How it works • Examples of VK monetization • What to use • FAQ • Complete guide to VK monetization
How it works?
You register with ePN and create an affiliate link to an interesting product (for example, from the AliExpress range).
You post a review about the benefits of this product in your group and attach an affiliate link from ePN to it.
You receive up to 70% of the cost of goods purchased by your subscribers. Even if they chose not yours, but another product on AliExpress.
ePN successes in numbers:
> 200 000
bloggers around the world have already chosen the ePN program to monetize their traffic
> 220
online stores pay commissions to bloggers from ePN
9
ePN affiliate program has been successfully operating in the affiliate marketing market for years
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Frequently asked questions about VKontakte monetization
► Who is suitable for monetizing VKontakte with affiliate links? You can monetize a VKontakte group using the CPA model (pay per action) with any number of subscribers, but in our experience, the most successful groups are those with an active audience of at least 5,000 people. You can monetize groups of any topic: among the 220 partner stores of the ePN network, there is sure to be a store with offers that are interesting to your audience.
► How to become a member of the affiliate program? To make money from a group in VK, you need to register in ePN, in the “My Sites” section, send an application to join the group. We will evaluate the group's potential and ask you to confirm your administrator rights (we will ask you to briefly publish a post with a code word). After this procedure, you can create affiliate links and post them in the group.
► What products should I advertise? To make it easier for you to take your first steps in affiliate marketing, contact technical support with a request to suggest products with the highest conversion (conversion is the ratio of views and purchases, measured as a percentage). Also look at the “Top Products” section on the “Tools” tab, it displays the 100 most popular products from several stores - this will help you understand what your audience likes.
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Conducting live broadcasts (streams)
In some topics, today you can make good money by conducting live broadcasts directly in the VKontakte community. The topics of such streams are limited only by your imagination and skills. Let's say you know how to cook delicious and healthy food, and you want to share your culinary skills with viewers. Then start streaming directly from your kitchen and clearly demonstrate to viewers the cooking process. When the number of your regular viewers reaches at least a hundred people, you can directly contact advertisers with an offer to advertise their product.
For example, in a culinary theme, it is very beneficial to present kitchen utensils, household appliances, and various gadgets for chefs. Moreover, you can place both direct advertising and links to product affiliate programs on your streams - and at the same time earn money from donations, which we wrote about just above.
Rice. 3. Game broadcasts on VKontakte.
Game streams are the most popular today. To reach a larger audience, use the restream function, so you can broadcast simultaneously to several social networks (YouTube, Twitch.tv, Odnoklassniki, Facebook, etc.).
With the help of restreaming, you will promote your community faster. According to statistics, the girls who make the most money in this niche are those who conduct live broadcasts with their webcam turned on. The amount of earnings from streams depends not so much on the number of subscribers, but on the charisma of the streamer, who knows how to present himself in an interesting way to the audience.
Easy monetization of VKontakte: ePN affiliate program
Today, not only successful owners of public pages with an audience of millions, but also authors with a more modest number of subscribers dream about monetizing Vkontakte and other social networks. And if ordinary targeted and contextual advertising lose their effectiveness year after year (and, as a result, the profit of the site owner decreases), then the monetization of VKontakte with affiliate links is only gaining momentum.
You've probably wondered more than once how this or that owner of a VKontakte group began to collaborate with a well-known brand without having a multimillion-dollar audience. For example, how does the owner of a group post links to products from AliExpress, Lamoda, M-Video, Eldorado and other Internet giants? The fact is that the author is a participant in the ePN affiliate program, which unites more than 220 online stores and 600,000 webmasters - bloggers, website owners and groups on social networks.
Monetization of VK using affiliate links from ePN is carried out as follows: the owner of the group registers in ePN, sends his site for moderation - sends a link to the VK group. ePN approves the site, and the author creates an affiliate link to the product in one of 220+ partner stores.
After posting the affiliate link in the group, the fun begins. If subscribers are interested in a product, they follow the link and make a purchase. And the owner of the public receives an agent’s remuneration (commission) for each subscriber’s order. The size of the commission depends on the product and the store and ranges from 1 to 70% of the purchase amount. Agree, it’s nice to receive 70% of your subscriber’s order amount at the AliExpress sale! And if you have more than one thousand subscribers, monetizing your VKontakte public becomes even more profitable.
