Program for sending invitations to VKontakte groups

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softmarker 02/24/2020 6967

One of the most effective methods for free promotion of VKontakte groups is mass mailing of invitations to users in the community.

A striking example of this is a public page dedicated to new music. To promote the community, its owners did not have money for paid promotion. After studying all the free methods, the administrators opted for sending out invitations.

To do this, they created 5 working accounts and began adding their target audience as friends. Upon reaching 2-3 thousand friends on each profile, the group owners manually sent out invitations. In this article we will also look at how to send a newsletter to VK in a group so that you can achieve similar results.

After 4 days, more than 500 new members joined the community. In order not to stop there, it was decided to increase the number of accounts from 5 to 15. In a month of active work, just over 8 thousand new subscribers were attracted with practically zero promotion costs.

How to send an invitation to people on VK

To do this, go to your community. Click on the button under the public avatar and select “Invite friends.”

In the window that opens, select one or more people to mail to.

You can send no more than 40 invitations per 24 hours from one account.

Mailing software

If the prospect of sending invitations manually does not suit you, then this process can be automated. There are various scripts and programs for this. Let's look at them in more detail.

BroBot

One of the most popular bots for automating VK actions. To get started, download the program to your computer. BroBot has a free version for 1 profile. The demo version will allow you to test the invitation function. To work with 10 profiles you need to buy a license from BroBot for 599 rubles per month. Discounts apply when paying for 2 or more months.

VkInviter

A special script for sending mass invitations to a VKontakte group. The utility is very easy to use thanks to its user-friendly interface. The software allows you to automatically collect your target audience

, add her as a friend and carry out subsequent mailings. In order to start using VKinviter you need to buy a licensed version of the program, the cost of which is 3,000 rubles.

QuickSender

To test the inviting function, the program has a free trial version. A month of use costs 990 rubles. The utility provides the opportunity to collect your target audience according to specified parameters: city, gender, age, etc. Also, using Quick Sender, you can gather communities of competitors and add their subscribers as friends.

Lsender

Program from the studio "LizardProgram". When purchasing software you receive a perpetual license. All further program updates will be made free of charge. LSender functionality allows you to collect the target audience you need and send out an invitation to join the VK group. A distinctive feature of the utility is its fast operating speed. Also, thanks to browser emulation during operation, the security of all your accounts is increased.

Thus, using it when promoting your communities, you will save a lot of your time and also increase your productivity several times.

How to find your target audience

Let's assume that you have already described in detail a representative of your target audience. Now you need to sit down and think about how to find it on the vk.com website. Search mechanism by age, gender, marital status, place of work, etc. We already showed you in the last lesson 12.

But you can go the other way. There are a huge number of groups in VKontakte that already contain people who have something in common. You can “sift through” the groups already available on the vk.com website and look for your potential clients there, for example:

— in groups that sell products similar to yours. This is the most obvious option.

- in groups that sell products that are bought by the same people as your products. For example, if you offer jewelry, your customers may be girls who buy dresses of a certain style.

- in groups that gather people who could buy your products. For example, if you sell jewelry for dogs, then your customers may be owners of Yorkshire terriers, who probably have their own group.

To search by groups, go to the “My Groups” tab on your personal page:

In the search bar you need to enter words that may be contained in the name of the group on the subject that interests you. For the examples described above, this could be “clothing sale”, “vintage dresses”, “Yorkshire terriers”.

Additionally, in the “Search for Communities” section, you can specify the geography and type of group.

You can also search among group members according to your desired criteria. To do this, click on the name of the “Participants” section, and then follow the “Search by Participants” link:

Searching for group members is completely similar to searching for users of the VKontakte website, which we discussed in the previous lesson 12.

Options for invitation texts

To increase the conversion of user entries with invitations, you can simultaneously send a personal message with your offer. Let's look at approximate text options for an invitation to a VKontakte group using the example of a public page dedicated to sports.

Option #1

Hello, {indicate username}!

Do you want to start playing sports, but don't know where to start? It's not a problem. There are hundreds of training programs in our community, both for beginners and for professionals who have been involved in sports for decades.

