (can be done in the form of a pinned entry ).
• Cover. In other words, everything that affects visualization. This includes an avatar of the event page, thematic photographs and other visual design.
• Applications and widgets in VK . The event administrator can add applications and widgets that provide additional capabilities to participants. Their full list can be seen in the screenshot below. It is worth noting that it is imperative to connect a chat so that participants can discuss various issues and even simple communication. If the event requires admission by tickets, then the appropriate opportunity for participants should be used. You can also connect “Donations” for additional (or targeted) financing of the event.

Setting up a meeting is largely done on the same principle as setting up a group in VK .

Branded chips

Meetingz

An already created meeting has an additional menu where you can add photos, as well as enter into correspondence directly in the application.

JAM

If you are used to gathering with a certain circle of people, you can use the automatically created group and then simply select it for future invitations. This will save time, and most importantly, not forget anyone.

After your friends agree to the meeting, you will receive a push notification about this.

Well, and of course, turning on the “I want to meet” beacon, with which you can notify friends about your desire to meet. Simple and easy. There is no need to sort through your contact book, call or write on social networks. Lighthouse and continue to mind your own business.

Day2Day

If you select a private meeting in the program, you can specify whether participants can invite their friends and family. In case you want exclusively male company, and someone suddenly decides to come with his wife. Well, you get the idea.

In addition, there is an option to create separate dialogue invitations for each participant. An interesting feature. Still, we were faced with a hostile phrase - “Who will come?”, a voiced function just for such cases.

You can also invite groups of people at once (the program will automatically create a list of those you have invited previously).

Promotion – invitation to a meeting

When adding participants, there are two options to consider: a small event within a specific group of people and a large event for a wider audience. In the first case, the event administrator himself can add participants; this process will not take much time. When creating a large-scale event that requires gathering as many people as possible, you should use all possible promotion options:

• Invitation from your friends list. Pros - free, cons - relatively small coverage, low conversion (not all friends will be interested in participating in a certain event).
• Invitation from the list of community members. The essence is approximately the same as with inviting from a friends list, but only the coverage is greater.
• Inviting from third-party communities. This is a kind of advertising: you look for a public page that suits you (preferably with a similar topic) and negotiate with its administrator about the possibility of adding its participants to your event. The price tag for this service can vary from 400 to 15,000 rubles, depending on the quality of the community from which you are going to invite people.
• Targeted advertising. The most effective method of all available in the arsenal (it is better to first parse the audience from groups in VK ). Its advantage is that it reaches the target audience. The disadvantages are the need to study the settings and the high cost of the service - with a budget of less than five thousand rubles, you don’t even have to bother here.
• Advertising the event through posts in third-party communities and opinion leaders. Opinion leaders include well-known people in the topic area. For example, for a business conference these are famous entrepreneurs. Thus, you can buy posts from them or in other thematic communities and blogs, which will provide your event with advertising from the target audience. You can also try to negotiate with someone about this service for free (on mutually beneficial terms).

Goals and means in politics

Policy can be aimed at different social spheres and problem areas. Based on this, its economic, social, environmental focus, etc. are distinguished. Policy goals are divided into long-term and current, priority and secondary, strategic and tactical. It is possible to achieve set goals and objectives in politics by a variety of means - persuasion, negotiations, dialogue, blackmail, coup, murder, etc. The arsenal of means available to politicians is enormous. N. Machiavelli assumed that the ends in politics justify the means. Disputes about the relationship between politics and morality have not stopped to this day.

Activity

It’s not enough to just invite people to an event and send out advertisements. We still need to whet the interest of those who took part in the event. This is usually done through thematic posts on the event page. It can be:

• news reports;
• humor;
• thematic posts;
• surveys;
• stories in VK on your personal page;
• offers;
• etc.

It is necessary to interest people, to involve them in active participation in the development of the event. Ideally, they should feel like they are part of what is happening.

Promotion of the VKontakte event

To attract even more people to your event, use promotion tools. Let's list the main ones and the rest.

Inviting (invitations)

Not the most convenient and modern method, but it can be useful, especially if you are having a small event “for your own people.” The administrator manually sends invitations to his friends and members of communities with a suitable topic.

Launch of advertising on VKontakte

Setting up event advertising will help you attract relevant audiences and increase the reach of the event. There are two ways to advertise on VKontakte:

1. Purchasing advertising posts from communities and opinion leaders. Publications from bloggers or large communities will allow you to direct their audience to you. You can contact the community admin or blogger directly and ask them to post your event. Read about all the methods in this material.

   
   An example of a post in the community advertising our course “Practice on Yandex.Direct”

2. Targeted advertising on VKontakte. It will ensure that you reach the target audience as accurately as possible if you configure the campaign settings correctly. For details on how to set up targeted advertising on VKontakte, read the instructions.

   “Advertising post with a button” format. When clicked, the user is taken to the event page or website

   “Collection of applications” format. Allows you to collect requests for an event directly on social networks

   Advertising in stories on VKontakte

Where to find the created event

If you created any meeting and now you can’t find it after filling everything out, then don’t worry, now I’ll show you where to find your event.

Click on the “Groups” link in the left menu. Then at the top you need to click on the “Management” tab:

Here are all the communities, and, accordingly, the events that you manage:

That's all. Today we learned how to create events on the VKontakte social network. Now, if you need to create some kind of meeting with your friends, then you should not have any problems.