Is there money in VK?
Before getting involved in creating and promoting your own VK group, let’s figure out what the approximate advertising turnover in VK is.
The Kommersant website tells us that the total revenue of all VKontakte groups for one month of December was around 250 million rubles.
All this money was earned through the general monetization of RSVC and the VK exchange.
This means that for the year the turnover of VK is at least 250,000,000 x 12 = 3 billion rubles!
Not bad, right? And this is only official data, which does not include the placement of unofficial advertising.
I think it’s clear that there is money in VK, you just need to learn how to get it from there.
Why is monetizing a VKontakte group the best way to make money on social networks?
The fact is that direct advertising in the form of a banner and accompanying text loses its effectiveness. Online stores are more interested in specific customers and it is better if they are regular. What else can guarantee sales other than your own brand with an established reputation? That's right - not just a buyer, but a loyal client, ready to recommend a quality service or the right product to his friends.
The phenomenon of building loyalty has long been studied in the business world, so brands do not chase PR, but offer mutually beneficial cooperation. Let's move on to the question of how to monetize the VK group as a partner of retail chains? The ePN service provides this opportunity. With its help, the owner of a public page or VK community has the opportunity to earn an agent commission for sales made by subscribers based on recommendations (review, selection).
Why do stores pay for invited users? How is it possible to monetize a VK group? In sales, there is the concept of “customer value,” which is characterized by the amount of money invested in advertising, sales and promotions. Large businesses save a lot of resources by finding new customers not through advertising and expensive PR campaigns, but with the help of bloggers who are also interested in making money. Customer companies pay only for the result (purchase), saving time, money and human resources.
And now to the question of who can become a participant in the ePN affiliate program and advertise products from popular stores in Russia and abroad. According to the rules of the affiliate program aggregator, monetization of the VKontakte public is available to any user after the application is approved by the administration.
Monetization of the VKontakte community through an online store
Suppose you want to offer people a certain product you have, and for this you need an online store. The nature of the appearance of this product, in fact, does not matter much (it can be either home-produced products or goods purchased for resale).
Consider another option. Your group specializes in entertainment (images, comics, or blog). In the “Products” section you can enter the provision of a service (creating a portrait) or a product you made (comics). In this case, the community cannot be considered an online store, since the main part of the content is not an advertisement for its product.
Be that as it may, you offer users a product for a certain price. How to register a public page for sale and ways to promote it is briefly described in this article.
Next, we will tell you how to monetize the VKontakte community and create a “Products” section.
Do the following:
- go to “Management”, then to “Sections” and to “Products”. Fill in the required fields next to the “Enabled” line. Save changes and go to the main page of the community;
- go to the product field that appears on your main page;
- create some kind of product. To make it easier for you to master the functionality, you can create an additional group;
- When the product is ready, click on the “Add to cart” button. When you do this for the first time, a field with test products will appear on the screen - this is a hint to help you understand the specifics of the sales process;
- by using the “Add to cart” button a second time, a field for placing an order will appear in front of you;
- To view the order details again, you need to use the group menu and click on the “Go to cart” button.
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It is advisable that you have not only products, but also messages configured in your group. To configure the bot, you need to go to “Management”. If you do this, you can inform the customer about placing an order and send him the necessary information at any time of the day or night.
The payment method is configured using “Application Settings”. By the way, the only way you can make online payments through VKontakte is VK Pay.
Here you can set promotional codes or discounts on some products.
If the store is owned by a legal entity (company) to whose account funds from sales will be received, then before you receive the first payments, you must fill out a special agreement form.
Using the “Store Settings”, you can set the minimum order amount.
In addition, you can adjust the order form or change the data in the “Delivery Method” column, for example, list all possible methods of delivering the goods or change its cost.
As you can see, there is nothing difficult about setting up payment through an online store. If you can win the trust of users by correctly setting up the bot and the “Products” column, then you can consider that you have found the right answer to the question of how to monetize the VKontakte community and start earning good money.
