Protocol https
At the moment, all VKontakte services operate via the secure https protocol. If you experience problems starting the video (see why the VKontakte video does not play), make sure the protocol is enabled.
Go to the “Settings” section and go to the “Security” tab.
Here, make sure that the “Use a secure connection (HTTPS)” checkbox is checked.
Video for targeted advertising in Instagram feed and Stories
Video advertising can be placed in the Instagram feed, stories and the “Interesting” section. Instagram supports almost all known video formats: AVI, MKV, MP4, 3GP and others. The minimum width is 500 pixels, the file weight is up to 30 megabytes (you can upload more, but it will be trimmed). More information about formats can be found in the special Facebook for Business section.
Important : Instagram recommends using the H.264 codec, fixed frame rate, progressive scan and stereo audio (AAC compression) with a quality of 128 Kbps or more.
How much text can you put : previously there was a restriction for the Instagram feed - text should not occupy more than 20% of the creative. The company believed that video advertising with a large amount of text is not liked by users, therefore, such creative should be limited in impressions. But in September 2021, information appeared that the “20% rule” was being canceled - Facebook would no longer limit the display of advertising campaigns with the test in creatives. Instructions and rules on official resources are still being updated as of September 24 - as soon as a confirmed document appears, we will provide a link to it.
There is a recommendation for Stories : so that the text, logo or visual does not overlap with the profile icon and the “more details” button, it is recommended to place central images and words with an indentation of 15% from the edges.
Examples of video advertising on Instagram : Yandex uses animation to talk about its “Maps” service: in 15 seconds the video manages to present the product and indicate the price.
Advertising stories from Yandex
Levis shot a large-scale video with many actors, but adapted the content to a 3:4 scale film format.
Levi's Instagram ad
Coffee capsule maker Nespresso used animation to tell audiences that the brand cares about the environment. This video is part of a large advertising campaign.
Nespresso commercial
Instagram is about the visual. It is not necessary to make a direct advertising offer. See how BAIKAL430 mineral water (we discussed the brand’s social networks in a separate article) and jewelry manufacturer Richard Mille approach targeted video advertising. There are no words in the video, the sentence is only in the post.
Commercials for BAIKAL430 and Richard Mille
How to add video to a targeted ad for Instagram and Instagram Stories: First, you need to decide on the goals of the advertising campaign. We talked about setting up a target in Ads Manager in detail in a separate article, so we won’t repeat it. The algorithm is as follows: select placement (Instagram or Instagram Stories) and go to the options for adding video creative through the “media objects” tab.
Choosing what to add to targeted advertising
You can add a ready-made video, make a slideshow and video. Ads Manager tools are enough to assemble a simple video series of static images for a minute of duration with transition effects, animation, test and advertising stickers.
How to add a targeted video on Instagram using a template
Requirements for videos in Instagram feed and Stories . Sound and text on videos are optional (but recommended); video length for feeds and stories ranges from 1 to 120 seconds. The 9:16 format (full screen portrait) only supports stories, and the 1:1 (square) 16:9 (wide frame, like in a movie) and 4:5 (vertical rectangle) formats can be used on both placements. Read about experiments with codecs and formats on Instagram in a separate article.
Important: the video for stories is displayed in full if its duration is 15 seconds. If the video is more than 15 seconds, then it is divided into two or three stories. If there are more than three stories, the user will have a “continue viewing” button.
More information about video formats, their recommended duration and selection of advertising goals can be found in the official guidelines of Facebook and Instagram.
Instagram requirements for placing video ads for a target
Important: in 2021, Ads Manager introduced automatic optimization of ThruPlay advertising campaigns
ThruPlay works for all videos that have a “views” goal. The thing is cool: it allows advertisers to optimize and pay only for those ads that users watched to the end (for Facebook and Instagram, 97% of views are considered the end) and only those that were watched for more than 15 seconds! It turns out that you no longer need to pay for uninterested views when your ad was quickly scrolled through.
Video quality is too high
Many videos that you find on VKontakte have different quality settings. The higher it is, the larger the size of the video file (see how to add a video from YouTube to VK). And accordingly, to launch it, you need to load a larger amount of data. Your Internet connection may not be able to cope with this task, and you will end up with slow playback.