Join our community and become part of a project that will change people's lives for the better. The invitation has already been sent.

Option No. 2

Good afternoon, {username}!

Doing sports? We urgently need your experience.

Join the community {indicate the name of the community}, communicate with other athletes, get a boost of motivation for every day. We have already sent you an invitation, all you have to do is accept it.

From these two options we can conclude that first of all you need to contact the user by name

. Personalization is very important, it allows you to increase the response several times. Next, you need to interest the user and briefly describe the focus of your group.

By following these simple rules when composing texts, you can increase the conversion rate when new members join.

VK newsletter to group subscribers

Before you read the step-by-step instructions, it should be noted that VKontakte mailings cannot be used to distribute spam. This means that the user must first agree to receive messages from the group, and only then become a member of the mailing list. The administration of the social network is actively fighting spam, so in order to protect your account and group from blocking, you should not distribute advertisements to users without their consent. If you can’t send spam on behalf of a group, then the question arises why mailing lists on VKontakte are needed at all. In fact, if you organize the process correctly, you can get a lot of benefits from mailing. Benefits of mailing:

• Purchasing an additional tool for interacting with subscribers with the possibility of a personalized approach.
• Increased trust and loyalty to the company.
• Unlike posts on a community wall, an important message will not be lost in the news feed.

How to increase income 3 times with the help of a personal brand on social networks

Mikhail Christenko

Russia's leading expert on social networks. Graduate of the Presidential Management Training Program with training and internship in Germany.

Personal brand is what people say about you when you are not in the room.” This is what Amazon creator Jeff Bezos said about his personal brand. There are other definitions, but this gets to the point 100%.

You can be a super-cool specialist, but if no one knows about you, you are no different from a fledgling beginner. But running around with your “I” and your own expertise is also not an option. There is no need for empty words and inflated egos.

Once upon a time, after the collapse of my first business, I didn’t understand where to move next. But in the end, I chose the path of creating and strengthening a personal brand. Although at that time this term was not yet so popular.

• Now I have a large team with me and millions of launches.
• I work in a comfortable environment and at a convenient time.
• I choose the clients with whom I collaborate.
• I see opportunities for income growth and always use them.

And all this thanks to the capabilities of social networks.

Nowadays, many people teach how to promote a personal brand. But first it needs to be properly formed, packaged, and only then promoted and monetized using social networks.

So far, the dissemination of information through social networks cannot replace SMS and e-mail newsletters. But there is potential. After all, the open rate of messages on VKontakte is much higher than in email, and cheaper than SMS messages. At the same time, there is no risk that the company’s letter will be lost among hundreds of similar letters.

Possible problems

When promoting a public site through inviting, various kinds of difficulties may arise. Therefore, you should consider in more detail possible problems when sending out invitations to a VKontakte group and effective options for solving them.

Blocking work accounts

If you work with software, then use an ipv4 proxy. This allows you to minimize the chance of blocking, since thanks to proxy servers the IP address from which actions are performed changes.

Also, set a delay between actions. There is no need to send all 40 invitations from your account in 10 seconds. Set the intervals from one send to another to be at least 120 seconds.

If you work manually, then also maintain a delay between actions. And in no case exceed the permissible daily limit for mailing.

How to create and arrange a meeting

We create a new community - write the name of the event and the date. In the description we provide brief information about the group.

Do not write large texts, it is better to leave space for the address, date and link to tickets.

The meeting has at least one significant advantage over commercial communities. The event always has a deadline, this becomes an additional motivator for purchasing tickets.

You can also use a deadline based on the number of tickets. For example: “for the first 10 tickets, the second one is free” or “until such and such a date, tickets are at a price of 50%.”

We indicate the topic, link to the site, contacts of the organizer (mail and phone), start time and location.

Formalizing discussions

Don't leave the discussion block unattended. This section should be designed because it provides people with information about the upcoming event. What to include in discussions:

• where to buy a ticket (we are fixing this section);
• how to get to the place - address, description of the place, screenshot of the passage map;
• questions (FAQ) – addressing objections and concerns;
• with whom to go to a concert - for those who are looking for company;
• impressions and reviews of past events;
• details about the group or speaker.