Monetization of VK using affiliate links
Not every public author can make a big profit from an affiliate program. Fast monetization of VKontakte depends not only on the number of subscribers, but also on their activity and the visibility of the advertising post. The more readers follow the direct link to the store, the greater the chance that the purchase will take place.
For each such sale, the author receives a fixed percentage. However, it is worth considering one nuance - the lifetime of the cache (cookies). As a rule, the webmaster receives a reward for purchases made within 7-10 days after the transition. If the subscriber makes a purchase later than the agreed period, the transaction will not be counted and the partner will not be rewarded.
In order to exclude such an outcome, knowledgeable bloggers come up with their own ways to engage the audience. An example is mega-sales of goods from AliExpress.
The blogger posts a photo of the product, a brief description, old and new prices, focusing on direct benefits. And if the product turns out to be in demand, then you won’t have to worry about traffic monetization.
As a rule, the lifetime of cookies for goods from the most popular store - AliExpress - ranges from 3 to 14 days. This means that if a buyer adds an item to the cart, but pays for the order only after 3-4 days, the affiliate commission will still be credited.
How to increase the monetization of a VKontakte group?
The best solution is to find a balance between a large number of advertising and thematic posts. No one limits you in the amount of content you create: you can post 10 or 15-20 posts per day. We recommend inserting affiliate links into 15-20% of posts, and making 80-85% of posts thematic. This approach will allow, on the one hand, not to cause negativity on the part of subscribers, and on the other hand, to successfully monetize the VK group with affiliate links.
The second important point is the correspondence of the offer (product or store) to the interests of the audience. For example, if you have a public page dedicated to travel, you should opt for the Aviasales offer and post links to inexpensive last-minute air tickets. This way you can receive a commission from the cost of air tickets purchased by your subscribers. Moreover, the lifespan of cookies for this store is as much as 30 days.
As practice shows, the most sales are observed in those VK communities whose authors invest in the development of their brainchild. What do you mean by this? — information is presented first-hand, they constantly find something new and unknown and interesting.
For example, everyone knows what attractions there are in Egypt, but few are aware of the cheapest excursions and the juicy details of independent travel. Even such life hacks as safely ordering a taxi or eating delicious food are valued by the audience an order of magnitude higher than standard advice. Review your trip and attach a link to book a comfortable hotel or buy a cheap air ticket, and the profit is in your pocket. The buyer will not be kept waiting long - all the cards are in hand.
Another important nuance in setting up a promotion is the topic of the public and the advertised offer. They must somehow resonate with each other, but do not necessarily coincide completely. For example, if you run a VKontakte community about electronics, most of your subscribers are probably men, and they will be interested in inexpensive tools from AliExpress.
Targeted monetization of the VKontakte group begins with creating links in the “tools” section, that is, those “urls” by which your income in the system will be calculated. To make money in ePN, you should carefully study all the available tools - deeplink, statistics, promotional banners, product feeds, etc. Most advertisers of the ePN CPA network know the VKontakte site and willingly accept traffic from this social network.
The great news is that VKontakte public page owners can drive traffic to the store on different store pages. Some people are more suited to sales with a link to the main page of the store (the needs of subscribers are not defined), some recommend a specific product, making it the subject of an entire review, while others are more attracted to landing pages or landing pages with a selection of thematic products (for example, new items clothes and shoes, a selection of DIY products, offers for creative people, etc.).
Earnings from donations (donations)
In the Western segment, this type of income is developed very well, while Runet is quite slow, but still reaching the proper level. The essence of such earnings is to collect funds from the group’s subscribers to improve content, hold competitions, e-sports tournaments, quests, etc. You invest part of the money received in this way in the further development of the community, and withdraw part of it to electronic wallets or bank cards.
Rice. 2. Connect a special application for accepting payments from subscribers of your VKontakte communities and receive transfers to electronic wallets.