Need to try lower quality. Launch the video and in the lower right corner click on the link indicating the resolution. In the menu that opens, select an easier option.
With a lower quality, the video will load without any problems.
Video Upload Guidelines
You should plan to upload videos to VK before you start creating content.
● Naturally, you need to shoot in at least 1080p quality. After all, during conversion it can be compressed to 720p. I believe that you should always shoot in the highest quality possible. If you can shoot 4K from your phone, shoot it, VK will still reduce the quality.
● If you are filming a large lecture, try to keep it weighing no more than 5 GB. It will simply take a very long time to process a larger volume of VC, or even refuse to accept it altogether.
● Do not upload a video if it is prohibited by the copyright holder. How to find out? Yes, very simple. Did you make a video? So it's yours. And if you found it somewhere on the Internet, it means someone stole it. Some authors add an attribute such as Creative Commons. This means that the video is allowed to be distributed online.
But this can also be a problem. For example, some “dealers”—they don’t know what else to call them—download other people’s videos and then upload them to the same YouTube under this license.
I won’t tell you anything more, since uploading a video from a computer to VK and sending it in a personal message or publishing it in a group are very simple procedures. All the conversion work is done by the social network.
Video slows down due to flash player
All multimedia content on the VKontakte website now works without using a flash player. If you experience slowdowns when watching a video, try turning it off forcibly.
Let's look at the example of the Google Chrome browser. Open it and paste the link “chrome://plugins/” into the address bar. Follow it.
A window with installed plugins will open. Uncheck the box next to Abode Flash Player.
Types of advertising videos on social networks
Conventionally, advertising video content can be divided into two large types: filmed and animated. Live people, objects or scenery are used for filming - it is done on camera and edited in video editors. Animated content is immediately created by an artist or designer in graphics programs.
Rollers are different. Let's look at the most popular types:
Direct advertising . Classic videos shot on set and with live actors. Often - a copy of advertising from TV, without changes to social network formats. This is a sales video where the product is demonstrated. This is how Korkunov, Jacobs, and Otkritie Bank are advertised.
Jacobs coffee advertisement
Native advertising . The commercial pretends to be a meme or similar to a private video on social networks. Such content fits organically into the feed and does not stand out from the general style of content on social networks. This is how ALT Studio, for example, is advertised.
Native video advertising ALT Studio
Teaser advertising . A short (no more than 5 seconds) video that conveys a mood or is focused around one thesis. This is how Carte Noire and Spotify advertise, for example.
Teaser from Carte Noire
Review advertising . Review advertising is when video is used to promote a brand. It is usually used by media outlets, schools and media outlets to promote their content.
TV advertising
Animated . This could be a graphic (2D or 3D), infographic, or slideshow. The most popular video content for the target, as it is the least expensive of all formats.
Slideshow from the Okko online cinema
But before creating advertising video content, it’s worth understanding what requirements social networks put forward for it.
Problems with the social network
To maintain the functionality of a social network with 350 million users, it is necessary to periodically carry out server maintenance. During this time, users may experience certain difficulties using some functions of the social network. As a rule, representatives of the VK administration warn about such work in advance.
If the social network does not work well for this reason, you can only wait for the completion of the work, which in most cases does not last long. Knowing why VK takes a long time to load messages or videos, you can quickly find a way to solve this problem and continue communication.
Video for targeted advertising on VKontakte
Video advertising can be placed in the VKontakte feed and Stories. All popular formats are supported. These are AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV and others. The maximum size is up to 2 gigabytes. For Stories – up to 10 megabytes, with h.264 codec and audio with AAC compression.
How much text can there be : the length of a video post is no more than 16,384 characters with spaces and no more than 6 emoji in the text. For Stories, it is recommended to deviate from the edges by 200 pixels when the creative resolution is 1080x1920 (i.e. by 15-20%). There are no restrictions on the amount of text in a frame.
Examples of video advertising : the Korkunov chocolate factory advertises its products on VKontakte without separating TV advertising and social networks. Therefore, although the video is made with high quality and is expensive, it is too long and widescreen for social networks.