How to Make a Meeting Cover

With advanced design skills, you can easily create an avatar or cover photo for a meeting. If your design knowledge does not go further than paint, it is better to contact a specialist. So that the designer immediately understands what you want from him, draw up a simple and understandable technical specification:

Meeting avatar:

• size: 200 x 500 px;
• in JPG, PNG format;

Meeting cover:

• cover size: 1590 x 400 px;
• in JPG, PNG format;
• We don’t squeeze important information to the edges so that people can see it on mobile devices.

What should be on the cover:

• only key information;
• readable text;
• bright accents;
• perhaps a call to action;
• the presence of a photograph depends on the positioning and target audience.

Post templates:

• dimensions: 1920 x 1280 px; 1280 x 791 px;
• in JPG, PNG format.

Adding photos, video and audio

Let people buy tickets

Make it easy to purchase tickets and register for an event. Add all possible methods. Always keep information about the purchase in the sight of your target audience - thereby you stimulate the decision to go to the concert.

Where should the links to purchase tickets be:

• in the pinned post,
• in posts,
• in the link block.
• in discussions;
• in status.

The meeting is ready for an advertising campaign! Almost…

Before setting up advertising and driving traffic, fill the meeting with the first posts. 5 will be enough. Create a content plan to structure your work and turn off the “no inspiration, don’t know what to write about” mode. With a content plan, you save time, nerves and control posting in the group.

What to write about? List of topics:

• recordings of past performances (lectures);
• how they filmed the video, recorded the song, prepared for the seminar;
• competition, reminder of the last day of the competition, results of the competition;
• a series of short videos;
• indoor kitchen;
• quote + photo + song;
• birthdays of team members;
• special guests (announcement);
• playlist from musicians;
• interview (interesting quote and link to the full version);
• principles of life;
• photo reports and photo collections;
• release of a new song + invitation to discussion;
• where to buy albums, books, products of speakers;
• announcements of concerts and broadcasts;
• quests/games on social networks (invitation in Target);
• “thank you” after the concert;
• countdown of days until the concert;
• “there are already 1000 of us”;
• publications in the media;
• an unplanned gift for subscribers;
• quotes from celebrities and opinion leaders about a group or event;
• social proof (reviews);
• fan creativity;
• handling objections;
• X reasons to go to a concert (event).

After the event

Don't forget about your guests when the concert is over. Most people stay in the meeting, which means you now have a ready base for a similar event. What content to post at the end:

• “thank you” from the speakers;
• reposts of the brightest reviews;
• photo and video reports (lose relevance if not posted immediately);
• announcement of the next concert.

Prepared. Done. What's next?

It sounds trivial, but first you need to answer the question: “Why?” That is, you decide on the format and audience. What are you doing? Image or charity concert, master class, album presentation or apartment show. Decide.

Even if you learn a bunch of tricks, but your product is not ready or it is poorly presented, no cool moves will save you.

“I know all this! Let's move on."

Next, we take 3 questions by which you should check the event in order to assess its relevance. Let's take as an example:

1. Tribute concert “The King and the Clown”.
2. Classical music concert in the planetarium.

What makes your event unique?

• Guests will hear the hits of “KiSha”, plus rare songs from the first albums. Punk party format.
• Classical music and viewing the planets is no longer just a concert, but something more exciting.

Why should we come to you?

• At the concert we will give away 10 T-shirts with the “KiSh” symbol and an autographed acoustic guitar.
• A classic at the planetarium! You will get to such an event only in a year.

What is your USP?

• A themed party for our own fans of the “King and the Jester” group. Value for the target audience.
• Concert in an unusual place - a planetarium. An original offer for all lovers of the classics.

Check your event against these questions and identify its strengths. Build an advertising strategy based on the results.