Here is a vivid example of how much you can earn from voluntary donations from viewers:
Of course, earnings from donations are not very stable (today a good Samaritan sent you 10,000 rubles, and tomorrow a poor student transferred 30 rubles saved on lunch). However, to earn money this way, you don’t need to make extra efforts; it’s enough to be an interesting streamer with useful and fun content.
Most people donate, as a rule, during live broadcasts in VK communities, on a personal page or a special streamer platform like Twitch.tv.
Who is suitable for monetizing the VKontakte public?
Since monetization in VK is a purely pragmatic matter, it can be recommended to anyone who wants to receive additional income. Creating sales from scratch when the public page is unpopular (without comments, subscribers and views) is a difficult task. It is optimal for a group to have at least 50,000 subscribers for monetization, but a lot depends on the topic, and sometimes a community of 10,000 people can be as successful as a public page with history.
In conclusion, we would like to add that monetizing traffic together with ePN does not oblige VKontakte community owners to anything. It is enough for the partner to honestly fulfill the conditions for attracting traffic to the offer (to an online store or online service) and wait for the first payments. All statistics are provided in real time. The best webmasters receive hundreds of thousands of profits monthly, which suggests that the service really helps VKontakte bloggers become independent, while continuing to do what they love.
What does it take to earn money?
At first glance, it may seem that the more subscribers, the more group administrators earn. It's not like that at all. There are indicators such as total reach and reach per post.
Total reach (daily reach) is the number of people who saw your news. If one person saw different news, then this number still increases.
Reach per post is the number of people who saw your news.
The reach of one post is very important for advertisers; the lower it is, the lower the likelihood that you will buy advertising.
There have been cases when a group has almost a million people, but its reach is on par with a group of 100,000 people. Despite a million subscribers, the cost of advertising is very low, and accordingly the income is low.
Hunting for viral reach of posts | How to make money on a VKontakte group
Viral reach is the number of users who saw your post but are not members of the community. For example, on another person’s page or as a repost in the news feed.
If you caught a viral and the VKontakte algorithm picked up your pub, then consider yourself to have reached a white streak. This is when other public places are walking, and at the same time you are flying in a sports car.
If you get into the viral stream, you get a boost in all directions: stat growth, traffic growth, self-growth and monetization. VKontakte itself begins to push you into its feed and recommendations, because it sees that your content is great for the audience.
I’ll give an example of the growth of statistics thanks to virals using the example of one of the communities.
This is reflected very well in the statistics.
1) On that day, the viral reach reaches 826 thousand. As we can see, this immediately leads to full coverage (blue graph) and subscriber coverage (pink).
2) Viral attracts unique visitors and views. On the same day, the attendance schedule looks like this:
3) And also thanks to viral coverage, there was a powerful increase in new subscribers that day.
But the spinner, like the fuel in a car, tends to run out. When you catch a powerful wave of a viral, you have several days to squeeze out the juices, then the wave will return to its previous value. These are my purely personal observations.
Viral depends on stats. If your stats start to boost, then VKontakte algorithms begin to detect interest in the content of your public and automatically help you spread it.
I’ll tell you later how to catch the viral and keep it at an adequate level. If you want your public to develop, then go viral! We recorded this moment.
From this case you will learn:
1) How to monetize a public page; 2) Bring him to self-growth; 3) Boost the growth of statistics, or keep it at the same level; 4) Increase income;
And all this without any investment in advertising!
How to make money on a VKontakte group. What makes a successful public page?
1) Content; 2) Monetization; 3) Functionality; 4) Traffic;
Earning money from public pages 2021 | Abbey of Business
Each of these points can be divided into dozens of smaller ones, but in order not to confuse you too much, we will go step by step.
You can either love or hate VKontakte, but you definitely won’t be able to be indifferent to this social network. Some are very bombarded by the sharp decline in monetization over the past few years, others by constant bans and restrictions, and others by falling statistics. At this time, there is another caste of people who adapt, look for loopholes, do not stand still, and generally everything goes well for these people.
VK has one good feature - they are always stirring up something, doing something, implementing something. They drag all the best things from others into their own home. Even though these are not original developments, there is positive movement. Stories, live covers, design, rules. By reacting quickly to these fluctuations, you can reap many benefits.