Advertising Korkunov
But annoying advertisements for browser and mobile games make full use of the features of social networks. Thus, advertising for the game Chronicles of Chaos is made in 3:4 format - this way it takes up more space in the feed. The proposal is formulated in a short post: “follow the link and play immediately without downloading.”
Advertisement for Chronicles of Chaos
But Rostelecom Business shot a production video and did not forget about the proposal and animation. Looks organic
Promotional video from Rostelecom Business
How to create : the video is added through the VKontakte advertising account. Choose a universal post (or a post with a button, advertising a website, personal page, applications) and go to the editor where you can upload a video.
How to add a video for targeted advertising on VKontakte
Recently, a video designer based on Supa appeared in the advertising office. In it you can create a simple slideshow with captions, music and animation.
VKontakte video advertising designer
Video requirements : maximum video recording resolution for the tape is up to 1080p; 16:9, 1:1 and 4:3 formats are supported, i.e. horizontal, square and vertical video recordings. You can embed a video from YouTube or other video hosting sites.
Stories support vertical videos in 9:16 format with a minimum resolution of 720x1280 and a maximum duration of 15 seconds. You can add no more than three Stories to one ad.
How to delete a downloaded video
Now let's see what you need to do to get rid of that annoying video.
Removing from the computer
First, you need to open your VKontakte page and go to the “Video” tab:
Then open the “My Videos” tab:
Finally, move the mouse cursor over the desired video and click on the cross that appears:
Ready! It's simple, isn't it?
Delete from mobile phone
The principle of deletion in the application on a smartphone is no different from that on a PC. You need to open the application and go to the “Services” tab, then click “Video”:
Then, go to the “My Videos” tab and click on the ellipsis on the right to open the menu for the video we need:
Finally, select the “Delete” item:
Congratulations, you did it!
How to quickly upload and download a deleted video to VK in good quality?
If you decided to download a VK video, but then remembered that you had already deleted it earlier. Don’t be upset, the situation can be corrected and your friend will definitely receive the necessary video from you via DM. Here are the ways:
First way
Write a message with a request to restore the video to VK technical support. You can do this in the “Help” in the menu on your page on the right, at the top.
Click "Help"
The message can be simple, in free form, or simply describe your problem. Then click the “Submit” . Usually the site administration responds quickly. Perhaps in just a few minutes your problem will be solved.
Write to support
Second way
Enter the name of the video into the search.
If you removed the video from the VK site - from a group, from a search, from a list of video files, then it is still on the site . Just enter the name of the video or a few words about it into the search bar and re-upload it to your page.
Third way
If the video was downloaded via YouTube, then do the following:
- Visit this video hosting site.
- Find the video you need using a search engine.
- Download it using the “Share” , as described above in the text.
- Send the video via PM or save it on your page.
Fourth method
Click “Saved copy.”
If the video was downloaded in Gif, WEBm, Coub , then a copy of it is stored in your browser. The fact is that this is an inferior video recording, but a short, low-quality copy. But such a document saved in the browser cache can be useful. To restore it, do the following:
- Enter the address of your VK personal page in the search page of your browser.
- To the right of the link there is an arrow in the shape of an inverted triangle - click on it.
- Select Saved Copy .
After such manipulations, the main page of your account will open as it looked a few days ago. You will not be able to enter the sections, but posts from the wall will be available to you. If you posted a video on it, you can easily restore it again from the browser cache. Save the video on your PC first, and then upload it to VK.
How to quickly upload or download a video to VK in good quality via PM from your computer?
After you have uploaded the video to your VK page, you can send it as a PM to one of your friends. It's easy to do:
- Open a dialogue with the desired user and write a message.
- When the text has already been written, click on the “paperclip” and select “Video recording” or the camera icon on the right and click on “Add video” .
Click the paperclip icon on the left and select "Video" or the camera icon on the right and select "Add Video"
- When the video is loaded into the message, press "Send" or "Enter" .
Press "Send" or "Enter"
That's it - you sent your video in a private message to a friend.