Bottom line

Ultimately, it is worth noting that sending out invitations to people to join a group is an effective way to promote VK communities. The main thing is to follow the rules described above and then the result will not be long in coming. Special programs have been developed that greatly simplify the process of sending out invitations. Mass invitation of people on VKontakte will allow you to earn money faster.

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Author of the publication

offline 7 years

softmarker

Comments: 95Publications: 268Registration: 05/15/2014

Promotion – invitation to a meeting

When adding participants, there are two options to consider: a small event within a specific group of people and a large event for a wider audience. In the first case, the event administrator himself can add participants; this process will not take much time. When creating a large-scale event that requires gathering as many people as possible, you should use all possible promotion options:

• Invitation from your friends list. Pros - free, cons - relatively small coverage, low conversion (not all friends will be interested in participating in a certain event).
• Invitation from the list of community members. The essence is approximately the same as with inviting from a friends list, but only the coverage is greater.
• Inviting from third-party communities. This is a kind of advertising: you look for a public page that suits you (preferably with a similar topic) and negotiate with its administrator about the possibility of adding its participants to your event. The price tag for this service can vary from 400 to 15,000 rubles, depending on the quality of the community from which you are going to invite people.
• Targeted advertising. The most effective method of all available in the arsenal (it is better to first parse the audience from groups in VK ). Its advantage is that it reaches the target audience. The disadvantages are the need to study the settings and the high cost of the service - with a budget of less than five thousand rubles, you don’t even have to bother here.
• Advertising the event through posts in third-party communities and opinion leaders. Opinion leaders include well-known people in the topic area. For example, for a business conference these are famous entrepreneurs. Thus, you can buy posts from them or in other thematic communities and blogs, which will provide your event with advertising from the target audience. You can also try to negotiate with someone about this service for free (on mutually beneficial terms).

Checklist of recommendations on how to reduce the likelihood of cheating and blocking when working with services

If you decide to use mass audience attraction in addition to the manual method, here is a list of recommendations for working with mailing services:

1. Request a list of accounts that will be listed as senders of VK invites. Review them personally, find out their history, if these are hacked accounts, it is better to refuse this service. A more harmless option is if they are backed by bots or offers - people who, for a certain reward, join groups and perform targeted actions.
2. Specify the work plan. Clean results can only be achieved by sending out mailings using IDs that you have chosen yourself. There are now many audience selection services that can generate such lists. If the contractor is not ready, refuse.
3. The best option for you would be to pay for the number of invitations. If you pay for people to join a group, the contractor will be very tempted to force bots there.

In this case, the number of invitations sent out is a more objective criterion, since the decision to join is also made by real people on the basis of how interesting the content and design of the group are to them. The contractor cannot influence these circumstances in any way. If you are bored and sad, and people are not attracted to you, this is not only the fault of the mailing systems.

1. Start cooperation with a test package, preferably a minimal one. If something goes wrong, this will minimize the number of violations.
2. Do a spot check. Check the attracted people against the list provided.

Ways to conduct invitations

1. The easiest one is to invite your friends. We consider it free.
2. On behalf of the account, invite strangers to be friends, then send an invitation to join the group, or a VK invite code. If you do it by hand, it will turn out slowly, you need to use software, i.e. This type refers to paid options.
3. Invites from purchased accounts. This path allows you to maintain a large reach, but carries risks. Such accounts periodically engage in such activities, which means they may be under the control of the administration. We wrote above about the risks of assigning administrator status to outsiders.
4. Sending invitations from one group to another. Provides good coverage and usually a highly interested audience. Let's say you find a public page that is interesting in its topic and audience. You need to write a request to the administrator and agree on the cost.

Advantages and disadvantages

Programs for inviting people to groups on VKontakte are quite a useful tool that makes our work easier. But, like any other software, there are not only pros, but also cons. Let's talk about everything in order.

The advantages include:

• full automation.
• performing almost any routine work.
• high speed of task completion.
• high performance.
• large selection of services.
• the ability to attract a live audience.
• relatively low cost.

The disadvantages include:

• The VKontakte administration does not encourage the use of such programs. If you abuse them, you can get banned.
• You need knowledge about your target audience in order to correctly use leverage over them.